Inbound marketing tips and tricks for public relations (PR) in the travel and tourism industry, including lots of information about search engine optimization (SEO) and publishing content like blogs and viral videos.
1) Search engines are the top source of travel information for personal travelers, with most conducting extensive online research across multiple sessions before booking.
2) Effective search engine marketing in tourism has several strategic roles including driving existing inquiries, generating new customers, protecting from competition, and building a brand.
3) A search engine marketing value chain includes understanding user intent, choosing relevant keywords, creating ads, optimizing landing pages, and tracking conversions to improve campaigns over time. Continuous measurement and optimization of search engine marketing activities is important for success.
Social media and SEO for Travel Agents - Worldchoice Ireland Conference Novem...TravelMedia.ie
Social media and SEO for Travel Agents - Worldchoice Ireland Conference November 2016. Social Media and SEO presentation featuring a Facebook case study from Grenham Travel. #WChoiceConf
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
This document discusses using social media and SEO strategies to justify investments in content marketing. It argues that social media can help drive SEO by promoting new content and building links. The document provides tips for content strategies, including identifying influencers, analyzing competitors' content, creating shareable content, and using a content roadmap. It emphasizes that content should be integrated with other marketing activities and fulfill real information needs rather than just pursuing metrics like followers.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
1) Search engines are the top source of travel information for personal travelers, with most conducting extensive online research across multiple sessions before booking.
2) Effective search engine marketing in tourism has several strategic roles including driving existing inquiries, generating new customers, protecting from competition, and building a brand.
3) A search engine marketing value chain includes understanding user intent, choosing relevant keywords, creating ads, optimizing landing pages, and tracking conversions to improve campaigns over time. Continuous measurement and optimization of search engine marketing activities is important for success.
Social media and SEO for Travel Agents - Worldchoice Ireland Conference Novem...TravelMedia.ie
Social media and SEO for Travel Agents - Worldchoice Ireland Conference November 2016. Social Media and SEO presentation featuring a Facebook case study from Grenham Travel. #WChoiceConf
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
10 ways that words affect your organic search engine rankings. The mastery of placement, variety, readability, and credibility of words can boost your website into top rankings.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
This document discusses using social media and SEO strategies to justify investments in content marketing. It argues that social media can help drive SEO by promoting new content and building links. The document provides tips for content strategies, including identifying influencers, analyzing competitors' content, creating shareable content, and using a content roadmap. It emphasizes that content should be integrated with other marketing activities and fulfill real information needs rather than just pursuing metrics like followers.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Affiliate SEO in 2018: What’s Important, What’s NotAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: As an affiliate, you don’t have to chase every latest SEO trend. There’s bare SEO minimum – relevant for 2018 – to keep your website in good shape and get ahead of your competitors in SERPs.
Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
Online Marketing for Startups | 2015 Philipp Klöckner @Plug and Play AcceleratorPhilipp Klöckner
Basic Overview on Online Marketing for Early Stage Startups (Seed to Series A Stage). Performance Marketing Channels and Insights on Social Media Marketing, SEA, SEM, SEO, SMO, ASO, Display Marketing, RTB, Retargeting, Programmatic Advertising, CRM, YouTube and other Marketing Opportunities. June 1st 2016 @ Axel Springer Plug and Play Accelerator.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
1) The document discusses how to build conversions through SEO by focusing keyword research and link building on landing pages rather than individual keywords. This allows targeting multiple keywords to a single optimized landing page.
2) Advanced keyword research looks at search volume, rankings, and conversion rates from paid search to identify "low hanging fruit" keywords. Branded3's approach focuses on grouping keywords by landing page to identify the most important pages to build links for.
3) Varying anchor text when building links to landing pages helps rankings for all the long tail keywords related to that page while preventing any single anchor text from being devalued.
