We Are Social's Ford Fiesta This Is Now case studyWe Are Social
This document discusses a social media campaign called "This is Now" launched by Ford as part of the European launch of the Ford Fiesta. The campaign encouraged the public to submit their definition of "now" through Flickr and reached out to influential bloggers across Europe to promote the project. As a result, over 200 blog posts about This is Now reached over 2 million people and more than 60,000 images and videos were submitted to the Flickr group.
Marshall Manson - Social Media '09 (a mashup* event)mashup* Event
The document outlines a marketing campaign by Wonderbra to revitalize its brand positioning and reconnect with its target audience of 18-34 year old women. The campaign aimed to stimulate brand reconsideration through provocative imagery and an entertaining film released online and across social media over several weeks. The results were very positive with over 1.1 million views of the film, extensive social media engagement and blog coverage, and the entire Wonderbra product line selling out at retail stores.
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
24 Hour Social Media Campaign is a case study experiment. Here is the project brief:
Experiment - Launch a 24 hour social media campaign to drive views to an e-Learning presentation: Social Media in 3D (also on SlideShare)
Tactics - Leverage featured brands on Facebook and other social media sites to see what happens.
Goals - Discover insights about social media campaigns, measure, and report the results.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
El documento discute varias preguntas sobre la competencia digital del profesorado. Se cuestiona si la competencia digital significa ser capaz de crear materiales para pizarras interactivas o facilitar que los estudiantes creen contenido. También se pregunta si los procesos de adquisición de competencia digital son tan escalonados como se propone, y si los proyectos digitales de centro serían útiles o si la formación del profesorado debería ser más personalizada.
La Unión Europea ha anunciado nuevas sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen prohibiciones de viaje y congelamiento de activos para más funcionarios rusos, así como restricciones a las importaciones de productos rusos de acero y tecnología. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión económica sobre Rusia y la disuadan de continuar su guerra contra Ucrania.
El documento describe las cuatro fases clave para iniciar un nuevo negocio: 1) la idea de negocio, 2) el estudio de mercado, 3) las políticas de marketing y 4) el análisis de viabilidad. La primera fase incluye generar ideas de negocio, elegir promotores, la forma jurídica y la localización. La segunda fase implica analizar el entorno, sector, competencia, clientes y demanda. La tercera fase comprende el análisis DAFO, objetivos, estrategias y políticas de marketing. La cu
We Are Social's Ford Fiesta This Is Now case studyWe Are Social
This document discusses a social media campaign called "This is Now" launched by Ford as part of the European launch of the Ford Fiesta. The campaign encouraged the public to submit their definition of "now" through Flickr and reached out to influential bloggers across Europe to promote the project. As a result, over 200 blog posts about This is Now reached over 2 million people and more than 60,000 images and videos were submitted to the Flickr group.
Marshall Manson - Social Media '09 (a mashup* event)mashup* Event
The document outlines a marketing campaign by Wonderbra to revitalize its brand positioning and reconnect with its target audience of 18-34 year old women. The campaign aimed to stimulate brand reconsideration through provocative imagery and an entertaining film released online and across social media over several weeks. The results were very positive with over 1.1 million views of the film, extensive social media engagement and blog coverage, and the entire Wonderbra product line selling out at retail stores.
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
24 Hour Social Media Campaign is a case study experiment. Here is the project brief:
Experiment - Launch a 24 hour social media campaign to drive views to an e-Learning presentation: Social Media in 3D (also on SlideShare)
Tactics - Leverage featured brands on Facebook and other social media sites to see what happens.
Goals - Discover insights about social media campaigns, measure, and report the results.
Social media strategy is the concept of making reasonable and measured goals within a limited time frame with a specific set of social media networks to a targeted audience for a direct and intended purposes.
If you are just starting to map out your social media strategy, check out this infographic that highlights 8 strategies for you to consider. Originally shared at :
http://www.digitalinformationworld.com/2013/09/20-social-media-strategies-infogprahic.html
El documento discute varias preguntas sobre la competencia digital del profesorado. Se cuestiona si la competencia digital significa ser capaz de crear materiales para pizarras interactivas o facilitar que los estudiantes creen contenido. También se pregunta si los procesos de adquisición de competencia digital son tan escalonados como se propone, y si los proyectos digitales de centro serían útiles o si la formación del profesorado debería ser más personalizada.
