Getting your first 100 users - Founders share how they got their 1st, 10th, 100th, and 500th user.
Check out their tips, and get inspired!
How do you find your first users?
This might be the most common question among indie hackers — especially those working on their first products with small or nonexistent marketing budgets.
So I saved this answers from Indie Hackers (post by Channing Allen) where a few of successful founders shared how they got over this initial hurdle.
From their answers you'll learn that you definitely don't have to burn through your savings or raise cash from VCs to get your first users in the door. This is the good news.
The bad news? You might have to work just a little harder (and smarter) than those who do.
Check out their answers below.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
The document discusses the role of marketing for different types of startups. It summarizes that bootstrapped startups face unique challenges with marketing to attract funding and customers with limited resources. Funded startups often work with marketing firms around launch time but then ignore marketing until growth slows, when they reengage marketing help. The document suggests startups underestimate marketing's value and that its perception is improving as digital marketing evolves, though adoption remains limited among startups for now.
The document provides a summary of articles, tools, resources, events, and books from Amanda's 90-day publication series. It includes:
- 14 articles on various topics like time management, SEO, sales, and more.
- 8 tools for tasks like screenshots, scheduling meetings, and website analysis.
- 4 resources like directories of startups and marketing resources.
- 4 events Amanda attended about growth hacking, innovation, and changemaking.
- 2 books about workplace stress and the art of asking for help.
The document concludes by announcing the next issue of Amanda's 90-day publication series will be released on January 5, 2017.
What Comes Next: Perspective From a Serial FounderDrift
David Cancel has founded or co-founded 5 companies and has been the CEO of 2 companies. Throughout his career, he has realized that the common thread between all of his ventures is a focus on the connection between businesses and customers. At his company Performable, he shifted to putting communication with customers at the center of the product development process. This customer-driven approach proved successful and produced high employee satisfaction. Cancel now advocates that all companies should put the customer at the center of their work by getting early customer feedback, talking to customers daily, and getting rid of predefined roadmaps in favor of adapting to customer needs.
This document discusses growth hacking, which involves experiment-driven marketing techniques focused on product usage to drive growth. It provides examples of growth hacking techniques used by companies like Dropbox, Buffer, PayPal, and Twitter to increase user acquisition, activation, retention, and revenue. The document also outlines a sample growth hacking problem-solving process addressing a common challenge of low conversion rates. This involves defining growth hacking areas and goals, approaches, techniques, skills needed, and metrics to measure success. Finally, it notes that companies now offer growth hacking as a service to help other businesses implement these strategies.
The document summarizes Heek's product development process, which includes defining the problem, crafting personas, building prototypes, conducting private and public betas, and launching the product. Some key steps are identifying a problem by interviewing potential users, defining the "why, how, what" to clarify goals, creating personas to represent target users, iteratively prototyping based on user feedback, launching a minimum viable product, and using tools like Product Hunt to generate interest during public launch. The process aims to continuously validate assumptions and refine the product based on real-world user testing.
1. The document discusses growth hacking techniques for startups, including using unconventional marketing methods, focusing on distribution over brand awareness, and measuring everything to find what works.
2. Growth hacking blends creative marketing, software engineering, automation, and data analytics. It involves knowing customers, testing ideas manually before automating, and measuring website performance.
3. The document provides tips for growth hacking stages like user acquisition, the first user experience, and optimizing conversions through testing. It emphasizes talking to users, defining metrics, and A/B testing pages and elements to improve growth.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
The document discusses the role of marketing for different types of startups. It summarizes that bootstrapped startups face unique challenges with marketing to attract funding and customers with limited resources. Funded startups often work with marketing firms around launch time but then ignore marketing until growth slows, when they reengage marketing help. The document suggests startups underestimate marketing's value and that its perception is improving as digital marketing evolves, though adoption remains limited among startups for now.
The document provides a summary of articles, tools, resources, events, and books from Amanda's 90-day publication series. It includes:
- 14 articles on various topics like time management, SEO, sales, and more.
