Google Presentation: Youtube, Anais Hayes

•

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Digital Leaders

Presentation at Google Offices as part of the Digital Leaders Masterclass 5th July

Technologie Business

Poli%cs
&
Business

just
press
play

YouTube
brings
the
power
of
sight,
sound
and
mo%on

www.visitnorway.com/360/geiranger

800
million
unique
users
visit

YouTube
each
month

4,000,000,000
views per day
on YouTube

h6p://www.youtube.com/user/associatedpress

25% of
=me
spent
online
is

watching
online
video

Source:
comScore
Video
Metrix,
August
2011
and
eMarketer,
January
2010

video
+
social
=
earned
media

30% of
YouTube
viewers
share
with
a
friend

aBer
watching
a
video

700 YouTube
videos
shared
via

TwiEer
every
minute

100M People
comment,
share
or
like

a
YouTube
video
each
week

300 years of
YouTube
videos
are
viewed
on

Facebook
every
single
day

h6p://www.youtube.com/user/versusdebates

te s&
ve
ssi
ca
vo sts
pa rs
urniewe ad ivi
ct
into
t
v a

VIDEOCRACY

h6p://www.youtube.com/user/theRSAorg

h6p://www.youtube.com/user/guidofawkes

h6p://www.youtube.com/user/bigthink

h6p://www.youtube.com/user/mi6romney

We can bring viewers to you

Revolu%onising
video
adver%sing

People
choose
which
ads
they
want
to
see.

If
they
are
not
interested,
they
can
simply
skip
it.

And
you
are
only
charged
for
what
they
choose
to
watch.

Thank

You!

YouTube Confidential and Proprietary

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Server-Driven User Interface (SDUI) at Priceline

Google Presentation: Youtube, Anais Hayes

1. Poli%cs & Business just press play

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5. YouTube brings the power of sight, sound and mo%on

6. www.visitnorway.com/360/geiranger

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9. 800 million unique users visit YouTube each month

10. 4,000,000,000 views per day on YouTube

11. h6p://www.youtube.com/user/associatedpress

12. 25% of =me spent online is watching online video Source: comScore Video Metrix, August 2011 and eMarketer, January 2010

13. video + social = earned media 30% of YouTube viewers share with a friend aBer watching a video 700 YouTube videos shared via TwiEer every minute 100M People comment, share or like a YouTube video each week 300 years of YouTube videos are viewed on Facebook every single day

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15. h6p://www.youtube.com/user/versusdebates

16. te s& ve ssi ca vo sts pa rs urniewe ad ivi ct into t v a

18. h6p://www.youtube.com/user/theRSAorg

19. h6p://www.youtube.com/user/guidofawkes

20. h6p://www.youtube.com/user/bigthink

21. h6p://www.youtube.com/user/mi6romney

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23. We can bring viewers to you Revolu%onising video adver%sing People choose which ads they want to see. If they are not interested, they can simply skip it. And you are only charged for what they choose to watch.

24. Thank You! YouTube Confidential and Proprietary