A self-assessment tool to help you determine how ready you are to use Inbound Marketing tactics to reach more customers.
Buyer behavior is changing, but channel marketing isn’t changing with it. Many companies are still using pushy outbound marketing tactics. Modern buyers want to work with companies who are more oriented around teaching and learning.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Petpooja is a restaurant billing and delivery software company. They conducted a survey of 50 restaurants in Vadodara to assess the feasibility of their software. They found that 30 restaurants were willing to try the free Petpooja software. Key features missing from other software like live updates and mobile reports were attractive. However, some restaurants preferred their current software due to familiarity or a need for improved inventory management which Petpooja lacks. The study concluded the software could succeed with improvements and strong promotion given the opportunity in the market.
Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. Fundamentals of digital marketing includes web development structure, online revenue models, content management systems, content and information architecture, analytics and web master tools. Web development structure refers to creating websites using markup languages like HTML and CSS. Online revenue models are the different ways businesses generate income from their websites, such as affiliate and aggregator models. Content management systems allow storing, managing and publishing content to save time and money, with popular open source platforms including WordPress, Drupal and Joomla.
Link building is the process of increasing the number and quality of links pointing to a website. It involves getting links from relevant fashion websites, blogs, and news sites; links from different domains; keyword-anchored links; and links from authority sites in the industry. Effective link building requires knowing your industry, competitors, and having a clear unique selling proposition. Tactics include blogging on your site, interacting with other bloggers, issuing press releases, using social media creatively, and hiring a public relations firm. The goal is to stand out from competitors and build quality, natural-looking links.
This document is an inbound marketing checklist that provides questions to assess an organization's current inbound marketing strategy. It covers areas like goals, budget, personas, website optimization, content creation, social media, email marketing, lead generation and qualification, and customer retention. The checklist can help companies identify opportunities to improve their inbound marketing strategy.
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The document provides an overview of digital marketing and content marketing strategies. It discusses key concepts like defining goals and metrics, identifying target audiences, creating different types of content, and measuring performance. Content marketing tactics include focusing on quality content, addressing pain points, optimizing content for mobile, and using various content formats and channels for distribution. Copywriting strategies involve crafting headlines, bullet points, and body copy that highlight problems and solutions to attract and persuade prospective customers."
The document discusses how artificial intelligence is increasingly being used in the retail industry to address challenges posed by a fragmented marketplace with diverse consumer needs. AI allows retailers to gather customer insights and predict behaviors through automated analysis of large datasets. Key applications of AI discussed include personalized marketing, trade promotions management, supply chain management, assortment planning, and demand forecasting. The use of AI is expected to grow significantly in the retail industry in coming years to improve business performance and customer experience.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Petpooja is a restaurant billing and delivery software company. They conducted a survey of 50 restaurants in Vadodara to assess the feasibility of their software. They found that 30 restaurants were willing to try the free Petpooja software. Key features missing from other software like live updates and mobile reports were attractive. However, some restaurants preferred their current software due to familiarity or a need for improved inventory management which Petpooja lacks. The study concluded the software could succeed with improvements and strong promotion given the opportunity in the market.
Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. Fundamentals of digital marketing includes web development structure, online revenue models, content management systems, content and information architecture, analytics and web master tools. Web development structure refers to creating websites using markup languages like HTML and CSS. Online revenue models are the different ways businesses generate income from their websites, such as affiliate and aggregator models. Content management systems allow storing, managing and publishing content to save time and money, with popular open source platforms including WordPress, Drupal and Joomla.
Link building is the process of increasing the number and quality of links pointing to a website. It involves getting links from relevant fashion websites, blogs, and news sites; links from different domains; keyword-anchored links; and links from authority sites in the industry. Effective link building requires knowing your industry, competitors, and having a clear unique selling proposition. Tactics include blogging on your site, interacting with other bloggers, issuing press releases, using social media creatively, and hiring a public relations firm. The goal is to stand out from competitors and build quality, natural-looking links.
