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THE
EVOLUTION
OF THE
INTERNET
USE OF TECHNOLOGY AND THE
IMPACT ON OUR LIVES
PRESENTED BY THE ISAACS MARKETING GROUP FOR SOUTH BY
SOUTHWEST MEDIA
A brief history of the beginning of the
Internet
The history of the internet dates back to the late 1950s when the
computer scientists and engineer began building and interconnecting
computer networks.
The internet protocol suite, which is the set of rules used to
communicate between networks and devices on the internet arose
from research and development in the USA with the international
collaboration with the United Kingdom and France.
The first successful transmission occurred in October 1969 over the
ARPANET (ADVANCED RESEARCH PROJECTS AGENCY NETWORK).
Since then the internet has undergone significant changes and has
become an integral part of our daily lives.
INTRODUCTION
ACCESS TO
THE INTERNET
BROADBAND
DSL: (Digital Subscriber line) uses existing telephone lines to provide high-speed internet access.
Cable internet: delivered via cable tv line. This offers fast speeds and is popular in urban areas.
Fiber optic internet: The fastest option. Fiber optics transmit data using light signals through this glass or plastic
fibers.
MOBILE INTERNET
3G, 4G, 5G Networks: Mobile networks allow users to access the internet via smartphones, tablets and
mobile hotspots.
Mobile App: Mobile apps like Instagram, Facebook and Whatsapp provide Internet access for specific
functions
ACCESS TO
THE INTERNET
Satellite Internet
Geostationary satellites: these orbit the Earth at fixed positions providing internet coverage to remote
areas
Low Earth Orbit satellites (LEOS): Companies like SPACE-X and OneWeb are deploying LEOS satellites for
global internet coverage.
Public WI-FI
Wi-fi hotspots: available in cafes, airports, businesses, libraries and public spaces. Wi-Fi hotspots allow
users to connect wirelessly.
Community Networks: Grassroots initiatives create local networks for underserved area.
DIGITAL DEVICES
USED BY AUDIENCE
According to reports by
Statista, as of 2023, around
5.3 billion people worldwide,
(approximately two thirds of
the global population) are
connected to the internet.
This number has been
steadily increasing over the
years and is expected to
grow in the future.
In terms of devices used
to access the internet, a
global survey conducted
in Q2 of 2023 found that
95.8%of global users
access the internet via
their mobile phones and
over 93% using
smartphones.
Internet usage
via desktop
computers was
reported to be
63%, while
29%
connection
was used by
laptop
DIGITAL DEVICES
USED BY AUDIENCE
Smartphone
Laptop
Desktop
HOW CUSTOMERS
SEARCH FOR
INFORMATION
There are various online resources when it comes to
looking for information. They include the following:
-Search engines,
-social media platforms,
-site navigation,
-site search,
-recommendations and alike.
HOW CUSTOMERS
SEARCH FOR
INFORMATION
Search engine -
Search engines such
as GOOGLE, BING and
YAHOO are the most
popular ways of
searching for
information on the
internet. Using web
bots/search bots to
query millions of pages
on the net and create
an index of the
webpages
Social media platforms
Social media platforms
such as Facebook (META),
Twitter (X), Instagram and
YOUTUBE are also used
to search for information.
According to a recent
study, 29% of Gen Z and
millennials prefer to
search for information via
social media platforms
over actual search
engines.
Recommendations -
Recommendations from
friends, family and
colleagues are also a
popular way to
research for
information. People
trust recommendations
from people they know
and are likely to act on
them. People give and
receive
recommendations
through social media
and review pages via
the the internet.
WHAT CUSTOMERS
BUY ONLINE
According to a recent report by Statista, the global
e-commerce market is estimated to be worth over 5.7 trillion
U.S. dollars in 2022. It reveals that the number of people
making purchases online is ever increasing with over 5 billion
users worldwide.
In 2022: Top selling
products category
worldwide were
electronic and
media followed by
fashion and beauty
and furniture and
appliances.