La Unión Europea ha anunciado nuevas sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen prohibiciones de viaje y congelamiento de activos para más funcionarios rusos, así como restricciones a las importaciones de productos rusos de acero y tecnología. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión económica sobre Rusia y la disuadan de continuar su guerra contra Ucrania.
El documento describe las cuatro fases clave para iniciar un nuevo negocio: 1) la idea de negocio, 2) el estudio de mercado, 3) las políticas de marketing y 4) el análisis de viabilidad. La primera fase incluye generar ideas de negocio, elegir promotores, la forma jurídica y la localización. La segunda fase implica analizar el entorno, sector, competencia, clientes y demanda. La tercera fase comprende el análisis DAFO, objetivos, estrategias y políticas de marketing. La cu
Comunicación de Míriam Tomás Itchart, del IES Pineda de Mar de Barcelona, en el I Congreso Escuela 2.0, celebrado en Madrid los días 22 y 23 de octubre de 2010.
El documento resume las conclusiones clave sobre el uso de las TIC en educación. Señala que es más importante aprender con la tecnología que sobre ella, y que el éxito depende del contexto y la preparación del profesorado. También describe el modelo de aprendizaje CAIT propuesto, el proyecto Escuela 2.0 y el uso de recursos como la pizarra digital, el portátil individual y la conexión a Internet con fines educativos. Finalmente, enfatiza la importancia de la formación del profesorado.
Este documento discute el cambio del mundo analógico al mundo digital y las implicaciones para la enseñanza. Propone que los docentes deben adaptarse a enseñar a estudiantes "2.0" que están familiarizados con la tecnología multimedia. También enfatiza la importancia de cambiar los métodos de enseñanza tradicionales a enfoques más constructivistas y conectivistas, y cambiar la evaluación de un proceso separado a uno integrado en el aprendizaje. Finalmente, anima a los docentes a experimentar nuevos métodos y
El documento describe el método del valor medio para calcular raíces cuadradas de manera aproximada. Explica que se toma la media de los valores iniciales de los lados de un rectángulo y se usa para calcular el área, obteniendo nuevos valores para los lados, repitiendo el proceso hasta obtener una buena aproximación de la raíz cuadrada.
Educaparty2011.- Taller de Blogs EducativosDomingo Méndez
Domingo Méndez es un asistente de inteligencia artificial creado por Anthropic para ser útil, honesto y honesto. Está diseñado para ayudar a los humanos resumiendo documentos de manera concisa y objetiva.
Uso Didactico del Blog en las enseñanzas artísticasLucía Alvarez
Un edublog permite crear y publicar contenidos educativos de forma periódica y sencilla, fomentando la comunicación e interactividad. Su uso en la enseñanza de las artes plásticas favorece el acceso a recursos audiovisuales y actividades interactivas relacionadas con el currículo, dignificando esta disciplina artística. Un ejemplo es un blog de aula que complementa la práctica educativa con apoyo multimedia, motivando el aprendizaje significativo del alumnado.
El documento proporciona un esquema para una lección interactiva en una pizarra digital. El esquema incluye secciones para el título, los conceptos clave, cómo se enseñarán los conceptos a través de exposiciones, videos y actividades, actividades para cada concepto, una revisión al final, y una actividad evaluable final para los estudiantes. El objetivo es ayudar a los estudiantes a comprender los conceptos clave a través de varias actividades interactivas e imágenes.
This document summarizes the classification of human voices and vocal ensembles. It describes that there are two main groups of voices - female and male - which are classified by their timbre and range. It then lists the different voice types from highest to lowest for female voices as soprano, mezzo soprano, and contralto and for male voices as tenor, baritone, and bass. The document concludes by explaining that vocal ensembles can be classified by their number of voices, types of voices, or style of music performed.
Este documento describe las iniciativas de la Escuela de Organización Industrial (EOI) para convertirse en una escuela digital abierta y colaborativa. La EOI está implementando varias estrategias como el mobile learning, aulas virtuales, blogs, redes sociales y Google Apps para permitir el aprendizaje en cualquier momento y lugar. También está creando contenidos y recursos educativos abiertos, laboratorios de trabajo en equipo, y conferencias en streaming para fomentar una educación expandida y colaborativa más allá de las aulas físicas.