- 8 tools for tasks like screenshots, scheduling meetings, and website analysis.
- 4 resources like directories of startups and marketing resources.
- 4 events Amanda attended about growth hacking, innovation, and changemaking.
- 2 books about workplace stress and the art of asking for help.
The document concludes by announcing the next issue of Amanda's 90-day publication series will be released on January 5, 2017.
What Comes Next: Perspective From a Serial FounderDrift
David Cancel has founded or co-founded 5 companies and has been the CEO of 2 companies. Throughout his career, he has realized that the common thread between all of his ventures is a focus on the connection between businesses and customers. At his company Performable, he shifted to putting communication with customers at the center of the product development process. This customer-driven approach proved successful and produced high employee satisfaction. Cancel now advocates that all companies should put the customer at the center of their work by getting early customer feedback, talking to customers daily, and getting rid of predefined roadmaps in favor of adapting to customer needs.
This document discusses growth hacking, which involves experiment-driven marketing techniques focused on product usage to drive growth. It provides examples of growth hacking techniques used by companies like Dropbox, Buffer, PayPal, and Twitter to increase user acquisition, activation, retention, and revenue. The document also outlines a sample growth hacking problem-solving process addressing a common challenge of low conversion rates. This involves defining growth hacking areas and goals, approaches, techniques, skills needed, and metrics to measure success. Finally, it notes that companies now offer growth hacking as a service to help other businesses implement these strategies.
The document summarizes Heek's product development process, which includes defining the problem, crafting personas, building prototypes, conducting private and public betas, and launching the product. Some key steps are identifying a problem by interviewing potential users, defining the "why, how, what" to clarify goals, creating personas to represent target users, iteratively prototyping based on user feedback, launching a minimum viable product, and using tools like Product Hunt to generate interest during public launch. The process aims to continuously validate assumptions and refine the product based on real-world user testing.
1. The document discusses growth hacking techniques for startups, including using unconventional marketing methods, focusing on distribution over brand awareness, and measuring everything to find what works.
2. Growth hacking blends creative marketing, software engineering, automation, and data analytics. It involves knowing customers, testing ideas manually before automating, and measuring website performance.
3. The document provides tips for growth hacking stages like user acquisition, the first user experience, and optimizing conversions through testing. It emphasizes talking to users, defining metrics, and A/B testing pages and elements to improve growth.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
Read a selection of your colleagues’ postings.Respond by Day.docxniraj57
Read
a selection of your colleagues’ postings.
Respond
by
Day 5
, to two or more of your colleagues in one or more of the following ways:
Select a question offered by your colleague that he/she did not use and suggest potential ways that your colleague or the organization might drive innovation and overcome the barriers and status quo.
Compare your colleague's findings to those of others and your own. If you see similarities, explain why the status quo might appear similar across different workplaces and industries. Do not limit your responses solely to budgetary or resourcing constraints.
Identify any challenges at a colleague's workplace that seem unique or that you have not encountered before. Offer your ideas about why you think those are important and which discovery skill from Dyer, et al., would best enable your colleague and/or the organization to drive innovation and overcome the barriers and status quo. Be sure to provide your rationale for your choice.
Offer your insights to your colleague about the value of this process and importance of using it to identify opportunities for innovation or opportunities to challenge the status quo.
POST1
Ten Questions that challenge the status quo at my current workplace:
1. What if we allowed customers 24/7 access to our model homes, would this increase our sales?
2. What if started a program that allowed customers to stay for one night in our model homes so that they could get a feel for the home (see if it’s a good match)?
3. What if home loans were easier to get and builders covered more costs for the customers?
4. What if my organization stopped focusing intensively on the sale and more on the actual customers’ needs as a homeowner?
5. What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?
6. What if we built more than the traditional clubhouse, pool house, and common areas in our communities? What if we offered something that isn’t common such as a community go-kart track or skating rink?