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this webinar is jam-packed full of hacks to amplify your content using social media and ultimately generate sales and qualified leads for your business.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Turbo-Charging your SEO & Link-Building StrategyPatrick Altoft
This document discusses how to turbo-charge an SEO and link-building strategy. It suggests that user love and engagement are becoming important ranking factors for Google. It provides a 10-point checklist for auditing websites, including analyzing links, content quality, and duplicate content. The document also analyzes the sites homeandgardengifts.co.uk and tripomatic.com, finding issues like poor product descriptions, duplicate content, and many low-quality links that could explain past ranking drops. It recommends improving content, removing bad links, and focusing on user experience factors like reviews and Q&As.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
The document discusses content promotion as an effective strategy for brand building compared to SEO. It outlines 8 epiphanies about using content promotion to increase brand exposure, engagement, and direct traffic. These include promoting content on social media, with influencers, media outlets and internationally to maximize reach. Quality over quantity of content is emphasized. The benefits of this content promotion approach are highlighted such as increased repeat visitors, time on site and direct traffic.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
The document discusses various observations from November and December 2011 regarding changes in search engine optimization and search engine results pages. Key points include an increase in advertising in SERPs, changes to rich snippets and how they are displayed, the prevalence of video in search results, fluctuations in keyword data availability, differences between how Bing and Google rank pages, and the advantages brands have in search visibility and clicks.
Larry Kim presented on how content remarketing can help increase engagement, conversions, and brand recall. Some key points include: 1) Remarketing displays ads to past website visitors to re-engage them, 2) Defining target audiences based on page visits and user demographics improves results, 3) Testing different ad formats and optimizing for high click-through rates is important to lower costs. Content remarketing, when done effectively, can significantly increase metrics like repeat visits, time on site, and conversions.
The document discusses strategies for utilizing social channels to leverage SEO links. It recommends deciding on relevant content to publish based on current activities, market research, and brainstorming. Content should then be promoted through outreach and social media. Any social SEO efforts should be integrated with the company's overall marketing strategy and create value for users, rather than just focusing on followers. Competitor analysis on highly shared content may provide better insights than their raw links. The document also provides examples of how specific companies, like Vue Cinemas, have successfully implemented social SEO strategies.
SEO Social Blog: Wordpress SEO with Joost de ValkSEO Social Blog
1. The document outlines WordPress SEO and optimization strategies presented by Joost de Valk. It discusses essential plugins, template tips, promoting blogs through online conversations, and getting more subscribers.
2. Bonus tips include preventing fruitless searching by improving WordPress search, aiming for speed by optimizing templates, and checking themes before installing.
3. The presentation encourages participants to sign up for the speaker's WordPress mailing list for more information on WordPress SEO best practices.
SEO planning is critical for marketing strategy and should be done before other tactics. Key aspects of an SEO plan include determining customer triggers, goals, target personas, questions to answer, and content types and frequency that can reasonably be committed to. Content like blogs, photos, videos, and podcasts should help others and be optimized on-page and off-page through internal links, relevant external links, and social promotion to build authority over time. Ongoing monitoring and adjustments are needed as search algorithms and the competitive landscape evolve.
Affiliate SEO in 2018: What’s Important, What’s NotAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: As an affiliate, you don’t have to chase every latest SEO trend. There’s bare SEO minimum – relevant for 2018 – to keep your website in good shape and get ahead of your competitors in SERPs.
Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
Online Marketing for Startups | 2015 Philipp Klöckner @Plug and Play AcceleratorPhilipp Klöckner
Basic Overview on Online Marketing for Early Stage Startups (Seed to Series A Stage). Performance Marketing Channels and Insights on Social Media Marketing, SEA, SEM, SEO, SMO, ASO, Display Marketing, RTB, Retargeting, Programmatic Advertising, CRM, YouTube and other Marketing Opportunities. June 1st 2016 @ Axel Springer Plug and Play Accelerator.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
1) The document discusses how to build conversions through SEO by focusing keyword research and link building on landing pages rather than individual keywords. This allows targeting multiple keywords to a single optimized landing page.
