Holistic Marketing Era
•Als PPTX, PDF herunterladen•
1 gefällt mir•864 views
Evolution of Marketing/ Holistic Marketing era / Relationship Marketing / Integrated Marketing / Internal Marketing/ Social responsibility Marketing/ 4Ps of Marketing/ Marketing Mix/ Communication Mix/ Product,Price,Promotion,place
Melden
Teilen
Melden
Teilen
Empfohlen
Marketing Management Book kotler(summary)
The document provides an overview of key marketing concepts including the marketing mix, segmentation, product life cycle, pricing strategies, distribution channels, integrated marketing communications, sales management, and international marketing. It also outlines the steps in developing an effective marketing plan, including performing a situation analysis, defining objectives and strategies, developing financial projections, and establishing controls for implementation and evaluation.
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Marketing Mix - Place
This document discusses distribution channels and place (distribution) in marketing. It defines distribution channels as how products move from production to consumption through various intermediaries like wholesalers, retailers, distributors, and agents. It examines different types of intermediaries and their roles. Factors to consider when selecting distribution channels include the nature of the product, market characteristics, and business capabilities. Direct channels provide more control while indirect channels utilize intermediaries to reduce costs but decrease control.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Marketing management basics
This document provides an overview of basic marketing concepts. It defines marketing as the economic process of exchanging goods and services between producers and consumers. It describes the concepts of needs, wants, and demands, and how marketing aims to understand customer wants in order to influence demand. The document also discusses the key differences between selling and marketing, and outlines several marketing concepts including the production concept, product concept, selling concept, and marketing concept. It concludes by defining the marketing mix and its key elements known as the 4Ps of marketing.
Strategic Marketing Planning
The document outlines the strategic marketing planning process and key tools. It discusses the 4 phases of planning: 1) goal setting which includes vision, mission and objectives, 2) situation analysis using tools like SWOT, segmentation and market analysis, 3) strategy formation applying models like BCG matrix to develop objectives and strategies, 4) resource allocation and implementation with budgets, metrics and review processes. Examples are provided for an automotive company to illustrate the application of these concepts and tools to develop an effective strategic marketing plan.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Marketing ppt
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Empfohlen
Marketing Management Book kotler(summary)
The document provides an overview of key marketing concepts including the marketing mix, segmentation, product life cycle, pricing strategies, distribution channels, integrated marketing communications, sales management, and international marketing. It also outlines the steps in developing an effective marketing plan, including performing a situation analysis, defining objectives and strategies, developing financial projections, and establishing controls for implementation and evaluation.
Concept of Marketing
The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
Marketing Mix - Place
This document discusses distribution channels and place (distribution) in marketing. It defines distribution channels as how products move from production to consumption through various intermediaries like wholesalers, retailers, distributors, and agents. It examines different types of intermediaries and their roles. Factors to consider when selecting distribution channels include the nature of the product, market characteristics, and business capabilities. Direct channels provide more control while indirect channels utilize intermediaries to reduce costs but decrease control.
Chapter 1 introduction to marketing present
This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
Marketing management basics
This document provides an overview of basic marketing concepts. It defines marketing as the economic process of exchanging goods and services between producers and consumers. It describes the concepts of needs, wants, and demands, and how marketing aims to understand customer wants in order to influence demand. The document also discusses the key differences between selling and marketing, and outlines several marketing concepts including the production concept, product concept, selling concept, and marketing concept. It concludes by defining the marketing mix and its key elements known as the 4Ps of marketing.
Strategic Marketing Planning
The document outlines the strategic marketing planning process and key tools. It discusses the 4 phases of planning: 1) goal setting which includes vision, mission and objectives, 2) situation analysis using tools like SWOT, segmentation and market analysis, 3) strategy formation applying models like BCG matrix to develop objectives and strategies, 4) resource allocation and implementation with budgets, metrics and review processes. Examples are provided for an automotive company to illustrate the application of these concepts and tools to develop an effective strategic marketing plan.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Marketing ppt
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Promotion- Multiple Choice Questions ( MCQs)
This document discusses a book written by Maxwell Ranasinghe titled "Multiple Choice Questions in Marketing" which contains 580 frequently asked marketing questions answered. The author has over 20 years of experience teaching marketing and conducting workshops. MCQs have become an important part of marketing exams worldwide. The author gathered over 1600 questions from various exam papers and identified 580 that were frequently asked, which are answered in the book. The book is divided into 12 chapters covering standard marketing topics at diploma, undergraduate and graduate levels. This presentation discusses 20 sample MCQs selected from the Promotion chapter of the book. The full book containing all 580 questions and answers can be purchased on Amazon.