This document is an inbound marketing checklist that provides questions to assess an organization's current inbound marketing strategy. It covers areas like goals, budget, personas, website optimization, content creation, social media, email marketing, lead generation and qualification, and customer retention. The checklist can help companies identify opportunities to improve their inbound marketing strategy.
Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
The document provides an overview of digital marketing and content marketing strategies. It discusses key concepts like defining goals and metrics, identifying target audiences, creating different types of content, and measuring performance. Content marketing tactics include focusing on quality content, addressing pain points, optimizing content for mobile, and using various content formats and channels for distribution. Copywriting strategies involve crafting headlines, bullet points, and body copy that highlight problems and solutions to attract and persuade prospective customers."
The document discusses how artificial intelligence is increasingly being used in the retail industry to address challenges posed by a fragmented marketplace with diverse consumer needs. AI allows retailers to gather customer insights and predict behaviors through automated analysis of large datasets. Key applications of AI discussed include personalized marketing, trade promotions management, supply chain management, assortment planning, and demand forecasting. The use of AI is expected to grow significantly in the retail industry in coming years to improve business performance and customer experience.
Checklists for an Effective Lead Generation CampaignRichard Hatheway
Developing a lead generation campaign is a relatively simple process if you have the right checklists to help address all of the various components and inputs required. This article will provide you with a set of basic checklists to help ensure you have all your bases covered.
How to Make a Killer Landing Page #INBOUND13HubSpot
Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This document provides information about the core team members leading the operations, finance, and technology for a fresh produce startup. It also includes data on the Bangalore market size with monthly expenses and revenue from January 2019 as well as projections for scaling operations over several quarters, including the number of hubs planned, projected revenue and expenses, cash flow, and a roadmap outlining the phased expansion.
This document summarizes Fintual, a Chilean startup that provides digital wealth management and robo-advisory services in Latin America. It has 84 employees, 44% of which are in technology roles. The company manages over $550 million in assets for more than 60,000 clients across Chile and Mexico. It has proprietary software for mutual funds, custody, accounting, and more. Metrics show strong and consistent growth in assets under management, clients, and revenue. The business model is capital efficient with high client retention and a focus on first-time investors and word-of-mouth growth.
DingoDot - Virtual CFO for SMBs
Public Excerpt of Pitch Deck for Investors
#fintech #b2b #saas #plg #crypto #openbanking #businesscloud
www.dingodot.com
April 2022
Knitkart is an e-commerce site that aims to offer affordable apparel and accessories to semi-urban and rural customers in India. It plans to partner with local manufacturers and internet cafes to source low-cost, unbranded products and reach a wider customer base. Key aspects of the business model include tying up with manufacturers and cyber cafes, launching a pilot website, and focusing on a cost leadership strategy through localized product catalogs and customer engagement programs. The founder is seeking a seed investment of Rs. 1.5 crores to hire team members and launch the initial business operations.
This document discusses interactive shopping for active people. It notes that affiliate partnerships currently make up 10% of revenue and that the market saw year-over-year growth of 10% in Q2 retail spending in 2014, though competition exists.
The Facebook pixel allows advertisers to track user behavior on their website, optimize ad audiences, and retarget website visitors. It is a piece of JavaScript code that is installed on web pages. The pixel tracks user actions like purchases or other conversions and builds custom audiences for ad targeting. It also helps measure cross-device conversions and find similar customers to target. Advertisers can install the pixel code directly or using tag managers and add standard event codes to track objectives actions by website users.
It was a project I conducted with my classmates Tara Mirza and Kimya Dor in my Information systems and e-commerce class at MMU in 2010. Our professor was prof.Murali
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document outlines marketing plans and strategies for Giant Eagle's FY15 fiscal year. Key points include sharing high level marketing strategies and initiatives for Giant Eagle Supermarkets, GetGo, and Market District formats. It discusses transforming GetGo marketing to position it as a Café+Market and driving the next level of growth. The strategies focus on revitalizing the Giant Eagle brand, leveraging a three tier marketing approach, fuelperks! 10th anniversary promotion, themed sales events, points of difference like team members and new initiatives. It also covers increasing community messaging, expanded targeted marketing, new store marketing, and delivering $3M in Vision 2020 savings.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Pitch deck we are using to raise $6m for Veeqo from VCsMatt Warren
We have just started the process of raising a $6m (£4m) funding round for Veeqo, and I wanted to share the pitch deck we are using for this.