El documento habla sobre el origen y características del movimiento artístico cubismo. Se menciona que el cubismo deriva de la palabra "cubo" y que sus orígenes se remontan a 1907, siendo Picasso su máximo representante. Explica que las obras cubistas pretendían representar todas las posibles formas de ver una figura, obligando al espectador a mover los ojos para recomponerla.
Este documento presenta los pasos para la producción de una fotonovela, incluyendo definir un esquema narrativo y guión, ensayar con actores, tomar fotos en diferentes planos y ángulos, editar las imágenes en el orden adecuado usando software, e incorporar música para crear ambiente y guiar la narrativa visual. El tema de la fotonovela debe ser "Tiempo" y se enfatiza la importancia de la planificación y organización del trabajo.
El texto resume una conversación entre cinco personajes creados por Federico García Lorca en sus obras de teatro. Al enterarse de la ejecución de Lorca, discuten sobre cómo el autor retrató la mentalidad de la época y las injusticias que sufrían especialmente las mujeres. El Zapatero se considera una excepción al respetar a su esposa, mientras que Yerma elogia la sensibilidad de Lorca al describir sus sueños frustrados de ser madre.
Congreso UCoERM.- Del aula analógica al aula digital, ¿solo un cambio metodol...Domingo Méndez
Este documento discute los desafíos de adaptar las escuelas y la enseñanza a los tiempos modernos y las necesidades de los estudiantes del siglo 21. Argumenta que simplemente cambiar los métodos no es suficiente y que se necesita un cambio más profundo para aprovechar plenamente las tecnologías de la información y la comunicación. Finalmente, enfatiza que el cambio debe comenzar con los maestros experimentando nuevos enfoques de enseñanza colaborativa y centrada en proyectos.
Este documento explica los pasos para subir una presentación de PowerPoint a SlideShare. Primero, se debe crear una cuenta en SlideShare y luego iniciar sesión. Después, se hace clic en "Upload" para buscar la presentación en la computadora y escribir una descripción. Al hacer clic en "Publish", la presentación se sube y se obtiene un código para insertarla en WordPress. Finalmente, se escribe un artículo en WordPress e inserta el código para incluir la presentación.
El documento describe el relato digital, comparándolo con el relato tradicional. Explica que el relato digital incorpora elementos multimedia como gráficos, audio y video, y puede publicarse en Internet. Luego, proporciona ejemplos de relatos digitales personales y educativos. Finalmente, discute las herramientas para crear relatos digitales y cómo se pueden utilizar en el aula para mejorar las competencias de los estudiantes.
Presentación sobre la vida y obra de Antonio de Zulueta realizada por alumnas y alumnos del Colegio Nuestra Señora de los Milagros (Algeciras, Cádiz) dentro del Proyecto FGL (http://lorcaenlosmilagros.blogspot.com), coordinado por el Grupo iCOBAE.
El documento describe la integración de las TIC en el CEIP Enríquez Barrios desde la etapa de Infantil hasta 6o de Primaria. Se detalla el uso de recursos como el aula TIC, ordenadores, software libre y la plataforma educativa Helvia para reforzar las áreas curriculares. También se explica cómo se utilizan las TIC para motivar al alumnado y atender a sus diferentes ritmos de aprendizaje.
The document discusses how social media has become an important tool for music marketing and promotion. It allows artists and record companies to easily reach global audiences and analyze fan behavior online. Popular social media sites discussed include YouTube, SoundCloud, Twitter, Facebook, and Instagram. They allow artists to share music, videos, interviews and keep fans updated on new content and live shows. While powerful for connecting with fans worldwide, social media also requires a significant time commitment to create and publish content regularly.
- Aviva's "You Are The Big Picture" campaign featured giant portraits of customers, employees, partners and community members wrapped around prominent buildings in 6 major cities worldwide.
- The campaign had social media and engagement at its core, allowing people to upload photos that would be projected onto buildings. It supported Aviva's goal of putting customers at the heart of everything they do.
- By linking the campaign to Facebook and YouTube, Aviva was able to generate significant engagement from audiences around the world and strengthen relationships with its customers.
Comunicación de Míriam Tomás Itchart, del IES Pineda de Mar de Barcelona, en el I Congreso Escuela 2.0, celebrado en Madrid los días 22 y 23 de octubre de 2010.