Basic concepts of marketing
Get Assignment help for marketing with hndassignmenthelp@gmail.com or login at http://www.hndassignmenthelp.co.uk
Marketing - Philip Kotler Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
Digital Marketing Strategy for an MSc at UCD Michael Smurfit Graduate Busines...
The document summarizes the digital marketing strategy for a new MSc in Digital Marketing program at UCD Michael Smurfit Graduate Business School. The objectives are to increase awareness, position the program, and drive more applications. The strategy includes content creation, social media, events, and leveraging partnerships. Metrics like website traffic and inquiries will measure the performance of the digital marketing efforts to promote this new master's program.
IMC Planning Process
This document discusses integrated marketing communications (IMC), which is defined as strategically coordinating different communication channels to deliver a consistent message to target audiences. It outlines the marketing communications process, which involves situation analysis, setting objectives, budgeting, program development, integration and implementation, and monitoring and evaluation. It also discusses push, pull and combination strategies as well as legal and ethical considerations for different marketing communication elements like advertising, public relations, and direct marketing.
Marketing plan
This document outlines a marketing plan presentation for Women In Action. It begins with definitions of marketing and discusses developing a simple marketing plan. It then covers marketing mix strategies including the 4Ps of product, price, place, and promotion. It also discusses the promotional mix of advertising, public relations, sales promotion and personal selling. Other sections address market segmentation, target audiences, SWOT analysis, market research, positioning, branding, and developing a detailed marketing plan. It concludes with emphasizing the importance of tracking marketing results.
Marketing Mix Models In a Changing Environment
Marketing Mix Models have been used successfully for years at consumer package goods (CPG) companies to increase their marketing effectiveness and efficiency. The four Ps (Product, Placement, Price, and Promotion) were as far as the models needed to go. Broad–based media was and is very expensive, which kept competition to a minimum. However, the marketing environment has changed in many ways and must be considered when looking to these models to improve marketing performance.
Marketing ppt
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
Marketing environment
Marketing environment, classification of marketing environment- macro and micro environment, components of marketing environment, marketing intermediaries, competitors, public, factors of macro environment, social and cultural factors.
Integrated marketing communication
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Marketing environment
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
Scope of marketing
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. It is a societal process through which individuals and groups obtain what they want by offering and exchanging products and services. Marketers seek to influence levels, timings and composition of demand to meet organizational objectives. They target various customer markets including consumer, business, global, non-profit, and government markets. Goods, services, events, experiences, persons, places, properties, information, and ideas are all items that can be marketed.
Marketing management
The document provides an introduction to marketing management and marketing functions. It discusses key concepts in marketing including definitions of marketing, marketing management, and objectives of marketing. It also covers topics such as the marketing mix, marketing philosophies and evolution of marketing concepts, core marketing concepts involving needs, wants and demands, target markets and positioning, offerings and brands, value and satisfaction, marketing channels, supply chain, competition, and the marketing environment. The functions of marketing management are also outlined.
Modern Marketing Session By Ahmed Saif
These are the slides of the Modern marketing session
it begins with Marketing 1.0 and ends with the Marketing 3,0
Market segmentation PPT
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
Integrated Marketing communication Tools
This document provides an overview of various integrated marketing communication (IMC) tools including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It describes each tool, highlighting their advantages and disadvantages. It also discusses considerations for developing an IMC promotional program such as situation analysis, objectives, strategy, integration, implementation, and evaluation. The goal of IMC is to coordinate these various promotional elements into a controlled, integrated marketing communications program.