2) Advanced keyword research looks at search volume, rankings, and conversion rates from paid search to identify "low hanging fruit" keywords. Branded3's approach focuses on grouping keywords by landing page to identify the most important pages to build links for.
3) Varying anchor text when building links to landing pages helps rankings for all the long tail keywords related to that page while preventing any single anchor text from being devalued.
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this webinar is jam-packed full of hacks to amplify your content using social media and ultimately generate sales and qualified leads for your business.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Turbo-Charging your SEO & Link-Building StrategyPatrick Altoft
This document discusses how to turbo-charge an SEO and link-building strategy. It suggests that user love and engagement are becoming important ranking factors for Google. It provides a 10-point checklist for auditing websites, including analyzing links, content quality, and duplicate content. The document also analyzes the sites homeandgardengifts.co.uk and tripomatic.com, finding issues like poor product descriptions, duplicate content, and many low-quality links that could explain past ranking drops. It recommends improving content, removing bad links, and focusing on user experience factors like reviews and Q&As.
This document discusses content marketing strategies and tactics. It emphasizes creating great content to drive links and grow audiences. Case studies show how in-depth SEO analysis of competitors' backlinks can help a company improve search rankings. Social media sharing and guest posts are also presented as ways to build links and exposure.
The document discusses content promotion as an effective strategy for brand building compared to SEO. It outlines 8 epiphanies about using content promotion to increase brand exposure, engagement, and direct traffic. These include promoting content on social media, with influencers, media outlets and internationally to maximize reach. Quality over quantity of content is emphasized. The benefits of this content promotion approach are highlighted such as increased repeat visitors, time on site and direct traffic.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
The document discusses various observations from November and December 2011 regarding changes in search engine optimization and search engine results pages. Key points include an increase in advertising in SERPs, changes to rich snippets and how they are displayed, the prevalence of video in search results, fluctuations in keyword data availability, differences between how Bing and Google rank pages, and the advantages brands have in search visibility and clicks.
Larry Kim presented on how content remarketing can help increase engagement, conversions, and brand recall. Some key points include: 1) Remarketing displays ads to past website visitors to re-engage them, 2) Defining target audiences based on page visits and user demographics improves results, 3) Testing different ad formats and optimizing for high click-through rates is important to lower costs. Content remarketing, when done effectively, can significantly increase metrics like repeat visits, time on site, and conversions.
The document discusses strategies for utilizing social channels to leverage SEO links. It recommends deciding on relevant content to publish based on current activities, market research, and brainstorming. Content should then be promoted through outreach and social media. Any social SEO efforts should be integrated with the company's overall marketing strategy and create value for users, rather than just focusing on followers. Competitor analysis on highly shared content may provide better insights than their raw links. The document also provides examples of how specific companies, like Vue Cinemas, have successfully implemented social SEO strategies.
SEO Social Blog: Wordpress SEO with Joost de ValkSEO Social Blog
1. The document outlines WordPress SEO and optimization strategies presented by Joost de Valk. It discusses essential plugins, template tips, promoting blogs through online conversations, and getting more subscribers.
2. Bonus tips include preventing fruitless searching by improving WordPress search, aiming for speed by optimizing templates, and checking themes before installing.
3. The presentation encourages participants to sign up for the speaker's WordPress mailing list for more information on WordPress SEO best practices.
SEO planning is critical for marketing strategy and should be done before other tactics. Key aspects of an SEO plan include determining customer triggers, goals, target personas, questions to answer, and content types and frequency that can reasonably be committed to. Content like blogs, photos, videos, and podcasts should help others and be optimized on-page and off-page through internal links, relevant external links, and social promotion to build authority over time. Ongoing monitoring and adjustments are needed as search algorithms and the competitive landscape evolve.
I am discussing here some of the most useful techniques that you should put at the top of your priority list when planning your On-page SEO strategy in 2017.
Search Engine Optimization - A Strategic OverviewChris Hewitt
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches.
