Godmother - marketing experiential
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6 criterii cum sa selectezi activarile intr-un eveniment + 6 tipuri de evenimente - prezentarea mea la IAA YP- marketing experiential.
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3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Tappy - primele campanii
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Godmother provides a digital events platform called 360 Live for virtual conferences, workshops, presentations, and exhibitions. The platform allows users to create custom rooms and graphics, access an interactive schedule, and get help from a support desk. It offers full-service solutions for live streaming to platforms like YouTube and Vimeo, including features like live speaker participation, screen sharing, and engagement through chat. Godmother also provides additional services like pre-event recording and interactive presentation upgrades.
Credential 2020
Godmother has worked with Google's Romanian HQ since 2011, building mutual trust by delivering excellent work from start to finish on new challenges. They also delivered successful internal events for IBM, including a large multi-day conference. Additionally, they have worked with Profi supermarket for 9 years on various projects including in-store activations and social media campaigns. Their integrated campaign for an energy drink successfully launched the brand in Romania through numerous high-profile events and media appearances.
Natura si noi
Scenariu de teambuilding by Pufin. Cum ne putem reconecta cu natura si deasemenea cum putem face asta in cadrul unei actiuni cu colegii.
4 elements of life
Traditiile sunt parte din viata noastra ; Pufin te ajuta sa descoperi valori comune ale echipei plecand de la aceste evenimente
Vikingii
PUFIN - teambuilding script
THE RETAIL CATEGORY IS A CLUTTERED AND “VIOLENT” ONE.
EVERY YEAR, THERE ARE “NEW CONQUESTS”, NEW POSSIBILITIES ARE BEING EXPLORED AND NEW FLAGS ARE BEING PLUCKED INTO NEW TERRITORIES.
THEREFORE, IN ORDER TO MAINTAIN THE WINNING MOMENTUM, A CONQUERORS’/EXPLORERS’ MENTALITY MUST BE ENCOURAGED.
THE ASSUMPTION: WE ARE LIKE A BAND OF VIKING, HONORABLE, FEARLESS, CLEVER AND BRAVE WHO MUST EXPLORE AND CONQUER NEW TERRITORIES…
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Cyber event portofoliu; digital instalation. hello@cyberevent.ro
Godmother credentials
Godmother is a branding and experience agency that has been in business for 20 years. They have a team of 30 people who have planned over 1000 events and contracted over 500 suppliers. In 2017, they worked with 41 clients and had a turnover of €2.5 million. Their services include corporate events, digital experiences, in-store activations, and digital marketing strategies. Notable clients include Google, YouTube, IBM, Orange, and HTC. Clients praise Godmother for their creative ideas, quick response time, and professional approach to complex challenges.
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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website = https://digitaldiscovery.institute/
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyGrowth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.No Cookies, No Problem - Steve Krull, Be Found Online
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering Email Campaign Automation Strategies and Best Practices - Michelle...
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How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Godmother - marketing experiential
- 1. MARKETING EXPERIENTIAL 20 .06.2019 I A A S E A R A Y P
- 2. What? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
- 5. ”It is important to understand that technology creates opportunity, but it’s creativity that creates value.” Sir John Hegarty - 2016
- 7. MEASURABILITY RELEVANT LIKEBILITY SHAREUIBIL / INSTAGRAMABIL REPLICABIL PERCIEVED VALUES – bani versus beneficii
- 8. UZUALE TECH MONSTRU VR APLICATII FESTIVALIERE
- 9. UZUALE / oldies but goldies T I P U R I D E A C T I V A R I
- 11. TECH T I P U R I D E A C T I V A R I
- 16. festivaliere C E A V E M I N P L A N ? FESTIVALIERE
- 18. FESTIVALIERE
- 19. APLICATII T I P U R I D E A C T I V A R I
- 22. MONSTRU T I P U R I D E A C T I V A R I
- 23. monstru C E A V E M I N P L A N ?
- 24. monstru C E A V E M I N P L A N ?
- 27. C E A V E M I N P L A N ? https://www.youtube.com/watch?v=ZfDd2RWUDtQ&t=3s