Green Marketing
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May 2024. Green Marketing, or Sustainable Advertising, promotes environmentally friendly business practices, products, or services, highlighting corporate and brand commitments to sustainability. It offers benefits such as brand recognition, competitive advantage, positive social impact, regulatory compliance, increased revenue, reduced environmental impact, and enhanced climate change resilience. Challenges include greenwashing risk, lack of standards, complex logistics, and lack of awareness. Solutions include transparency, developing internal standards, collaborating with suppliers, and launching campaigns to raise awareness. Green marketing strategies include sustainable eco-friendly products, digital advertising, and paper recycling programs. The three Pillars of Green Marketing are environmental, social, and economic. The United Nations launched the ActNow green campaign in 2018 to encourage sustainable behavior and environmental protection.
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Over the past few decades there have been increasing environmental concerns which push organizations to consider environmental issues. The significance of Green Environment Campaign is increasing due to increasing concerns about environmental degradation and climate change. Hence, there is an urgent need to undertake diverse actions to reduce the adverse impact of businesses, households, and whole societies on the environment, and stop its degradation.
Green marketing sujith
Green marketing is the marketing of products that are presumed to be environmentally safe
Empfohlen
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"Science, Education and Innovations in the Context of Modern Problems (2790-0169 / 2790-0177)"
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Responsibility of Organization towards Green Environment Campaign.pptx
Over the past few decades there have been increasing environmental concerns which push organizations to consider environmental issues. The significance of Green Environment Campaign is increasing due to increasing concerns about environmental degradation and climate change. Hence, there is an urgent need to undertake diverse actions to reduce the adverse impact of businesses, households, and whole societies on the environment, and stop its degradation.
Green marketing sujith
Green marketing is the marketing of products that are presumed to be environmentally safe
Unit V AMM Green Marketing, CRM & Rural Marketing
The Presentation comprises of Green marketing, Customer relationship management and rural marketing.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
The term ‘green’ is indicative of purity. Green means pure in quality and fair or just in dealing. For example, green advertising means advertising without adverse impact on society. Green message means matured and neutral facts, free from exaggeration or ambiguity.
CRM: Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”
It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology”
CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers
“The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”
CRM (Customer Relationship Management) is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
The basic objective of CRM is to increase marketing efficiency and effectiveness.
Rural Marketing:
Rural marketing is a practise of assessing, persuading and converting the needs, wants, purchasing power of the customers into effective demand for products and service out for sale which would help in sufficing the requirements of people in the rural areas and thus increase the satisfaction levels as well as standard of living.
There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.
Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
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Sustainable E-Commerce
January 2024. Sustainable E-Commerce (Electronic Commerce) refers to sustainable practices by online retailers to meet market demand while minimizing their negative impact on the environment using sustainable practices in every step of the process: from production to delivery to waste disposal.
Sustainable E-commerce benefits: (1) Economic benefits: cost savings in energy, water, resources, materials, and waste management (2) Social benefits: many customers prefer to purchase from businesses with sustainable practices, enhancing the social image of the business (3) Environmental benefits: less emissions, pollution, and waste generation maximized by the use of clean and renewable energy sources.
Sustainable E-commerce implementation steps: (1) Assess the carbon footprint and set sustainability goals (2) Engage suppliers and help consumers make sustainable choices (3) Measure progress and lead the industry forward on sustainability.
Sustainable E-commerce stakeholders are suppliers, investors, online retailers, consumers, employees, communities, governments, media, and shipping operators.
Sustainable E-commerce strategies include sustainable shipping and packaging, recycling, waste reduction, renewable energy, efficiency increase, and employee training on sustainable practices.
Sustainable E-commerce business growth challenges (barriers) are (1) Production: lack of efficiency in production (2) Logistics: outdated technology (3) Recycling: non-recyclable packaging (4) Companies and resellers: difficulties in sustainable business implementation (4) Consumers' perspective: lack of trust towards business and greenwashing.
Sustainable E-commerce business growth solutions are (1) Production: advanced technology integration such as AI, IoT, and cloud services (2) Logistics: technology solutions such as drones, robots, and green software (3) Recycling: recyclable and biodegradable packaging (4) Companies and resellers: implement sustainable business practices to increase competitive advantage and attract environmentally aware consumers (5) Consumers' perspective: provide information about sustainability to build trust and loyalty.
Policy wise, in 2016, during the United Nations Conference on Trade And Development (UNCTAD), the eTrade for all initiative was established to promote sustainable E-commerce practices around the world.
In this slideshow, you will learn about the definition, benefits, implementation steps, stakeholders, strategies, business growth challenges and solutions, UN policy, and global statistics of sustainable E-commerce adoption. For more slideshows on environmental sustainability, please visit s2adesign.com
Emerging Trends Of Green Marketing In India
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
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Water Pollution
May 2024. Water pollution, also known as marine pollution, is the contamination of water sources by substances that make it unusable for human activities and disrupt aquatic ecosystems.
Major contributors of water pollution include industrial waste, agriculture and farming, accidental oil spills, sewage, and marine dumping.
The effects of water pollution include severe health issues, economic disruption, and disrupting the food chain.
Water pollution affects both surface and groundwater sources, with groundwater pollution causing unsafe use and surface water pollution affecting all water sources above ground.
Types of water pollution include chemical, physical, and nutrient-rich fertilizers.
Water pollution control, prevention, and mitigation strategies include effective wastewater treatment, stormwater management, soil and sediment erosion control, organic farming, biodegradable plastics, and water conservation.
Deforestation
May 2024. Deforestation is the permanent removal of trees from forests. It includes land clearing for farming, livestock, and timber use for fuel, building, and manufacturing.
Causes of Deforestation:
(1) Natural Causes of deforestation include wildfires, hurricanes, droughts, invasive species, tree diseases, and parasites.
(2) Man-Made causes of deforestation include logging, agriculture, livestock farming, wood plantations, energy and mining activities, and urbanization.
Effects of Deforestation include:
(1) Biodiversity Loss: Animals lose their habitat and are unable to survive.
(2) Soil Degradation: Loss of trees to fertilize the soil.
(3) Global Warming: Tree logging releases carbon stored in trees into the atmosphere.
In this slideshow, you will learn about the Definition, Causes, Effects, Mitigation Strategies, UN policy, and Global Statistics of Deforestation.
