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How to measure ROI for Social Media ? Vanina Delobelle, Ph.D. July 2009
Business Goals
Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can have one major goal or multiple goals depending on your business issues. Vanina Delobelle
Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Market Segmentation
Know who your customers are Segment  precisely  your customers as this is the beginning of successful ROI with Social Media. Because you will know your customer, you will be able to set up the most appropriate campaign and target the most relevant media. Vanina Delobelle
Know who your customers are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Campaign Definition
Define the right campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Social Media Selection
Select the right media for you Not all the Social Media will be successful for you ! And one of the last thing you want to is be like everybody… Vanina Delobelle
Select the right media for you - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Select the right media for you - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Select the right media for you - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Allocate Resources
Allocate the right resources Social Media require resources to create the content and keep your communities active. Vanina Delobelle
Allocate the right resources ,[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Results Measurement
Measure the results Yes ROI exists for Social Media ! Depending on your business goal you can assess if you reached your target. Different measures will be used. Vanina Delobelle
Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle
For more conversations… Twitter.com/vaninadelobelle

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