Presentation at the #24NTC Nonprofit Technology Conference in Portland OR in March 2024.
Is your nonprofit using an Ad Grant, or paying to run ads? Your ad campaigns might be top-notch but if the website is not well-built or well-written, your efforts will be undermined. So often the website is the weakest link.This interactive 60 minute workshop will help you look at your website with a fresh eye. Using your own websites as examples, we will demonstrate tools to check your website loading speed, usability, and legibility. Find out which metrics in ad platforms are indicators that your landing pages are affecting your results. You will learn how to create prominent, compelling calls to action, and how to funnel visitors from your landing pages to where they can take action. We will discuss why website analytics is essential to evaluating the success of your advertising as well as other traffic. Focusing on real-world results is central to a good advertising strategy, so you will see a demonstration of how conversion tracking can both help you to train your ads, and enable you to report your successes. And we will discuss together how different audiences will use your website, and how both your website and your ads need to be tailored to their interests.
A fuller version of this information can be found in my Google Ad Grants course at https://course.kingjason.co.uk.
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
Google Grants for Nonprofits: Lasa webinarjasonking
The Google Ad Grants programme gives charities up to $10,000 per month of advertising spend using Google AdWords. This is a great way for charities to promote their websites and raise awareness of their mission and services. In this webinar with freelance web developer, Jason King, we will cover applying for a Google Grant; writing eye-catching ads that appear in Google search results; and good practice for choosing keywords that work. We'll also look at how the Quality Filter and Adwords policies can frustrate Google account holders, and how to overcome them.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Microsoft Ads for Social Impact vs the Google Ad Grant for Nonprofitsjasonking
Did you know that the Google Ad Grant isn't the only program giving nonprofits free ad spend?
Depending on the type of work your nonprofit does, you are likely to find that your ads perform better in Microsoft Ads, which puts ads on the Bing search engine and several other sites, than they do in the Google Ad Grant.
Since mid-2022 nonprofits have been able to apply for a Microsoft Ad Grant to get a free ad budget to put ads on Bing. That might be less than the $10,000 from the Google Ad Grant, but it can be more valuable in terms of results.
Whereas Google puts free ads below paid ads, Microsoft puts them into a single bidding auction. Your ads can compete in a way they simply can’t on Google. Its easy to spend the full budget on keywords that might get zero traffic in a Google Grant.
Here are some observations from running Microsoft Ad Grants for clients, and comparisons with Google's program.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
Google Grants for Nonprofits: Lasa webinarjasonking
The Google Ad Grants programme gives charities up to $10,000 per month of advertising spend using Google AdWords. This is a great way for charities to promote their websites and raise awareness of their mission and services. In this webinar with freelance web developer, Jason King, we will cover applying for a Google Grant; writing eye-catching ads that appear in Google search results; and good practice for choosing keywords that work. We'll also look at how the Quality Filter and Adwords policies can frustrate Google account holders, and how to overcome them.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Microsoft Ads for Social Impact vs the Google Ad Grant for Nonprofitsjasonking
Did you know that the Google Ad Grant isn't the only program giving nonprofits free ad spend?
Depending on the type of work your nonprofit does, you are likely to find that your ads perform better in Microsoft Ads, which puts ads on the Bing search engine and several other sites, than they do in the Google Ad Grant.
Since mid-2022 nonprofits have been able to apply for a Microsoft Ad Grant to get a free ad budget to put ads on Bing. That might be less than the $10,000 from the Google Ad Grant, but it can be more valuable in terms of results.
Whereas Google puts free ads below paid ads, Microsoft puts them into a single bidding auction. Your ads can compete in a way they simply can’t on Google. Its easy to spend the full budget on keywords that might get zero traffic in a Google Grant.
Here are some observations from running Microsoft Ad Grants for clients, and comparisons with Google's program.
Enroll in my Google Ad Grants Complete Course at https://course.kingjason.co.uk.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
Acquiring Users for Cheap - The Art and Science of Growth HackingRavi Trivedi
We use this presentation to guide a discussion around how to acquire users for cheap for your company. We share a process that guides you through how to discover Growth Hacks. Remember, knowing and targeting your target market, using contrarian and less used marketing methods and analytical numbers driven approach leads to true growth hacks. Growth hacks are short lived (often)
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
We Discuss new channels (Browser Push Notifications), and other Growth Hacks that still work in 2016. Also a Framework to run ongoing experiments to find Growth Hacks is there.