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Unit V AMM Green Marketing, CRM & Rural Marketing
The Presentation comprises of Green marketing, Customer relationship management and rural marketing.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
The term ‘green’ is indicative of purity. Green means pure in quality and fair or just in dealing. For example, green advertising means advertising without adverse impact on society. Green message means matured and neutral facts, free from exaggeration or ambiguity.
CRM: Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding customer relationships.
CRM “is a business strategy that aims to understand, anticipate and manage the needs of an organisation’s current and potential customers”
It is a “comprehensive approach which provides seamless integration of every area of business that touches the customer- namely marketing, sales, customer services and field support through the integration of people, process and technology”
CRM is a shift from traditional marketing as it focuses on the retention of customers in addition to the acquisition of new customers
“The expression Customer Relationship Management (CRM) is becoming standard terminology, replacing what is widely perceived to be a misleadingly narrow term, relationship marketing (RM)”
CRM (Customer Relationship Management) is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
The basic objective of CRM is to increase marketing efficiency and effectiveness.
Rural Marketing:
Rural marketing is a practise of assessing, persuading and converting the needs, wants, purchasing power of the customers into effective demand for products and service out for sale which would help in sufficing the requirements of people in the rural areas and thus increase the satisfaction levels as well as standard of living.
There are 600,000 villages in India. 25% of all villages account for 65% of the total rural population. So we can contact 65% of 680 million or 700 million population by simply contacting 150000 villages – which shows the huge potential of this market.
Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives.
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Sustainable E-Commerce
January 2024. Sustainable E-Commerce (Electronic Commerce) refers to sustainable practices by online retailers to meet market demand while minimizing their negative impact on the environment using sustainable practices in every step of the process: from production to delivery to waste disposal.
Sustainable E-commerce benefits: (1) Economic benefits: cost savings in energy, water, resources, materials, and waste management (2) Social benefits: many customers prefer to purchase from businesses with sustainable practices, enhancing the social image of the business (3) Environmental benefits: less emissions, pollution, and waste generation maximized by the use of clean and renewable energy sources.
Sustainable E-commerce implementation steps: (1) Assess the carbon footprint and set sustainability goals (2) Engage suppliers and help consumers make sustainable choices (3) Measure progress and lead the industry forward on sustainability.
Sustainable E-commerce stakeholders are suppliers, investors, online retailers, consumers, employees, communities, governments, media, and shipping operators.
Sustainable E-commerce strategies include sustainable shipping and packaging, recycling, waste reduction, renewable energy, efficiency increase, and employee training on sustainable practices.
Sustainable E-commerce business growth challenges (barriers) are (1) Production: lack of efficiency in production (2) Logistics: outdated technology (3) Recycling: non-recyclable packaging (4) Companies and resellers: difficulties in sustainable business implementation (4) Consumers' perspective: lack of trust towards business and greenwashing.
Sustainable E-commerce business growth solutions are (1) Production: advanced technology integration such as AI, IoT, and cloud services (2) Logistics: technology solutions such as drones, robots, and green software (3) Recycling: recyclable and biodegradable packaging (4) Companies and resellers: implement sustainable business practices to increase competitive advantage and attract environmentally aware consumers (5) Consumers' perspective: provide information about sustainability to build trust and loyalty.
Policy wise, in 2016, during the United Nations Conference on Trade And Development (UNCTAD), the eTrade for all initiative was established to promote sustainable E-commerce practices around the world.
In this slideshow, you will learn about the definition, benefits, implementation steps, stakeholders, strategies, business growth challenges and solutions, UN policy, and global statistics of sustainable E-commerce adoption. For more slideshows on environmental sustainability, please visit s2adesign.com
Emerging Trends Of Green Marketing In India
Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. All the countries are taking necessary steps to implement the environmentally friendly products to save the earth. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. This paper also examines the present trends of green marketing in India, explores the challenges and opportunities businesses have with green marketing.
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Water Pollution
May 2024. Water pollution, also known as marine pollution, is the contamination of water sources by substances that make it unusable for human activities and disrupt aquatic ecosystems.
Major contributors of water pollution include industrial waste, agriculture and farming, accidental oil spills, sewage, and marine dumping.
The effects of water pollution include severe health issues, economic disruption, and disrupting the food chain.
Water pollution affects both surface and groundwater sources, with groundwater pollution causing unsafe use and surface water pollution affecting all water sources above ground.
Types of water pollution include chemical, physical, and nutrient-rich fertilizers.
Water pollution control, prevention, and mitigation strategies include effective wastewater treatment, stormwater management, soil and sediment erosion control, organic farming, biodegradable plastics, and water conservation.
Deforestation
May 2024. Deforestation is the permanent removal of trees from forests. It includes land clearing for farming, livestock, and timber use for fuel, building, and manufacturing.
Causes of Deforestation:
(1) Natural Causes of deforestation include wildfires, hurricanes, droughts, invasive species, tree diseases, and parasites.
(2) Man-Made causes of deforestation include logging, agriculture, livestock farming, wood plantations, energy and mining activities, and urbanization.
Effects of Deforestation include:
(1) Biodiversity Loss: Animals lose their habitat and are unable to survive.
(2) Soil Degradation: Loss of trees to fertilize the soil.
(3) Global Warming: Tree logging releases carbon stored in trees into the atmosphere.
In this slideshow, you will learn about the Definition, Causes, Effects, Mitigation Strategies, UN policy, and Global Statistics of Deforestation.
Climate Change
May 2024. Climate change is a long-term shift in weather conditions, causing sea level rise and global warming.
Climate change is caused by greenhouse gases (GHGs), including carbon dioxide, methane, and nitrogen oxide.
Indicators of climate change include greenhouse gas concentrations, global air temperatures, sea levels, and glacier melting rates.
Effects of climate change include rising global air and ocean temperatures, melting ice sheets, rising sea levels, biodiversity loss, deforestation, floods, and droughts.
Climate change mitigation strategies include renewable energy, electric vehicles, reforestation, pollution reduction, clean, sustainable fuels, carbon capture technologies, and a circular economy.
In this slideshow, you will learn about the definition, indicators, causes, effects, mitigation, UN policy, and global statistics of climate change.
For more slideshows on environmental sustainability, please visit www.s2adesign.com
Sustainable Packaging
May 2024. Sustainable Packaging, also called Green Packaging, or eco-friendly Packaging is a type of packaging that is easily recyclable and manufactured with minimal environmental impact, such as reduced pollution, carbon footprint, and energy consumption.
