How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized. Watch this sponsored webinar as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks. We will go through an in-depth analysis of what website elements need to be evaluated in order to determine “site quality” for link building. In this presentation, you will learn: How to analyze a site for quality. What are the key areas of a site to review. What is the difference between metrics vs. quality reviews.

2. www.purelinq.com @purelinq
Kevin Rowe
1. Founder/CEO PureLinq
2. 7 Companie, Two 7-figure SEO
companies
3. SEO automation tech, link building, link
scheme/Quality Rater guidelines
4. Hyatt hotels, Bulletproof Coffee, Custom
Ink

3. www.purelinq.com @purelinq 3
Technology-Backed Link Building Solution
We find blogs and influencers online that fits best with your audience and create content
that is contextually relevant to your target keyword categories.
The Technology
50,000+
Influencers, bloggers, sites,
publishers, and authors
The Process
Linq Mining ™
Process of finding sites that
have a strong contextual
match in category and
content
The Solution
Drive Results
Build domain authority,
Distribute content,
Brand mentions,
Improve ranking

4. www.purelinq.com @purelinq
4
PureLinq’s Experience
Sample clients we love
Printing Fashion Training Health & Wellness

5. www.purelinq.com @purelinq
Solutions
A SOLUTION FOR YOUR EVERY SITE
Contextual Links
Guest posts or PR pitches
for new articles on
editorial blogs.
Over 90% placement rate
Thematic Reclaim
Leverage our Mention
Engine to find existing
articles with high PA that
are thematically relevant
to your content.
Secure unlinked brand
mentions from articles
mentioning your brand or
the brands you sell.
Highest placement rate in
the industry 50-90%

6. www.purelinq.com @purelinq
What am I talking about?

7. www.purelinq.com @purelinq
Google Penguin update
targets link building with “Link schemes”
Google’s link scheme guidelines: https://support.google.com/webmasters/answer/66356?hl=en
Should you care?

8. www.purelinq.com @purelinq
placement
In-Article Niche Relevant Links

9. www.purelinq.com @purelinq
Site v. Site
X √

10. www.purelinq.com @purelinq
Key elements: What are you looking for?
Content Admin Link Profile
Authorship Reputation Technical
Written & visual content for blogs,
main site content, etc.
Do they have advertising and
what are the policies.
What do the links pointing to the
site look like.
Who is responsible for the main
content and support content.
Does the authorship have any
reputation?
How do users find and engage
with the content/site.

11. www.purelinq.com @purelinq
Case Study: B2C e-commerce
+1,236%
Sessions/month
Organic Growth
304,000
Dec 2019
680
Total links
Sessions/month Links Built

12. www.purelinq.com @purelinq
POLL: What are your business goals?
A. Online product sales
B. Lead generation
C. Improve brand
D. All of the above

13. www.purelinq.com @purelinq
Listen to Google on links?

14. www.purelinq.com @purelinq
Google Sources

15. www.purelinq.com @purelinq
Follow the leader?
Very ambiguous
>>>
Based on “intent”
>>>

16. www.purelinq.com @purelinq
Follow the leader?
Referencing to guest
posts
>>>

17. www.purelinq.com @purelinq
Follow the leader?
Source: Twitter screenshot on June 2020

18. www.purelinq.com @purelinq
Follow the leader?
Source: Twitter screenshot on July 2020

19. www.purelinq.com @purelinq
Follow the leader?
Source: SEMrush on July 7 2020

20. www.purelinq.com @purelinq
Search Quality Ratings (SQR)
Site Quality Rating Guidelines
Download:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

21. www.purelinq.com @purelinq
SQR for review?
“You can view the rater guidelines as where we
want the search algorithm to go.”
“They don’t tell you how the algorithm is ranking
results, but they fundamentally show what the
algorithm should do.”
- Google’s Ben Gomes
CNBC Interview

22. www.purelinq.com @purelinq
Metrics v. Quality

23. www.purelinq.com @purelinq
Metrics
State of Link Building - Aira
Download:
https://www.aira.net/state-of-link-building/link-building-measurement-and-reporting/

24. www.purelinq.com @purelinq
Google’s Quality Scale
• Any purpose
• Content depth
• Credible sources

25. www.purelinq.com @purelinq
Site Quality Review
Content Admin Link Profile
Authorship Authority Technical

26. www.purelinq.com @purelinq
PureGrade
√

27. www.purelinq.com @purelinq
How to Analyze a Site

28. www.purelinq.com @purelinq
Keys to a Great Assessment
How to evaluate
potential linking
partners
Weight each element
Some aspects of the site are more
important than others
Build a footprint not just one element
Examine multiple elements then decide if
the site’s quality

29. www.purelinq.com @purelinq
Key elements: What are you looking for
Content Admin Link Profile
Authorship Reputation Technical

30. www.purelinq.com @purelinq
PureGrade
What is it?
Score from 1 to 100 to rate site quality for links?
How to use it
1. To get or don’t get a link (40%<)
2. Evaluate your link profile
3. Build disavow list
How is it calculated?
A mix of automated footprint assessment and
manually review each site’s 30 quality indicators.
purelinq.com/puregrade

31. www.purelinq.com @purelinq
Key Elements
Content
Commercial links: links to
money pages not tagged with
nofollow or sponsor
Navigation: Way to general
for a blog
No no keywords: gambling,
porn, payday loans
https://www.insanevisions.com/3-steps-to-
fixing-bad-credit
https://imaginationwaffle.com/things-which-
you-must-know-before-getting-your-house-
painted/
Examples
Frequency: Post are
infrequent or old

32. www.purelinq.com @purelinq
About us: links to money
pages
Admin pages: advertising,
guest posts
Info: Phone, address, email
https://www.insanevisions.com/contact
https://stephaniecristi.blog/services/advertise
-your-blog-with-me/
Examples
Admin
Key Elements

33. www.purelinq.com @purelinq
Excessive links: too many
links pointing to one page
Low Authority: Use DA or DR
Non relevant links: links don’t
make sense for the page
Examples
Link Profile
https://ahrefs.com/site-explorer/overview/v2/subdomains/live?target=www.insanevisions.com%2F
Key Elements

34. www.purelinq.com @purelinq
Names & Bylines: Set to
admin or site name
Author page: Is there
information about the author
Foreign: Author is from
country targeted
Staff writer: http://yearzerosurvival.com/on-a-
budget-prepping-for-5-bucks/
No author: https://miosuperhealth.com/4-
ways-to-improve-your-running-form/
Examples
Authorship
Key Elements

35. www.purelinq.com @purelinq
Presence: Has a presence
Following: personal, micro
influencer, influencer, news
Engagement: Do they have
engagement
Examples
Reputation
https://app.buzzsumo.com/content/web?q=https%3A%2F%2Fwww.insanevisions.com%2F
Key Elements

36. www.purelinq.com @purelinq
Indexed: Exists in index with
more than homepage
Geo: focus of audience’s
country
Page Engagement: Ads,
layout, linking
Examples
Technical
Key Elements

37. www.purelinq.com @purelinq
Q&A
@purelinq
www.purelinq.com
@_KevinRowe
Info@purelinq.com