2022:-The
countries with the
highest
e-commerce
penetration rates
were China at
76.9%, South Korea
70.3% and the
United Kingdom at
63.3%
2022: The
countries with the
highest
e-commerce sales
growth rates were
India 27.6%, Mexico
25.9% and Brazil
22.2%
2022-The most
popular online
shopping platforms
worldwide were
Amazon, followed
by Alibaba and
EBay
ONLINE VIDEO
CONSUMPTION
Consumers
increasingly rely on
marketing videos
from Brands. In the
past consumers
would visit
websites, look at
online reviews,
watch commercials
and maybe a few
YouTube videos to
learn about a
product.
Now with videos
accessible on
every major social
media network, they
are learning to rely
heavily on this type
of content in their
research phase.
The trend is clear:
In 2023,
consumers
increasing expect
to see brand video
content. WHY?
Brand videos allow
consumers to know
how a product
works in real life.
They can identify
perks and learn
about the product
they might not see
in text- based
descriptions.
ONLINE VIDEO
CONSUMPTION
Online video consumption has been on the
rise with current average viewer spending
17 hours a week watching digital videos in
2023.
27.6%
35.3%
comedy, memes or the
commonly termed “VIRAL”
videos are the second
most popular type of
videos and are watched by
over one-third (35.3%) of
global internet users.
49.4%
This is followed by
video live stream, with
27.6% and tutorial or
“how to” videos with
26.4%
The most popular videos
on the internet are music
videos. Nearly half
(49.4%) of all the internet
users watch them at
least once a week.
CONSUMER
TRENDS
CONSUMER TRENDS
1. INCREASED ADOPTION OF MOBILE DEVICES
2. RISE OF VOICE ASSISTANTS
3. GROWING INTEREST IN SUSTAINABILITY
4. INCREASE USE OF ARTIFICIAL INTELLIGENCE
5. RAPID GROWTH OF E-COMMERCE
6. SHIFT TOWARDS SUBSCRIPTION-BASED MODELS
7. INCREASED FOCUS OF CYBER SECURITY
CONSUMER
TRENDS
INCREASED ADOPTIONS OF MOBILE
DEVICES.
With the advent of 5G
tech, mobile devices have
become more powerful
and versatile, which has
led to the increase in
mobile usage, with more
people using their
smartphones and tablets
to access the internet,
shop online and interact
with social media.
RISE OF VOICE ASSISTANTS
VA’s such as Amazon’s
Alexa and GOOGLE
assistant have become
increasingly popular in the
last few year. They can be
integrated into a wide
range of devices. Eg:
smart speakers to cars,
homes appliances to play
music and turn on lights
etc.
GROWING
INTEREST IN
SUSTAINABILITY
Consumers are being more
environmentally conscious and
are looking for ways to reduce
carbon footprints. This has lead to
products such as electric
vehicles, reusable bags and
eco-friendly cleaning products.
CONSUMER
TRENDS
INCREASED USE OF AI (ARTIFICIAL
INTELLIGENCE)
RAPID GROWTH IN
E-COMMERCE
E-Commerce has been
growing at an
unprecedented rate over
the last few years with
more people shopping
online than ever before.
This has led to fast and
reliable delivery services
as well as increased
competition amongst
retailers
SHIFT TOWARDS
SUBSCRIPTION
BASED MODELS
AI is being used is a wide range of
applications from Chatbots to
predictive analytics. This has led to
more personalised experiences for
consumers as well as improved
efficiency and accuracy in various
industries
Subscriptions based models have
become increasingly popular with
more businesses offering services
such as streamed videos, music and
software on subscriptions. This has
lead to a shift away from traditional
ownership models and makes it
more flexible and affordable to
consumers.
CONSUMER
TRENDS
INCREASED FOCUS ON CYBER
SECURITY
With more people using the internet
of shopping, banking and the other
sensitive activities, Cyber security
has become a major concern. This
has lead to increased investment in
Cyber security measures as well as
greater awareness among
consumers about the importance of
protecting their personal
information
SUMMARY
As you can see, as Technology such as the
Internet evolves and changes, so do we. We
have the choice to make an impact on our lives
for the better by using Technology for purpose.
Technology can make our lives easier and bring
us into a brighter future.
