Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days. You’ll learn: - The process and tools to earn press links in just 30 days. - A scalable process to gather data to enhance journalist storylines. - How to combine data and expert commentary for the press. Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples. Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you. Discover how to earn quality links through a strong digital PR presence.

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Digital PR Link Building:
How to Build 100s of Digital PR Links
Kevin Rowe, Founder & CEO

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@purelinq | @_kevinrowe
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krowe@purelinq.com
- Founder 10+ companies, 3 in SEO & PR
- Founder & Head of Strategy: PureLinq
- Integrated marketing communications
- Enterprise SEO, PR, analytics since 2009
- Built & scaled SEO teams of over 100 marketers
Kevin Rowe
LinkedIn

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What is PureLinq
Digital PR for SEO
How we do digital PR
Expert commentary: Comment on trending
topics in the media.
Data campaigns: Create unique research
that can enhance journalist stories.
● Public data sets:
● Crawls:
● Surveys:

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Techniques
The Digital PR for SEO Strategy
Data Campaigns
Unique research and
data visualization
Thought Leadership
Expert commentary and
guest contributions
Reactive PR
Trend monitoring and
topic pitching
Secure links and brand mentions from press, blogs, and podcasts
Inbound PR
On-page content optimize
for journalists

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How we got here
B2B SaaS
Cyber security
CPG
Travel & Hospitality
Universities
Online training
Insurance
Banking
B2B services
Payday loans
Gambling
eCommerce
Real estate
Much more…
Some niches
Our Experience

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● A 30-day roadmap to get your first digital PR
link & mention
● How to create a data campaign that
journalists can’t resist
● How to use ChatGPT for ideation
What We’ll Discus

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Why PR for SEO?
https://www.cnbc.com/2015/01/13/facebook-knows-you-better-than-your-f
amily.html
Facebook Likes Analysis (2015)
10 likes more accurately predict a person’s
personality than a work colleague.
70 likes, it could know more about someone
than their friends,
150 likes it would be more knowledgeable than
a family member.
300 likes it could determine your personality
better than a spouse,

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Why PR for SEO?

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Training: Integrated PR & SEO
Buyer journey map: How to create a map of
customers UVPs and touchpoints to take action.
PR & SEO Funnels: Media to search engine to
website funneling.
Driving brand search: How to get an audience to
search for your company.
PR topic tours: Identify topical categories to earn
links and mentions.
PR-SEO Enablement: Creating assets for an
integrated team.
New measurement: Integrated measurement not
channel performance.
101 Introduction:
4 week email course
Mini MBA for
Marketing Leaders:
Weekly email +
webinars

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How it works

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Market research reports:
Public data:
Crawlers:
Examples

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Examples

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2019 2020 2021 2022 2023
Data Storyline
US outsourcing to mexico

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Unique research: Primary or secondary
data that tells a unique story.
Expertise: Individual or company
expertise. People, process, technology.
Trending: Long-term or short-term
trending events, people, topics.
Overview

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Importance of Research

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Importance of Expertise

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– Cision 2023 State of the Media Report.
Importance of Trends

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How it Works: Concept
Trends
& Story
Unique
Research
List &
Pitch
Topical
Expertise
Identify your
topical areas
of expertise
Monitor and
analyze media
trends
Conduct unique
research
Pitch unique
hooks to media,
blogs, podcasts
Customer
Journey
Map the
buyer’s journey
Design Thinking

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PR Topic Tour

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30 Day Roadmap

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Week 1 Week 2 Week 3 Week 4
Trends & Story
Research
List building
Pilot & Scale
Expertise &
Customer journey
1 Month Roadmap

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Test & Scale
05
● Storylines
● Sources
● Techniques
04
● Thought leadership
● Journalists & editors
● Podcasts
Unique Research
03
● Public data
● Crawl
● Survey
Trends & Story
02 ● Long-term or short-term media trends
● Storyline related to trends & expertise
Expertise & Customer Journey
01
● Individual or company expertise
● Pains, gains, taks, questions, and touchpoints
● Awareness, consideration, buy
List & Pitch
Digital PR Workflow