7. What if we decorated the exterior of our central office, including our showroom, in themes each week to excite and attract customer’s attention? Imagine the word-of-mouth advertising we would generate.
8. What if we built a home for the local homeless people to stay in and take up donations for them to get back on their feet?
9. What if we gave one house a year away to someone in need? This type of generosity may attract customers who can appreciate us giving back to the community.
10. What if washed people cars, cut their grass, take out their trash, etc. in exchange for a donation to a local charity?
The one question I chose is #5: “What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?”
This question is important because there is more strength in numbers meaning the mo ...
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
The document discusses the evolution of marketing and communication from traditional to digital methods. It notes that in 1977 Star Wars popularized film franchises and in 1978 the video game Space Invaders introduced an interactive experience. More recently, platforms like Facebook and Twitter have grown exponentially and changed how brands communicate through social media. The document advocates for brands to focus on listening to customers, establish clear objectives, and develop strategies that embrace an agile approach across organizational structures and measurement.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Essential Online Marketing by Nixon McInnesnixonmcinnes
This document provides information on various topics related to online marketing and social media including:
1. It discusses different types of blogs like those for big business, small business, entertainment, personal use, and mainstream media.
2. It then covers the benefits of blogging for organizations including lowering communication barriers, raising profile online, engaging in debates, and communicating changes quickly.
3. The document also discusses podcasting and its benefits like being accessible anytime and anywhere, using it for targeting audiences, and using it for various types of content like education, marketing, and entertainment.
Content marketing world conference provides valuable info for associationsSteve Drake
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The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
This document provides tips and best practices for mobile app growth and acquisition from experts in the field. It includes a mobile growth framework, discussion of key acquisition channels and metrics, and recommendations on user activation and retention. Specific tips cover getting early press, leveraging existing communities, defining "mobile moments" to drive app downloads, and focusing on quality over quantity for user acquisition.
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
38 experts share How to use Web Push NotificationsHelvijs Smoteks
Adam Houlahan, Sam Hurley, Erik Qualman, Ritchie Pettauer, Mandy McEwen, Tim Hughes and more - in total 38 Marketing Superstars, share their insights on how to use Browser Web Push Notifications to get the best results.
To see the full article click here -> https://maxtraffic.com/blog/web-push-notification-roundup/
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This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
Growth Hacking skills will help you beat your competition and keep growing!
Rohan runs you through some of the case studies, learnings and tricks he has learned along the way as a Growth Hacker.
This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?
The document summarizes key insights from The Four Steps to the Epiphany and Steve Blank about customer development. It discusses how startups fail because they haven't developed customers, not products. Customer development is about founders getting feedback from customers to find a repeatable business model. It then provides two case studies of startups that used customer development and validation to improve their value propositions and better meet customer needs.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that help publishers unlock audience value through social analytics, communities, and insights to complement advertising models. For marketers, it outlines how Ripple6 tools like social insights and brand communities can generate qualitative research, conversations around brands, and actionable insights in a scalable way.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that publishers and marketers can use to unlock audience value, increase engagement, and generate new revenue models through social insights communities and brand communities on social platforms.
you are at the right place to learn more about building a perfect crowdfunding website. With our step-by-step guide, you'll get all the answers you need. Before jumping into the topic, let's understand more about it.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
5 Steps to Get More from Your Online Marketing30 Lines
Steps property managers can take to optimize their online presence. Originally presented by Mike Whaling of 30 Lines on August 26th, 2009.
Organized by Multifamily Insiders (MultifamilyInsiders.com), and sponsored by Appfolio (Appfolio.com and PropertyManager.com).
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Daniel Pirciu
VEED grew their SaaS business to $83,333 MRR in 12 months using Quora, Product Hunt, social media, optimized landing pages, and frequent product deployments. Analyzify generated $12K+/month MRR in 7 months using YouTube videos and content marketing to address a gap in Google Analytics setup guides. Unicorn Platform launched a lifetime deal on Facebook that helped them reach $16,000 MRR, acquiring customers through their reputation and a sweet offer on a quality minimum viable product.