Veeqo is SaaS startup focused on helping retail brands sell and ship everywhere.
We took (deep) inspiration from the Front pitch deck for this (thanks Mathilde Collin!). Two weeks in, and following 12 meetings, we’ve had some really positive feedback from VCs and progressing to next steps with all of them.
Going into the process I really didn’t know what to expect. I had a fear that our traction or growth was not impressive enough compared the stories you read on TechCrunch. The reality is we have been so heads-down and self-critical over the last few years, we didn't have a clue how well we were doing.
Turns out, pretty good - lots of nice comments so far, but I await to see the terms sheets :-)
Prior to any face-to-face meeting with VCs, I always send over all the other documents that make up our investor pack. I prefer they have everything in advance, so that we’re not wasting each other's time.
The documents I always include are:
1/ Our go-to market strategy (slides)
2/ Product Roadmap (slides)
3/ 3-year financial forecast (giant Excel sheet)
I found it interesting that whilst all VC care about the key things like market size, team, product etc, that each VC has a bias to one area.
For example, so far only one VC has had a strong bias towards product and roadmap. A few were focused on the market and its TAM, and a few others on commercials and the business’s ability to scale.
I invested about a week to create the investor pack, and had a lot of support from key members of my team. It was a great exercise anyway to review our current strategy and progress to date.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
A payment gateway is a service that allows online businesses to accept electronic payments for items purchased online. It securely transmits information between the customer's bank and the merchant's bank to facilitate processing payments. Common payment gateways include PayPal, Authorize.Net, and WorldPay. Payment gateways provide security for financial transactions online and allow merchants to accept credit card payments with fees for setup and transactions.
Shopify is an ecommerce platform that powers over 175,000 online stores and helped customers sell over $7 billion worth of products. It uses Liquid, a Ruby-based template language, and offers different pricing plans. Setting up a Shopify store is easy - it takes 5 steps and can be done in under 10 minutes. Key features include a buy button, buyable pins, and integration with Facebook. The platform has good documentation, themes, apps, and customer support to help users customize and grow their online stores. While costs and customization limitations are cons, Shopify remains popular due to its all-in-one solution, easy setup, large feature set, and hosted platform.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Messaging apps have become more popular ways for people to communicate than social networks or phone calls. As a result, chatbots are growing in usefulness, especially for customer service tasks. There are different types of chatbots, from task-oriented bots to predictive, data-driven bots. Current chatbots have capabilities for intent recognition, entity recognition, and sentiment analysis using machine learning, but still face challenges with ambiguity. Future chatbots may be able to pass the Turing Test by more closely resembling human conversations. Oracle's Intelligent Bot platform includes components for natural language processing, customization of bot flows, and integration with backend systems.
Checklists for an Effective Lead Generation CampaignRichard Hatheway
Developing a lead generation campaign is a relatively simple process if you have the right checklists to help address all of the various components and inputs required. This article will provide you with a set of basic checklists to help ensure you have all your bases covered.
How to Make a Killer Landing Page #INBOUND13HubSpot
Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This document provides information about the core team members leading the operations, finance, and technology for a fresh produce startup. It also includes data on the Bangalore market size with monthly expenses and revenue from January 2019 as well as projections for scaling operations over several quarters, including the number of hubs planned, projected revenue and expenses, cash flow, and a roadmap outlining the phased expansion.
This document summarizes Fintual, a Chilean startup that provides digital wealth management and robo-advisory services in Latin America. It has 84 employees, 44% of which are in technology roles. The company manages over $550 million in assets for more than 60,000 clients across Chile and Mexico. It has proprietary software for mutual funds, custody, accounting, and more. Metrics show strong and consistent growth in assets under management, clients, and revenue. The business model is capital efficient with high client retention and a focus on first-time investors and word-of-mouth growth.
