Google Algorithm is set of code or system which particularly used to retrieve data form its search index & provides best possible results for queries. The best links relating to your search query are theoretically the first ones Google lists.
Google uses algorithms to determine the significance of webpages and provide relevant search results. The main Google algorithms include Panda, Penguin, Hummingbird, mobile friendly update, Possum, and Pigeon. Panda assigns quality scores to penalize low-quality content while Penguin aims to downrank manipulative links. Hummingbird helps Google better understand search queries. The mobile friendly update prioritizes mobile-optimized pages and the Pigeon update incorporates traditional SEO factors into local rankings.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
The document outlines SEO goals and objectives for two quarters in 2012. For the first quarter, objectives included creating benchmark SEO reporting, targeted link campaigns, and content expansion. For the second quarter, goals were to expand content, drive natural links through social media, increase traffic, and create more content and link campaigns. New second quarter goals included resolving technical issues, developing content and site testing strategies, optimizing forms and pages, and link building campaigns. The SEO project plan can be divided into four areas: priorities and maintenance, content strategy, link building, and technical development.
Developing a SEO friendly CMS from the ground up - Digital Elite Day 19Fabrizio Ballarini
The document discusses developing a SEO-friendly content management system (CMS) from the ground up. It recommends starting with an autonomous full-stack SEO team and constantly redefining what features are handled by the platform versus users. The document also recommends investing in features to improve publishing operations, building monitoring into the platform, and leveraging APIs to scale operations.
SMX East: Recovering From Core Updates - Lily RayLily Ray
The document discusses strategies for recovering rankings after a Google core update. It provides 10 qualities of top performing websites, such as having real expertise, trust signals, high quality content, and avoiding technical issues. While E-A-T (expertise, authoritativeness, trustworthiness) is important, content, technical SEO, and ensuring accuracy and not contradicting scientific consensus also matter. The document emphasizes avoiding overly salesy language on informational pages and checking if keywords now have local intent in search results.
This is a simple brief regarding google tag manager(GTM) and it points how GTM will be useful in your Digital Marketing life. Google Tag Manager will ease your work as a SEO.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
Google uses algorithms to determine the significance of webpages and provide relevant search results. The main Google algorithms include Panda, Penguin, Hummingbird, mobile friendly update, Possum, and Pigeon. Panda assigns quality scores to penalize low-quality content while Penguin aims to downrank manipulative links. Hummingbird helps Google better understand search queries. The mobile friendly update prioritizes mobile-optimized pages and the Pigeon update incorporates traditional SEO factors into local rankings.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
The document outlines SEO goals and objectives for two quarters in 2012. For the first quarter, objectives included creating benchmark SEO reporting, targeted link campaigns, and content expansion. For the second quarter, goals were to expand content, drive natural links through social media, increase traffic, and create more content and link campaigns. New second quarter goals included resolving technical issues, developing content and site testing strategies, optimizing forms and pages, and link building campaigns. The SEO project plan can be divided into four areas: priorities and maintenance, content strategy, link building, and technical development.
Developing a SEO friendly CMS from the ground up - Digital Elite Day 19Fabrizio Ballarini
The document discusses developing a SEO-friendly content management system (CMS) from the ground up. It recommends starting with an autonomous full-stack SEO team and constantly redefining what features are handled by the platform versus users. The document also recommends investing in features to improve publishing operations, building monitoring into the platform, and leveraging APIs to scale operations.
SMX East: Recovering From Core Updates - Lily RayLily Ray
The document discusses strategies for recovering rankings after a Google core update. It provides 10 qualities of top performing websites, such as having real expertise, trust signals, high quality content, and avoiding technical issues. While E-A-T (expertise, authoritativeness, trustworthiness) is important, content, technical SEO, and ensuring accuracy and not contradicting scientific consensus also matter. The document emphasizes avoiding overly salesy language on informational pages and checking if keywords now have local intent in search results.
This is a simple brief regarding google tag manager(GTM) and it points how GTM will be useful in your Digital Marketing life. Google Tag Manager will ease your work as a SEO.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.
We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.
Key Takeaways:
What a crazy 2022 for Google means for 2023.
How the growth of social media search will impact strategy in 2023.
What the popularity of visual search will mean going forward.
If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business.
Are you ready to optimize your SEO strategy to stay competitive in 2023?
