Brandnow.asia: Get max media coverage for a launch by Pacharee Pantoomano
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To maximize media coverage for a product launch, a PR agency should work with the client to create a story bank with different angles on the key stories. For a healthy snack launch, the agency developed over 15 story angles including the product announcement, health benefits, brand ambassador activities, social media promotions, and photos. An effective story bank pulls from internal company details as well as external public perspectives to provide multiple angles for repurposing content across various media and social platforms.
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What's a story bank by Pacharee Pantoomano of brandnow.asia
A story bank is a compilation of stories, photos, and videos created by a PR agency and client to maximize media coverage of a product launch or campaign. It includes internal stories about the organization and external stories pitched to media. For a healthy snack launch, the story bank contained 15 stories covering the product, health benefits, brand ambassador, social media contest, and more. Developing a story bank with diverse angles is recommended to get broad coverage across media and online platforms.
Why brands are integrating ASMR into advertising and social media
BrandNow.Asia is a marketing agency that specializes in integrating ASMR (Autonomous Sensory Meridian Response) into advertising and social media. ASMR elicits feelings of peace and calm through tingly sensations. It began gaining popularity in 2010 through whispering, tapping, and other sensory videos on YouTube. Brands are now using ASMR marketing because it allows them to think about their products' sensory qualities, ASMR content is popular and memorable as it elicits physical responses from viewers, and people genuinely enjoy ASMR videos for reducing stress, anxiety and helping sleep. Examples provided show how IKEA, Lindt chocolate and Pepsi have created successful ASMR videos for advertising purposes.
How Brandnow.asia process a press release
Brandnow.asia assists clients with press releases in several steps: developing a story bank of brand narratives, writing a targeted press release following a checklist, distributing to relevant media and pitching the story, consolidating media materials online, thanking publications for coverage, and compiling a report on results. The full process aims to maximize media coverage of a client's launch, product, or other announcement.
What PR can do for a startup by Brandnow.asia
Public relations (PR) can provide several benefits for startups. It is a cost-effective marketing strategy when budgets are limited. PR can raise awareness of a company and its products or services through consistent communication. Positive media coverage establishes credibility and acts as a third-party endorsement that can attract customers, partners, and investors. Coverage of company successes and milestones in the media helps attract investors and employees by sharing the culture and values of the organization.
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What's a story bank by Pacharee Pantoomano of brandnow.asia
A story bank is a compilation of stories, photos, and videos created by a PR agency and client to maximize media coverage of a product launch or campaign. It includes internal stories about the organization and external stories pitched to media. For a healthy snack launch, the story bank contained 15 stories covering the product, health benefits, brand ambassador, social media contest, and more. Developing a story bank with diverse angles is recommended to get broad coverage across media and online platforms.
Why brands are integrating ASMR into advertising and social media
BrandNow.Asia is a marketing agency that specializes in integrating ASMR (Autonomous Sensory Meridian Response) into advertising and social media. ASMR elicits feelings of peace and calm through tingly sensations. It began gaining popularity in 2010 through whispering, tapping, and other sensory videos on YouTube. Brands are now using ASMR marketing because it allows them to think about their products' sensory qualities, ASMR content is popular and memorable as it elicits physical responses from viewers, and people genuinely enjoy ASMR videos for reducing stress, anxiety and helping sleep. Examples provided show how IKEA, Lindt chocolate and Pepsi have created successful ASMR videos for advertising purposes.
How Brandnow.asia process a press release
Brandnow.asia assists clients with press releases in several steps: developing a story bank of brand narratives, writing a targeted press release following a checklist, distributing to relevant media and pitching the story, consolidating media materials online, thanking publications for coverage, and compiling a report on results. The full process aims to maximize media coverage of a client's launch, product, or other announcement.
What PR can do for a startup by Brandnow.asia
Public relations (PR) can provide several benefits for startups. It is a cost-effective marketing strategy when budgets are limited. PR can raise awareness of a company and its products or services through consistent communication. Positive media coverage establishes credibility and acts as a third-party endorsement that can attract customers, partners, and investors. Coverage of company successes and milestones in the media helps attract investors and employees by sharing the culture and values of the organization.
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This document summarizes SingTel's use of video content marketing to build its brand persona. It discusses defining a brand voice through relevant content pillars and personas. SingTel creates entertaining and educational videos that show heart and add value to engage audiences and get their involvement. This includes its TGIS and 4G speed campaign videos that received thousands of interactions and became a top trending hashtag. While content marketing is not a silver bullet, it is an important part of SingTel's larger social media strategy when supported by clear objectives.
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Kellie Smith, Contact the Elderly
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Top tips for rapid response PR
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1) The document outlines an inbound marketing strategy for The Honest Dog Co., including setting goals and objectives, evaluating social media platforms, generating leads through content, optimizing content, and managing customer information with a CRM.