People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business.
Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
1) Maxwell derived equations showing that changing electric fields induce magnetic fields and vice versa, allowing electromagnetic waves to propagate through space.
2) These electromagnetic waves travel at the speed of light and have oscillating electric and magnetic fields perpendicular to each other and the direction of propagation.
3) Plane electromagnetic waves satisfy the wave equation and can be described by sinusoidal functions with the electric and magnetic fields in phase but oriented at 90 degrees to each other.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
NewsCred's Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
El documento habla sobre la necesidad de la digitalización en los negocios turísticos. Explica que la incorporación de la tecnología ya no es opcional sino necesaria para ofrecer un buen servicio a los clientes, dar visibilidad al negocio y analizar resultados. También advierte sobre errores comunes como no contar con el personal adecuado o pensar que la tecnología es cara.
NewsCred #ThinkContent Tour SF: Liz Bedor, Content Marketing Strategist, News...NewsCred
1. The document discusses how to plan and build an effective content marketing strategy through defining goals, understanding audiences, creating teams, developing content, and measuring results.
2. Key recommendations include having a documented strategy, publishing quality content consistently, mapping content to the consumer journey, and tracking content marketing ROI.
3. Effective content marketing involves delivering valuable content to audiences across all stages of the buyer's journey, from early awareness to post-purchase retention.
20 Useful SEO Tips from Content Marketing ExpertsDavid Nevogt
SEO has become less of a marketing play and more of a branding strategy. The document provides a list of 30 easy SEO tips from industry professionals, such as training teams on the 20% of SEO that drives 80% of impact, adding more content rather than just keywords, using social media to promote business, and focusing on mobile results satisfaction.
Best Practices in Content Marketing for the Travel IndustryCaitlin Weiss
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
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Digital Marketing Success for Travel and Tourism Websitestrainingaid
The document provides an outline and content for a digital marketing master class for travel and tourism websites. It discusses key topics such as developing a digital marketing strategy, focusing on goals and metrics, search engine optimization, content marketing, and using examples from successful travel brands. The presentation aims to provide travel professionals with best practices and strategies for optimizing their online presence and digital marketing efforts.
Este documento presenta las claves del marketing online y los pasos para realizar un plan de marketing online (PMO). Cubre temas como las claves del éxito en marketing online como tener un sitio web responsive, crear contenido de valor, posicionamiento SEO, publicidad online, redes sociales y medición. También explica los 7 pasos para realizar un PMO: definir el público objetivo, plan de contenidos, objetivos y planificación, recursos, canales, y métricas.
Este documento presenta una introducción al marketing de atracción (inbound marketing) en el sector turístico. Explica que el inbound marketing implica crear y compartir contenido valioso a través de técnicas no intrusivas como el posicionamiento web, las redes sociales y la generación de leads para atraer clientes de manera orgánica. Además, destaca la importancia de definir objetivos y estrategias claras, y utilizar herramientas que permitan calificar leads, fidelizar clientes y medir resultados.
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
The document is a presentation about inbound marketing and search engine optimization (SEO) given by Mike Volpe of HubSpot at the NEDMA Annual Conference on May 7, 2009. It discusses how outbound marketing is broken while inbound marketing using blogging, SEO, and social media is more effective. It provides tips on SEO including publishing content, optimizing pages on-site and off-site through links, and measuring SEO efforts through website graders, rankings, and traffic/lead metrics. The presentation encourages attendees to try HubSpot's free trial and marketing resources.
