The client produced an innovative cook stove that reduces smoke exposure. They wanted to distribute the stoves in rural India. The document describes 4 Facebook ad experiments targeting local groups and store owners. Experiment 1 gained engagement for under $1. Experiments 2-4 collected over 1,000 high-quality leads for under $100 through optimizing targeting and forms. The campaigns drove traffic and engagement while achieving a low cost-per-lead. Data-driven testing of small experiments was key to successful growth on a low budget.