Sustainable Packaging Features:
(1) Easily recyclable, repulpable, or compostable.
(2) Contains Post Consumer Recycled (PCR) materials.
(3) Minimum packaging weight is achieved with barrier coatings.
(4) Designed with high Biorenewable content.
Sustainable Packaging Benefits and Advantages:
(1) Environment: Saves on resource and energy costs. Increases revenue as eco-conscious consumers choose sustainable products.
(2) Social: Improves health, well-being, and social responsibility of consumers as sustainable packaging produces less waste and pollution.
(3) Economy: Saves on resource and energy Costs. Increases revenue as eco-conscious consumers choose sustainable products.
Sustainable Packaging Challenges and Solutions:
(1) Cost: Sustainable packaging is usually more expensive than conventional packaging options.
Solution: The high initial cost of sustainable packaging is offset by cost savings from reduced waste and energy consumption.
(2) Compatibility: Sustainable packaging may not be suitable for certain products that require special protection, or have specific packaging requirements.
Solution: Develop alternative packaging materials that meets product specifications while still being sustainable.
(3) Logistics: Implementing sustainable packaging requires changes to logistics and supply chain which can be challenging to coordinate.
Solution: Work with suppliers and logistics providers to develop and implement sustainable packaging solutions.
(4) Policies: Sustainable packaging is subject to various policies and regulations which can be complex depending on the region.
Solution: Get familiar with policies and regulations and collaborate with policymakers and experts to ensure compliance.
(5) Awareness: Consumers lack awareness and education about sustainable packaging.
Solutions: Launch marketing campaigns to educate and raise awareness about the benefits of sustainable packaging.
Policy wise, in 2019, SoScience and Perrier Inc. launched "the future of positive packaging" to promote sustainable packaging solutions through multi-stakeholder cooperation. Sustainable packaging directly supports Sustainable Development Goal (SDG12): Ensure sustainable consumption and production patterns.
In this slideshow, you will learn about the Definition, Features, Benefits, Challenges, Solutions, UN policy, and Global Statistics of Sustainable Packaging.
For more slideshows on environmental sustainability, please visit www.s2adesign.com
E Waste Management
May 2024. Electronic waste (E-waste) is discarded electronics generated by industries and consumers, including IT, healthcare, and automotive.
E-waste takes thousands of years to decompose and contains toxic chemicals, highlighting the importance of proper e-waste management and recycling.
E-waste pollution is caused by the improper disposal of e-waste.
E-waste pollution affects human health, wildlife, the food chain, the environment, and climate change.
In 2018, seven UN agencies signed a letter of intent to enhance cooperation in e-waste management.
The International Telecommunication Union is implementing e-waste management policies and supporting Sustainable Development Goals.
Green Banking
May 2024. Green Banking, also called Sustainable Banking, or Sustainable Financing, promotes environmentally friendly practices, and reduces the carbon footprint in banking activities by adopting green initiatives and projects.
Green Banks are mission-driven institutions that use innovative financing strategies to accelerate the clean energy transition towards net-zero emissions by 2050.
Green banking Benefits and Advantages:
(1) Environmental: Reduces energy use, water use and carbon emissions, while using renewable energy to minimize the environmental impact.
(2) Distinction and Recognition: Enhances competitive advantage by promoting low carbon investments, attracting eco-conscious customers and generating revenue.
(3) Transparency: Builds trust and loyalty among customers by regularly publishing financial and sustainability reports on investments and carbon footprint.
(4) SDG Alignment: Contributes to a sustainable future by promoting a just transition towards net zero emissions and reducing exposure to unsustainable activities.
Green banking Challenges and Solutions:
(1) Higher Cost: Requires a highly skilled and experienced staff, including loan officers to provide access to green financing services.
Solution: The high cost of highly skilled staff is offset by cost savings from reduced energy and paper consumption.
(2) Lack of Diversification: Will restrict business to meet sustainability requirements, resulting in a smaller customer base and lower profit margins.
Solution: Green banks are more appealing to investors and lenders attracting new funding sources and diversifying their funding base.
(3) Risk of Greenwashing: Significantly reduces the effectiveness of green banking strategies and can harm reputation and long-term growth.
Solution: By adhering to sustainability regulations, green banks can mitigate greenwashing risk and focus on their core business operations.
(4) Complex Policies: Subject to complex policies and regulations. Compliance requires implementing time-consuming and expensive procedures.
Solution: Review policies and regulations and collaborate with regulators and policymakers to ensure compliance.
Green banking Products include Green Car Loans, Green Home Loans, Green Mortgages, and Green Savings and Bonds.
Green banking Services include Paperless Billing, Online Banking, and Remote Deposit Capture (RDC).
Policy wise, in 2021, the Net-Zero Banking Alliance (NZBA) was established by 43 United Nations (UN) members. The NZBA alliance brings together banks committed to aligning their operations with the goal of reaching net-zero emissions by 2050.
In this slideshow, you will learn about the definition, benefits, challenges, solutions, products, services, strategies, UN policy, and global statistics of Green Banking and Sustainable Financing.
For more slideshows on environmental sustainability, please visit www.s2adesign.com
Sustainable Clothing Strategies and Challenges
May 2024. Sustainable Clothing, also called Sustainable Fashion, or Sustainable Apparel, is a type of clothing that is designed, manufactured, marketed, worn, and recycled with minimal impact on the environment, such as reduced waste, carbon emissions and energy consumption.
Sustainable clothing is made of biodegradable materials derived from natural or recycled fabric, which reduces energy, water, emissions, and chemical consumption, lowering the overall carbon footprint and pollution.
Sustainable clothing benefits and advantages:
(1) Economic: Saves on resource and energy costs. Increases revenue as environmentally conscious consumers choose sustainable clothing.
(2) Social: Improves the health, well-being, and social responsibility of both employees and consumers.
(3) Environmental: Reduces environmental impact by minimizing carbon footprint and emissions.
(4) Quality: Focuses on producing durable, high-quality clothing, minimizing the need for frequent replacements, and reducing waste.
Sustainable clothing challenges and solutions:
(1) Cost: Sustainable clothing is usually more expensive than traditional non-sustainable clothing options.
Solution: The high initial cost of sustainable clothing is offset by cost savings from reduced waste and energy consumption. Also, high-quality clothes lead to satisfied customers, resulting in repeat purchases, positive reviews, and increased sales and revenue.