DingoDot - Virtual CFO for SMBs
Public Excerpt of Pitch Deck for Investors
#fintech #b2b #saas #plg #crypto #openbanking #businesscloud
www.dingodot.com
April 2022
Knitkart is an e-commerce site that aims to offer affordable apparel and accessories to semi-urban and rural customers in India. It plans to partner with local manufacturers and internet cafes to source low-cost, unbranded products and reach a wider customer base. Key aspects of the business model include tying up with manufacturers and cyber cafes, launching a pilot website, and focusing on a cost leadership strategy through localized product catalogs and customer engagement programs. The founder is seeking a seed investment of Rs. 1.5 crores to hire team members and launch the initial business operations.
This document discusses interactive shopping for active people. It notes that affiliate partnerships currently make up 10% of revenue and that the market saw year-over-year growth of 10% in Q2 retail spending in 2014, though competition exists.
The Facebook pixel allows advertisers to track user behavior on their website, optimize ad audiences, and retarget website visitors. It is a piece of JavaScript code that is installed on web pages. The pixel tracks user actions like purchases or other conversions and builds custom audiences for ad targeting. It also helps measure cross-device conversions and find similar customers to target. Advertisers can install the pixel code directly or using tag managers and add standard event codes to track objectives actions by website users.
It was a project I conducted with my classmates Tara Mirza and Kimya Dor in my Information systems and e-commerce class at MMU in 2010. Our professor was prof.Murali
Marketing FY15 AOP FINAL ELT PRESENTATION PDF 5.14Rob Borella
The document outlines marketing plans and strategies for Giant Eagle's FY15 fiscal year. Key points include sharing high level marketing strategies and initiatives for Giant Eagle Supermarkets, GetGo, and Market District formats. It discusses transforming GetGo marketing to position it as a Café+Market and driving the next level of growth. The strategies focus on revitalizing the Giant Eagle brand, leveraging a three tier marketing approach, fuelperks! 10th anniversary promotion, themed sales events, points of difference like team members and new initiatives. It also covers increasing community messaging, expanded targeted marketing, new store marketing, and delivering $3M in Vision 2020 savings.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Pitch deck we are using to raise $6m for Veeqo from VCsMatt Warren
We have just started the process of raising a $6m (£4m) funding round for Veeqo, and I wanted to share the pitch deck we are using for this.
Veeqo is SaaS startup focused on helping retail brands sell and ship everywhere.
We took (deep) inspiration from the Front pitch deck for this (thanks Mathilde Collin!). Two weeks in, and following 12 meetings, we’ve had some really positive feedback from VCs and progressing to next steps with all of them.
Going into the process I really didn’t know what to expect. I had a fear that our traction or growth was not impressive enough compared the stories you read on TechCrunch. The reality is we have been so heads-down and self-critical over the last few years, we didn't have a clue how well we were doing.
Turns out, pretty good - lots of nice comments so far, but I await to see the terms sheets :-)
Prior to any face-to-face meeting with VCs, I always send over all the other documents that make up our investor pack. I prefer they have everything in advance, so that we’re not wasting each other's time.
The documents I always include are:
1/ Our go-to market strategy (slides)
2/ Product Roadmap (slides)
3/ 3-year financial forecast (giant Excel sheet)
I found it interesting that whilst all VC care about the key things like market size, team, product etc, that each VC has a bias to one area.
For example, so far only one VC has had a strong bias towards product and roadmap. A few were focused on the market and its TAM, and a few others on commercials and the business’s ability to scale.
I invested about a week to create the investor pack, and had a lot of support from key members of my team. It was a great exercise anyway to review our current strategy and progress to date.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
For companies that are not yet selling on Amazon, this video will tell you everything you need to understand before you take the first step. Includes ideas on how Xport can help with the set-up and ongoing sales work.
