The more potent AI becomes, the more important it becomes to get it right. Todays most pressing problem is bias in AI. Here you can find an indepth analysis about the current status of bias mitigation algorithms and the exciting new findings that some bias can not be mitigates (impossibility theorem).
Recheck-web ( https://github.com/retest/recheck-web) is a free Open Source test automation tool on basis of Selenium. It implements Golden Master testing, which makes for
– easy to create and maintain tests
– that are more complete
– and less fragile.
And on top of that it can make your test almost unbreakable and elements easy to address with a constant virtual id.
Learn how recheck-web works and train hands-on with some examples.
https://www.hustef.hu/speakerslist2019/speaker_dr-jeremias-rosler/
GUI test automation is broken — because regression testing is not testing, but version control of the behavior of the software.
Gradually, an insight is gaining ground in the testing world: Test automation without assertions works better! Whether ApprovalsTest, Jest (Facebook, Open Source) or recheck (retest, Open Source) – the number of tools that work according to the approach of Golden Master Testing / Characterization Testing / Approval Testing is constantly increasing. This approach promises more robust tests with less effort for creation and maintenance, while all the while testing much more completely. What this means, which different tools are available (mostly Open Source), and where the strengths and weaknesses of this approach lie, will be explained in this presentation.
Don’t miss the next trend in test automation…
Slides as presented on All Things Open: https://allthingsopen.org/talk/test-automation-without-assertions/
GUI test automation is broken — because regression testing is not testing, but version control of the behavior of the software.
Gradually, an insight is gaining ground in the testing world: Test automation without assertions works better! Whether Approvals Test, Jest (Facebook, Open Source) or recheck (retest, Open Source) - the number of tools that work according to the approach of Golden Master Testing / Characterization Testing / Approval Testing is constantly increasing. This approach promises more robust tests with less effort for creation and maintenance, while all the while testing much more completely. What this means, which different tools are available (mostly Open Source), and where the strengths and weaknesses of this approach lie, will be explained in this presentation.
Don’t miss the next trend in test automation…
recheck and the Sorcerer's Stone: Turning Selenium into AdamantiumSAP SE
Ever had that: after a simple change, suddenly 50+ tests are failing! Brittle tests that hinge on GUI specifics and result in the dreaded NoSuchElementException are a main headache when testing with Selenium.
The open source project recheck offers a simple and elegant solution. Not only is a virtual identifier unaffected by UI changes, you can define it for otherwise hard to specify elements, i.e. that would require complex xpath or CSS selector expressions. And on top of that, tests are easier to create and maintain and yet much more complete in what they check. This talk gives a practical introduction to the underlying approach and the tool, complete with a life coding session.
Lightning Talk: When will AI take my Job as a TesterSAP SE
AI is coming – and fast. And one “common wisdom” is that it will replace manual testing first. Why this won’t happen and why developers should be more worried than testers … is something you will know after this talk.
Given in 5 Minutes or less at https://www.germantestingday.info/german-testing-day-2019/programm/konferenzprogramm/sessiondetails/action/detail/session/lt/title/when-will-ai-replace-my-job-as-a-tester.html?tx_dmconferences_session%5BshowRooms%5D=0&cHash=8d5e81ece4a9a62509a26aeff0e81575
Assertions sind heutzutage der Standard-Prüfmechanismus im Unit Testing. Aber wenn man sie auf Schnittstellen anwendet – insbesondere GUIs –, dann werden diese dysfunktional. Typische Probleme sind hoher Erstellungs- und Pflegeaufwand, brüchige Tests, viele "false Positives".
Es gibt jedoch Alternativen: Ob ApprovalsTest, Jest oder recheck – die Anzahl der Tools, die nach dem Ansatz des Golden Master Testing/Characterization Testing/Approval Testing funktionieren, wird immer größer. Dieser Ansatz verspricht robustere Tests bei weniger Erstellungs- und Pflegeaufwand.
Wieso das so ist, was das genau bedeutet, welche verschiedenen Tools zur Auswahl stehen (Open Source), und wo die Stärken und Schwächen dieses Ansatzes grundsätzlich liegen, wird in diesem Vortrag genau erläutert. Verpassen Sie nicht den nächsten Trend in der Testautomatisierung.
It is widely accepted that AI is the future of testing. However, because a fault lies in the eye of the beholder, it is pretty unclear how to apply AI to testing—called the Oracle problem.
There are literally thousands of UI test automation tools. But due to high efforts for creation and maintenance, together with the brittleness and unreliability of the resulting tests, testing often remains a manual task (confirming the testing pyramid). Meanwhile Software testing accounts for 30%-40% of the budget of a typical software project.