(2) Logistics: Implementing sustainable clothing requires changes to logistics and supply chain, which can be challenging to manage.
Solution: Work with suppliers and logistics providers to develop and implement efficient sustainable clothing strategies and procedures.
(3) Policies: Sustainable clothing is subject to various policies and regulations, which can be complex depending on the region.
Solution: Get familiar with policies and regulations and collaborate with policymakers and experts to ensure compliance.
(4) Awareness: Lack of awareness and education promoting sustainable clothing among consumers.
Solution: Launch marketing and educational programs and campaigns to raise awareness about the benefits of sustainable clothing among consumers.
Policy wise, in 2018, at the Fourth United Nations (UN) Environment Assembly in Kenya, the UN Alliance for Sustainable Fashion (UNASF) initiative was adopted to promote projects and policies that align the sustainable fashion value chain with the Sustainable Development Goals (SDGs), directly supporting SDG12: Ensure sustainable consumption and production patterns.
In this slideshow, you will learn about the definition, features, benefits, advantages, challenges, solutions, UN policy, circular economy, and global statistics of Sustainable Clothing and Sustainable Fashion.
For more slideshows on environmental sustainability, please visit s2adesign.com
Smart Grids
January 2024. A Smart Grid is an electrical grid that utilizes advanced communication monitoring and control technologies to optimize energy efficiency, reliability, and environmental sustainability. Smart grid technologies enables the effective management and distribution of renewable energy sources. By leveraging the Internet of Things (IoT), a smart grid connects a variety of energy sources to the electricity grid.
Demand for electricity is expected to rise as a result of the clean energy transition, urban expansion, and population growth. Smart grid technologies can meet the increased demand by making the grids more efficient, reliable, and resilient. A smart meter is an electronic device that provides detailed consumption data including smart grid status. Smart meter use encourages better energy habits, reduces electricity bills, and improves Quality of Service (QoS).
Compared to conventional grids, smart grids offer many benefits such as emissions and pollution reduction, health and wellbeing improvement, new job creation, and saving on energy, resources, and waste management costs.
However, smart grid adoption faces some challenges, such as privacy issues concerning consumer's usage data and personal information. In addition, smart grids are vulnerable to cyberattacks because they are always connected to the network.
Smart grid technologies include Advanced Metering Infrastructure (AMI), Demand Response (DR), Wide-Area Situational Awareness (WASA), Distributed Energy Resources (DER), and Distribution Management System (DMS). The smart grid value chain includes generation, transmission, distribution, and consumption.
Policy wise, in 2015, the Global Energy Interconnection (GEI) initiative was launched to develop interconnected grids for the transmission and consumption of clean, renewable energy worldwide. GEI is coordinated by the United Nations Department of Economic and Social Affairs (UNDESA) and the Global Energy Interconnection Development and Cooperation Organization (GEIDCO). GEI directly supports Sustainable Development Goals (SDGs) 7 and 9.
In this slideshow, you will learn about the definition, benefits, challenges, technologies, value chain, UN policy, and global statistics of smart grid utilization. For more slideshows on environmental sustainability, please visit s2adesign.com
Green Aviation
January 2024. Green Aviation, also called sustainable aviation, is the pursuit of decarbonizing the aviation industry, making it more environmentally sustainable. It includes green technologies to improve aircraft fuel efficiency and engineering processes to lower carbon emissions and reach net zero worldwide.
Green aviation offers numerous benefits, including reduced pollution, lower carbon emissions, climate change mitigation, cleaner air, health improvements, job creation, and economic growth.
Sustainable Aviation Fuel (SAF) is a liquid fuel used in commercial aviation. SAF use reduces carbon emissions by 80% and can be produced from various sources such as waste oil, food waste, and farming crops.
Green Airport certification is a program for airports demonstrating environmental sustainability. It measures performance in energy efficiency, water consumption, waste management, and air quality. The program was developed by the Airports Council International (ACI).
Policy wise, in 2021, during the Conference of the Parties (COP26), the international aviation climate ambition coalition was launched to unite efforts in decarbonizing the aviation industry via the International Civil Aviation Organization (ICAO) and SDG development supporting Sustainable Aviation Fuel (SAF) deployment and aligning with the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA).
Green aviation directly supports Sustainable Development Goal SDG11 Target 11.2: Provide access to safe, affordable, accessible, and sustainable transport systems.
In this slideshow, you will learn about the definition, benefits, UN policy, global statistics, and outlook of green aviation. For more slideshows on environmental sustainability, please visit s2adesign.com
Green Building
January 2024. Green Building (GB), or sustainable building, is the practice of creating structures using processes that are environmentally responsible and resource-efficient throughout the building life-cycle: design, construction, operation, maintenance, and demolition. Green building goals are to maximize efficiency, minimize resource consumption, protect health and safety, improve productivity, and reduce the environmental impact.
Green building offers many benefits including energy and resource cost savings, property value increase, government incentives, job creation, improved health for occupants, efficient energy use, and reduced pollution.
However, sustainable green building faces challenges such as high initial costs, lack of political support, public awareness, market demand, and lack of green building expertise.
The Leadership in Energy and Environmental Design (LEED) certificate, developed by the United States Green Building Council (USGBC), is the most widely used green building rating system worldwide. LEED certified buildings are more environmentally friendly than conventional buildings.
Policy wise, in 2006, the United Nations Environment Program (UNEP) launched the Sustainable Buildings and Climate Initiative (SBCI) to promote sustainable building practices worldwide. The World Green Building Council (WorldGBC) cooperates with various organizations to achieve the Paris Agreement goals. Green building development supports Sustainable Development Goal SDG11: make cities and human settlements inclusive, safe, resilient, and sustainable.
In this slideshow, you will learn about the definition, goals, benefits, challenges, LEED certification, UN policy, and global statistics of the green building industry. For more slideshows on environmental sustainability, please visit s2adesign.com
Solid Waste Management
January 2024. Solid Waste (SW), commonly known as trash or garbage, is the waste generated from household consumption. Solid waste sources include homes, businesses, schools, and hospitals.
Solid Waste Management (SWM) is the process of collecting, treating, and disposing of waste in a safe and environmentally sustainable manner.
Solid waste management involves budgeting, planning, organization, and implementation to reduce the health and environmental impacts of solid waste handling and disposal.
