During my presentation at the SEO Mastery Summit 2024 in Saigon, I advocated for a pragmatic and data-driven approach to link building. This method primarily involves reverse engineering as the foundation for link building tactics.
Of course, not everything can be planned or calculated, and not everything should be copied directly. I'll explain that as well.
5. SEO AS AN AGENCY
•12+ YEARS
•E-COMMERCE / ENTERPRISE / PUBLISHERS / PERSONAL BRANDS
•BEING BANNED IS NOT AN OPTION (CLIENT
’
S DOMAINS)
•RESPONSIBILITY FOR RESULTS
26. WHY NOT JUST STICK TO NATURAL LINKS?
1. Other types of violations are more serious.
2. Google is not strict in enforcing its „natural
links” policy.
3. Outreach tactics (niche edits, guest posts) are
not white hat either.
4. Loss of ability to compete with those who
buy links.
36. WHICH LINKS YOU SHOULD COPY?
•Indexed
•Strong & healthy link pro
fi
le + seed pages
•Well known media
•Topically relevant blogs, journals, portals
•From pages with visibility and traf
fi
c
37. SKIP ALL THE „NATURAL” GARBAGE
•/website-list/
•blogspot.com (0 traf
fi
c, 0 DR)
•Image hijacking (-k.html)
•Automatic directiories
38. OUTLINE OF THE LINK BUILDING PLAN
•List of quality links you can buy
(Whitepress, Linkhouse, Bazoom etc.)
•Rest - described with parameters
39.
40. CREATE A LINK CALCULATOR
•Domains you can copy
•Domains you can mimic (similar)
•Consider 2nd tier
•Link pillowing
•Content
65. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way
66. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from these
countries (ChatGPT, Surfer AI, DeepL)
•E-commerce brands that operate internationally merge link authority from different
markets this way
67. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way
68. •English website = linkable content worldwide
•If it
’
s not in English - make /en/ version
•Translate to Vietnamese, Polish, Hungarian, Romanian… and buy links from pages in
these languages
•E-commerce brands that operate internationally merge link authority from different
markets this way
73. BACKLINKS ARE NOT ENOUGH… BUT
•support for indexation
•support for keyword targeting
•in time of content saturation you need a scalable ranking factor