However, there is a way to circumvent the oracle problem and use AI to not only find technical errors (i.e. crashes), but to generate tests for business functionality—autonomous automation. See how AI can be trained to generate tests that are optimized towards several goals and are even better than manually created ones.
Visit the future of testing and see how AI can help us create better software!
The more potent AI becomes, the more important it becomes to get it right. Todays most pressing problem is bias in AI. Here you can find an indepth analysis about the current status of bias mitigation algorithms and the exciting new findings that some bias can not be mitigates (impossibility theorem).
Recheck-web ( https://github.com/retest/recheck-web) is a free Open Source test automation tool on basis of Selenium. It implements Golden Master testing, which makes for
– easy to create and maintain tests
– that are more complete
– and less fragile.
And on top of that it can make your test almost unbreakable and elements easy to address with a constant virtual id.
Learn how recheck-web works and train hands-on with some examples.
https://www.hustef.hu/speakerslist2019/speaker_dr-jeremias-rosler/
GUI test automation is broken — because regression testing is not testing, but version control of the behavior of the software.
Gradually, an insight is gaining ground in the testing world: Test automation without assertions works better! Whether ApprovalsTest, Jest (Facebook, Open Source) or recheck (retest, Open Source) – the number of tools that work according to the approach of Golden Master Testing / Characterization Testing / Approval Testing is constantly increasing. This approach promises more robust tests with less effort for creation and maintenance, while all the while testing much more completely. What this means, which different tools are available (mostly Open Source), and where the strengths and weaknesses of this approach lie, will be explained in this presentation.
Don’t miss the next trend in test automation…
Slides as presented on All Things Open: https://allthingsopen.org/talk/test-automation-without-assertions/
GUI test automation is broken — because regression testing is not testing, but version control of the behavior of the software.
Gradually, an insight is gaining ground in the testing world: Test automation without assertions works better! Whether Approvals Test, Jest (Facebook, Open Source) or recheck (retest, Open Source) - the number of tools that work according to the approach of Golden Master Testing / Characterization Testing / Approval Testing is constantly increasing. This approach promises more robust tests with less effort for creation and maintenance, while all the while testing much more completely. What this means, which different tools are available (mostly Open Source), and where the strengths and weaknesses of this approach lie, will be explained in this presentation.
Don’t miss the next trend in test automation…
recheck and the Sorcerer's Stone: Turning Selenium into AdamantiumSAP SE
Ever had that: after a simple change, suddenly 50+ tests are failing! Brittle tests that hinge on GUI specifics and result in the dreaded NoSuchElementException are a main headache when testing with Selenium.
The open source project recheck offers a simple and elegant solution. Not only is a virtual identifier unaffected by UI changes, you can define it for otherwise hard to specify elements, i.e. that would require complex xpath or CSS selector expressions. And on top of that, tests are easier to create and maintain and yet much more complete in what they check. This talk gives a practical introduction to the underlying approach and the tool, complete with a life coding session.
Lightning Talk: When will AI take my Job as a TesterSAP SE
AI is coming – and fast. And one “common wisdom” is that it will replace manual testing first. Why this won’t happen and why developers should be more worried than testers … is something you will know after this talk.
Given in 5 Minutes or less at https://www.germantestingday.info/german-testing-day-2019/programm/konferenzprogramm/sessiondetails/action/detail/session/lt/title/when-will-ai-replace-my-job-as-a-tester.html?tx_dmconferences_session%5BshowRooms%5D=0&cHash=8d5e81ece4a9a62509a26aeff0e81575
Assertions sind heutzutage der Standard-Prüfmechanismus im Unit Testing. Aber wenn man sie auf Schnittstellen anwendet – insbesondere GUIs –, dann werden diese dysfunktional. Typische Probleme sind hoher Erstellungs- und Pflegeaufwand, brüchige Tests, viele "false Positives".
Es gibt jedoch Alternativen: Ob ApprovalsTest, Jest oder recheck – die Anzahl der Tools, die nach dem Ansatz des Golden Master Testing/Characterization Testing/Approval Testing funktionieren, wird immer größer. Dieser Ansatz verspricht robustere Tests bei weniger Erstellungs- und Pflegeaufwand.
Wieso das so ist, was das genau bedeutet, welche verschiedenen Tools zur Auswahl stehen (Open Source), und wo die Stärken und Schwächen dieses Ansatzes grundsätzlich liegen, wird in diesem Vortrag genau erläutert. Verpassen Sie nicht den nächsten Trend in der Testautomatisierung.