The most common methods of solid waste management include landfilling, incineration, composting, and recycling.
Solid waste management process includes four stages: (1) Collection (2) Sorting and segregation (3) Recycling and recovery, and (4) Final disposal in a landfill.
A sustainable solid waste management strategy depends on not creating waste from the beginning by (1) Avoiding wasteful and non-recyclable products (2) Reducing wasteful and non-recyclable products (3) Using compostable or reusable products and, (4) Upcycling, which means using waste products for new functions.
Policy wise, in 1992, the United Nations Environmental Program (UNEP) established the International Environmental Technology Center (IETC) to support the implementation of proper solid waste management systems. IETC aims to optimize the management of solid waste (plastics, electronics, agriculture, and food waste) in countries around the world.
In this slideshow, you will learn about the definition, types, methods, stages, strategies, UN policy, and global statistics of solid waste management. Discover the importance of an effective solid waste management system for public health protection and pollution prevention and the outlook for 2050. For more slideshows on environmental sustainability, please visit s2adesign.com
Biodiversity Loss
January 2024. Biodiversity is defined as the variety of life on earth in all its forms. It comprises the number and genetic variety of organisms, species, and biological ecosystems. Biodiversity is considered in terms of species variety, called species richness.
Biodiversity has many benefits, including revenue from agriculture, forests, fisheries, and tourism, stable food supply, job creation, air and water quality improvements, and climate change mitigation.
Biodiversity Loss is the reduction or extinction of species in a specific habitat, resulting in global biodiversity depletion and ecosystem instability and collapse.
Causes of biodiversity loss include deforestation, habitat loss, overhunting, overfishing, urbanization, pollution, invasive species, and climate change.
Biodiversity loss leads to increased extreme weather events, infectious diseases, increased atmospheric carbon dioxide levels, species extinction, and food production decline.
Strategies to combat biodiversity loss include sustainable forestry and agriculture, public awareness and education, reforestation, habitat restoration, decarbonization, pollution reduction, government policies, renewable energy, and invasive species control.
Policy wise, in 2022, during the United Nations biodiversity conference, the Kunming Montreal Global Biodiversity Framework (GBF) was adopted to mitigate biodiversity loss and to halt overhunting and overfishing, pollution, and unsustainable agricultural practices. The framework promotes green investment and directly supports Sustainable Development Goal SDG15: life on land.
In this slideshow, you will learn about the definition, causes, effects, mitigation strategies, UN policy, and global statistics of biodiversity loss. You will also learn about the importance of global biodiversity in terms of its economic, social, and environmental benefits. For more slideshows on environmental sustainability, please visit s2adesign.com
Sustainable IT
January 2024. Sustainable IT (Information Technology), also called Green IT, includes the development, manufacturing, utilization, management, and disposal of Information Technology in ways that are resource-efficient and environmentally responsible.
Sustainable IT benefits: (1) Cost savings: energy, water, resources, materials, and waste management (2) Enterprise social image enhancement: many customers prefer to buy from businesses with sustainable practices (3) Positive environmental impact: less emissions and waste generation maximized by the use of clean renewable energy sources.
Sustainable IT challenges: (1) High initial costs (2) Lack of green software (3) Lack of coding standards (4) Lack of implementation experience (5) Difficulty in identifying optimum sustainable practices (6) High energy use and emissions during development.
Sustainable IT implementation steps using Artificial intelligence (AI): (1) Reduce emissions and water consumption (2) Improve energy efficiency (3) Monitor compliance (4) Benchmark sustainability efforts (5) Improve social impact and data governance.
A green data center is an enterprise-class data center that is entirely designed, run, and operated using green technologies to maximize energy efficiency and minimize the carbon footprint.
Examples of green technologies include software optimization, artificial intelligence, multi-site resilience, liquid cooling, renewable energy, waste heat utilization, idle time minimization, smart grids, and efficient lighting.
Policy wise, in September 2023, the SDG Digital Summit was launched with the aim of scaling digital SDG solutions through high impact initiatives. The SDG Digital Acceleration Agenda is a collaboration between the International Telecommunication Union (ITU) and the United Nations Development Program (UNDP) that highlights the importance of digital technologies in achieving 70% of the 169 Sustainable Development Goals (SDGs).
In this slideshow, you will learn about the definition, benefits, challenges, green data center, green technologies, UN policy, global statistics, and market value of the sustainable IT industry. For more slideshows on environmental sustainability, please visit s2adesign.com
Sustainable Food Production
January 2024. Sustainable Food Production is a modern method of food production using processes that are non-polluting, resource efficient, and economically viable. It includes farming crops and animals: Livestock, poultry, and seafood.
By 2050, the world population is expected to reach 9.1 billion, requiring a 70% increase in food production, and reliance on sustainable food production to meet demand and mitigate the environmental impacts associated with conventional food production methods.
Sustainable food production strategies: (1) Use resources efficiently: reduce fossil fuel consumption, optimize water and land use, and minimize waste (2) Protect resource quality: reduce fertilizer and pesticide use to avoid soil and water pollution, reduce emissions, and reverse soil degradation (3) Protect marine resources: implement sustainable fishing practices to restore fish stocks and biodiversity, and reduce pollution of coastal areas (4) Optimize packaging efficiency: reduce packaging, and use biodegradable and recycled materials (5) Reduce food waste: reformulate products to extend shelf life and reduce spoilage (6) Recycle food waste: use food waste for composting, animal feed, and biofuel production.
Sustainable food production benefits: (1) Economic benefits: saves on energy and resource costs, and generates revenue from animal feed and biofuel production (2) Social benefits: encourages social responsibility by ensuring ethical treatment of animals and fair labor standards (3) Environmental benefits: minimizes negative environmental impact such as water pollution, emissions, and soil degradation.
Sustainable food production business growth drivers include government incentives, tax credits, revenue increase, capacity building, climate change mitigation, and efficiency increase.
Sustainable food production business growth challenges (barriers) include high implementation costs, lack of trained professionals, and lack of sustainability standards.
Policy wise, in 2014, during the Second International Conference on Nutrition (ICN2), the Rome Declaration on nutrition was adopted to improve sustainable food production systems by implementing policies to ensure access to food that meets standard nutritional needs, directly supporting Sustainable Development Goal SDG2: End hunger, achieve food security, improve nutrition, and promote sustainable agriculture.