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
This SEO proposal outlines various on-page and off-page optimization activities to improve a website's search engine rankings over 3-4 months. Key activities include optimizing content and metadata, creating XML sitemaps, implementing schema markup, semantic content optimization, usability improvements, blog creation, mobile optimization, internal and external link building, and preferred keyword research with a goal of ranking 50% of keywords on the first page within the timeline. The monthly fee is 15,000 INR plus taxes for weekly work including changes, link building, traffic increases, and reporting.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
This document provides an overview of Google Analytics basics for online marketers. It introduces key Google Analytics concepts and terminology like views, dashboards, audiences, acquisition, behavior, and conversions. It also covers how to set up an account, incorporate the tracking code, customize date ranges and reports, and ask questions. The goal is to help users understand basic Google Analytics functionality and metrics.
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Canonicalization for SEO BrightonSEO April 2023 Patrick StoxAhrefs
Canonicalization is a process that webmasters use to tell search engines which URL is the preferred version for a page that may have duplicate content across different URLs. It helps search engines understand which version of a page should be considered the original and primary version for things like search rankings. Properly implementing canonicalization can help avoid duplicate content penalties and ensure the right URL receives credit in search results.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Google uses complex algorithms to rank websites in search results. The main algorithms include PageRank, Penguin, Panda, and Hummingbird. PageRank is the original algorithm that analyzes backlinks to determine importance. Penguin penalizes spam sites and paid links. Panda targets low-quality "content farms." Hummingbird incorporates previous algorithms and aims to better understand search queries through techniques like semantic search, location data, and knowledge graphs to provide more relevant, personalized results. It seeks to answer questions more conversationally rather than just returning keywords.
SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.
[LondonSEO 2020] BigQuery & SQL for SEOsAreej AbuAli
In this talk, Areej will share her learning process, how SEOs can get acquainted with the world of BigQuery and why SQL is the new and improved Excel. The audience will walk away with a handful of scripts and tips to get their BigQuery journey started!
This document provides information on 8 major Google algorithms:
1. Panda focuses on quality scores and penalizes duplicate, plagiarized, or thin content.
2. Penguin targets spammy or irrelevant links to downrank those sites.
3. Hummingbird helps Google better understand search intent through natural language processing rather than just keywords.
It then briefly describes the Mobile, RankBrain, Medic, Bert updates and notes that Core Updates since 2017 have bundled improvements with less transparency on specific changes. The document provides advice on optimizing for each update.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down.
This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.
With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How can you prepare for Google’s next move and get ahead of the curve?
In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.
We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.
Key Takeaways:
What a crazy 2022 for Google means for 2023.
How the growth of social media search will impact strategy in 2023.
What the popularity of visual search will mean going forward.
If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business.
Are you ready to optimize your SEO strategy to stay competitive in 2023?
Google Analytics 4 is not simply the upgrade to Universal Analytics. It is an entirely new version and redesign of the tool. It is the new generation of Google Analytics that will allow you to collect data from both apps and web.
In this webinar with our Head of Digital Analytics, Benoit Weber, you will discover the tool, understand how to use and navigate the new features and interface, and run through the main differences with Universal Analytics.
This SEO proposal outlines various on-page and off-page optimization activities to improve a website's search engine rankings over 3-4 months. Key activities include optimizing content and metadata, creating XML sitemaps, implementing schema markup, semantic content optimization, usability improvements, blog creation, mobile optimization, internal and external link building, and preferred keyword research with a goal of ranking 50% of keywords on the first page within the timeline. The monthly fee is 15,000 INR plus taxes for weekly work including changes, link building, traffic increases, and reporting.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
This document provides an overview of Google Analytics basics for online marketers. It introduces key Google Analytics concepts and terminology like views, dashboards, audiences, acquisition, behavior, and conversions. It also covers how to set up an account, incorporate the tracking code, customize date ranges and reports, and ask questions. The goal is to help users understand basic Google Analytics functionality and metrics.
Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Se...Simplilearn
This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort.
Below topics are explained in this Google Tag Manager presentation:
1. What is Google Tag Manager?
2. Benefits of Google Tag Manager
3. How Google Tag Manager works
4. How to get started with Google Tag Manager
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Canonicalization for SEO BrightonSEO April 2023 Patrick StoxAhrefs
Canonicalization is a process that webmasters use to tell search engines which URL is the preferred version for a page that may have duplicate content across different URLs. It helps search engines understand which version of a page should be considered the original and primary version for things like search rankings. Properly implementing canonicalization can help avoid duplicate content penalties and ensure the right URL receives credit in search results.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Google uses complex algorithms to rank websites in search results. The main algorithms include PageRank, Penguin, Panda, and Hummingbird. PageRank is the original algorithm that analyzes backlinks to determine importance. Penguin penalizes spam sites and paid links. Panda targets low-quality "content farms." Hummingbird incorporates previous algorithms and aims to better understand search queries through techniques like semantic search, location data, and knowledge graphs to provide more relevant, personalized results. It seeks to answer questions more conversationally rather than just returning keywords.