It is widely accepted that AI is the future of testing. However, because a fault lies in the eye of the beholder, it is pretty unclear how to apply AI to testing—called the Oracle problem.
There are literally thousands of UI test automation tools. But due to high efforts for creation and maintenance, together with the brittleness and unreliability of the resulting tests, testing often remains a manual task (confirming the testing pyramid). Meanwhile Software testing accounts for 30%-40% of the budget of a typical software project.
However, there is a way to circumvent the oracle problem and use AI to not only find technical errors (i.e. crashes), but to generate tests for business functionality—autonomous automation. See how AI can be trained to generate tests that are optimized towards several goals and are even better than manually created ones.
Visit the future of testing and see how AI can help us create better software!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. Dr. Rößler – Einführung XML
Referenzen
4
https://www.w3schools.com/xml/
5. Dr. Rößler – Einführung XML
Warum XML?
5
Von Arun Kulshreshtha - Eigenes Werk, CC BY-SA 2.5,
https://commons.wikimedia.org/w/index.php?curid=1917252
https://commons.wikimedia.org/wiki/File:Sony_MP3_player.jpg
Von Disques Vogue - Scan einer Schallplatte,
https://de.wikipedia.org/w/index.php?curid=4437632
stuart.childs at
https://flickr.com/photos/24001581@N07/13844721854
6. Dr. Rößler – Einführung XML
Warum XML?
6
Von Disques Vogue - Scan einer Schallplatte,
https://de.wikipedia.org/w/index.php?curid=4437632
Gemeinfrei, https://commons.wikimedia.org/w/index.php?curid=1271534
Przemek Pietrak, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=78305361
8. Dr. Rößler – Einführung XML
Interpretation von 0 und 1
8
01001010011001011
11001001100101010
110101111001
Binär-Code
01001010 01100101
01110010 01100101
01101101 01111001
Binär-Code (8 Bit)
By Pete Birkinshaw - Used Punchcard, CC BY 2.0,
https://commons.wikimedia.org/w/index.php?curid=49758093
1 Byte = 8 Bit
wegen Zeichenverarbeitung!
BCD: Binary Coded Decimal
BCDIC: Binary Coded Decimal Interchange Code
EBCDIC: Extended Binary Coded Decimal Interchange Code
ASCII: American Standard Code for Information Interchange
UTF-8: Unicode Transformation Format – 8 Bit
UTF-16 : Unicode Transformation Format – 16 Bit
9. Dr. Rößler – Einführung XML
Standards
9
https://xkcd.com/927/
11. Dr. Rößler – Einführung XML
Was ist SGML?
• Standard Generalized Markup
Language (SGML)
• Metasprache für
Auszeichnungssprachen
• bei IBM entwickelt
• 1986 als ISO-Standardisiert
• 1990 als EN Norm
• 1991 als DIN Norm
• DIN 2007 zurückgezogen
11
12. Dr. Rößler – Einführung XML
HTML war eine Anwendung von SGML
• HTML = HyperText Markup
Language
• Texte semantisch
strukturieren
• Links
• Zusätzliche Elemente (Bilder,
Buttons, etc.)
• Keine Programmiersprache
• Elemente und Attribute sind
fest vorgegeben
12
<html lang="de">
<body>
<h1>Überschrift</h1>
<footer>
<a href="kontakt.html">
Kontakt
</a>
</footer>
</body>
</html>
13. Dr. Rößler – Einführung XML
XML als Anwendung und Nachfolger von SGML
• XML als Meta-Sprache
• Lizenzfrei
• Plattformunabhängig
• Standardisiert
• Weit verbreitet
13
<?xml version="1.0"
encoding="UTF-8"?>
<html lang="de">
<body>
<h1>Überschrift</h1>
<footer>
<a href="kontakt.html">
Kontakt
</a>
</footer>
</body>
</html>
14. Dr. Rößler – Einführung XML
(X)HTML
<html lang="de">
<body>
<h1>Überschrift</h1>
<footer>
<a href="kontakt.html">
Kontakt
</a>
</footer>
</body>
</html>
<?xml version="1.0"
encoding="UTF-8"?>
<html lang="de">
<body>
<h1>Überschrift</h1>
<footer>
<a href="kontakt.html">
Kontakt
</a>
</footer>
</body>
</html>
14
(X)HTML = XML
15. Dr. Rößler – Einführung XML
Entität (entity)
XML
15
Element (tag)
Wurzelelement (root)
Attribut
Kind-Element (child)
XML Deklaration
<?xml version="1.0"
encoding="UTF-8"?>
<html lang="de">
<body>
<h1>Überschrift</h1>
<footer>
<a href="kontakt.html">
Kontakt
</a>
</footer>
</body>
</html>
16. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
16
17. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
17
<html>
❌
18. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
18
<html>
<html />
❌
19. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
19
<html>
</html>
✓
20. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
20
<xml>
</xml>
❌
21. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
21
<html/>
✓
22. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
22
<html />
✓
23. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
23
<html/ >
❌
24. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
24
<html>
</HTML>
❌
25. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
25
< html>
</html>
❌
26. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
26
<hyper text markup language>
</hyper text markup language>
❌
27. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
27
<hyper_text_markup_language>
</hyper_text_markup_language>
✓
28. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
28
<:hyper_text.markup-language>
</:hyper_text.markup-language>
✓
29. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
29
<‘hyper text markup language’>
</‘hyper text markup language’>
❌
30. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
30
<html>
<body>
</body>
</html>
✓
31. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
31
<html>
<body>
</body>
</html>
✓
32. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
32
<html><body></body></html>
✓
33. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
33
<p>
This is a paragraph.