In this slideshow, you will learn about the definition, strategies, benefits, business growth drivers and challenges, UN policy, and global statistics of sustainable food production. For more slideshows on environmental sustainability, please visit s2adesign.com
Sustainable Tourism
January 2024. Sustainable Tourism, or Green Tourism, refers to sustainable practices by the tourism industry to minimize its negative impact on the environment and culture, while contributing to the local economy and ecosystem.
Sustainable tourism goals are (1) Protect natural environments, wildlife, and resources (2) Conserve heritage and culture (3) Create social and economic benefits for communities through employment and income earning.
Sustainable tourism offers many environmental, social, and economic benefits:
(A) Environmental benefits include habitat protection, climate change mitigation, pollution, emission, and waste reduction.
(B) Social benefits include local job creation which supports the community's livelihood and standard of living, food security enhancement, and social responsibility encouragement.
(C) Economic benefits include revenue generation and reduced energy and resource costs.
Sustainable tourism implementation strategies are (1) Analyze social, economic, and cultural needs (2) Measure tourism growth drivers and barriers (3) Use tourism as an asset for economic development and (4) Encourage local involvement in planning and decisions.
Sustainable tourism business growth drivers are (1) Preference change: travelers are shifting their focus from traditional concerns like price, quality, and convenience to social, cultural, and environmental issues (2) Awareness: growing awareness of the importance of protecting the natural and cultural habitat of the destination (3) New trend: sustainable tourism is a new concept which presents significant opportunities in the global tourism industry and (4) Social media: younger generations are embracing sustainable tourism, paying more for environmentally and socially committed businesses.
Sustainable tourism business challenges (barriers) are (1) Overtourism: caused by cheap flights and hotels which lead to increased energy consumption and pollution (3) Higher cost: sustainable tourism is higher in cost, leading to a lower profit margin and decreased market share and (4) Implementation lack: no political will to enforce policies and offer incentives.
Policy wise, In 2002, during the Johannesburg summit, organized by the World Tourism Organization (WTO), the Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was established to promote sustainable tourism strategies, job creation, and poverty reduction. The initiative directly supports Sustainable Development Goal (SDG8) Target 8.9: By 2030, devise and implement policies to promote sustainable tourism which creates jobs, promotes local culture and products.
In this slideshow, you will learn about the definition, goals, economic, social, and environmental benefits, stakeholders, implementation strategies, business growth drivers and challenges, UN policy, and global statistics of sustainable tourism. For more slideshows on environmental sustainability, please visit s2adesign.com
Healthcare Waste Management
January 2024. Healthcare Waste (HCW), also called Medical Waste, refers to the hazardous and non-hazardous waste generated from healthcare facilities, including used needles, blood, body parts, chemicals, diagnostic samples, medical devices, and pharmaceuticals.
HCW sources include hospitals, laboratories, blood banks, dental clinics, ambulance centers, nursing homes, autopsy centers, veterinary clinics, and medical colleges.
Hazardous HCW types include infectious, pathological, pharmaceutical, genotoxic, and radioactive.
Non-hazardous HCW types include paper, plastic packaging, food (organic), aerosols, electronics, and glass.
Improper handling and disposal of HCW has negative impacts on the environment, human health, and on the economy: Incineration of waste produces carbon and GHG emissions, releases harmful pollutants, and can contaminate groundwater. Health risks include transmission of infectious diseases, radiation burns, immune and endocrine system impairment. Economically, lack of recycling leads to increased waste volume and higher landfill costs, while lost productivity is due to health problems associated with exposure to contaminants. Healthcare facilities failing to comply face large fines.
Healthcare Waste Management (HCWM) is defined as the sustainable disposal of HCW using environmentally safe and cost-effective technologies while minimizing health risks associated with waste handling.
A sustainable HCW management strategy aims to avoid creating HCW from the beginning, or minimizing it to a large degree by (1) Using recyclable materials and biodegradable plastics (2) Reusing items such as glass, ceramic cups, and thermometers (3) Reducing packaging and medication waste and (4) Using food waste for compost and biofuel production.
Sustainable HCW management stages are (1) Collection by healthcare facility staff (2) Segregation of waste into regular non-hazardous waste, which will be sent to conventional municipal treatment facilities, and HCW. (3) Transportation of HCW from the healthcare facility to HCW treatment facility (4) Treatment using appropriate methods to achieve desired disinfection and (5) Disposal of treated waste in a HCW designated landfill.
Policy wise, in 2015, the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) launched a global initiative to ensure adequate water, sanitation and hygiene services in healthcare facilities, including addressing proper HCW treatment. Successful and sustainable global HCW management system can significantly contribute to achieving Sustainable Development Goals (SDGs) 3, 6, 8 ,12, and 13.
In this slideshow, you will learn about the definition, sources, types, effects, sustainable HCW management, UN policy, and global statistics of healthcare waste. For more slideshows on environmental sustainability, please visit s2adesign.com
Smart Farming
January 2024. Smart Farming, or Smart Agriculture, is a modern approach to farming that utilizes information and communication technologies (ICTs) to enhance productivity, optimize human labor, reduce cost, increase revenue, minimize the environmental impact, and enhance sustainability.
Smart farming technologies include sensors, software, connectivity, robotics, and data analytics.
The Internet of Things (IoT) is the driving force behind smart farming, integrating machines and sensors to make farming processes data-driven, automated, and constantly improving. Where Artificial Intelligence (AI) is used in smart farming to enhance harvest quality and accuracy in detecting crop disease and poor nutrition.
The IoT based smart farming cycle stages are observation, diagnostic, decision, and finally, action.
Smart farming applications include precision farming, vertical farming, robotic farming, and Agrivoltaics.
Smart farming stakeholders are suppliers, farmers, retailers, consumers, employees, communities, governments, NGOs, Telecom providers, and smart farming equipment manufacturers.
There are many advantages to using smart farming technologies, such as increased production and yield, waste minimization, accuracy and precision improvements, resource and energy conservation, revenue increase, cost reduction, sustainability enhancement, deficiency identification, and the competitive edge over farms not using smart technologies.
However, there are challenges (barriers) to smart farming adoption, such as poor connectivity and network coverage, difficulties for farmers to analyze large data volumes (big data) across multiple growing seasons, lack of knowledge in setting up complex IoT systems for farmers, tough farming conditions, as equipment must withstand extreme weather conditions, the high cost of cutting-edge equipment requiring costly updates, service, and maintenance.