A payment gateway is a service that allows online businesses to accept electronic payments for items purchased online. It securely transmits information between the customer's bank and the merchant's bank to facilitate processing payments. Common payment gateways include PayPal, Authorize.Net, and WorldPay. Payment gateways provide security for financial transactions online and allow merchants to accept credit card payments with fees for setup and transactions.
Shopify is an ecommerce platform that powers over 175,000 online stores and helped customers sell over $7 billion worth of products. It uses Liquid, a Ruby-based template language, and offers different pricing plans. Setting up a Shopify store is easy - it takes 5 steps and can be done in under 10 minutes. Key features include a buy button, buyable pins, and integration with Facebook. The platform has good documentation, themes, apps, and customer support to help users customize and grow their online stores. While costs and customization limitations are cons, Shopify remains popular due to its all-in-one solution, easy setup, large feature set, and hosted platform.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Messaging apps have become more popular ways for people to communicate than social networks or phone calls. As a result, chatbots are growing in usefulness, especially for customer service tasks. There are different types of chatbots, from task-oriented bots to predictive, data-driven bots. Current chatbots have capabilities for intent recognition, entity recognition, and sentiment analysis using machine learning, but still face challenges with ambiguity. Future chatbots may be able to pass the Turing Test by more closely resembling human conversations. Oracle's Intelligent Bot platform includes components for natural language processing, customization of bot flows, and integration with backend systems.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
Oracle Data Integrator 12c - Getting StartedMichael Rainey
I think it’s time for a fresh look at Oracle Data Integrator 12c. What is ODI? How has it evolved over the years and where is it going? And, of course, how do you get started with Oracle Data Integrator? I plan to share what I love about ODI, how to get started building your first ODI project, and what makes Oracle Data Integrator 12c the premier ETL and data warehousing tool on the market. It’s time to get back to the basics!
Presented at UTOUG Training Days 2017.
presentation video
takasu FOSSASIA2017
https://youtu.be/456ddJWBbwE
Nico-Tech is a community of tech geeks with otaku-culture backgrounds sharing their creations on a video website.We think all the technology is exciting entertainment, Memetically Mutated Engineering.
El boletín de Gon-cruz presenta nuevos productos enológicos como clarificantes y estabilizantes para vinos blancos, tintos y delicados. También introduce nuevas celulosas de filtración que sustituyen a las tierras diatomea de forma más segura y eficiente. Por último, anuncia la apertura de canales en redes sociales e incluye videos demostrativos de sus productos.
Standartu loma tehniskās dokumentācijas sagatavošanā
Ingars Pilmanis, Nacionālās standartizācijas institūcijas “Latvijas standarts”
video: https://youtu.be/7zIA_4EypE4
2017.gada 20.marts, Rīga
Diskusija "Energoefektivitātes projekti un to kvalitātes uzlabošanas iespējas"
The document discusses LinkedIn Lead Accelerator, a marketing automation tool for display and social advertising. It outlines 5 steps to use the tool: 1) identify high-value audiences across websites, LinkedIn, and Facebook, 2) synchronize nurture programs across ads and emails, 3) increase conversions with autofill form functionality, 4) optimize campaigns through A/B testing, and 5) measure results through reporting. Customer testimonials highlight generating new leads, sales opportunities, and business through personalized outreach across digital channels.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Optimization plays a key role in a conversational growth strategy by:
- Testing elements of conversations to increase engagement and desired outcomes
- Using an iterative process of measuring performance, forming hypotheses, and testing changes
- Continually improving conversations to better meet goals and provide more value to participants
Do check http://www.inboundio.com for the free trial of our simplified inbound marketing software too.
What is inbound marketing ? How to get more leads and sales through social media ? how to use landing pages and drip marketing to funnel and convert leads ? the following presentation covers basics of inbound marketing.