SGE, New Features in Google Search & How to Respond.pdfLily Ray
Lily Ray presented at the 2023 Engage PDX conference in Portland, Oregon about Google's Search Generative Experience (SGE), how it works, and concerns about SGE and its impact on SEO.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
The document discusses strategies for optimizing a website and online presence for local SEO. It covers topics like optimizing title tags and meta descriptions to include location, adding address and phone number to all pages, creating location-specific pages, embedding maps, using local markup schemas, and building citations from locally relevant directories and business listings sites. The goal is to clearly signal to search engines that the business is local and target local customers by including location details throughout the online presence.
[LondonSEO 2020] BigQuery & SQL for SEOsAreej AbuAli
In this talk, Areej will share her learning process, how SEOs can get acquainted with the world of BigQuery and why SQL is the new and improved Excel. The audience will walk away with a handful of scripts and tips to get their BigQuery journey started!
This document provides information on 8 major Google algorithms:
1. Panda focuses on quality scores and penalizes duplicate, plagiarized, or thin content.
2. Penguin targets spammy or irrelevant links to downrank those sites.
3. Hummingbird helps Google better understand search intent through natural language processing rather than just keywords.
It then briefly describes the Mobile, RankBrain, Medic, Bert updates and notes that Core Updates since 2017 have bundled improvements with less transparency on specific changes. The document provides advice on optimizing for each update.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
This document discusses Google's search algorithms. It explains that Google uses multiple algorithms to find, rank, and return the most relevant web pages. It then describes several specific algorithms: Google Panda aims to lower the ranks of low-quality sites; Google Hummingbird places greater emphasis on natural language queries; Google Penguin penalizes sites that engage in manipulative link schemes; and Google Rank Brain helps understand the meaning behind search queries to serve customized results. The document provides release dates and brief explanations for each algorithm.
Google regularly modifies its algorithms, known as “core updates,” to increase the value and usefulness of search results for users. The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15, and it has taken two weeks to complete. Since the update has come into existence, a massive number of analyses and reviews are seen to have taken place. The primary update, scheduled for March 2023, will focus on all content categories worldwide to reward web pages with high-quality. Some SEO experts claim this upgrade will most significantly anger the black-hat SEO community. Let’s delve into the discussion to know who is the gainer and loser of the update. Before that, if you want to explore more information about this, keep an eye on the website of Vxplore Technologies, the Best Digital Marketing Company in India.
Vxplore Technologies is a Digital Marketing Agency In India that provides affordable and top-notch Digital Marketing Services keeping all the updated information and guidelines of Google in mind.
For More Information Please Visit Our Site : https://www.v-xplore.com/
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Life of An SEO - Surfing The Waves of Googles Many Algorithmic UpdatesDawn Anderson MSc DigM
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
The document provides information on digital marketing and search engine optimization (SEO). It defines digital marketing and search engines. It explains how search engines work through crawling, indexing, processing queries, calculating relevancy, and retrieving results. The document also discusses SEO techniques like on-page optimization factors, off-page optimization, keyword research, competitive analysis, and Google algorithms/updates that impact rankings. It provides examples of implementing SEO through business analysis, keyword research, and on-page optimization tactics.
The document provides a history of Google algorithm updates from 2016 to 2013. It discusses major updates like Penguin, Panda, and Hummingbird which aimed to reduce spam and improve search quality. It also mentions minor updates to core ranking, mobile friendliness, and other factors. The history is intended to help marketers and SEOs understand Google's pattern of updates and their potential impacts on website traffic and rankings over time.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape.
It’s time to adapt your 2024 strategy to account for these drastic changes.
Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024.
You’ll also learn:
- The top Google updates from 2023, including core updates and the Helpful Content Update.
- Predictions on Google’s core areas of focus in 2024, and how they impact your strategy.
- Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic.
With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead.
If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.
Google periodically releases algorithm updates to improve search results for users. The document discusses several such Google algorithms:
- Panda aims to reward high-quality websites and diminish low-quality sites. It addresses issues like duplicate content.
- Penguin fights low-quality content and black hat SEO tactics like unnatural backlinks. It is now part of Google's core algorithm.
- Hummingbird understands search queries in a more natural language context rather than just keywords. It examines pages more deeply.
- Pigeon increases the ranking of local business listings in local searches and Google Maps.
- Mobilegeddon prioritizes websites that display well on mobile devices in search results.