El documento resume las conclusiones clave sobre el uso de las TIC en educación. Señala que es más importante aprender con la tecnología que sobre ella, y que el éxito depende del contexto y la preparación del profesorado. También describe el modelo de aprendizaje CAIT propuesto, el proyecto Escuela 2.0 y el uso de recursos como la pizarra digital, el portátil individual y la conexión a Internet con fines educativos. Finalmente, enfatiza la importancia de la formación del profesorado.
Este documento discute el cambio del mundo analógico al mundo digital y las implicaciones para la enseñanza. Propone que los docentes deben adaptarse a enseñar a estudiantes "2.0" que están familiarizados con la tecnología multimedia. También enfatiza la importancia de cambiar los métodos de enseñanza tradicionales a enfoques más constructivistas y conectivistas, y cambiar la evaluación de un proceso separado a uno integrado en el aprendizaje. Finalmente, anima a los docentes a experimentar nuevos métodos y
El documento describe el método del valor medio para calcular raíces cuadradas de manera aproximada. Explica que se toma la media de los valores iniciales de los lados de un rectángulo y se usa para calcular el área, obteniendo nuevos valores para los lados, repitiendo el proceso hasta obtener una buena aproximación de la raíz cuadrada.
Educaparty2011.- Taller de Blogs EducativosDomingo Méndez
Domingo Méndez es un asistente de inteligencia artificial creado por Anthropic para ser útil, honesto y honesto. Está diseñado para ayudar a los humanos resumiendo documentos de manera concisa y objetiva.
Uso Didactico del Blog en las enseñanzas artísticasLucía Alvarez
Un edublog permite crear y publicar contenidos educativos de forma periódica y sencilla, fomentando la comunicación e interactividad. Su uso en la enseñanza de las artes plásticas favorece el acceso a recursos audiovisuales y actividades interactivas relacionadas con el currículo, dignificando esta disciplina artística. Un ejemplo es un blog de aula que complementa la práctica educativa con apoyo multimedia, motivando el aprendizaje significativo del alumnado.
El documento proporciona un esquema para una lección interactiva en una pizarra digital. El esquema incluye secciones para el título, los conceptos clave, cómo se enseñarán los conceptos a través de exposiciones, videos y actividades, actividades para cada concepto, una revisión al final, y una actividad evaluable final para los estudiantes. El objetivo es ayudar a los estudiantes a comprender los conceptos clave a través de varias actividades interactivas e imágenes.
This document summarizes the classification of human voices and vocal ensembles. It describes that there are two main groups of voices - female and male - which are classified by their timbre and range. It then lists the different voice types from highest to lowest for female voices as soprano, mezzo soprano, and contralto and for male voices as tenor, baritone, and bass. The document concludes by explaining that vocal ensembles can be classified by their number of voices, types of voices, or style of music performed.
Este documento describe las iniciativas de la Escuela de Organización Industrial (EOI) para convertirse en una escuela digital abierta y colaborativa. La EOI está implementando varias estrategias como el mobile learning, aulas virtuales, blogs, redes sociales y Google Apps para permitir el aprendizaje en cualquier momento y lugar. También está creando contenidos y recursos educativos abiertos, laboratorios de trabajo en equipo, y conferencias en streaming para fomentar una educación expandida y colaborativa más allá de las aulas físicas.
El documento habla sobre el origen y características del movimiento artístico cubismo. Se menciona que el cubismo deriva de la palabra "cubo" y que sus orígenes se remontan a 1907, siendo Picasso su máximo representante. Explica que las obras cubistas pretendían representar todas las posibles formas de ver una figura, obligando al espectador a mover los ojos para recomponerla.
Este documento presenta los pasos para la producción de una fotonovela, incluyendo definir un esquema narrativo y guión, ensayar con actores, tomar fotos en diferentes planos y ángulos, editar las imágenes en el orden adecuado usando software, e incorporar música para crear ambiente y guiar la narrativa visual. El tema de la fotonovela debe ser "Tiempo" y se enfatiza la importancia de la planificación y organización del trabajo.
El texto resume una conversación entre cinco personajes creados por Federico García Lorca en sus obras de teatro. Al enterarse de la ejecución de Lorca, discuten sobre cómo el autor retrató la mentalidad de la época y las injusticias que sufrían especialmente las mujeres. El Zapatero se considera una excepción al respetar a su esposa, mientras que Yerma elogia la sensibilidad de Lorca al describir sus sueños frustrados de ser madre.
