This document summarizes an upcoming webinar on advanced techniques for integrating traditional PR and social media. The webinar will be conducted by Nancy Shapira-Aronovic from Gelbart Kahana Global Marketing and Oren Todoros from New Media Consulting. They will discuss advanced techniques for using Facebook, Twitter, LinkedIn, blogging, and measuring social media. The webinar will also cover differences between PR 1.0 and 2.0, creating an online PR strategy, maximizing PR distribution, and essential PR tools.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
This slideshow covers the basics of content and content marketing to introduce B2B businesses to the benefits of working with inbound and content marketing.
In the presentation:
-Content
-Content production
-Content marketing
-Content marketing model
-Content for B2B markets
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
How to Create an Effective Inbound Marketing CampaignVIEO Design
The inbound marketing approach is increasing in popularity, frequently delivering better ROI than that of outbound. Yet it can be a challenge to master initially, especially for an in-house marketer who wears many hats.
What can you do to overcome typical hurdles and make the inbound approach succeed for your company? In this presentation developed for the Knoxville Chamber's Digital Marketing workshop series, you'll learn tips and best practices for each of the 6 essential steps to an effective inbound marketing campaign.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
This slideshow covers the basics of content and content marketing to introduce B2B businesses to the benefits of working with inbound and content marketing.
In the presentation:
-Content
-Content production
-Content marketing
-Content marketing model
-Content for B2B markets
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
How to Create an Effective Inbound Marketing CampaignVIEO Design
The inbound marketing approach is increasing in popularity, frequently delivering better ROI than that of outbound. Yet it can be a challenge to master initially, especially for an in-house marketer who wears many hats.
What can you do to overcome typical hurdles and make the inbound approach succeed for your company? In this presentation developed for the Knoxville Chamber's Digital Marketing workshop series, you'll learn tips and best practices for each of the 6 essential steps to an effective inbound marketing campaign.
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Mobile Recruitment Strategies That Actually Work | Talent Connect Vegas 2013LinkedIn Talent Solutions
These strategic yet practical case studies from Talent Connect Vegas 2013 will show you how to build a successful, impactful mobile recruiting program.
Learn more about Recruiter Mobile: http://linkd.in/19FB2aa
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Driving conversions from your LinkedIn AdsLinkedIn
Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking.
Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives.
Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level.
In this webcast, you’ll learn:
- Top tips and tricks to help you succeed when setting up conversion tracking
- Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want
- Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn
- Sponsored Content performance
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat to some of the folks that have inspired me.
I hope their words inspire you, too.
Webcast: How to Maximize ROI from your LinkedIn AdsLinkedIn
For B2B performance marketers, the job is never done once a lead fills out a form. Instead, it often requires several touch points before a lead can become an opportunity for sales — and not all opportunities are created equal.
While LinkedIn provides advertisers with unparalleled B2B targeting and accuracy, many marketers are unsure how to tie revenue back to their individual ad campaigns and creative.
In this webcast, we’ll cover:
- LinkedIn Ads industry performance benchmarks
- The elements of proper ad campaign structure and tracking
- Advanced targeting and automation techniques to drive more pipeline
Want to know what your Social Media ROI is? Actionly's integration with Google Analytics allows you to track the post-click conversions of each Tweet or Facebook post.
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Mobile Recruitment Strategies That Actually Work | Talent Connect Vegas 2013LinkedIn Talent Solutions
These strategic yet practical case studies from Talent Connect Vegas 2013 will show you how to build a successful, impactful mobile recruiting program.
Learn more about Recruiter Mobile: http://linkd.in/19FB2aa
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Driving conversions from your LinkedIn AdsLinkedIn
Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking.
Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives.
Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level.
In this webcast, you’ll learn:
- Top tips and tricks to help you succeed when setting up conversion tracking
- Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want
- Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn
- Sponsored Content performance
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat to some of the folks that have inspired me.
I hope their words inspire you, too.