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...Daniel Pirciu
SaaS growth strategies that generate MRR, not just traffic.
Founders just don't have time to learn and test all the growth strategies and tactics. They need a faster way!
I deconstruct how startups grow - like acquisition tactics and channels - and share them in a structured way.
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Read a selection of your colleagues’ postings.Respond by Day.docxniraj57
Read
a selection of your colleagues’ postings.
Respond
by
Day 5
, to two or more of your colleagues in one or more of the following ways:
Select a question offered by your colleague that he/she did not use and suggest potential ways that your colleague or the organization might drive innovation and overcome the barriers and status quo.
Compare your colleague's findings to those of others and your own. If you see similarities, explain why the status quo might appear similar across different workplaces and industries. Do not limit your responses solely to budgetary or resourcing constraints.
Identify any challenges at a colleague's workplace that seem unique or that you have not encountered before. Offer your ideas about why you think those are important and which discovery skill from Dyer, et al., would best enable your colleague and/or the organization to drive innovation and overcome the barriers and status quo. Be sure to provide your rationale for your choice.
Offer your insights to your colleague about the value of this process and importance of using it to identify opportunities for innovation or opportunities to challenge the status quo.
POST1
Ten Questions that challenge the status quo at my current workplace:
1. What if we allowed customers 24/7 access to our model homes, would this increase our sales?
2. What if started a program that allowed customers to stay for one night in our model homes so that they could get a feel for the home (see if it’s a good match)?
3. What if home loans were easier to get and builders covered more costs for the customers?
4. What if my organization stopped focusing intensively on the sale and more on the actual customers’ needs as a homeowner?
5. What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?
6. What if we built more than the traditional clubhouse, pool house, and common areas in our communities? What if we offered something that isn’t common such as a community go-kart track or skating rink?
7. What if we decorated the exterior of our central office, including our showroom, in themes each week to excite and attract customer’s attention? Imagine the word-of-mouth advertising we would generate.
8. What if we built a home for the local homeless people to stay in and take up donations for them to get back on their feet?
9. What if we gave one house a year away to someone in need? This type of generosity may attract customers who can appreciate us giving back to the community.
10. What if washed people cars, cut their grass, take out their trash, etc. in exchange for a donation to a local charity?
The one question I chose is #5: “What if all employees tried to help one another versus helping themselves? What affect would this type of partnership have on the company and its customers?”
This question is important because there is more strength in numbers meaning the mo ...
Space Invaders. The Revolution in a Nutshell.Gerald Hensel
The document discusses the evolution of marketing and communication from traditional to digital methods. It notes that in 1977 Star Wars popularized film franchises and in 1978 the video game Space Invaders introduced an interactive experience. More recently, platforms like Facebook and Twitter have grown exponentially and changed how brands communicate through social media. The document advocates for brands to focus on listening to customers, establish clear objectives, and develop strategies that embrace an agile approach across organizational structures and measurement.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Essential Online Marketing by Nixon McInnesnixonmcinnes
This document provides information on various topics related to online marketing and social media including:
1. It discusses different types of blogs like those for big business, small business, entertainment, personal use, and mainstream media.
2. It then covers the benefits of blogging for organizations including lowering communication barriers, raising profile online, engaging in debates, and communicating changes quickly.
3. The document also discusses podcasting and its benefits like being accessible anytime and anywhere, using it for targeting audiences, and using it for various types of content like education, marketing, and entertainment.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
This document provides tips and best practices for mobile app growth and acquisition from experts in the field. It includes a mobile growth framework, discussion of key acquisition channels and metrics, and recommendations on user activation and retention. Specific tips cover getting early press, leveraging existing communities, defining "mobile moments" to drive app downloads, and focusing on quality over quantity for user acquisition.
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
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To see the full article click here -> https://maxtraffic.com/blog/web-push-notification-roundup/
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This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
Growth Hacking skills will help you beat your competition and keep growing!