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Expertise &
Customer Journey
01
Individual expertise: What are the areas of expertise for internal
experts?
● C-suite
● Engineers
● Sales and marketing
Company expertise: What products, technologies, processes does the
company have?
● Your own product/services.
● Special technologies that solve problems
● Processes that help a specific audience

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Expertise &
Customer Journey
01
Stages of the Buyer’s Journey: Awareness, Consideration, Decision… (optional: Retention, and
Advocacy)
Pains, Gains, Workflows:: Highlights challenges or problems customers face along the journey,
as well as the workflows that they experience these pains or gains around.
Questions: Captures the questions and motivations of the customer at each stage, providing
insights into what content they need.
Customer Touchpoints: Identifies the various points customers go to learn about the topic,
such as blogs search engine keywords, podcast, or press.
Customer Actions: Describes what the customer is doing at each stage, like researching
products online, discussing options with friends, or writing a product review.

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Story-worthy trends: What are specific events that have
happened over the past 3, 6 or 12 months
● Regulatory or industry wide
● Topical trends
● Specific people or company events
Available research: Identify available industry trend reports,
data in press, ranking studies, or other data related to the
events.
Storylines: Identify available industry trend reports, data in
press, ranking studies, or other data related to the events.
● Experts for the events
● Story-based topics
● Additional research
● Case studies
Trends & Story
02
Tools
- Buzzsumo
- Google trends
- Google news
- Social media
(LinkedIn/Twitter)
- Competitor support
forums for
unresolved problems.

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Trends & Story
02

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Unique Research
03
Questions: What questions does the audience have about the trends?
Research data: Identify data that can provide insights.
Public Data
● USA.gov
● Data.goc
● CDC
● Pew research
● FBI crime data
explorer
Crawl
● Python
● Cralwer
● Crawler API
Survey
● Network
● Social
● Email list

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Unique Research
03
Data Visualization: Turn data into visual insights.
Tools:
● Flourish
● Piktochart

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Tools
MuckRack or Prowley: Media list
building tools.
Onepitch: AI tool for build lists.
04 List & Pitch
List & Categorize
Journalist: What questions does the
audience have about the trends?
Publishers: Identify data that can
provide insights
Podcasts: Identify data that can provide
insights
Blogs: Identify data that can provide
insights
Social: Clients, partners
Pitch
Custom pitch by category: Create pitch
based on journalist content, podcast,
media,
Asset
Outsourcing to Mexico for raising labor costs
Contact Focus Publication(s) Examples Pitch Angle
Jill journalist Labor shortage +
automation saving lives
NY Times /labor-cost-raising US jobs going borders
not overseas. Can
automation save jobs?
Jill journalist Labor shortage +
automation saving lives
NY Times /labor-cost-raising Impact of raising labor
on
John Manufacturer Manufacturing industry
news
ManufactingCEO.com /manufacturing-labor-co
st
Are manufacturing jobs
going to Mexico?
- - - - - - - - - - - - - - -

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Test & Scale
05
Asset
Labor journalist or industrial websites
Media segment Storyline Measure Results
Labor journalists Labor shortage Reshares of byline links X direct pickups + X earned
links
Manufacturing publications Manufacturing labor shortage Count of placements
referencing study that are
inbound
The ranked article is earning
links from major media outlets
- - - - - - - - -

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Test & Scale
05
Campaign
Unique research asset
Technique Measure Hypothesis Results
Expert bylines to discuss
solution to trending pains
Reshares of byline links, and
unique solution
Audience will share the
research study and our unique
ideas
Concepts shared X times
Funded study shared with geo
market ranked to earn links
Count of placements
referencing study that are
inbound
Shared content will earn links 50 links earned
- - - - - - - - - - - -

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Test & Scale
05
MERS Grid
Technique Maintain Eliminate Reduce Scale
Transformational Op-ed X
Reactive PR + public data X
Quarterly branded research
report topic tour
X
Expert commentary + trends X
- - - X
- - - X
Technique testing
Did the technique:
● Links and mentions
● Conversations
● Grow authority
● Drive action

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Connect
/in/kevin-rowe info@purelinq.com
@_kevinrowe

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