- P
Google periodically releases algorithm updates to improve search results for users. The document discusses several such Google algorithms:
- Panda aims to reward high-quality websites and diminish low-quality sites. It addresses issues like duplicate content.
- Penguin fights low-quality content and black hat SEO tactics like unnatural backlinks. It analyzes both spam links and individual pages.
- Hummingbird understands search queries in a more natural language context versus just keywords. It examines pages more deeply.
- Pigeon, Mobilegeddon, Possum and Fred are updates that aim to improve local search and prioritize mobile-friendly websites. The updates analyze factors like business location, distance, and mobile display
Edd Wilson from Impression SEO provides an overview of recent updates from Google in SEO and their focus for 2018. In Q4 2017, Google launched mobile first indexing and improvements to rendering Ajax pages. They also released an SEO starter guide. In 2018, Impression will focus on informational content with schema markup, long-form on-page content to target features snippets, and integrating SEO into PR strategies. Keeping up with changes to Google's algorithms will be important to stay ahead.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
The document discusses several Google algorithms including Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, EMD Update, and BERT. It provides details on how each algorithm works and aims to address issues like duplicate content, thin content, keyword stuffing, unnatural backlinks, lack of mobile-friendliness, shallow content, and understanding user intent from search queries. The algorithms help Google better understand content, links, and user searches to provide more relevant results.
Google Algorithm details - Bobby Singh Digital MarketerBobby singh
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience.
Google Algorithm details - Bobby Singh Digital Marketer
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. What is Google Algorithm?
How does Google Algorithm Works?
Major Google Algorithms
Google Algorithm Update 2015
Google Algorithm Update 2016
Google Algorithm Update 2017
Google Algorithm Update 2018
Google Algorithm Update 2019
3. What is Google Algorithm?
■ Google Algorithm is a set of code or
system which is particularly used to
retrieve data form its search index &
provides best possible results for
queries.
■ In other words, it is a series of
algorithm that analyzes what you
have searched or looking for and
what information to return you.
4. ■ Google Algo searches web
pages that contain the
keywords you used to
search, then assigning a
rank to each page based
several factors, including
how many times the
keywords appear on the
page.
■ The best links relating to
your search query are
theoretically the first
ones Google lists.
5. Google Search Algorithm can be broken into 5 major parts:
■ Word Analyzing : Google strives to understand what you are searching for to provide
you better results. For example, our synonym system helps Search know what you
mean, even if a word has multiple definitions.
■ Search Match : Google looks for webpages that match your query. It does this by
looking up your terms in the index & searching for websites that most closely match
the information you require. This is done by analyzing details such as whether the
keyword appears in titles or headings and how often it appears on a page.
■ Ranking Pages : When searching for a typical query, there to be tens of millions of
websites with relevant information. So, to ensure that Google provides the best
results, its algorithms get to work.
■ Context Matters : Not everyone is served with the same search results, even if they
search for the same keywords. A variety of factors –past search history, search
settings, & location – all come into play when generating results.
■ Returns to Best Result : Before you are served any results (which is done almost
instantaneously), Google evaluates the search terms as to provide the most helpful
information.
6.
7. Major
Google
Algorithms
Panda : Duplicate, plagiarized or thin content; user-generated spam;
keyword stuffing
Penguin : Spammy or irrelevant links; links with over-optimized anchor
text, to down-rank sites whose links it deems manipulative.
Hummingbird : Keyword stuffing; low-quality content. Helps Google better
interpret search queries and provide results that match searcher intent.
Pigeon : Poor on- and off-page SEO. Affects those searches in which the
user’s location plays an important part.
Mobile : Lack of a mobile version of the page; poor mobile usability.
Ensures that mobile-friendly pages rank at the top of mobile search.
RankBrain : Lack of query-specific relevance features; shallow content;
poor UX
Fred : Thin, affiliate-heavy or ad-centered content. Fred targets websites
that violate Google’s webmaster guidelines.
8. 2015 Updates
■ RankBrain* — October 26, 2015
Google made a major announcement, revealing that machine learning had
been a part of algorithm for months, query specific relevant
features. Machine-learning artificial intelligence system helps Google
process some of its search results, in particular rare or one-of-a-kind queries.
■ Panda 4.2 (#28) — July 17, 2015
Focused on spammy links & low quality content to provide relevant & high
quality content.
■ The Quality Update — May 3, 2015
Google acknowledged a core algorithm change impacting "quality signals"
in terms of how it processes quality signals.
9. Mobile Update AKA "Mobilegeddon" — April 22, 2015
Google pre-announced an algorithm update, telling us that mobile
rankings would differ for mobile-friendly sites starting on April 21st. The
impact of this update was, in the short-term, much smaller than
expected, and our data showed that algorithm flux peaked on April
22nd.
