Generation Z has surpassed Millennials as the nation’s largest living generation. Today, Gen Z is entering the workforce and companies are scrambling to understand them. The marketing community is abuzz about the need to shift strategies to attract these digital natives. Changing the way your business cultivates relationships this consumer group is imperative. Join Engage Youth Co. Chief Strategy Officer, Gregg Witt, for this informative talk that explores the changing demographics in America, the mindset of Gen Z and essential marketing strategies used by successful brands like Target, Supreme, Milk Makeup and Walt Disney World. You’ll learn proven approaches that generate a powerful response, hear fascinating real-world examples, plus actionable advice that can apply to any business.

1. Art of Marketing
Conference
HowTop Brands Are Crushing It with
Gen Z Engagement Strategies

3. of Global Population
32%
Source: Boomberg based on Bloomberg analysis of United
Nations data, and using 2000/2001 as the generational split
Gen Z Represents

11. 6 Proven Strategies to Engage Gen Z

12. Youth culture relevance is essential.
Start by establishing a core audience,
then strategically broaden audience
reach through converging supergroups

14. Seamlessly weave your brand story
into engaging scenarios and formats
that resonate with your audience.

15. Be most active where youth audiences are
today, but start creating a presence on the
emerging platforms where they will be
tomorrow.

16. Face to face human contact has become a
luxury. Foster emotional connections with your
audience through live immersive
experiences.

17. Embrace the conversational economy. Start
experimenting with strategies that use chatbots
to create two-way conversations with your
audience.

18. Product-focused brand collabs have become both a
powerful audience growth strategy (offensive) and a
proactive survival tactic (defensive). The key is to create
something special.

19. Tune in to the audience, or get tuned out

20. Don't be a stranger
@thinkwithwitt
| gregg@engageyouth.comE