2) Key aspects of the strategy include meeting customers where they are on social media, using segmentation and personas to tailor messaging, and focusing on the customer journey from awareness to loyalty.
3) Metrics such as page views, email captures, and conversions will be used to measure the content and lead generation tactics.
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George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
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Tobin Aldrich, CEO, Misfit Foundation
Imogen Ward, chief executive, Lessons for Life Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SingTel's Social Media Moments
This document discusses SingTel's use of social media to engage customers and promote its brand. It describes SingTel's social media team structure and roles. It provides examples of successful social media campaigns including a concert with K-pop group 2NE1, a campaign to get feedback on 4G speeds called #Need4GSpeed, and a campaign called #HawkerHeroes where Gordon Ramsay challenged local hawkers to a cook-off. The #HawkerHeroes campaign was a major success, generating significant engagement, traffic to SingTel's website, and positive press coverage.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
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The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
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This document proposes a digital marketing campaign for Izzara Apartment. The big idea is to convince the target audience to either stay at or invest in Izzara Apartment by highlighting the premium lifestyle and luxury facilities it offers. The campaign will use social media like Instagram to build community, showcase the property, provide lifestyle inspiration, tips and tricks, and product information. A mix of regular and sponsored posts will be shared on different channels weekly or monthly.
Was ist angesagt? (20)
How SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer Support
Brand development ( Cream Cracker for Skin Beauty)
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Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...
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Brilliant Products Intl. | Capabilities Deck
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cseperkalo intro & references
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Ähnlich wie Brandnow.asia: Get max media coverage for a launch by Pacharee Pantoomano (20)
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
FJA MULTI-DISCIPLINARY CREATIVE COMPANY, http://WWW.FJA.SG/
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Grasshoppers India,Digital Ad Agency, Online Marketing Company Delhi
A company manufactures breakfast cereals. The company has created a .pdf
A company manufactures breakfast cereals. The company has created a .pdf
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Brandnow.asia is an agency and consultancy serving startup, unicorns, disruptors, and blue-chip brands here in Thailand and Regional. We are part of the PRN network with partners that spans the globe. The focus is on strategy and brand communication with services ranging from public relations, marketing, internal communications, and direct marketing to event management. Some of our B2B clients are Grohe, Merck, Tealium and Electrolux. Our B2C clients include Grab, Lalamove, adidas, Ksher,and Wechat Pay.
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Highlight reel: https://youtu.be/KbFWaHw6Vz0
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Facebook: https://www.facebook.com/BrandNowAsia/
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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Kürzlich hochgeladen (20)
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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Evaluating the Effectiveness of Women-Focused Marketing
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Efficient Website Management for Digital Marketing Pros
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Brandnow.asia: Get max media coverage for a launch by Pacharee Pantoomano
- 1. How to Maximize Media Coverage for a Launch By Pacharee Pantoomano @ Brandnow.asia
- 2. What’s the PR Story? Have you watched a movie where the story is told from the ending? Maybe you might have seen a movie where it's told through the eyes of different characters This is viewing the story from different angles PR works similarly
- 3. Story Bank • To get maximum media coverage, the agency and the client co- creates a story bank • Compilation of stories, photos and videos • Internal: organization, executives and spokespersons • External: public, media in the form of press release, interview, media briefing or press conference • Repurpose content for the web and social media
- 4. In Context of a Snack Launch We’ll put this in the context of a launch of a healthy snack. When we supported Sunbites with Fiber (Pepsico), we initially planned for approximately 7 releases. By the time, we were finished with the project we had more than doubled.
- 5. Here were the stories 1) Pepsico snack division, 2) Sunbites product announcement, 3) Health benefits, 4) Cris Horwang as brand ambassador visiting the media, 5) Lipta song for the launch, 6) Lifestyle for busy women and fitness, 7) Post launch star studded press release, 8) Cris dance routine for Sunbites song with Lipta, 9) Social media competition to get a chance to win Sunbites products and iPad, 10) Cris' fashion, lifestyle and fitness, 11) Photo release for business, 12) Photo release for entertainment, 13) Photo release for lifestyle, 14) Product taste review 15) Backstory on the dance and commercial shoot.
- 6. Next time you’re planning a launch, we recommend that you create a story bank to get maximum coverage for your products or services.
- 7. About BrandNow.asia Established in 2008, Brandnow.asia is a boutique brand communications agency serving startup, unicorns, disruptive and blue-chip brands here in Thailand, Asia, and around the world. We’re a member of PRN, a network of agencies that spans the globe. Some of our clients are Grab, Lalamove, Nokia, adidas, Pepsi, and Grohe to name a few. Our focus is on brand communications and our services include communications strategy, media relations, public relations, social/digital PR, direct marketing to event management. We look forward to being of service.
- 8. Thank you brandnow@brandnow.asia www.brandnow.asia +662 105 4217 Youtube: BrandNowAsia FB: BrandNowAsia