Congreso UCoERM.- Del aula analógica al aula digital, ¿solo un cambio metodol...Domingo Méndez
Este documento discute los desafíos de adaptar las escuelas y la enseñanza a los tiempos modernos y las necesidades de los estudiantes del siglo 21. Argumenta que simplemente cambiar los métodos no es suficiente y que se necesita un cambio más profundo para aprovechar plenamente las tecnologías de la información y la comunicación. Finalmente, enfatiza que el cambio debe comenzar con los maestros experimentando nuevos enfoques de enseñanza colaborativa y centrada en proyectos.
Este documento explica los pasos para subir una presentación de PowerPoint a SlideShare. Primero, se debe crear una cuenta en SlideShare y luego iniciar sesión. Después, se hace clic en "Upload" para buscar la presentación en la computadora y escribir una descripción. Al hacer clic en "Publish", la presentación se sube y se obtiene un código para insertarla en WordPress. Finalmente, se escribe un artículo en WordPress e inserta el código para incluir la presentación.
El documento describe el relato digital, comparándolo con el relato tradicional. Explica que el relato digital incorpora elementos multimedia como gráficos, audio y video, y puede publicarse en Internet. Luego, proporciona ejemplos de relatos digitales personales y educativos. Finalmente, discute las herramientas para crear relatos digitales y cómo se pueden utilizar en el aula para mejorar las competencias de los estudiantes.
Presentación sobre la vida y obra de Antonio de Zulueta realizada por alumnas y alumnos del Colegio Nuestra Señora de los Milagros (Algeciras, Cádiz) dentro del Proyecto FGL (http://lorcaenlosmilagros.blogspot.com), coordinado por el Grupo iCOBAE.
El documento describe la integración de las TIC en el CEIP Enríquez Barrios desde la etapa de Infantil hasta 6o de Primaria. Se detalla el uso de recursos como el aula TIC, ordenadores, software libre y la plataforma educativa Helvia para reforzar las áreas curriculares. También se explica cómo se utilizan las TIC para motivar al alumnado y atender a sus diferentes ritmos de aprendizaje.
The document discusses how social media has become an important tool for music marketing and promotion. It allows artists and record companies to easily reach global audiences and analyze fan behavior online. Popular social media sites discussed include YouTube, SoundCloud, Twitter, Facebook, and Instagram. They allow artists to share music, videos, interviews and keep fans updated on new content and live shows. While powerful for connecting with fans worldwide, social media also requires a significant time commitment to create and publish content regularly.
- Aviva's "You Are The Big Picture" campaign featured giant portraits of customers, employees, partners and community members wrapped around prominent buildings in 6 major cities worldwide.
- The campaign had social media and engagement at its core, allowing people to upload photos that would be projected onto buildings. It supported Aviva's goal of putting customers at the heart of everything they do.
- By linking the campaign to Facebook and YouTube, Aviva was able to generate significant engagement from audiences around the world and strengthen relationships with its customers.
Ecco case studies examples for paris italy final KathrynBishop
The Flower Council of Holland created a Facebook page called "Le piante donano gioia" to promote their monthly plant communication plan and encourage a connection between consumers and plants. Various activities were implemented on the page including live guest interventions by green experts, co-marketing events, offline guerilla events, and a contest in conjunction with Grandparents Day. These efforts led to an increase in Facebook fans from 400 to over 12,000 and high engagement levels, bringing more attention to plants and their benefits.
This document summarizes several outstanding social media campaigns run by various companies:
- Land Rover's #Hibernot campaign curated winter outdoor photos shared with the hashtag and built an online hub for winter activities.
- Net-A-Porter's "I Am Porter" app allowed users to upload selfies and become magazine covers.
- Juventus' #LoveJu campaign had fans submit choreography ideas which were then performed at a match.
- Pedigree's Life-O-Graph app let users compare photos over time.
- Renault's #UndressNewTwingo campaign unveiled a new car model through tweets using the hashtag.
- Urban Decay's Pinterest contest gave
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
The Parisian audiobranding agency By Music launched its "Let The Music Brand" campaign for its 10th anniversary. The campaign asked the public to integrate the word "brand" into pop song lyrics to advertise for the agency. Over 300 people participated by submitting lyrics they had changed. The top 4 submissions were selected, and the winner received a guitar and photoshoot for their submission of changed lyrics to "Don't Stop Til You Brand Enough". The campaign was successful in boosting the agency's profile and gaining 6 new clients.