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This presentation shares the tools all websites need to engage, intrigue, educate, inform, interact and close sales on any website. Do you have these 10 tools? How many sales are you missing because you don\'t have all the website tools you should have?
The document summarizes key insights from The Four Steps to the Epiphany and Steve Blank about customer development. It discusses how startups fail because they haven't developed customers, not products. Customer development is about founders getting feedback from customers to find a repeatable business model. It then provides two case studies of startups that used customer development and validation to improve their value propositions and better meet customer needs.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that help publishers unlock audience value through social analytics, communities, and insights to complement advertising models. For marketers, it outlines how Ripple6 tools like social insights and brand communities can generate qualitative research, conversations around brands, and actionable insights in a scalable way.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that publishers and marketers can use to unlock audience value, increase engagement, and generate new revenue models through social insights communities and brand communities on social platforms.
you are at the right place to learn more about building a perfect crowdfunding website. With our step-by-step guide, you'll get all the answers you need. Before jumping into the topic, let's understand more about it.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
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Organized by Multifamily Insiders (MultifamilyInsiders.com), and sponsored by Appfolio (Appfolio.com and PropertyManager.com).
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Founders just don't have time to learn and test all the growth strategies and tactics. They need a faster way!
I deconstruct how startups grow - like acquisition tactics and channels - and share them in a structured way.
I curated this list with proven, actionable growth marketing campaigns that are worth trying by every product owner. Ideas that will bring you leads on a regular basis, for long-term relations.
With over 4 years of testing and tweaking different marketing initiatives in order to generate growth, I’ve helped B2C and B2B companies to validate their digital acquisition process.
Proficient with Adobe Creative Cloud suite and confident with HTML and CSS, I’m keen on delivering good user experience, by analyzing the main KPIs and designing different assets with the goal to improve the Customer Experience.
Hoping to find a role in which I can evolve as a full-stack marketer.
I’m feeling motivated by learning new ways of helping entrepreneurs and early-stage companies validate and grow their businesses.
M.A. in Marketing | Google Adwords Certified Advertiser | Inbound Marketing, Email Marketing and Content Marketing Certified | Social Media Manager | Graphic Design Certification
www.danielpirciu.com
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Daniel Pirciu is a digital marketing strategist seeking a new position. He provides his contact information including phone number and email. Pirciu has a bachelor's degree in architecture, a master's degree in advertising, and certifications in digital marketing, email marketing, and Adobe programs. He enjoys learning online and through books and keeps developing his skills in areas like social media, web design, and content marketing.
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Efficient Website Management for Digital Marketing Pros
Getting your first 100 users (TheBootstrappedWay.com)
1. Getting your first 100 users
Powered by TheBootstrappedWay.com
Founders share how they got their 1st, 10th, 100th, and 500th user.
Check out their tips, and get inspired!
2. Founders just don't have time to learn
and test all the growth strategies and
tactics. They need a faster way!
I deconstruct how startups grow - like
acquisition tactics and channels - and
share them in a structured way.
Powered by TheBootstrappedWay.com
3. This might be the most common question among indie hackers — especially those working on
their first products with small or nonexistent marketing budgets.
So I saved this answers from Indie Hackers (post by Channing Allen) where a few of
successful founders shared how they got over this initial hurdle.
From their answers you'll learn that you definitely don't have to burn through your savings or
raise cash from VCs to get your first users in the door. This is the good news.
The bad news? You might have to work just a little harder (and smarter) than those who do.
Check out their answers below.
How do you find your first users?
5. Joel Griffith
founder of browserless
($13,400/mo)
“The first batch of initial users
were developers I had worked
with on my previous projects:
puppeteer, chromeless, and
navalia. Having the first few
customers already lined up
helped me validate that the
idea was sound and motivated
me to launch.”
6. Eran Galperin
creator of Martial Arts on
Rails ($5,000/mo)
“I contacted all the gym owners
I'd been working with to
develop the initial software and
got them to try it out as an
actual replacement to what
they had. Those were my first
real customers. It's a very tight
community, so over time they
referred others my way.”