Advertising management
Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media. It is a one-way communication that aims to persuade consumers through an identified sponsor's message. Some key characteristics of advertising include that it uses an indirect and non-personal communication mode, has low feedback from consumers, and allows the sponsor to control the message content. Effective advertising follows the 5 M's framework - having the right message, budget, media, measurement of effectiveness, and understanding the target market. Common objectives of advertising include informing, persuading, and reminding consumers while supporting other promotional efforts.
Brand building
Brand building involves activities to nurture a brand into a profitable stream for the company after launch. Advertising helps build brands by contributing to how consumers perceive the brand. A company's brand provides a competitive advantage and is a strategic asset. Brand equity refers to the value added to a commodity by associating it with tangible and intangible benefits in consumers' minds. Power brands generate large profits and strategic opportunities because they have a distinctive product, deliver on their brand promise, and have a strong personality and widespread presence. Building brand equity requires distinguishing the product, aligning advertising with what is delivered, and creating emotional bonds and relationships with customers.
Introduction to marketing management
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Principles_of_Marketing.pdf by suresh shah
This document provides an overview of principles of marketing. It covers definitions of marketing, features and advantages of marketing, scope of what can be marketed (goods, services, events, experiences, etc.), and the introduction, concepts, and orientations of marketing. The marketing process involves determining customer demands, supplying products to meet those demands, and promoting consumer behavior to achieve business goals.
Holistic marketing concept
Components
Diagram
Internal marketing
Integrated marketing
Social responsibility marketin
Relationship marketing
Conclusion
MCQ
Weitere ähnliche Inhalte
Was ist angesagt?
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Promotion- Multiple Choice Questions ( MCQs)
This document discusses a book written by Maxwell Ranasinghe titled "Multiple Choice Questions in Marketing" which contains 580 frequently asked marketing questions answered. The author has over 20 years of experience teaching marketing and conducting workshops. MCQs have become an important part of marketing exams worldwide. The author gathered over 1600 questions from various exam papers and identified 580 that were frequently asked, which are answered in the book. The book is divided into 12 chapters covering standard marketing topics at diploma, undergraduate and graduate levels. This presentation discusses 20 sample MCQs selected from the Promotion chapter of the book. The full book containing all 580 questions and answers can be purchased on Amazon.
Basic concepts of marketing
Get Assignment help for marketing with hndassignmenthelp@gmail.com or login at http://www.hndassignmenthelp.co.uk
Marketing - Philip Kotler Ch 1
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
Digital Marketing Strategy for an MSc at UCD Michael Smurfit Graduate Busines...
The document summarizes the digital marketing strategy for a new MSc in Digital Marketing program at UCD Michael Smurfit Graduate Business School. The objectives are to increase awareness, position the program, and drive more applications. The strategy includes content creation, social media, events, and leveraging partnerships. Metrics like website traffic and inquiries will measure the performance of the digital marketing efforts to promote this new master's program.
IMC Planning Process
This document discusses integrated marketing communications (IMC), which is defined as strategically coordinating different communication channels to deliver a consistent message to target audiences. It outlines the marketing communications process, which involves situation analysis, setting objectives, budgeting, program development, integration and implementation, and monitoring and evaluation. It also discusses push, pull and combination strategies as well as legal and ethical considerations for different marketing communication elements like advertising, public relations, and direct marketing.
Marketing plan
This document outlines a marketing plan presentation for Women In Action. It begins with definitions of marketing and discusses developing a simple marketing plan. It then covers marketing mix strategies including the 4Ps of product, price, place, and promotion. It also discusses the promotional mix of advertising, public relations, sales promotion and personal selling. Other sections address market segmentation, target audiences, SWOT analysis, market research, positioning, branding, and developing a detailed marketing plan. It concludes with emphasizing the importance of tracking marketing results.
Marketing Mix Models In a Changing Environment
Marketing Mix Models have been used successfully for years at consumer package goods (CPG) companies to increase their marketing effectiveness and efficiency. The four Ps (Product, Placement, Price, and Promotion) were as far as the models needed to go. Broad–based media was and is very expensive, which kept competition to a minimum. However, the marketing environment has changed in many ways and must be considered when looking to these models to improve marketing performance.
