It's never been easier to get online reviews and showcase your job photos across the web! GeoJuice is a hardworking reviews app that creates instant, engaging content and check-ins published with your location. You're able to showcase your past projects and happy customers on your website and social media to provide social proof that gets you more business! Highlights: - Showcase before and after photos from completed projects, show geniune credibility of your work and the skill your team has - Get more online reviews on the job site while the homeowner is admiring your work - Boost your local search rankings by creating geo-tagged check-ins, photos and videos to your website and social media profiles - Get seen in the entire area your business serves, not just your physical location - Close more sales by showcasing your excellent work you've done in the same area

1. Grow Local Reviews, Reputation,
and Rankings with GeoJuice

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✓ Meet the team
✓ Discussion on a simple approach to getting more online
reviews and increasing local search rankings
✓ Q&A
...One lucky attendee will be
awarded a Google Home Mini!
Stay tuned in till the end…
Why We’re Here

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Jeff White
Director, Customer Success
Your SpeakerYour Host Behind the Scenes
Steve Eastlack
Marketing Strategist
Michelle Lettmann
Marketing Strategist

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Your Digital Footprint
How do you get Google to recognize the areas you
serve outside of your physical address?

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What does
Google want?

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What does
Google want?
To provide
quality search
results for its
customers

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What does a digital
footprint look like?

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It’s your business’s
online identity

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It’s a combination of your
website, review sites, social
media profiles, directory
listings...and these all must
be consistent and accurate

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It’s anywhere your
business is online

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Paid Search
Organic SEO
Local SEO
is your business appears
in all 3 majors sections
of Google Search
because you’ve built a
consistent and
expansive digital
footprint that Google
trusts
The end result...

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4 Signals That
Google Cares
About When
Ranking Your
Digital
Footprint
Recency
How often are you
publishing new content on
your website, directories, and
social media?
Proximity
Where are you in relation to
someone’s search...does
Google know you service the
area that person is searching
from?
Relevance
Is what you’re creating
valuable and useful? Does it
provide answers to the
questions people are
searching for?
Prominence
Do others link to your
website as a source for
knowledge and expertise?
12

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Proximity
● Google puts a premium on
physical proximity
● GeoJuice creates check-ins and
reviews that establish proximity
signals about your broader service
area, not just where your business
is located

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Your business has a
physical location

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Job 1

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Job 2

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Job 3

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Job 4

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You serve more than
just your zip code

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Your Online Reputation
Let’s take a closer look at a major component of
your digital footprint...

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Quick question...
How do you go about getting reviews from
customers once you’ve completed a job?

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Did you know?
40% of the time,
homeowners respond with
a 4-star or better rating
when the contractor
makes the request
personally

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A simple approach to get more reviews
● Step 1: Establish a proactive process
● Step 2: Set responsibility
● Step 3: Educate and train
● Step 4: Send requests to customers
● Step 5: Engage and follow up
● Step 6: Set up alerts for new reviews
● Step 7: Share positive reviews on your website, social media,
marketing materials, etc.

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Let’s Talk About GeoJuice
Meet the hardworking reviews app that makes
expanding your digital footprint as easy as 1..2..3..

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What is it?
● Mobile App; desktop as well
● Helps you to create hyper-local,
content that Google LOVES
● Empowers you to take control of
your online reputation by
requesting new reviews

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It’s Incredibly Easy to Use & Simple!
● Can you send a text?
● Can you take a picture?
● Do you want to show off your excellent work?
● Do you want to create local links from Google to your
website?
● How about your social media profiles like Facebook and
Twitter?

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It’s a simple process

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Powerful Functionality
Check-ins
● Photo-enhanced check-ins that are automatically shared across your
website and social media profiles
Reviews
● The 4 and 5-star reviews you receive gets automatically published to
your website and social media

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How does GeoJuice increase
my search visibility?
Snap a picture of project
Write a short description about
project with keywords
Google picks it up during crawls
1
2
3

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● Map
● Check-in
● Geo-tagged
● = new page
● Recency,
Frequency,
Proximity

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● Map
● Check-in
● Geo-tagged
● = new page
● Recency,
Frequency,
Proximity

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● Map
● Check-in
● Geo-tagged
● = new page
● Recency,
Frequency,
Proximity

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● Automatically post to
Facebook
● REMEMBER…Mobile-Centric!
● Show off your work
● In your neighborhood
● Cultivating my digital
footprint
Post to Facebook

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How Can I Do This At Scale?

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Reviews Highlight Links to Website

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Success Stories
Don’t just take our word for it. GeoJuice really does
work!

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How do we evolve to become more
digital?
● Automation: Rolodex to Database
● Partner: How best to take
advantage of the Internet?
Challenge

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Education & Putting it Into Practice
● SEO
● Search Advertising
● Social Media
● Website Management

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● Had 7 people actively using Geojuice
● Created over 230 check-ins
● 7 people | 30/mo | 1/day
● Sent 5 review requests with 2 responses (40%
response rate)
● Recency, Frequency, Proximity
In a 30-day span, Hinkle Roofing...

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When a lead comes in…GeoJuice check-ins
● #1 = During inspection
● #2 = Second touch
● #3-5 = During project
● #6-10 = Post project inspection
Send customer review request?
How Hinkle Roofing
Uses Geojuice
Jeff Baker

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● Strong Google Visibility
● Broad & long-tail keywords
● Overall organic up YoY
● Results
Hinkle Roofing

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So Happy They Left a Review

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on Google!

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“GeoJuice Grows with Hinkle”
● As crew grows, GeoJuice volume grows
● Create valuable content at scale
● GeoJuice simplifies “being digital” for Hinkle

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Surefire Tips
Get the most out of your digital footprint

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What Problem Did I Solve?
● 10-25 words
● Include brand (“GAF”, “Renewal By Andersen”, etc.)
● Describe job (“replace roof” or “roof replacement”)
● Avoid abbreviations or industry slang

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● Completed new GAF Hunter Green Timberline shingle replacement for customer
with leaking roof after bad summer storm.
● Just finished repairing this historic homes’ beautiful slate roof after years of poor
maintenance. Wood rot from 20 years of neglect has now been replaced and this
slate should last for another 100 years!
● High winds and storm damage tore off some shingles on this home; we replaced
the roof with GAF Timberline Ultra HD roofing shingles to prevent water
infiltration.
● Old windows in this home were raising the heating bill of this homeowner, so we
replaced them with new Universal Windows for a new look and energy efficiency!
Get the Most of GeoJuice

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DO:
● Check-in 2-3x times per rep per week
● Use pictures with every post
● Include the brand name and relevant keywords
● Try to be mindful of what is in the photo you are posting
● Keep in mind that you are the front of the business and are
representing. Keep posts positive & professional
● Be aware that proper safety equipment and practices are being
showcased

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DON’T:
● Post just to post. We want to see quality check-ins!
● Provide the customer’s full name or exact address
● Include negative keywords or sentiment in check-in text
● Overthink it. This should be organic and will HELP the business, not
hinder it.
● Duplicate content- don’t copy and paste check-ins

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Tuesday
Thursday
Please email me to
schedule a time
Let’s Talk!
Missed out on the poll? Send us an email! marketing@surefirelocal.com
Get an expert analysis
of your digital marketing
next week
After the call we’ll send you a
Google Chromecast for free!

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Hey Google, who is
the lucky winner?
Today’s winner of the
Google Home Mini is…
Q&A

54. HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!