Tips for bloggers who want to start vlogging. This presentation covers the basic of how to get started: equipment, creative strategies, fundamentals of YouTube and social video. There is also an overview of strategies from major YouTubers and brands like Jamie Oliver, BuzzFeed, SortedFood on Social Video. This presentation was first delivered by George Aliferis of Orama at Food Blogger Connect, London 2015 #FBC15

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How to start vlogging
(Initially presented at Food Blogger Connect London on 26/09/15)

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Who we are:

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George Aliferis
• Many years in finance
• Three years in video
• Likes GIFs & watersports
• Filmed over 50 Michelin stars
• Watches stats on YouTube
George@orama.tv
@officialorama

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A film production company
&
A social video agency

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How to start vlogging?

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In September 2015 we launched our own
vlog “The Plate”

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How to start vlogging?

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To start you need to:
record images...

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How to film

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And sound

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How to film

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You don’t need a lot of tools
(cf Pewdiepie)

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But here are some useful ones for
beginners

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Compact camera,
tripod,
microphone,
editing software

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Apps (mostly free)

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For learning and training:
https://www.youtube.com/user/creatoracademy
http://reelseo.com

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To build a channel:
Quality
Consistency
Sustainability

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Quality needs to be above a minimum
threshold to give a chance to your content

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20. www.orama.tv 7
Case study: Unlocking YouTube’s Potential

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Growth accelerates as you improve

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23. www.orama.tv 7
Optimization and improved content

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AFTER 12 MONTHS
Optimisation of
content,
storytelling,
annotations, in-
video
programming
Monthly stats:
Subscribers: +2,000
Source: actual client of Orama

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Consistency

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Sustainability

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Grow

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Format

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Optimize

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Optimize

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Collaborate

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Format: like Sorted
Optimize: like Tim Schmoyer
Collaborate: like Jamie

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Social & Native Video Strategies

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Social & Native Video Strategies

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GoNative

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Native Impact
Same content:
30x more engagement for
Native video

47. Cross Platform Content
3 MAIN COURSE
● Fine edit
● Custom music
● Strong branding
1 APPETIZER
Behind the scenes
2 STARTERS AND SIDES
● Shorter version or ultra-
short teasers
● Posted NATIVELY on social
platforms

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Social & Native Video Strategies

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Thank You!
Do you have a question?
Would you like feedback on your vlog?
@officialorama
George [at] Orama.tv
See how we are doing on our own Vlog:
bit.ly/1MIMxam