Marketing ppt
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
Marketing environment
Marketing environment, classification of marketing environment- macro and micro environment, components of marketing environment, marketing intermediaries, competitors, public, factors of macro environment, social and cultural factors.
Integrated marketing communication
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Marketing environment
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
Scope of marketing
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. It is a societal process through which individuals and groups obtain what they want by offering and exchanging products and services. Marketers seek to influence levels, timings and composition of demand to meet organizational objectives. They target various customer markets including consumer, business, global, non-profit, and government markets. Goods, services, events, experiences, persons, places, properties, information, and ideas are all items that can be marketed.
Marketing management
The document provides an introduction to marketing management and marketing functions. It discusses key concepts in marketing including definitions of marketing, marketing management, and objectives of marketing. It also covers topics such as the marketing mix, marketing philosophies and evolution of marketing concepts, core marketing concepts involving needs, wants and demands, target markets and positioning, offerings and brands, value and satisfaction, marketing channels, supply chain, competition, and the marketing environment. The functions of marketing management are also outlined.
Modern Marketing Session By Ahmed Saif
These are the slides of the Modern marketing session
it begins with Marketing 1.0 and ends with the Marketing 3,0
Market segmentation PPT
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
Integrated Marketing communication Tools
This document provides an overview of various integrated marketing communication (IMC) tools including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. It describes each tool, highlighting their advantages and disadvantages. It also discusses considerations for developing an IMC promotional program such as situation analysis, objectives, strategy, integration, implementation, and evaluation. The goal of IMC is to coordinate these various promotional elements into a controlled, integrated marketing communications program.
Advertising management
Advertising is defined as any paid form of non-personal presentation and promotion of ideas, goods, and services through mass media. It is a one-way communication that aims to persuade consumers through an identified sponsor's message. Some key characteristics of advertising include that it uses an indirect and non-personal communication mode, has low feedback from consumers, and allows the sponsor to control the message content. Effective advertising follows the 5 M's framework - having the right message, budget, media, measurement of effectiveness, and understanding the target market. Common objectives of advertising include informing, persuading, and reminding consumers while supporting other promotional efforts.
Brand building
Brand building involves activities to nurture a brand into a profitable stream for the company after launch. Advertising helps build brands by contributing to how consumers perceive the brand. A company's brand provides a competitive advantage and is a strategic asset. Brand equity refers to the value added to a commodity by associating it with tangible and intangible benefits in consumers' minds. Power brands generate large profits and strategic opportunities because they have a distinctive product, deliver on their brand promise, and have a strong personality and widespread presence. Building brand equity requires distinguishing the product, aligning advertising with what is delivered, and creating emotional bonds and relationships with customers.
Introduction to marketing management
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Was ist angesagt? (20)
Digital Marketing Strategy for an MSc at UCD Michael Smurfit Graduate Busines...
Digital Marketing Strategy for an MSc at UCD Michael Smurfit Graduate Busines...
Ähnlich wie Holistic Marketing Era
Principles_of_Marketing.pdf by suresh shah
This document provides an overview of principles of marketing. It covers definitions of marketing, features and advantages of marketing, scope of what can be marketed (goods, services, events, experiences, etc.), and the introduction, concepts, and orientations of marketing. The marketing process involves determining customer demands, supplying products to meet those demands, and promoting consumer behavior to achieve business goals.
Holistic marketing concept
Components
Diagram
Internal marketing
Integrated marketing
Social responsibility marketin
Relationship marketing
Conclusion
MCQ
chapter-1.pptx
This document introduces marketing and discusses its evolution and key concepts. It begins by outlining common misconceptions about marketing and explaining the reality of modern marketing. Marketing is defined as the process of creating and delivering value for customers and society. The chapter then traces the evolution of marketing from a production focus to today's customer-oriented approaches. Emerging trends like increasing customer information and changing generational values are also discussed. The chapter establishes marketing as central to business success.