7. Clément Mihailescu
founder of AlgoExpert
($40,000/mo)
“When we launched our Alpha in April 2017, we had
a modest zero users. In our first year, we grew very
organically to over 150 users, thanks in large part
to my connection to Fullstack Academy (FSA), the
coding bootcamp I attended between September
and December 2016.
In the early months of our business, we gave the
product out for free to FSA students who
contacted me with questions about my
post-bootcamp journey. We received great
feedback from those early users and testers, which
helped validate the product. Eventually I started
teaching a class on algorithms and giving an
evening talk on programming-interview
preparation every six weeks at FSA, advertising
AlgoExpert in the process. I also did an interview
about these topics on a friend's podcast.
Slowly but surely, people started buying the
product, enjoying it a lot, and spreading the word.”
8. John Eremic
co-founder of Endcrawl.com
($20,000/mo)
“Once the Perl MVP existed, we cobbled
together a landing page with a Wufoo
form and sent an email blast to my
co-founder's filmmaker contacts. That
was the extent of our launch.
Early growth was 100% organic. But what
we found is that as we progressed,
growth got harder — not easier. There is
this founder fallacy that as you grow,
everything just starts flowing downhill.
We found the opposite to be true: once
all of the low-hanging fruit has been
picked, the real work of selling starts.
(The best thing we've ever heard on this
topic is Gail Goodman's presentation
"The Long Slow SaaS Ramp of Death.")”
10. Jeff Ponchick
founder of Repost Network
($500,000/mo)
“For the first six months I just
reached out via cold email to
artists all day every day, and
we eventually hit a tipping
point. Now it's all word of mouth
— we have virtually no sales
team.”
11. Philippe Genois
founder of InputKit
($11,100/mo)
“We initially acquired all of our customers
through proactive outbound sales. I would
call people, send cold emails, send
messages on LinkedIn, and offer an
in-person demo — anything to try to get the
product out there. Within 14 months I did
around 40 in-person demos, and used
join.me to do more over the phone.
This strategy landed us our first 10 customers.
While it helped us validate the idea, it was a
pain in the ass and I wish the whole process
had taken a lot less time. At this point, we
were not relying on our website at all for
sales or marketing, and I think this was a
mistake.”
13. Zuhayeer Musa
founder of Levels.fyi
($5,000/mo)
“We seeded traffic to Levels.fyi
by answering related questions
on Blind and other Q&A forums
with a link to the site.”
14. Guan Xun Chew
founder of WriteMapper
($1,000/mo)
“After the intial wave of visitors from
PH, I posted WriteMapper to Reddit's
/r/macapps, making sure to share
details I thought were interesting,
and replied to every comment that
came in. As a small subreddit that 1)
doesn't get many posts to begin with
and 2) typically gets posts with no
effort made to either provide a
background story or active
comments by the original poster, I
was able to have my post stay on
the front page of the subreddit for
quite a while.”
15. Joel Griffith
founder of browserless
($13,400/mo)
“I posted on most of the usual
culprits: Hacker News, reddit, and on
a few GitHub issues. I immediately
found out that because the audience
for this service was small, larger sites
just didn't seem to care much. I
made no front pages and didn't get
featured anywhere.
What did work was answering
people's questions on StackOverflow
and Github. Even if it didn't mean a
conversion right away, it started
creating some backlinks into the site,
which at least helps with SEO.”
16. Robin Vander
Heyden
founder of ManyPixels
($55,000/mo)
Part 1
“We got our initial users solely via niche Facebook
groups of entrepreneurs and startups. I joined
many Facebook groups and wrote a post asking
for feedback on ManyPixels and our value
proposition. My message basically was, "Hey guys,
here is what we do, would you be interested in
this? Yes/No/Why not?" I also experimented by
promising that each person giving us feedback
would have a promo code. This worked well — lots
of people commented, and this was a small hack
that got us a lot of buzz.