Digital marketing goes far beyond just ads and emails. Marketing teams can employ
a wealth of different platforms and tactics, including blogs, multi-layered email
campaigns, websites, and social media platforms, just to name a few. Ultimately,
the goal of a digital marketer is to generate leads, as well as engage, capture the
attention of, and forge a strong bond with the people who might be interested in what
you have to offer.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
Search Engine Marketing (SEM) training institute in Hyderabadmadhupriya3zen
Elevate your digital marketing skills with the best Search Engine Marketing (SEM) training institute in Hyderabad. Unlock the power of paid advertising and propel your career in the world of online marketing. Join us today for expert SEM training.
Discover the leading Digital Marketing Training Institute in Hyderabad! Our institute offers comprehensive SEO courses and expert guidance for aspiring digital marketers. Join us to gain hands-on experience, practical knowledge, and the skills needed to excel in the dynamic world of digital marketing. Enroll now for a brighter future!
Digital Marketing Training Institute in Hyderabadsowmyavibhin
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3. Introduction
Buyer behavior is changing but channel marketing isn’t changing with it.
Many companies are still using pushy outbound marketing tactics.
Modern buyers want to work with companies who are more oriented
around teaching and learning.
The Inbound Marketing methodology pioneered by HubSpot provides a
great example of what life could be like for the channel, but it’s always
been positioned for direct marketing with no equivalent approach to take
for the channel.
Inbound Marketing provides a framework to modernize channel
marketing, so that brands and you, their partners, aren’t left behind by
the changing market.
By collaborating with your brand partners, there’s an opportunity to
modernize your marketing efforts by establishing core digital marketing
capabilities and leveraging content and programs from the brands.
The good news is that you may already have some of the capabilities of
Inbound Marketing and not even know it.
Until now.
We’ve put together a checklist—comprised of the capabilities that are
essential for inbound marketing success—for you to use as a scorecard.
It’s an easy way to figure out where you are…and where you can go.
3
Mike Moore
VP, Channel Strategy at Averetek
4. How to Use the
Inbound Marketing Checklist
4
As you review each capability, consider the following:
• Your partner marketing programs: how well do you take advantage
of the programs and resources made available by your brand
partners to achieve the level described for each capability?
• A group of partners: how well do you partner with other VARs,
learning solutions, partners, etc. to market? Can you bolster your
skills through collaboration?
• The squeaky wheel: do you need something from your brand
partners that they don’t currently offer? A training program to learn
new marketing skills? Content or resources to run a marketing
program? The most vocal partners help shape the brand’s agenda.
Level 1 Level 2 Level 3
Basic Skills Proficient Skills Advanced Skills
+1 +3 +5
1. Print out the checklist on the next page so you can track your points
as you review the Inbound Marketing capabilities that follow.
2. Read through the descriptions of the different inbound marketing
capabilities and examples of how they are applied to your marketing
efforts at varying skill levels.
5. Inbound Marketing Checklist
5
Capabilities Level 1 Level 2 Level 3
+1 +3 +5
Blog
Keywords/SEO
Social Media
Calls-to-Action
Landing Pages
Forms
Contact Management
Email
Workflows
Smart Content
Total
Grand Total
Instructions:
1. Review capability descriptions for all sections in pages 7-11.
2. Score your capabilities.
3. Tally your scores and check page 12 to see how you fare.
7. Blog
Writing a blog is decidedly more creative than crafting other business communications.
Blogs afford great flexibility on topic and allow the writer to show more personality.
Anyone is able to blog on LinkedIn, and that’s a great starting point.
To what extent do you blog?
7
Level 1 Level 2 Level 3
Blog on LinkedIn; post
monthly or bi-weekly;
blogs contain basic calls-
to-action.
Blog hosted on company
website; post weekly;
blogs contain variety of
calls-to-action.
Regular blogging;
interaction with
commenters; cross
posting other thought-
leaders’ content; blog
subscriptions for readers;
blogs use compelling and
specific calls-to-action.
+1 +3 +5
Keywords/SEO
Websites say so much more than what is visible on the screen. The proper keywords and
SEO techniques need to be in place to drive website traffic. We are advocates of
optimizing for organic search traffic—get what you can for free before buying keywords.
To what extent do you use keyword/SEO techniques?
