Basics of an equity crowdfunding campaign
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This is my presentation at H-Farm during the Crowdsourcing Week, an event created thanks to Zooppa and H-Farm. It shows how to create an equity crowdfunding campaign in terms of strategy and legal steps.
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Basics of an equity crowdfunding campaign
- 1. BASICS OF AN EQUITY CROWDFUNDING CAMPAIGN ALESSANDRO M. LERRO WWW.LERRO.ITVENICE 2015
- 2. ©2014A.M.Lerro INNOVATION IS DRIVEN BY BREAKTHROUGH AND DISRUPTIVE NEW IDEAS
- 5. SLICED BREAD 15 YEARS TO HAVE SUCCESS Otto Rohwedder 1928 ©2014A.M.Lerro
- 8. ANGEL INVESTORS ©2014 A.M. Lerro
- 9. VENTURE CAPITAL ©2014 A.M. Lerro
- 10. ANGELS & VENTURE CAPITAL : 2012: $ 51,7 BL 58% IN USA AVERAGE $3ML ©2013 A.M. Lerro
- 11. ©2013 A.M. Lerro
- 12. By 2025 the volume of INVESTMENT CROWDFUNDING will be: > $92 billions = 1,6% of household savings ≈ 2 x total Venture Capital volume ©2013 A.M. Lerro
- 13. CROWDFUNDING REWARD? ©2014 A.M. Lerro
- 14. TARGET: $250,000 FUNDING: $2,400.000 9.588 BACKERS IN 30 DAYS ON KICKSTARTER SOLD TO FACEBOOK FOR: $ 2,000,000,000 ©2014A.M.Lerro
- 15. EQUITY CROWDFUNDING ©2014 A.M. Lerro
- 16. THE AMERICAN POINT OF VIEW ©2014 A.M. Lerro
- 17. POINTS OF VIEWTHE EUROPEAN POINT OF VIEW ©2014 A.M. Lerro
- 18. 1 MONTH INVESTORS: ≈ 525 IN EQUITY MINIMUM TICKET: 5,000$ AVERAGE INVESTM.: 12,000$ MAXIMUM INVESTIM. : 1,200.000$ > $ 7,3 MILLIONS ©2014A.M.Lerro ©2014 A.M. Lerro
- 19. 2 MONTHS INVESTORS: 12 IN EQUITY MINIMUM TICKET: 5.000 € AVERAGE INVESTM.: 40.000 € MAXIMUM INVESTM.: 140.000 € € 520.000 ©2014A.M.Lerro ©2014 A.M. Lerro
- 20. A DEAL FOR ANGELS ? ANGEL INVESTING REVOLUTION SAVE TIME SAVE MONEY SYNDICATE & LEVERAGE EXTEND NETWORKS REDUCE RISKS ©2014 A.M. Lerro
- 22. INNOVATIVE COMPANIES ©2014 A.M. Lerro
- 23. ©2014A.M.Lerro
- 24. STATUTES INNOVATIVE COMPANIES ©2014 A.M. Lerro
- 25. INNOVATIVE COMPANIES Different Levels For Start-Up / SME ©2014 A.M. Lerro
- 27. STRATEGIC MARKET POSITION COMPETITIVE POSITION OPPORTUNITIES AND THREATS FINANCIAL FINANCIAL STATEMENTS ASSETS & LIABILITIES TAXES LEGAL LEASES INTELLECTUAL PROPERTY LAW SUITS EMPLOYEES CONTRACTS QUALITY COMPENSATION RETENTION SUPPLIERS CONTRACTS LIABILITIES OTHER SYSTEMS & TECHNOLOGY ENVIRONMENT CORPORATE SOCIAL RESPONSABILIT Y DUE DILIGENCE ©2014 A.M. Lerro
- 28. WHY INVESTING: - CAPITAL GAINS - DIVIDENDS ©2014 A.M. Lerro
- 29. CLASS A/B SHARES DIRECTORS-SUPERVISORS CONSULTINGBOARDS ANTI- DILUTION AGREEMENTS EXIT STRATEGY CORPORATE GOVERNANCE TAG ALONG SALARIES DRAG ALONG ©2014 A.M. Lerro ©2014 A.M. Lerro
- 31. CAPITAL INCREASE EXAMPLE CASH NEED 100.000 COMPANY VALUE 500.000 CAPITAL INCREASE 20% (NOMINAL CAPITAL) 2.000 (PREMIUM) 98.000 100.000 EURO BUY 20% OF THE COMPANY CAPITALINCREASE ©2014 A.M. Lerro
- 33. ©2014 A.M. Lerro
- 34. REWARD-BASED FEATURES AS INCENTIVE DISCOUNTS OPTIONS REWARDS VIP STATUS ©2014 A.M. Lerro
- 35. PICK UP THE RIGHT CROWDFUNDING PLATFORM ©2014 A.M. Lerro
- 37. SMALL INVESTMENTS • Directly managed • NO MIFID LARGE INVESTMENTS • Through BANKS or INVESTMENT COMPANIES • MIFID profiling ©2013 A.M. Lerro
- 38. SMALL INVESTMENTS: INDIVIDUALS: < 500€ per investment < 1000€ per year COMPANIES: < 5.000€ per investment < 10.000€ per year ©2013 A.M. Lerro
- 39. INVESTOR’S IDENTIFICATION ANTI- LAUNDERING RULES TEST INVESTOR’S PROCLIVITY TO RISKY INVESTMENTS MIFID: ©2013 A.M. Lerro
- 40. TRANS-NATIONAL INVESTMENTS©2014 A.M. Lerro
- 41. ASIA IS JUST STARTING TO DEAL WITH CROWD -INVESTMENT ©2014 A.M. Lerro
- 42. U.S.A. REGULATIONS ARE VERY RESTRICTIVE. WHAT HAPPENS WITH NON U.S. INVESTORS IN U.S.A.? ARE AMERICAN INDIVIDUALS ALLOWED TO INVEST ABROAD ? ©2014 A.M. Lerro
- 43. E.U. BROKER DEALERS HAVING E.U. PASSPORT MAY OPERATE THROUGHOUT THE E.U.. WHAT HAPPEN WITH NON E.U. INVESTORS ? ©2014 A.M. Lerro
- 45. IT’S NOT GAMBLING ITALY: SCRATCH CARDS: € 10,2B LOTTO: € 6,8 B ©2014A.M.Lerro
- 46. ©2014A.M.Lerro
- 47. ©2013A.M.Lerro EDUCATION WITHDRAWAL NO RECKLESS INVESTMENTS TAG ALONG MIFID INFORMATION NO INVESTMENT LIMIT
- 48. CURATE THE CROWD RESPECT THE CROWD BE LOYAL GET FEEDBACK PROVIDE INFORMATION ©2014 A.M. Lerro
- 49. alessandrolerro