There are environmental, social, and economic benefits to smart farming utilization, such as emission and pollution reduction, fertilizer and chemical use reduction, new job opportunities, and increased food security for local communities.
Policy wise, in 2019, the Food and Agriculture Organization (FAO) launched the Climate Smart Agriculture (CSA), a sustainable approach to transforming agricultural food systems, aiming to increase productivity, build resilience to climate change, and reduce emissions. CSA supports the Paris Agreement and the Sustainable Development Goals (SDGs).
In this slideshow, you will learn about the definition, technologies, applications, stakeholders, advantages, challenges; environmental, social, and economic benefits, United Nations (UN) policy, and global statistics of smart farming utilization. For more slideshows on environmental sustainability, please visit s2adesign.com
Food Waste Management
January 2024. Food Waste is the food discarded after its expiry date or due to spoilage. It can be for other reasons, such as market oversupply or consumers' excessive shopping and eating habits.
The environmental impacts of food waste are (1) Waste of water, energy, and natural resources (2) Food waste in landfills decomposes, generating greenhouse gases that contribute to climate change and air pollution (3) Farming causes soil erosion, land degradation, habitat loss, and water pollution from pesticides.
The social impacts of food waste are (1) Negatively impacting food security, hunger, malnutrition, and undernourishment (2) Air pollution from landfills negatively impacts the community’s health and productivity (3) Farm pesticides contaminate the drinking water supply, affecting the community’s livelihood.
The economic impacts of food waste are (1) Loss of resources such as water, land, and energy, increasing food cost (2) Increased waste management costs (3) Reduced profits for farmers.
Food Waste Management (FWM) is the process in which food waste is collected, recycled, and reused for biofuel production, animal feed, and composting. The remaining waste is disposed of in a landfill.
A Sustainable food waste management strategy depends on not creating food waste from the beginning by (1) Storing food properly to reduce spoilage (2) Finding ways to use than throw away food that isn't fresh (3) Using food waste for composting, animal feed, and biofuel production.
There are many benefits to an effective sustainable food waste management system, including climate change mitigation, environmental impact reduction, food security enhancement, health and wellbeing improvements, new job creation, and economic growth.
However, food waste management faces some challenges such as lack of policies, public awareness, and lack of guidelines and standards for creating a comprehensive food waste management system.
Policy wise, in 1945, the Food and Agriculture Organization (FAO) was established to coordinate international efforts towards reducing food waste, which directly supports Sustainable Development Goal SDG12 Target 12.3: Halve per capita global food waste by 2030. Progress is measured using the Food Waste Index (FWI) and the Food Loss Index (FLI).
In this slideshow, you will learn about the definition, impacts, strategy, benefits, challenges, UN policy, and global statistics of food waste management. For more slideshows on environmental sustainability, please visit s2adesign.com
ESG
January 2024. Environmental, Social, and Governance (ESG) is a framework that helps investors evaluate how a company manages risk and opportunities around sustainability issues. ESG takes a comprehensive view that extends beyond the environmental aspect to include the social and corporate governance aspects.
ESG metrics are non-financial indicators that evaluate companies' ESG performance. They are quantitative, such as GHG emissions; and qualitative, such as Diversity, Equity, and Inclusion (DEI).
ESG reporting is the public disclosure of ESG data. Its purpose is to shed light on a company’s ESG activities and improve transparency with investors.
ESG reporting offers many advantages to a business, including improved reputation, being more attractive to investors, competitive advantage, improved performance, resilient and sustainable business, capacity building, and climate change mitigation.
However, ESG reporting faces challenges such as the lack of a universal standard, being complex requiring specialized expertise, risk of greenwashing, and constantly changing regulations.
An ESG framework is a structured approach to ESG reporting. Using an ESG framework produces measurable, actionable, and credible results.
ESG standards translate ESG framework principles into action by specifying factors such as metrics, methodologies, and reporting formats. The absence of a universal ESG reporting standard has resulted in reliance on various standards.
The most commonly used ESG reporting standards include Task Force on Climate related Financial Disclosures (TCFD) and United Nations Global Compact (UNGC).
ESG compliance refers to meeting or exceeding ESG guidelines established by the compliance frameworks and regulatory bodies.
An ESG rating, also called an ESG score, provides a benchmark for investors to evaluate a company’s ESG performance and compare it to other companies.
Policy wise, the Sustainable Stock Exchanges (SSE) initiative was launched in 2009 to improve corporate transparency and performance on ESG issues. The SSE is coordinated by United Nations Global Compact (UNGC), UN Conference on Trade and Development (UNCTAD), and UN Department of Economic and Social Affairs (UNDESA).
In this slideshow, you will learn about the definition, advantages, challenges, implementation steps, UN policy, and global statistics of ESG reporting. For more slideshows on environmental sustainability, please visit s2adesign.com
Wind Energy
January 2024. Wind energy is characterized by its use of airflow for the production of mechanical power or electricity, making it a non-polluting renewable energy resource. Wind energy is generated by harnessing the kinetic energy of the wind via wind turbines. There are two major wind turbine types: Vertical Axis Wind Turbine (VAWT) and Horizontal Axis Wind Turbine (HAWT).
Wind energy is a clean and renewable source of energy that offers numerous benefits, including reduced pollution, lower carbon emissions, climate change mitigation, cleaner air, health improvement, energy cost savings, revenue from electricity generation, job creation, and economic growth.
However, wind technologies face challenges such as the high initial cost of installation, lack of political support, lack of grid infrastructure, and the intermittent nature of wind energy, which can disrupt grid stability.
Technology and innovation have driven advances in wind turbine design. As technology continues to improve, wind power turbines are becoming larger and more efficient, enabling them to generate more electricity and reduce costs. The use of renewable sources of energy, including wind energy, has grown due to several factors, such as concerns about the environmental impacts of the use of conventional fossil fuel sources and the associated carbon emissions, as well as the decreasing cost of wind energy technologies.
Policy wise, the Paris Agreement aims to reduce global temperature rise below 2°C by 2050, requiring a clean energy transition. Renewable energy, including wind energy, and carbon capture can achieve 90% carbon emission reduction to reach net zero by 2050. Wind energy use directly supports Sustainable Development Goal SDG7: Ensure access to affordable, reliable, sustainable, and modern energy for all.