I think what we did right here was putting the right
product with the right message in front of the right
users. I was honest: I told them I was a digital
nomad in Bangkok experimenting with a new idea
and trying to validate demand. People reacted
well to that (even though it was advertising in a
sense) and were supportive. I honestly wasn't sure
if it would be flagged as spam, but I decided to
take the risk nevertheless.”
17. Robin Vander
Heyden
founder of ManyPixels
($55,000/mo)
Part 2
“Another advantage was that I was a tech
entrepreneur myself. I knew exactly what kind of
modern design style people liked, and I knew
where online entrepreneurs met and had
discussions. (Indie Hackers is one of those places.)
I did not have to do a lot of customer research. All
my decisions were based on instinct and probably
were all very biased. I also got lucky to be in such
a field and target a community that's very open to
trying new ideas.
My efforts included:
● posting case studies on reddit
● being active on Indie Hackers and Hacker
News
● actively contacting companies on Facebook
and Angel List. Though my account got
banned for a few weeks from these
platforms so I will be trying a different
strategy.”
18. #4
Build on a marketplace platform that drives traffic
19. Pippin Williamson
founder of Sandhills
Development, LLC
($245,000/mo)
“Early on, my customers came from two primary sources:
1. The large existing audience of CodeCanyon.net,
the marketplace that I was publishing my
products on.
2. A naturally grown audience I was building through
my frequent writing.
The existing audience that Code Canyon offered was
critically important to my early success. Back then I had
no reputation, no following, and no way to reach potential
customers on my own. Leveraging the audience Envato
(owner of Code Canyon) provided allowed me to build up
an early customer base without having any marketable
audience of my own.
Code Canyon helped me to build a small following pretty
quickly that I was then able to cultivate into a much
larger group through the content I was producing on my
personal site, Pippin's Plugins.”
20. Nelson Joyce
co-founder of Tettra
($61,000/mo)
“The Slack App directory was a massive
source of trials. You get free distribution from
the parent platform and a clear target
persona you can attract. There's also a whole
chunk of functionality that you can
essentially "outsource" to the platform. For us,
that was authentication, user management,
and access to the "work graph". After our
experience, I highly recommend launching
on a platform like Slack, WordPress, or
Shopify.
There are definitely risks involved, but the
benefits outweighed the risks in our eyes.
Here you can check out more details on why
you should launch on a platform from my
co-founder Andy.”
21. Tommy Chan
CTO of Altcoin Fantasy
($4,000/mo)
“As part of our initial growth strategy, we
researched Bitcoin games on the app
stores. Naturally, I wanted to target
Bitcoin game players since our initial
product was a game revolving around
crypto coins. So for version 0 of our
Android app, we literally just wrapped an
embedded web browser that pointed to
our web app (our web app is
mobile-responsive), deployed that to the
app store, and threw together ads
targeting those users. We were able to
buy clicks for less than 8 cents with a
25% conversion rate, and saw some
great initial returns from those
campaigns.”
Note: Tommy spent some money on advertising, but
we included his answer anyway in order to give a little
representation to mobile app products.
23. Chris Chen
founder of Instapainting
($32,000/mo)
“I was in college, but had
already tried several websites
before in high school. My
strategy up until that point
consisted of creating it and
letting it sit, hoping users would
come. For Like.fm, my first
mildly successful free-to-use
website venture, I noticed the
domain was good enough that
it was getting traffic on its own
and a trickle of users per week.”
24. “When we started the company I didn't have
much money, but I saw that the most
commonly searched term for SoundCloud
producers was "How do I get more Reposts
on SoundCloud?" A repost on SoundCloud is
like a retweet on Twitter, so artists want as
many of them as possible so their music will
get heard.
I thought if I named the company Repost
and dominated the SEO on that specific
search we could get some free inbound
traffic. My assumption worked. I believe if you
search "SoundCloud repost" in Google we're
one of the top hits, and something like 25% of
our inbound applicants come organically.”