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
Acquiring Users for Cheap - The Art and Science of Growth HackingRavi Trivedi
We use this presentation to guide a discussion around how to acquire users for cheap for your company. We share a process that guides you through how to discover Growth Hacks. Remember, knowing and targeting your target market, using contrarian and less used marketing methods and analytical numbers driven approach leads to true growth hacks. Growth hacks are short lived (often)
What Digital Marketing is Best For Your Business?Laura McDonald
A quick introduction to the different digital marketing channels, the pros and cons of each and how to start putting together a digital marketing strategy for your business.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
We Discuss new channels (Browser Push Notifications), and other Growth Hacks that still work in 2016. Also a Framework to run ongoing experiments to find Growth Hacks is there.
Ähnlich wie Get your website ready to advertise: Presentation at #24NTC (20)
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
2. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Google Ad Grant Certified Professional—I’m in the official directory
Google Product Expert—active in Ad Grant, Google Ads & Search forums
Launched the Google Ad Grants Complete Course this week!
Microsoft Advertising Partner
Homesteader in France—raising Gauloise Saumon Doré chickens,
planting edible hedges and a food forest, herding sheep, and growing my
own food.
Hello I’m Jason King
4. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
What’s the most important factor in your digital advertising?
It’s your website (no prizes for guessing).
A poor website experience can prevent you getting results from ads.
It can affect whether Google or Microsoft ads even get shown or not.
It’s not just about ads. A sub-par website experience can also affect your ranking
in organic search engine results
5. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Digital advertising in a nutshell
You write an ad and target it at your intended audience
If the right people see the ad…
And if the ad is persuasive…
Those people click the ad and visit the website
If the website is persuasive…
They take action
If the website’s not up to scratch, you’ll fall at the last hurdle!
6. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Google Ad Grant—website policy
● Must use an approved domain that’s owned by the nonprofit.
● Website must be secure
● Substantial, unique content
● Proper navigation
● Must state it’s a nonprofit
● Clear calls to action
● Load quickly
● No broken links
● Not primarily for commercial activity
● Must not host ads or affiliate links
Read the policy at support.google.com/grants/answer/1657899
8. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Domain
Registered and owned by the nonprofit, not an individual.
Don’t point ads at a website address like something.wix.org or
something.wordpress.com.
Generally it’s best to point ads at a domain that you own, not a third party
address. You have more control over the landing page.
Google Ad Grants require you to use approved domains, and you can request
additional domains.
9. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Your site needs Secure Sockets Layers (SSL)
certification.
Does your website address begin with https
instead of http? If so, it’s SSL-certified.
Click the settings icon in the Chrome browser's
address bar to check if a site is secure.
An easy way to implement a certificate is via
whichever hosting company you use to host
your website. Some will do this automatically,
others will give you a simple option to install a
certificate. It can also be done manually.
Is your website secure?
10. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Does your website geo-block countries from visiting?
It can be tempting, if you know that your website is only relevant to a single
country, to block traffic from the rest of the world. Or if your site is getting a lot
of spam and bot traffic from particular countries, to block countries.
It might otherwise be a sensible decision… but it can backfire if you use Google
Ads.
Google might test your landing pages are reachable from one of many
countries around the world and disapprove your ads if the destination is
unreachable.
It can cause an initial rejection for an Ad Grant.
11. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Test page loading speed
Slow websites can affect your ad
performance, as well as organic search
ranking.
Use Google's PageSpeed Insights tool:
pagespeed.web.dev to test individual pages.
Always choose the option for mobile, since
that is how most people browse websites.
I've observed that websites scoring 50/100
and above for performance tend to be
accepted for an Ad Grant, but those in the red
get rejected.
12. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Test loading speed in the Chrome browser using Lighthouse
You can use Google’s Lighthouse tool to run the same tests from within the
Chrome browser.
1. In the Chrome browser navigate to your website
2. Press F12 to bring up the Developer tools
3. Click the tab for Lighthouse
4. Check the option for "mobile"
5. Click Analyze page load
14. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Fix page loading speed problems
● Over-sized images are usually easy to fix with some routine image
optimization, regardless of what tool you use to build your website.
● If redundant JavaScript code is being loaded, depending on how your website
is built, that might be easy to fix or impossible depending on your CMS.
● Embedded third party code (Twitter timeline, Facebook embed) might slow
down a website, in which case you need to decide how essential it really is.
● A trickier problem to solve, is a long Time To First Byte (TTFB). Is there a long
delay before your website even starts to load? That could be a problem on
the server, or in the website code.
● What if the tool says it can't even reach your website? That could indicate
various problems and is important to fix, since if Google Ads can't reach your
page it might disapprove ads using that landing page.
18. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Must have proper navigation
One page websites tend to get rejected for an Ad Grant
Don’t send visitors to a silo landing page with no navigation
Don’t make people hunt around for important information
One click to reach important actions
No-click to reach the newsletter subscription form: put it in the footer
Nice bold, legible text in navigation menus please, with good color contrast
19. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Is it obvious it’s a nonprofit?
Put a full statement in the footer to say it’s a nonprofit, registered in
which country, with what registration number
That’s a Google Ad Grant requirement, but also just good for
transparency
Ensure the statement isn’t hidden by a cookies banner
Put a short mission statement on the home page
And a fuller description of your mission and activities on an About page
20. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Any broken links?
If ads point to pages that can’t be reached, that can cause an ad disapproval
If landing pages redirect to a different url or domain, it can cause an ad
disapproval, or even (yikes!) a permanent ban
If you ever change your website’s url structure or domain, pause ALL campaigns
before doing so, and only un-pause them once they’ve ALL been updated
Many free url testing tools out there, I quite like the Screaming Frog:
screamingfrog.co.uk/seo-spider
21. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Do your landing pages have Calls To Action?
Don’t point ads at pages unless there are actions for visitors to take.
ASK people to take those actions.
Offer one or two primary actions.
After taking one action, could the confirmation page offer a second
action to take? For example, after donating might someone want to join
as a member or subscribe to the newsletter?
Use color, size, spacing and contrast effectively to make those CTAs
stand out
23. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Are you ready to take donations?
Google Ads rules say that any page taking donations must be clear about
your nonprofit status.
You must state that all proceeds go to fund the nonprofit.
You cannot use Google Ads to raise money for individuals or other
nonprofits, only for your own nonprofit.
Don’t assume that anyone arriving on the donation page knows what
your nonprofit does… always explain
25. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Is the website connected to Google Analytics?
If you intend to use Google Ads you need to connect your site to Google
Analytics. That’s not a policy rule, just a Very Good Idea.
More than one way to connect it.
If your website is built using WordPress, use Google’s official SiteKit plugin.
Still figuring out how Google Analytics 4 works? Join the club, we all are.
26. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Do you track conversions in Google Analytics?
Your Calls To Action should lead to conversions.
Conversions are the most important actions that visitors take on your website.
Conversions are fuel for your campaigns in Google Ads. You should be using a
conversion-based bidding strategy e.g. Maximize conversions.
They are the end goal and how you evaluate the success of advertising.
Conversion tracking is the most technically tricky part of advertising. Hire
someone if you need help setting it up.
31. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Do you track donations in Google Analytics?
Should appear in the Monetization report
Tracking dollar values, not just the number of transactions
Ideally tracking one-off and monthly donations separately
Are donations attributed to the correct channels? In other words, can you tell
how many donations came from Google Ads, Microsoft Ads, email, organic
search, referrals etc?
32. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Can you track third party tools’ conversions
What third party tools does your website use?
Donations, ticket sales, online forms, membership, newsletter subscription etc.
Do they enable Google Analytics integration?
Do they attribute conversions to the correct channels?
Theatres often struggle with this!
33. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Commercial activity on your website
If you’re using a Google Ad Grant read the website policy carefully
because there are restrictions on what you can advertise.
You should ideally be able to track sales in Google Analytics, sending
transaction and dollar value data to the Monetization report.
Then you can import the purchases conversion from Analytics to Google
Ads to fuel your revenue campaigns.
34. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Website content that can prevent ads showing
Certain topics can cause ads to be disapproval or have a limited status
Sometimes that can be content anywhere on the website, not just a
specific landing page
Google doesn’t allow some topics to be advertised without certification:
for example addiction, election ads
Other topics it limits the reach of: for example personalized advertising
(for health, religious belief, abuse and trauma etc)
35. kingjason.co.uk twitter.com/jasoncsking linkedin.com/in/kingjason
Keyword quality score and landing page experience
In Google Ads you can find out
whether keywords are being
rated low quality.
And whether the landing page or
the ads themselves are the
problem.
Add these three columns to your
Keywords report.
Most exciting moment of this month was a delivery of well composted horse manure
Most exciting moment of this month was a delivery of well composted horse manure
Other platforms and paid ads will also have their rules, it’s just that these are are very specific to nonprofits
Test a volunteer website
One of the biggest reasons sites get rejected for a Google Grant
Slow page loading speed can also cause an Ad Grant suspension later on
Can cause destination not found
Test a volunteer website
Volunteer: whose home page shall we test? Also accessibility and SEO
Share the recommendations with your web developer. If they say another tool says it’s ok…
Volunteer: whose home page shall we test?
Audience targeting esp. MS ads
DSA
DSA
In Google Ads set up an ad variation - silo landing page vs home page