Evolution Of Marketing
The document traces the evolution of marketing concepts from production orientation to holistic marketing. It discusses the key concepts of production, product, selling, marketing and holistic marketing. The holistic marketing concept acknowledges that all aspects of marketing are important, including relationship marketing, social responsibility marketing, internal marketing, and integrated marketing. It emphasizes building long-term relationships with customers and other stakeholders through an integrated marketing approach.
The marketing mix
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It begins with understanding people as consumers and customers are in control. The market consists of all potential customers. The marketing mix consists of the 4 P's - product, price, place, distribution, and promotion. Other elements include research, packaging, advertising media, distribution channels, and public relations. The key to success is researching competitors' marketing mixes to determine own marketing choices.
Ch.1
The document provides an overview of fundamental marketing concepts and tasks for successful marketing management. It defines marketing as creating and delivering value for customers to benefit the organization. Marketing management is the process of choosing target markets and growing customer relationships. Key concepts include the marketing mix of product, price, place, and promotion. Successful marketing management requires developing strategies, insights, strong brands, and value while communicating with customers to create long-term growth.
Basic concepts of_marketing
1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets.
2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
Mba mktg unit 1
This document provides an overview of key concepts in marketing, including:
1. It defines marketing and discusses its nature and scope, including understanding customer needs and behaviors.
2. It outlines different philosophies of marketing management like the production, product, selling, and marketing concepts.
3. It compares selling and marketing, discussing how marketing has a broader focus on customer satisfaction versus quick sales.
4. It also covers the evolution of marketing, elements of the marketing mix, and importance and functions of marketing.
Harsha marketing mix
The document provides information about marketing mix and the soft drink industry. It begins with definitions of marketing and marketing mix. It then discusses the key players in the soft drink industry like Coca-Cola and Pepsi. It notes that the soft drink industry in India is growing at around 10% annually. The document also includes a company profile of Coca-Cola, discussing its history, business, management philosophy, and position as one of the most valuable brands in the world. It concludes by mentioning Coca-Cola's return to the Indian market in 1993.
Market Mgmt Suman Assignment.pptx
The document outlines different marketing concepts:
- Production concept focuses on efficient production and mass distribution to provide inexpensive goods.
- Product concept emphasizes producing high-quality, innovative goods but may neglect customer needs.
- Selling concept aggressively promotes goods to sell more, even if customers don't need them, carrying high risk.
- Marketing concept holds that the goal is satisfying customer needs through products, communication, distribution and pricing.
Grade 12 ABM Approaches-to-Marketing.pptx
Marketing approaches have evolved over time, exhibiting different philosophies. During the Production Era of the 1800s-1830s, products were produced in mass quantities at low prices. In the Sales Era through the 1960s, companies aggressively promoted products as sales became an important function. The Marketing Concept Era of the 1960s focused on determining consumer needs and making products ideas consumer-driven. Marketing now focuses on customer satisfaction and societal well-being through orienting management and utilizing the four Ps of marketing - product, price, place, and promotion.
Marketing concepts
The document discusses marketing concepts and the marketing mix. It defines marketing concepts as the philosophies adopted by companies to market their products. It then outlines traditional concepts like the exchange concept versus modern concepts like the marketing concept. The marketing mix is introduced as the combination of product, price, place, and promotion strategies used to satisfy the target market. The roles of each element are defined, along with other factors like packaging, people, and politics. The document provides details on how the marketing mix elements can be blended to meet customer needs.
L 1 BUS 204.pdf
The document provides an overview of marketing, including its definition, history, and evolution. It discusses how marketing has developed from simply selling goods to becoming a strategic business function involving product development, distribution, promotion, and pricing. The document also outlines the key concepts of the marketing mix and various marketing strategies. It describes the differences between for-profit and non-profit marketing and provides examples of non-profit marketing types. Finally, it discusses both the importance of marketing in business and society as well as some common criticisms against modern marketing practices.