</p>
✓
34. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
34
<p>
This <i>is</i> a paragraph.
</p>
✓
35. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
35
<p>
This <i>is</i> <b>a</b> paragraph.
</p>
✓
36. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
36
<p>
This <i>is <b>a</i></b> paragraph.
</p>
❌
37. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
37
<p>
This <i>is <b>a</b></i> paragraph.
</p>
✓
38. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
38
<p id:intro>
This is a paragraph.
</p>
✓
39. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
39
<p id=intro>
This is a paragraph.
</p>
❌
40. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
40
<p id=“intro”>
This is a paragraph.
</p>
✓
41. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
41
<p ID=“intro”>
This is a paragraph.
</p>
✓
42. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
42
<p id=‘intro’>
This is a paragraph.
</p>
✓
43. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
43
<p id=“intro’>
This is a paragraph.
</p>
❌
44. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
44
// Ein Kommentar
<p id=‘intro’>
This is a paragraph.
</p>
❌
45. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
45
<!-- Ein Kommentar
<p id=‘intro’>
This is a paragraph.
</p>
❌
46. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
46
<!-- Ein Kommentar -->
<p id=‘intro’>
This is a paragraph.
</p>
✓
47. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
47
<p>
Hello & welcome!
</p>
❌
48. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
48
<p>
Hello & welcome!
</p>
✓
49. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
49
<p/>
Hello & welcome!
</p>
❌
50. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
50
<xml>
Hello & welcome!
</xml>
❌
51. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
51
<?xml encoding="UTF-8"?>
<p>
Hello & welcome!
</p>
❌
52. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
52
<?xml version="1.0" encoding="UTF-8"?>
<p>
Hello & welcome!
</p>
✓
53. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
53
<?xml version="1.0 encoding="UTF-8"?>
<p>
Hello & welcome!
</p>
❌
54. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
54
<p>
Hello & welcome!
</p>
<?xml version="1.0" encoding="UTF-8"?>
❌
55. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
55
<book title:en="The Great Gatsby"></book>
✓
56. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
56
<book title-en="The Great Gatsby"></book>
✓
57. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
57
<?xml version="1.0" encoding="UTF-8"?>
<person>John Doe</person>
<email>john@example.com</email>
❌
58. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
58
<?xml version="1.0" encoding="UTF-8"?>
<data>
<person>John Doe</person>
<email>john@example.com</email>
</data>
✓
59. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
59
<1p>
Hello & welcome!
</1p>
❌
60. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
60
<p alt=“this is a “quote””>
Here comes Jonny!
</p>
❌
61. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
61
<p alt=“this is a "quote"”>
Here comes Jonny!
</p>
✓
62. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
62
<p alt=“this is a ‘quote’”>
Here comes Jonny!
</p>
✓
63. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
63
<p alt=‘this is a “quote’”>
Here comes Jonny!
</p>
❌
64. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
64
<p alt=‘this is a “quote”’>
Here comes Jonny!
</p>
✓
65. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
65
<p alt=‘’>
Here comes Jonny!
</p>
✓
66. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
66
<p alt>
Here comes Jonny!
</p>
❌
67. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
67
<p alt=‘Quote’ alt=“Movie Quote”>
Here comes Jonny!
</p>
❌
68. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
68
<p alt=‘Quote’ source=“Movie Quote”>
Here comes Jonny!
</p>
✓
69. Dr. Rößler – Einführung XML
Quiz: Wohlgeformt oder nicht?
