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Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Presentation 2
1.
SEO 101 presented
by Stephan Spencer, Founder & President, Netconcepts
2.
3.
Part 1: What
Is SEO?
4.
Everything Evolves Around
Search
5.
6.
7.
Natural Paid Paid
8.
9.
10.
11.
People Are Googling…
Are You There?
12.
13.
14.
15.
Keyword Popularity –
According to Yahoo!
16.
17.
Keyword Popularity –
According to WordTracker
18.
19.
Keyword Popularity –
According to KeywordDiscovery
20.
21.
Keyword Popularity –
According to Google AdWords Keyword Tool
22.
Keyword Popularity –
According to Google AdWords Keyword Tool
23.
Keyword Popularity –
According to Google Trends
24.
Keyword Popularity –
According to Google Suggest
25.
26.
27.
28.
My daughter, SEO-in-training.
She makes $1000 / month passive income SEO – Easy Enough a Child Could Do It!
29.
Part 2: Seven
Steps to High Rankings
30.
31.
32.
33.
Results in “Supplemental
Hell”
34.
35.
36.
Pretty good title
37.
Not so good
title – where’s the phrase “credit card”?
38.
Good link text
and body copy
39.
Good link text
and body copy
40.
No link text
or body copy
41.
No link text
or body copy
42.
Take a peek
under the hood
43.
The “meta tags”
44.
Unnecessarily bloated HTML
45.
46.
Google’s Toolbar –
with handy PageRank Meter
47.
Google Directory –
listings are organized by PageRank
48.
Conduct any Google
query and get results organized by PageRank
49.
50.
51.
Duplicate pages
52.
Googlebot got caught
in a “spider trap”
53.
Search engine spiders
turn their noses up at such URLs
54.
Thus, important content
doesn’t make it into the search engine indices
55.
56.
Where do searchers
look? (Enquiro, Did-it, Eyetools Study)
57.
Search listings –
1 good, 1 lousy
58.
59.
Indexation tool –
www.netconcepts.com/urlcheck
60.
61.
Link popularity tool
– www.netconcepts.com/linkcheck
62.
63.
ROI – Sales
by keyword
64.
ROI – Sales
by referrer
65.
66.
67.
68.
BMW.de hosted many
“doorway pages” like this one
69.
“ Sneaky redirect”
sent searchers to this page
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
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