REFERENCE LIST
blog.hubspot.com: How Video Consumption Is Changing
computerhope.com: How People Find Information
internetsociety.org: Brief History of the Internet
oberlo.com: Online Video Consumption Statistics
statista.com: Internet Usage Worldwide
stylemanual.gov.au: Findable Content
techopedia.com: Internet Definition
unsustainablemagazine.com: Internet Access Around the
World

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History of the internet.pdf

  • 1. THE EVOLUTION OF THE INTERNET USE OF TECHNOLOGY AND THE IMPACT ON OUR LIVES PRESENTED BY THE ISAACS MARKETING GROUP FOR SOUTH BY SOUTHWEST MEDIA
  • 2. A brief history of the beginning of the Internet The history of the internet dates back to the late 1950s when the computer scientists and engineer began building and interconnecting computer networks. The internet protocol suite, which is the set of rules used to communicate between networks and devices on the internet arose from research and development in the USA with the international collaboration with the United Kingdom and France. The first successful transmission occurred in October 1969 over the ARPANET (ADVANCED RESEARCH PROJECTS AGENCY NETWORK). Since then the internet has undergone significant changes and has become an integral part of our daily lives. INTRODUCTION
  • 3. ACCESS TO THE INTERNET BROADBAND DSL: (Digital Subscriber line) uses existing telephone lines to provide high-speed internet access. Cable internet: delivered via cable tv line. This offers fast speeds and is popular in urban areas. Fiber optic internet: The fastest option. Fiber optics transmit data using light signals through this glass or plastic fibers. MOBILE INTERNET 3G, 4G, 5G Networks: Mobile networks allow users to access the internet via smartphones, tablets and mobile hotspots. Mobile App: Mobile apps like Instagram, Facebook and Whatsapp provide Internet access for specific functions
  • 4. ACCESS TO THE INTERNET Satellite Internet Geostationary satellites: these orbit the Earth at fixed positions providing internet coverage to remote areas Low Earth Orbit satellites (LEOS): Companies like SPACE-X and OneWeb are deploying LEOS satellites for global internet coverage. Public WI-FI Wi-fi hotspots: available in cafes, airports, businesses, libraries and public spaces. Wi-Fi hotspots allow users to connect wirelessly. Community Networks: Grassroots initiatives create local networks for underserved area.
  • 5. DIGITAL DEVICES USED BY AUDIENCE According to reports by Statista, as of 2023, around 5.3 billion people worldwide, (approximately two thirds of the global population) are connected to the internet. This number has been steadily increasing over the years and is expected to grow in the future. In terms of devices used to access the internet, a global survey conducted in Q2 of 2023 found that 95.8%of global users access the internet via their mobile phones and over 93% using smartphones. Internet usage via desktop computers was reported to be 63%, while 29% connection was used by laptop
  • 6. DIGITAL DEVICES USED BY AUDIENCE Smartphone Laptop Desktop
  • 7. HOW CUSTOMERS SEARCH FOR INFORMATION There are various online resources when it comes to looking for information. They include the following: -Search engines, -social media platforms, -site navigation, -site search, -recommendations and alike.
  • 8. HOW CUSTOMERS SEARCH FOR INFORMATION Search engine - Search engines such as GOOGLE, BING and YAHOO are the most popular ways of searching for information on the internet. Using web bots/search bots to query millions of pages on the net and create an index of the webpages Social media platforms Social media platforms such as Facebook (META), Twitter (X), Instagram and YOUTUBE are also used to search for information. According to a recent study, 29% of Gen Z and millennials prefer to search for information via social media platforms over actual search engines. Recommendations - Recommendations from friends, family and colleagues are also a popular way to research for information. People trust recommendations from people they know and are likely to act on them. People give and receive recommendations through social media and review pages via the the internet.
