The document outlines a go-to-market strategy for Snowfox in 10 steps: 1) Conduct a pilot run by giving tracking devices to students to gain free exposure. 2) Run marketing campaigns to create awareness of the product and situation. 3) Use below-the-line marketing like large hoardings and digital marketing on social media. 4) Launch the product on e-commerce sites like Flipkart and Amazon on dates related to women's issues to increase awareness. The goals are to build a volunteer network and community while increasing awareness of women's safety.
4. 04
SNOWFOX
Pilot Run
Before launch we will go for a pilot
run where we will give a tracking
device to school or college students.
It will give us a free exposure which
will help us to create SNOWFOX as a
brand
6. 06
SNOWFOX
BTL and Digital
Marketing
BTL Marketing
Only few big
hoardings with a
strong message to
create curiosity in
people
Digital Marketing
Most Influential
marketing strategy is
the Social Media
Marketing
8. 08
SNOWFOX
Launch
Planning to launch the product
on Big E commerce Sites like
Flipkart or Amazon.
PLACE
We will launch our product on
those dates which are meant
for women. Like 25th
November, it is the International
Day for the Elimination of
violence aganist women.
DATE