Level 1 Level 2 Level 3
Have a website with basic
content; have basic
keyword strategy; identify
10-20 keywords relevant
to the business based on
your buyers and what type
of searches they’re likely
to do; have the ability to
track keywords.
Optimize for those
keywords in your content
website pages and blog
articles; apply basic level
of analytics tools (Moz,
Google) to learn how and
why organic search traffic
gets to the website.
Employing outside tactics
and tools to manage SEO
and keywords; identifying
related keywords to
expand reach.
+1 +3 +5
8. 8
Level 1 Level 2 Level 3
Create company page on
Facebook, LinkedIn,
Twitter and Google+,
maintaining pages with
current information, and
sharing new content
weekly. A passive effort.
More proactive in
engaging the audience;
interacting with others
and their content;
participating in
conversations; social icon
links on company website.
Moving beyond company
social channels by
involving individuals at the
company; cross linking
other websites and
content; serving contacts
content based on what
they’ve shared on social
media.
+1 +3 +5
Social Media
People use social media in their personal lives. Making the move to using social networks
professionally can be a simple way to get content in front of potential customers without
a hard sell. Choice of platform—Facebook, Twitter, LinkedIn, Google+, Pinterest,
YouTube—will depend on the target audience and type of content you’re sharing.
To what extent do you use social media?
Calls-to-Action
A strong call-to-action is one that compels a visitor to take the requested next step. The
benefit needs to be clear, as does the deliverable you’re offering.
There are many best practices to planning and delivering calls-to-action that are
appropriate for the buyer personas you’re targeting that produce the intended action.
To what extent do you offer strong calls-to-action?
Level 1 Level 2 Level 3
Leverage vendor-provided
content as an offer.
Original content
compelling enough to
drive conversion.
A variety of calls-to-action
aligned by persona to
cover all stages in the
buyer’s journey.
+1 +3 +5
9. 9
Landing Pages
Calls-to-Action drive traffic to landing pages, which is where prospective customers fill out
forms to take advantage of the offer presented. Landing pages should be clean, clear, and
informative.
To what extent do you use landing pages?
Level 1 Level 2 Level 3
A simple landing page
with a whitepaper or other
top of the funnel offer and
a short-form.
A complete campaign with
a landing page and
appropriate offer aligned
to the stages of the
buyer’s journey (attract,
convert, close).
Multiple campaigns with
landing pages to address
a variety of buyer
personas at each stage of
the buyer’s journey.
+1 +3 +5
Forms
Forms work in concert with calls-to-action and landing pages. Ideally, forms ask for a
small amount of information in the initial buying stages. As the customers move deeper
into the buyer’s journey, forms can go beyond basic questions and attempt to qualify the
prospect.
To what extent do you use forms?
Level 1 Level 2 Level 3
Form capability exists on
the your website; basic
offering with a form
gathering contact name
and email address.
More compelling content
to offer, with form that
gathers business card
details; tracking of
information; beginning to
use progressive profiling—
building on to the
customers’ profiles as they
fill out more forms.
Customer-specific
offerings, more in-depth
forms with questions
about the customer’s
business needs and
intended purchase; more
advanced use of
progressive profiling,
creating content with the
specific intent of gathering
specific information to
qualify prospects.
+1 +3 +5
10. Contact Management
Contact management is an important part of doing business at all stages of the customer
lifecycle, so you need to have these capabilities in place from the start. When it comes to
closing business, it’s all about contact development. Do you store contact information in a
CRM? How are sales interactions and marketing activities incorporated to get a complete
picture of what the customer is interested in?
To what extent do you use contact management?
10
Level 1 Level 2 Level 3
Collecting and managing
contacts in a central
database.
Management of
information, incorporating
several sources: website,
social networks, sales,
marketing, etc.
Synchronized engagement
with contacts across sales
and marketing, with
coordinated and
intentional messaging,
including nurture
programs.
+1 +3 +5
Email
Email communication needs to be carefully crafted and contain information relevant to
the prospect. An email should be a follow-up to the prospect’s activity on your website
(filled out a form, clicked on an offer, etc.) or interaction with social media accounts.