Webcast: How to Maximize ROI from your LinkedIn AdsLinkedIn
For B2B performance marketers, the job is never done once a lead fills out a form. Instead, it often requires several touch points before a lead can become an opportunity for sales — and not all opportunities are created equal.
While LinkedIn provides advertisers with unparalleled B2B targeting and accuracy, many marketers are unsure how to tie revenue back to their individual ad campaigns and creative.
In this webcast, we’ll cover:
- LinkedIn Ads industry performance benchmarks
- The elements of proper ad campaign structure and tracking
- Advanced targeting and automation techniques to drive more pipeline
Want to know what your Social Media ROI is? Actionly's integration with Google Analytics allows you to track the post-click conversions of each Tweet or Facebook post.
Social Media PR to the Power of 7-SquaredGreg Verdino
A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach + 7 social media tools that can help you get the job done. An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.
A presentation as part of the inaugral Edinburgh Chamber of Commerce's Inspiring Edinburgh event.
Delivered by Digital Strategist Craig McGill, the talk offered suggestions on what entails a digital strategy for 2014/2015 and offered simple advice and tips for those looking to engage and make positive ROI from their social media efforts.
Visit WeberShandwick Scotland at WeberShandwick.scot
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)Scopernia
Friday December 16th, Nick Vinckier was asked to give the opening keynote at the Social Media Summit in Brussels.
"2016 was a hell of a year but 2017 will be even more crazy! In the presentation you'll learn the 10 things every marketer should do next year to win on social media!"
This is a Public Relations Project that Micah Melling led during his junior year of high school. This paper can serve as a model for how to format and develop written papers for DECA competition.
How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009shapira marketing
The New Rules of Marketing and PR for High Tech based on David Meerman Scott\'s Book: The New Rules of Marketing and PR with additional sections on Analyst Relations
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to integrate traditional PR and social media advanced techniques june 2010
1. How to Integrate Traditional
PR and Social Media
(Advanced Techniques)
www.gksmarketing.com
2. Introduction
Today Social Media is an integral part of PR activities
Advanced Techniques for Social Media Activities
Advanced Techniques for Using Social Media for PR
The webinar will be conducted by Nancy Shapira-
Aronovic, Manager of Gelbart Kahana Global Marketing
and Oren Todoros, CEO, New Media Consulting
The blah blah blah part will take about 30 minutes and
then we will open the floor for questions
www.gksmarketing.com
3. Gelbart Kahana
Gelbart Kahana is Israel's largest and most prominent
investor relations and financial public relations firm, advising
and handling over 100 Israeli companies on all aspects of
communications
We offer Public Relations (PR), Industry Analyst Relations
(AR), Investor Relations (IR),and Outsourced Marcom
Services www.gksmarketing.com
www.gksmarketing.com
4. Oren Todoros New Media Consulting
Oren Todoros New Media Consulting builds your
brand's online presence through social outreach and
search marketing tactics.
We ensure that your brand and service reaches the right
audience online, so you can focus on everything else.
www.gksmarketing.com
5. Nancy Shapira-Aronovic
The Founder and Manager of Gelbart Kahana’s Global
Marketing Department
Former Director of Corporate Marketing for the Formula Group
Blogger on Marketing, AR, PR and SM:
http://gksmarketing.com/blog
Oren Todoros
.
New Media Strategist & Founder of
Oren Todoros New Media Consulting
Previously New Media Manager at modu mobile.