Marketing
The document discusses key concepts in marketing. It defines marketing as obtaining what individuals and groups need and want through creating and exchanging products and value with others. It notes that marketing has shifted from a product-centered "make-and-sell" philosophy to a customer-centered "sense-and-respond" philosophy. Marketing can involve goods, services, events, experiences, organizations, information, and ideas. The marketing concept aims to satisfy customers' needs and wants profitably through integrating and coordinating all marketing functions. Holistic marketing recognizes the interdependencies between all marketing programs, processes, and activities.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Effective marketing is important as it allows companies to put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
Introduction to Marketing Management (1).ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Marketing is important for all organizations because it allows them to effectively put products in the hands of targeted customers. Marketing evolves from focusing on production to developing customer-centric philosophies like relationship marketing. The key aspects of marketing include understanding markets, the marketing mix of product, price, place, and promotion, and using both push and pull strategies to create demand.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs in a profitable way. It is defined as the management process of planning and executing the conception, pricing, promotion, and distribution of goods and services. Effective marketing is important as it allows companies to put products in the hands of targeted customers. Marketing evolves from a production focus to being customer-centric, focusing on determining customer needs and matching a company's products and services to meet those needs. The key aspects of marketing include the marketing mix of product, price, place, and promotion.
Introduction to Marketing Management.ppt
Marketing is everyone’s business. Every person working for an
organization should understand the importance of marketing.
Definitions:
“ Marketing is the management process responsible for identifying,
anticipating and satisfying consumer requirements profitably”
Marketing is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services
to create exchange and satisfy individual and organizational needs.
Introduction to Marketing Management.ppt
Marketing is everyone’s business. Every person working for an
organisation should understand the importance of marketing.
Definitions:
“ Marketing is the management process responsible for identifying,
anticipating and satisfying consumer requirements profitably”
“Marketing is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services
to create exchange and satisfy individual and organisational needs.”
Mini project report manendra shukla
This document provides a mini project report on Integration Project 1 and Integration Project 2 submitted for a postgraduate diploma program. It includes an acknowledgment section thanking various individuals for their guidance and support. It then discusses the meaning and importance of promotion as well as the key elements that make up the promotions mix, including personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising, and sponsorship. Several common promotional tools are also described.
Ähnlich wie Holistic Marketing Era (20)
Kürzlich hochgeladen
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Kürzlich hochgeladen (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Holistic Marketing Era
- 1. Holistic Marketing Era D. D. P. Arunasiri | R. G. A. Gunasekara | S. D. Mangalee Post Graduate Institute of Agriculture University of Peradeniya
- 2. Evolution of Marketing 1. Production Era – (1850s-1900s) 2. Product Era – (1900s-1930s) 3. Sales Era – (1930s-1950) 4. Marketing Era – (1950s-2000) 5. Holistic Marketing Era – ( 21st Century onwards )
- 3. What is Holistic Marketing ? “Every thing matters in marketing” -Kotler and Keller looks at marketing as a complex activity and acknowledges that everything matters in marketing.
- 4. Components of Holistic Marketing Relationship Marketing Integrated Marketing Internal Marketing Social responsibility Marketing
- 5. Relationship Marketing Mutual Satisfaction and Long term relationship Customers, Suppliers, Distributors And Marketing Partners Networking Customers, Employees, Suppliers, Retailers, Ad Agencies Mutually Profitable Business for all to flow the profit
- 6. Integrated Marketing Integration of several theories 1. Marketing Mix 2. Offering Mix 3. Communication Mix
- 7. Integrated Marketing Cont… Marketing Mix PromotionPriceProduct Place Ensure the products are ready to sell Comparable to competitors Generate the interest How and where distributed to sell
- 8. Integrated Marketing Cont… Offering Mix 1. Product 2. Price 3. Services Communication Mix Advertising, Sales Promotion, PR, Events, Direct Marketing and Personal Selling
- 9. Internal Marketing Ensuring that everyone embraces appropriate marketing principles Hire, train and motivate employees who serves customers well Marketing Research and Marketing Function Marketing functions must be coordinated from the point of view of the customer
- 10. Social Responsibility Marketing Enhancing social welfare Marketers consider the role that they are playing and could play in terms of social welfare Ethical Legal Environmental Social
- 11. Thank You “Good Marketing Makes the company looks smart. Great Marketing makes the customer feels smart”