Jeff Ponchick
founder of Repost Network
($500,000/mo)
26. Chris Chen
founder of Instapainting
($32,000/mo)
“For Like.fm, I googled for small blogs
covering things in my space and manually
contacted dozens of them. One of these
small blogs was followed by a CNET writer,
and the next thing I knew I had my first major
press article: a CNET article written about one
of my features. It got me my first 10,000 users
and gave me the motivation to keep going
and the cred to get to the next milestone.
Nowadays I run an e-commerce startup at
Instapainting.com. My first users were
acquired by making a post on a small
subreddit, where it found some immediate
customers. But later I took the same strategy
of contacting press to get traffic, increasing
SEO, and continuing to put effort and money
into press (from small blogs to large
publications).”
28. Nelson Joyce
co-founder of Tettra
($61,000/mo)
“Prior to launch, we posted on Betalist
and had about 65 people on a waiting
list. We also posted to all the typical
directories like Stackshare, Siftery,
Capterra, and AlternativeTo. Only Betalist
and AlternativeTo ended up driving any
significant traffic.
We decided to wait to post on Product
Hunt until the product was more fleshed
out and our sales funnel was working on
a small scale. We ended up launching
on Product Hunt about six months later
and got over 700 upvotes and was the
#3 spot for that day. Here's the actual
Tettra page we used to plan the Product
Hunt launch.”
29. Yoann Moinet
“I released the app on October 5th in three
different places.
● On Product Hunt
● On reddit in two specialized subs, /r/apple
and /r/macapps
● On Hacker News
I also submitted it to various startup listings that
brought very few visits and even fewer
conversions. One that stood out amazingly is my
submission to Electron's app listing. It doesn't
generate that many visits, but the conversion rate
is amazing. For 10 visits a day, I get a 20%
conversion rate. My guess is that the audience is
very specialized and interested in my product.
In this article, I propose a theory I have about the
various sharing channels. It explains how you have
to adapt your content to the audience you'll most
likely reach on different channels.”
founder of Fenêtre
($550/mo)
31. Guan Xun Chew
founder of WriteMapper
($1,000/mo)
“I started actively reaching out to
mainstream online press outlets that
looked like they would be willing to
cover a newly released macOS app. I
searched as many app news sites as
I could within a day, making sure to
identify journalists that had
previously written about other Mac
apps. From there, I was able to
create a shortlist of 24 journalists to
contact, and sent each of them a
short and concise email pitch. This
effort got WriteMapper featured on
Forbes and Cult of Mac.”
32. Do you want to know how other tech companies have generated MRR?
34. About the maker
Hey, I’m Daniel. I’m the founder of The Bootstrapped Way and Fractional CMO. I work with B2B SaaS
companies to design and execute demand generation, lead generation, and growth strategies.
I created TheBootstrappedWay.com out of personal necessity. My notes were buried in Google Docs,
email messages to myself, and my swipe files were completely disorganized. So I signed up for
Airtable, thought of this idea, bought the domain a few months later, and here I am.
Two years ago, I steered away from mainstream blogs and shifted my focus to working with and
learning from some of the world’s top tech companies, taking notes along the way. My Airtable
database (aka my notebook) is loaded with actionable, modern growth strategies that actually
generate revenue and you are not going to find them on any mainstream outlets.
By putting what I learn into practice, now I’m able to craft growth strategies for early-stage startups
to reach their first $1K, $10K, and $100K in MRR, along with a clear backlog of experiments. And for
more mature B2B companies, I’m able to showcase new and out-of-the-box channels and tactics
they can use to improve their existing demand generation strategy and generate qualified leads.
Over the past year, I’ve kept meticulous notes in Airtable. Join hundreds of founders and marketers
like yourself and receive a row from my exclusive growth strategy database each week.
35. The Bootstrapped Way is an Airtable database where
I surface insights from over 120 growth strategies,
channels & tactics that actually generate revenue.
www.TheBootstrappedWay.com