Moved to Israel 7 years ago from Montreal, Canada
www.gksmarketing.com
6. Advanced Techniques for Social Media
Advanced Techniques for
Facebook
Advanced Techniques for Twitter
Advanced Techniques for Linkedin
Advanced Techniques for Blogging
How to Measure Social Media
www.gksmarketing.com
7. Advanced Techniques Facebook
Utilize Involver
Upload videos
Create sub fan pages
Vanity URLs
About Text – Link
Dig into page insights
www.gksmarketing.com
9. Advanced Techniques - Twitter
Twitter Services to Enhance The Experience
Twitpic - Images
Twiddeo - Video
Twtpoll – Polls
Twilert – Keyword Updates
TwitSay – 10 second voice
Twibes – Twitter ―groups‖ Tribes
30+ Interesting Twitter services and
applications
www.gksmarketing.com
10. Advanced Techniques LinkedIn
Professional Image
Unique Titles
Add your company
Follow companies
Add Apps - Homepage
Wordpress
Polls
Company Buzz
www.gksmarketing.com
11. Advanced Techniques Blogging
Blog Distribution
Technorati
Feedburner – Integrate Subscription box
Google Buzz
Blogcatalog
Convert to slides - Slideshare
Focus on valuable content
www.gksmarketing.com
12. Social Broadcasting
Hellotxt
Ping.fm
Save time managing your status update for all your social
networks.
Hellotxt
FriendFeed
Filter out the noise and listen to your audience.
www.gksmarketing.com
13. Social Metrics - Tracking
Look beyond Google Analytics
Track Followers / Fans progress
Wordpress Stats / Feedburner
Social Search Services
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14. How to Incorporate Social Media with Traditional PR
Who are the new influencers?
Why do they do what they do and how can you
encourage them to do it for you
The best ways to reach them
How not to upset them
Understand and evaluate the most effective
channels now: blogs, online video, social media
How to choose which format is right for your brand
The value of social media: hype or core to PR?
How to join in and when not to
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15. How to Incorporate Social Media with Traditional PR
How to measure the new PR: enhancing
relationships with key audiences, improving
reputation, raising awareness
Is your brand being discussed?
Do you need to worry about what they're saying
What to do if they are not saying anything
Evaluating the effectiveness of social media efforts:
unique visitors, search engine positions and
audience awareness
Why online PR is useful for SEO
New ways to reach journalists online
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16. The Differences between PR 1.0 and PR 2.0
• PR 1.0 • PR 2.0
Focus on Focus on Conversation
Presentation and
content dissemination Dialogue
Controlled Messages
Feedback is a Linear Feedback is 24/7
process
Eloquence is Vital Truth and Transparency
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17. What are your goals for PR 2.0?
Do you want to:
• Reach your buyers directly?
• Drive traffic to your website?
• Achieve high rankings on search engines?
• Attract buyers who are looking for what you offer?
• Move people into and through the sales process?
• Compete more effectively?
• ALL of the ABOVE
(David Meerman Scott, The New Rules of Marketing and PR, 2007)
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18. PR 2.0: The Audience
• Your primary audience is no longer just a
handful of journalists.
• Your audience is millions of people with
Internet connections, and access to search
engines and RSS readers.
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19. Key Elements of PR 2.0
Press release content optimization for search engines, to help
with SEO efforts
Promotion of press releases and thought-leadership content
through social media sites, as well as participation in community
discussions on these sites
Promotion through bloggers who are influential on relevant topics
Creation of an internal corporate or organization blog
Establishment of relationships with new media editors and
publishers (online news sites, portal sites and ezines)
Web-based press release distribution
Online press rooms
Automated monitoring of online press coverage of the
organization, its products or services, and the use of its brands
and trademarks, often through a service such as Google Alerts
Production and promotion of podcasts and webinars
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20. Create Your Strategy First
Create your Strategy First before you start
The big risk is rushing headlong into
blogging and podcasting and other new
media without thinking through the image
and reputation implications.
You do not need to use ALL of the tools
Align Tools to Business and Marketing
Goals
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21. Maximize your PR Distribution
Post in your Corporate Twitter Account
Retweet to your relevant lists using Listorious
Use www.klout.com to assess the Twitter’s Influence
Do a Twitter PR with www.muckrack.com
Post in Twibes groups (Twitter groups)
Join Relevant Twibes and enter the conversation
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22. Linkedin Power
Post in Relevant Linkedin
Groups
Track the Conversations and
Join in
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24. The Audience is in Control
1.News consumers have become more cynical and distrusting of spin
Consumers don’t necessarily buy corporate spin, and they don’t want to
hear corporate messaging. People want to hear conversations involving
real
people, talking like real people talk
2.Message control has shifted to consumers—and away from PR
The audience is in control of the message and the only way we are going to
wield influence through communications is by participating and engaging in
the conversation.