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content creation, and social media to get a business found online. It discusses how inbound marketing is more effective and cheaper than traditional outbound marketing. Specific tactics covered include optimizing websites for search engines through on-page and off-page SEO, creating different types of content, listening and participating on social media, and measuring marketing efforts through analytics. The presentation emphasizes using these various online marketing channels together as part of an integrated inbound marketing strategy.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
The document discusses search engine optimization (SEO) and how to improve a website's organic rankings. It covers SEO basics like keywords, on-page optimization of titles, content and links, and off-page factors like backlinks. The document provides tips for optimization, such as adding relevant content and improving site structure, as well as link building through blogs, directories and partnerships. It also stresses the importance of measuring SEO results through tools and comparing traffic and leads generated over time. Businesses can consider handling SEO internally or hiring an outside consultant.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
This document provides an overview of marketing analytics and how to measure the effectiveness of a website. It discusses tracking key metrics to understand visitor attraction, conversion, and ROI across blogging, SEO, social media, landing pages, and marketing channels. The goal is to analyze website performance, determine best and worst lead sources, and optimize marketing efforts to grow sales while lowering costs.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
This document summarizes an online marketing workshop presented by Sam Shetty in August 2012. The workshop covered various online marketing topics including the digital landscape, search engine optimization, pay-per-click advertising, social media, and conversion rate optimization. It provided an overview of each topic and key considerations and best practices related to implementation. The document also included various statistics, diagrams, and tips to help attendees understand online marketing strategies and how to improve results.
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
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Adam Japko, Connecting with Users: What you Should Know About Search and Anal...GardenBloggersConference
This document discusses strategies for driving traffic to websites through content marketing and social media. It emphasizes that focusing on high-quality interactions and conversions is more important than just accumulating traffic. Creating engaging blog content on topics relevant to prospective customers and optimizing websites for lead generation and sales can help businesses grab more than their static share of the market. Regular posting of fresh content and sharing it across social media platforms can help drive traffic from search engines and referrals to company websites and conversions. Analytics should be used to continuously improve content, visitor flows and results.
The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that blogging more often and using social media like Twitter, LinkedIn, and Facebook are becoming more important to businesses. The document advocates for the all-in-one marketing software from HubSpot to help businesses implement an inbound marketing strategy across blogging, social media, search optimization, and analytics.
Ähnlich wie Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA 2009 (20)
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
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The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
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Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
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9. Inbound Marketing
Process Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
Convert
C t
• Target • Landing Pages
• Nurture • Email
• Lead Intelligence
• Lead Mgmt
• Analytics
10. Search Engine Optimization
3,000 searches per second
• Publish more content
• Optimize your content
• Promote your content
11. Organic Search is Best
Free
Pay Per Click – 25% of Clicks
More traffic
Organic Results
Smarter people
75% of clicks
Longer l ti
L lasting
Source: Marketing Sherpa and Enquiro Research
12. Pick Your Keyword Battles
vs.
s
Flickr:
Flickr: Extra Medium Flickr:
Flickr: Simonstarr
12
13. Pick Your Keyword Battles
1. Search volume
2. Relevance to your business
3.
3 Competition
• “marketing”
• “internet marketing”
g
• “internet marketing software startup
founded 2006 in cambridge, mama”
13
18. Off-Page SEO
• Recommendations from friends
1. I
1 “I know HubSpot”
HubSpot
2. “HubSpot is a marketing expert”
3.
3 You trust the person saying this
• Links are online recommendations
1. A link: www.HubSpot.com
2.
2 Anchor text: Internet Marketing
3. Link is from a trusted website
27. Links in News Releases
1. Use keywords as anchor text
2. Also have full URL link
3.
3 Match keywords to SEO of target page
4. Link in first 100-200 words
5. Be wary of links to other websites
6.
6 Remember the other 99% of your
website besides your home page
28. Links from PR
Links from major media
j
and top blogs are 100
times better than news
release links.
28
29. Post News Release in Blog Format
• Post on your
website – use blog
• RSS F d
Feed
• Subscribe by Email
y
• Tags
•A t
Automatic Archive
ti A hi
• Publish RSS Titles
on Homepage, etc.
30. Wire Service Tips
1. Verify you can use anchor text links
(different li k t t i each release)
(diff t link text in hl )
2. Use lowest price / distribution (online
distribution does not change)
3. Multimedia / SMNR limits your
syndication,
syndication so use sparingly