  • 9. WHAT CUSTOMERS BUY ONLINE According to a recent report by Statista, the global e-commerce market is estimated to be worth over 5.7 trillion U.S. dollars in 2022. It reveals that the number of people making purchases online is ever increasing with over 5 billion users worldwide. In 2022: Top selling products category worldwide were electronic and media followed by fashion and beauty and furniture and appliances. 2022:-The countries with the highest e-commerce penetration rates were China at 76.9%, South Korea 70.3% and the United Kingdom at 63.3% 2022: The countries with the highest e-commerce sales growth rates were India 27.6%, Mexico 25.9% and Brazil 22.2% 2022-The most popular online shopping platforms worldwide were Amazon, followed by Alibaba and EBay
  • 10. ONLINE VIDEO CONSUMPTION Consumers increasingly rely on marketing videos from Brands. In the past consumers would visit websites, look at online reviews, watch commercials and maybe a few YouTube videos to learn about a product. Now with videos accessible on every major social media network, they are learning to rely heavily on this type of content in their research phase. The trend is clear: In 2023, consumers increasing expect to see brand video content. WHY? Brand videos allow consumers to know how a product works in real life. They can identify perks and learn about the product they might not see in text- based descriptions.
  • 12. Online video consumption has been on the rise with current average viewer spending 17 hours a week watching digital videos in 2023. 27.6% 35.3% comedy, memes or the commonly termed “VIRAL” videos are the second most popular type of videos and are watched by over one-third (35.3%) of global internet users. 49.4% This is followed by video live stream, with 27.6% and tutorial or “how to” videos with 26.4% The most popular videos on the internet are music videos. Nearly half (49.4%) of all the internet users watch them at least once a week.
  • 13. CONSUMER TRENDS CONSUMER TRENDS 1. INCREASED ADOPTION OF MOBILE DEVICES 2. RISE OF VOICE ASSISTANTS 3. GROWING INTEREST IN SUSTAINABILITY 4. INCREASE USE OF ARTIFICIAL INTELLIGENCE 5. RAPID GROWTH OF E-COMMERCE 6. SHIFT TOWARDS SUBSCRIPTION-BASED MODELS 7. INCREASED FOCUS OF CYBER SECURITY
  • 14. CONSUMER TRENDS INCREASED ADOPTIONS OF MOBILE DEVICES. With the advent of 5G tech, mobile devices have become more powerful and versatile, which has led to the increase in mobile usage, with more people using their smartphones and tablets to access the internet, shop online and interact with social media. RISE OF VOICE ASSISTANTS VA’s such as Amazon’s Alexa and GOOGLE assistant have become increasingly popular in the last few year. They can be integrated into a wide range of devices. Eg: smart speakers to cars, homes appliances to play music and turn on lights etc. GROWING INTEREST IN SUSTAINABILITY Consumers are being more environmentally conscious and are looking for ways to reduce carbon footprints. This has lead to products such as electric vehicles, reusable bags and eco-friendly cleaning products.
  • 15. CONSUMER TRENDS INCREASED USE OF AI (ARTIFICIAL INTELLIGENCE) RAPID GROWTH IN E-COMMERCE E-Commerce has been growing at an unprecedented rate over the last few years with more people shopping online than ever before. This has led to fast and reliable delivery services as well as increased competition amongst retailers SHIFT TOWARDS SUBSCRIPTION BASED MODELS AI is being used is a wide range of applications from Chatbots to predictive analytics. This has led to more personalised experiences for consumers as well as improved efficiency and accuracy in various industries Subscriptions based models have become increasingly popular with more businesses offering services such as streamed videos, music and software on subscriptions. This has lead to a shift away from traditional ownership models and makes it more flexible and affordable to consumers.
  • 16. CONSUMER TRENDS INCREASED FOCUS ON CYBER SECURITY With more people using the internet of shopping, banking and the other sensitive activities, Cyber security has become a major concern. This has lead to increased investment in Cyber security measures as well as greater awareness among consumers about the importance of protecting their personal information
  • 17. SUMMARY As you can see, as Technology such as the Internet evolves and changes, so do we. We have the choice to make an impact on our lives for the better by using Technology for purpose. Technology can make our lives easier and bring us into a brighter future.
  • 18. REFERENCE LIST blog.hubspot.com: How Video Consumption Is Changing computerhope.com: How People Find Information internetsociety.org: Brief History of the Internet oberlo.com: Online Video Consumption Statistics statista.com: Internet Usage Worldwide stylemanual.gov.au: Findable Content techopedia.com: Internet Definition unsustainablemagazine.com: Internet Access Around the World