3.Content is still king—but accessibility is media’s new emperor
User-generated content is only as good as the information you relay and
how easily
you make it available to your audience. Blogging, podcasting, video casting
and other new media meet that criterion.
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25. Measurement Criteria
Platform specific metrics:
Followers
Friends
Digital marketing benchmarks :
SEO rankings,
Behavioral outcomes
Cost of acquisition
Costs savings
No industry standards yet
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26. Essential PR Tools
Twitter Search
Google Alerts
Delicious
Google keywords Search
Addictomatic
Yahoo! Pipes
Listorious
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27. Essential PR Tools
Twitter Search
Google Alerts
Delicious
Google keywords Search
Addictomatic
Yahoo! Pipes
Listorious
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28. Essential PR Tools
Twitter Search
Google Alerts
Delicious
Google keywords
Search
Addictomatic
Yahoo! Pipes
Listorious
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30. Top 5 Online PR Things Not to Do
Don’t Forget that Everyone is Listening
Don’t Spam
Don’t Send Irrelevant Content
Online PR is not just a Channel—it is a reflection of the
real world
Ignore the Online World at Your Peril
Example of competitor who is tracking you: REdwards Noticed you're evaluating
Kenshoo. Anything we can help with? We manage more UK SEM spend than any
other http://bit.ly/1p8Szrabout 22 hours ago via TweetDeck
Reply
Retweet
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31. Online PR Tools
Pitchrate: A way to Connect with Journalists
http://www.pitchrate.com/
Pitchengine—a Free Social Media PR service
www.pitchengine.com
Great Course on Online Marketing: Hubspot’s Inbound Marketing
University
Blogging
SEO
Twitter for Business
Facebook for Busines
http://inboundmarketing.com/university
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32. PR Resources
Journalists on Twitter/Post a Twitter PR
http://muckrack.com/press_releases/submit
The Top Interactive PR and Social Media Resources
http://www.socialmediatoday.com/SMC/186620
How to Use Google Alerts to Create more Publicity
http://newscenter.absnj.com/2010/02/using-google-
alerts-as-a-business-tool
Ten of the Best Social Media and PR Tools
http://mashable.com/2008/10/30/best-social-media-
tools-for-pr-professionals-and-journalists/
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33. Social Media Measurement Resources
http://kdpaine.blogs.com/themeasurementstandard/pr_m
easurement_tools/
http://www.themeasurementstandard.com/Issues/5-1-
10/KDPaineSocialMediaWhitepaper.pdf
http://www.interactiveinsightsgroup.com/blog1/social-
media-metrics-superlist-measurement-roi-key-statistics-
resources/
http://www.marketingpilgrim.com/2007/08/26-free-tools-
for-buzz-monitoring.html
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34. Next Steps
Call us to set up a Meeting to Discuss how we can assist
with your PR and Social Media needs
Nancy Shapira-Aronovic
Manager, Gelbart Kahana Global Oren Todoros
Marketing
CEO, New Media Consulting
www.gksmarketing.com
www.OrenTodoros.com
Cell: +972 54 486 3888
Cell: +972 52 759 6512
Email: nancy@gksmarketing.com
Email: oren@orentodoros.com
Twitter: @nancyshapira
Twitter: @orentodoros
Blog: http://gksmarketing.com/blog
Blog: blog.orentodoros.com
Linkedin: http://www.linkedin/in/nancyshapira
Skype: Oren.Todoros
Facebook: facebook.com/nancyshapira
Skype: nancyshapira
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