69
<p alt=‘Quote’source=“Movie Quote”>
Here comes Jonny!
</p>
❌
70. Dr. Rößler – Einführung XML
Wichtige Entitäten
• Kleiner Zeichen (<): <
• Ampersand (&): &
• Größerzeichen (>): >
• Doppelte Anführungszeichen (“): "
• Einfache Anführungszeichen (‘): '
• Scharfes S (ß): ß
• a Umlaut (ä): ä
• u Umlaut (ü): ü
• o Umlaut (ö): ö
• A Umlaut (Ä): Ä
70
71. Dr. Rößler – Einführung XML
XML ist ein Baum
• Graphentheorie
• Ein Baum ist spezieller Graph
• Zusammenhängend
• Keine zyklischen Pfade
• Jeder Teilbaum ist selbst
wieder ein Baum
71
Von Arthur Cayley - Arthur Cayley (1857):
On the Theory of Analytical Forms called Trees.
In: Philosophical Magazine, Vol. 13, p. 172-176.
(digital version at https://archive.org/details/collmathpapers03caylrich)
72. Dr. Rößler – Einführung XML
XML Deklaration
72
Andere “Klammer” für Processing Instructions (siehe PHP)
XML Version Zeichensatz Schema
<?xml version=“1.0“ encoding=“ISO-8859-1“ standalone=“yes“ ?>
73. Dr. Rößler – Einführung XML
Element vs Attribut
73
<book lang=“de”>
<title>Blackout</title>
<author>
Marc Elsberg
</author>
</book>
<book
title=“Blackout”
author=“Marc Elsberg”>
<lang>de</lang>
</book>
74. Dr. Rößler – Einführung XML
Element vs Attribut
74
<book>
<title lang=“de”>
Blackout
</title>
<author>
Marc Elsberg
</author>
</book>
<book
title=“Blackout”
author=“Marc Elsberg”>
</book>
75. Dr. Rößler – Einführung XML
Übung: Erstellen Sie ein XML Dokument
Aufgabe: Erstellen Sie ein XML Dokument, dass ein Buch beinhaltet:
• Titel
• Abstract
• Kapitel
• Überschrift
• Absätze
• Illustrationen
• Author
• Authorentext
• …
75
76. Dr. Rößler – Einführung XML
Tool-Support: VS Code
76
https://code.visualstudio.com/download
77. Dr. Rößler – Einführung XML
Install Plugin: XML (Red Hat)
77
1. Click:
2. Enter XML:
78. Dr. Rößler – Einführung XML
Install Plugin: XML (Red Hat)
78
Click Install
79. Dr. Rößler – Einführung XML
Wohlgeformt vs. Gültig
79
Wohlgeformt
Dokument entspricht den allgemeinen XML-Regeln. (Quiz)
Gültig
Dokument entspricht den spezifischen XML-Regeln (spezifiziert via DTD oder XSD).
80. Dr. Rößler – Einführung XML
Document Type Definition (DTD)
80
Dokument Typ
Attribut Definition
(Unparsed) Character Data
Parsed Character Data
Gültige Kind-Elemente
Element Definition
Parsed Character Data
<!DOCTYPE html [
<!ELEMENT html ( body ) >
<!ATTLIST html lang CDATA #IMPLIED>
<!ELEMENT body ( h1*, p* )* >
<!ELEMENT h1 ( #PCDATA ) >
<!ELEMENT p ( #PCDATA ) >
<!ENTITY Uuml “Ü“>
]>
82. Dr. Rößler – Einführung XML
!ELEMENT
82
<!DOCTYPE html [
<!ELEMENT element-name EMPTY>
<!ELEMENT element-name (#PCDATA)>
<!ELEMENT element-name ANY>
<!ELEMENT element-name (child1,child2,...)>
<!ELEMENT element-name (child1?,child2*,(c3|c4))>
...
]>
83. Dr. Rößler – Einführung XML
!ATTLIST
83
<!DOCTYPE html [
<!ATTLIST element-name attribute-name attribute-type
attribute-value #REQUIRED>
...
]>
84. Dr. Rößler – Einführung XML
Attribute Type
84
Type Description
CDATA The value is character data
(en1|en2|..) The value must be one from an enumerated list
ID The value is a unique id
IDREF The value is the id of another element
ENTITY The value is an entity
other There are more possible values, which are not part of this lecture.
85. Dr. Rößler – Einführung XML
Attribute Value
85
Value Explanation
value The default value of the attribute
#REQUIRED The attribute is required
#IMPLIED The attribute is optional
#FIXED value The attribute value is fixed