To what extent do you use email?
Level 1 Level 2 Level 3
Periodic email campaigns
to promote an offer.
Regular email campaigns
to promote an offer based
on interests the prospect
expresses.
Always-on email
campaigns using
intelligence from
prospects’ activities that
nurture and develop
interest in products and
services.
+1 +3 +5
11. Workflows
Marketing automation technology can be used to help move prospects through the
buyer’s journey. You can design workflows to understand the interests and actions of
visitors, essentially reading the digital body language of their website visits, and then
offering the right next step for that specific person.
To what extent do you use workflows?
11
Level 1 Level 2 Level 3
Manually placing people
on lists for nurture
programs based on
marketing actions like a
form submission.
Automated nurture
programs that run
continuously and offer
calls-to-action that
advance the buyer’s
journey.
Automated nurture
programs with if/then
forks that branch to take
prospects backward,
forward, or on parallel
paths based on their
response or lack of
response to offers.
+1 +3 +5
Smart Content
Personalization is at the heart of a well-developed inbound marketing plan. When the
information collected about a person and their interests is used to change what they see
in an email or on a web page, that’s smart content. This level of personalization requires
sophistication in buyer persona definition, content planning and creation, and the use of
technology to make it all work.
To what extent do you use smart content?
Level 1 Level 2 Level 3
Deliver a personalized
message when a known
recipient is included in an
email program.
Deliver content that
dynamically changes a call
to action, offer, or
message when a known
visitor returns to a specific
page on the website.
Deliver content that
dynamically changes a call
to action, offer, or
message when a known
visitor returns to several
areas of the website.
+1 +3 +5
12. Scoring Your Checklist
12
If your score is less than 15 points:
You are an Inbound Marketing Up-and-Comer. These
capabilities might be new to you, but you are making
strides, and that's what counts.
Next step: Look at all capabilities; identify which one would be
most easily accomplished using the people and resources you
have. Commit to implementing two new or expanded efforts a
year for steady, manageable growth. Enlist your brand partners to
assist you in your quest.
If your score is between 15 and 24 points:
You are an Inbound Marketing Evangelist. You've
achieved a lot, but still have room to grow.
Next step: Look at the capabilities and pinpoint which need a
boost; focus next on those activities. Commit to implementing
three new or expanded efforts a year. Work with your brand
partners on creative ways to achieve your goals.
If your score is between 25 and 50 points:
You are an Inbound Marketing Powerhouse. You use
inbound techniques in a variety of ways and adapt your
methods as your audience evolves.
Next step: Explore those areas where you didn’t score as high and
commit to implementing a new or expanded effort each quarter.
Collaborate with your brand partners to come up with new ideas.
13. Conclusion
You’ve filled out the scorecard…but now what?
No matter your mastery level, the next steps are the same. It’s time to
take a closer look at the effectiveness of the capabilities that you have,
and evaluate where and how they can be strengthened.
Alternatively, if something is lacking, now is the perfect time to formulate
a plan for how to increase your inbound repertoire and apply it to your
sales and marketing activities.
The inbound methodology is engaging, dynamic, and modern. Having
these skills and capabilities is essential to continued growth and
efficiency in marketing. You don’t want to be left behind; rather, you want
to equip your team with the resources they need as they evolve into
industry leaders.
Brainstorm with your brand partners and challenge yourselves to come
up with the most creative ways to adapt the inbound methodology to
your channel. And when you do, we'd love to hear about it!
P.S. Need help enabling your organization with Inbound Marketing
capabilities? We’d love to help.
13
Mike Moore
VP, Channel Strategy at Averetek
Mike Moore serves as Averetek's Vice President of Channel Strategy.
In this role, Mike is responsible for corporate marketing strategy and
operations, and spearheading strategy and initiatives for Averetek’s
growing consulting practice. Mike has spent twenty-one years in the
IT channel as a channel partner and as a channel marketer for
software companies.