10. 2016 Updates
■ Penguin 4.0, Phase 1 — September 27, 2016
Penguin algorithm, penalizing bad links instead of penalizing sites for high
quality backlinks.
■ Penguin 4.0 Announcement — September 23, 2016
After almost 2 years of waiting, Google finally announced a major Penguin
update. They suggested the new Penguin is now real-time and baked into the
"core" algorithm. Initial impact assessments were small, but it was later
revealed that the Penguin 4.0 rollout was unusually long and multi-phase.
■ Mobile-friendly 2 — May 12, 2016
Just more than a year after the original "mobile friendly" update, Google rolled
out another ranking signal boost to benefit mobile-friendly sites on mobile
search. Since the majority of sites we track are already mobile-friendly, it's
likely the impact of the latest update was small.
11. 2017 Updates
■ Intrusive Interstitial Penalty — January 10, 2017
Penalty to punish pop-ups that might damage the mobile user
experience.
■ Fred Update — March 9, 2017
Thin, affiliate-heavy or ad-centered content. Fred targeted content sites
having large amount of Ads, which were created to generate revenue
only instead of resolving user problems.
■ Google Jobs — June 20, 2017
Google officially launched their jobs portal, including a stand-alone 3-
pack of job listings in search results. These results drew data from
almost all of the major providers, including LinkedIn, Monster,
Glassdoor, and CareerBuilder.
12. ■ Chrome Security Warnings (Forms) — October 17, 2017
Not an algorithm update, this was an important step in Google's push toward HTTPS
and may have a material impact on site traffic.
■ Snippet Length Increase — November 30, 2017
Google increased them across a large no. of results. This led us to adopt a new Meta
Description limit -- up to 300 characters from the previous 155 (almost doubling).
13. 2018 Updates
■ "Brackets" Core Update — March 8, 2018
Focused heavily on content quality, which we know is an important factor
for Google. Main impact of this update is how it impacts which sites are
appearing in the rich snippets. Rich snippets are known for having a
higher click-through with more quality information.
■ Zero-result SERP Test — March 14, 2018
Including some time/date queries and unit conversion calculators,
Google started displaying zero organic results and a "Show all results"
button.
■ Mobile-First Index Roll-out — March 26, 2018
The mobile version of your website becomes the starting point for what
Google includes in their index. It’s not a mobile-only index: for instance, if
a site doesn’t have a mobile-friendly version, the desktop site can still be
included in the index.
14. ■ Snippet Length Drop — May 13, 2018
After testing longer display snippets of up to 300+ characters for a few months,
Google rolled back most snippets to the former limit (about 150-160 characters).
■ Video Carousels — June 14, 2018
Google moved videos from organic-like results with thumbnails into a dedicated video
carousel, causing a shake-up in results that were previously tracked as organic.
■ Mobile Speed Update — July 9, 2018
Mobile page speed update, making page speed a ranking factor for mobile results.
Google claimed that this only affected the slowest mobile sites, and there was no
evidence of major mobile rankings shifts.
■ "Medic" Core Update — August 1, 2018
Google confirmed a "broad core algorithm update," with wide reports of massive
impact. It rolled out over the period of about a week, but peaked on August 1-2. This
update seemed to disproportionately affect sites in the health and wellness vertical,
although large-scale impact was seen in all verticals.
15. 2019 Updates
■ March 2019 Core Update — March 12, 2019
Google confirmed a "core" update, stating it was the third major core
update since they began using that label. MozCast hit a peak of
101.2°F, a bit below March 1st temperatures. No specific details were
given about the nature of the update.
■ Deindexing Bug — April 5, 2019
Google confirmed a bug that dropped pages from the search index
around the weekend of April 5th. Moz data suggested drops on April 5th
and 7th, with about 4% of stable URLs falling off of page one. Most sites
recovered soon after.
■ Indexing Bugs — May 23, 2019
The first bug reportedly was preventing new content from being properly
indexed. MozCast confirmed unusually high SERP flux from May 23-25.
16. ■ June 2019 Core Update — June 3, 2019
Google pre-announced a "core" update, but with limited details. Sites impacted in
previous core updates seem to have been affected, in some cases, and some major
UK publishers reported heavy losses. On average, the impact was smaller than the
August "Medic" update, as measured by MozCast.
■ Site Diversity Update — June 6, 2019
Google pre-announced a "site diversity" update, claiming it would improve situations
where sites had more than two organic listings. Moz data showed that, while the
update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact
was relatively small.