In this slideshow, you will learn about the definition, types, advantages, challenges, UN policy, and global statistics of wind energy utilization. Discover how wind energy technologies can reduce global carbon emissions and accelerate the clean energy transition and meet net zero emission goals by 2050. For more slideshows on environmental sustainability, please visit s2adesign.com
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一比一原版(UMTC毕业证书)明尼苏达大学双城分校毕业证如何办理
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Green Marketing
- 2. ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS FROM s2adesign.com S2ADESIGN.COM
- 5. green marketing Also Called Sustainable Advertising Is the Promotion of Environmentally Conscious Practices, Products or Services Highlighting Corporate and Brand Commitments to Sustainability.
- 7. Brands that Incorporate Sustainable Marketing Strategies Earn Enhanced Brand Recognition & Gain a Competitive Advantage. RECOGNITION Enhances Organization’s Social Impact, as Employees Prioritize Sustainability, Well-Being, Culture & Diversity in the Workplace. Social impact Goes Beyond Legal Obligations, Aiming to Serve the World Better & Easing Compliance by Exceeding Regulators' Expectations. COMPLIANCE Involves Reducing Materials, Resources, Energy & Water Consumption, Leading to Cost Reduction & Revenue Increase. cost Reduces Waste, Carbon Footprint & Emissions, Creating a Healthier Planet & Mitigating Climate Change. ENVIRONMENTAL OPENSTAX.ORG GREEN MARKETING Advantages
- 8. Significantly Reduces the Effectiveness of Green Marketing & Can Harm Brand’s Image & Reputation. greenwashing There are No Established Standards & Guidelines for Promoting Environmentally Friendly Products or Services. Standards Promoting Sustainable Products or Services Requires Changes to Logistics & Supply Chain which can be Challenging to Coordinate. logistics Customers Who Opt for Environmentally Conscious Products have Higher Expectations Due to Higher Costs & Longer Waiting Times. High expectation Many Consumers are Unfamiliar with Green Marketing or Unsure of the Importance of Sustainable Products or Services. awareness FORBES.COM Green marketing challenges
- 9. Transparency is Crucial for Businesses to Avoid Greenwashing, as It Prevents Misleading Claims by Sharing Environmental Progress. greenwashing Brands Should Develop Internal Standards for Green Marketing Emphasizing Specific Advertising to Build Trust & Loyalty. Standards Work with Suppliers & Logistics Providers to Develop & Implement Sustainable Business Practices, Products or Services. logistics To Ensure Satisfaction, It's Crucial to Create Solid & User-Friendly Experiences Such as Product Quality & Customer Service. High expectation Launch Marketing Campaigns to Raise Awareness About the Benefits of Environmental Sustainability Among Consumers. awareness Green marketing solutions FORBES.COM
- 10. Green Printing Paper recycling Chemical-free Natural Inks Waste reduction Opting for Digital advertising Renewable energy Sustainable shipping Investing in the Community Green Partnerships GEEKSFORGEEKS.ORG GREEN MARKETING strategies
- 11. ENVIRONMENT SOCIAL economy pillars Green marketing
- 12. KLINTMARKETING.COM Waste Minimization. Efficiency Optimization. Energy & Resource Reduction. GHG Emissions & Carbon Footprint Reduction. Sustainable Packaging. Recycling Programs. Environmentalpillar Green marketing
- 13. Employee & Stakeholder Engagement & Approval. Labor Standards & Ethical Treatment. Consumer Trust & Loyalty. Diversity, Equity & Inclusion. Human Rights. Health & Safety. Social pillar KLINTMARKETING.COM Green marketing
- 14. Risk Management. Effective Corporate Governance. Sustainability Monitoring & Compliance. Avoiding Conflict of Interest. Philanthropy & Political Contributions. Economicpillar KLINTMARKETING.COM Green marketing
- 16. UN.ORG campaign In 2018, at COP24, the UN ActNow Green Campaign was Launched Using Advertising to Encourage Sustainable Behavior & Environment Protection. In 2022, the UN Partnered with WhatsApp to Reach Millions of Users Encouraging them to Take Steps to Protect the Planet. UN Partnership For Sustainable Advertising
- 17. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This text can be replaced with your own text. 9.7 6.6 4.1 3.6
- 18. Marketing & advertising Industry spending
- 19. 2021 2022 2023 2024 1.45 1.57 1.63 1.76 PRWEB.COM Trillion Dollars marketing & advertising spending worldwide 20% INCREASE
- 20. WILL DECREASE COMPANIES spendingon green marketing SORTLIST.COM 85% 11% 4% WILL INCREASE This Is A STAY THE SAME Europe (2022)
- 21. Marketing & advertising industry challenges
- 22. percent concern 53% Being able to reach target audience effectively at scale 51% Ensuring/maximizing return on advertising spend (RoAS) 49% Brand safety & suitability 45% Concerns with viewability 42% Evolving privacy regulations 39% Reputational impact of cookie & ID-based tracking MARKETINGCHARTS.COM Leading digital advertisingchallenges WORLDWIDE(2023)
- 23. Leading sustainability challenges in advertising 33 30 15 14 8 No Education No Standards No Collaboration No Resources Other Europe (percent) 2022 IABEUROPE.EU
- 24. Marketing & advertising Industry & consumer views
- 25. Most important marketing& Advertising trends 85 83 75 71 65 Sustainability Brand Building Content Creation E-Commerce AI & Automation Europe (percent) 2023 SERVICEPLAN.COM
- 26. reasonscompanies invest in green marketing 20.8 18.3 13.9 10.8 9.9 8.7 7.4 6.4 3.9 Brand Image Increase Revenue Right Thing To Do Wider Audience Avoid Backlash Avoid Cancellation Trendy Peer Pressure Stakeholders EUROPE (percent) 2022 SORTLIST.COM
- 27. 90% YES companies deeming Green marketing worthy of ROI EUROPE SORTLIST.COM 10% NO
- 28. Leading sustainability Goals in advertising 58 55 39 8 5 Env. Impact Carbon Reduction Social Justice Biodiversity Loss Other EUROPE (percent) 2022 IABEUROPE.EU
- 29. Top sources for consumers about brands sustainability 36 34 32 32 31 22 15 Social Media News Articles Website TV Online Reviews Email Forums u.s. (percent) 2023 MARKETINGCHARTS.COM
- 30. S2ADesign.com