The document discusses the growing impact of social media on the fashion industry. It outlines how brands like Urban Outfitters, Victoria's Secret, and DVF have successfully used platforms like Facebook and Twitter to engage customers, increase online traffic and sales. Social media allows for participatory conversations and community building around shared interests in photography, TV shows or brands. It also provides new marketing opportunities through social sharing and location-based promotions.
Social Media Best In Class PresentationWonderGroup
Best In Class presentation given at the end of a summer internship at WonderGroup, a full-service, strategic 360 degree digital advertising agency. Presentation given by Mia Carosi and Chelsea Clements.
[Kelley Frank] Social Media Management Deck (1)Kelley Frank
Kelley Frank provides social media marketing services. She has 10+ years of experience managing professional accounts and building corporate identities online. Her services include community management, content curation, social media guidance, and reporting. She has worked with clients from various industries in multiple countries. Some of her past clients include event promoters, record labels, DJs/producers, and bands.
This document discusses how social media is used in the fashion industry to increase brand awareness and sales. It provides examples of how fashion brands use platforms like Instagram, Facebook, Twitter and Pinterest to live stream fashion shows, share new trends and styles, and drive online and in-store purchases. Social media allows the fashion world to be more accessible to average consumers and helps small designers gain exposure. Statistics show that social traffic is increasing online sales and driving consumers to retail stores.
This document provides a summary of 10 essential digital marketing tools for musicians: 1) official website, 2) official shop, 3) fan forum/community, 4) Facebook, 5) YouTube, 6) Twitter, 7) SoundCloud, 8) MailChimp, 9) IFTTT, and 10) ticket sales. It emphasizes using these tools together to build a fan base, drive traffic to the official website, acquire email addresses, and sell directly to fans. Examples are given of successful artists like Coldplay who have used these tools effectively in their marketing strategies.
In the ever-evolving landscape of the music industry, the digital era has not only transformed the way music is created and consumed but has also opened up unprecedented opportunities for musicians to build a loyal fan base. With the power of the internet and social media, artists can now connect with their audience on a global scale. In this blog post, we'll explore the key strategies that musicians can employ to cultivate and grow their fan base in today's times.
This document discusses the history and evolution of music videos from the early 20th century to today. It traces how music videos started as live performances in films in the 1920s and expanded with animation and early analog recordings. Music videos came to prominence in the 1970s and now are a key marketing and promotional tool for artists, distributed through digital formats and social media platforms. Major record labels and online sites like YouTube have helped advance digital technologies and distribution to grow artists' audiences and sales.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
The overall vision of the NowWeMOVEcampaign is TO GET 100 MILLION MORE EUROPEANS PHYSICALLY ACTIVE BY THE YEAR 2020.It is an ambitious vision, but we believe in it. We can reach the vision if we get Europe on the move–together.
objectives
NowWeMOVEObjectives
-Raising awareness of the benefits of grassroots sport and physical activity among European citizens;
-Develop and promote opportunities to be active in grassroots sport and physical activity;
-Enable sustainable and innovative capacity building for grassroots sport and physical activity providers;
-Advocate for the societal benefits of grassroots sport and physical activity among policy makers;
find more www.nowwemove.com
The document discusses several social media marketing campaigns for television programs and recruitment efforts:
1) The E4 Skins campaign built an engaged community on Myspace prior to the show's launch through exclusive previews, parties with the cast, and user-generated content which helped boost viewership.
2) For the second season of Skins, the campaign focused on rewarding existing fans and increasing awareness through webisodes, premiering the first episode online, and digital street teams to spread content.
3) A Royal Marines recruitment campaign featured a Bebo profile of a real marine to educate potential recruits through conversations, achieving over 1,100 friends and 65,000 views.
4) Sofia's
Facebook has grown tremendously since its founding in 2004. By 2011, it had over 800 million active users. It started as only available at select universities but quickly expanded its reach. Over time, Facebook added many new features and applications like photos, groups, events and pages. It also opened its platform to outside developers. This helped Facebook grow and engage users through new types of shared content and experiences.
SYDNEY (3rd April, 2014) – TiTchmo facilitated an unprecedented move bound to propel the Australian fashion industry to new levels of popularity across China, IMG Fashion today announced a long term strategic business partnership that will increase the promotion of Mercedes-Benz Fashion Week Australia designers across Tencent’s online community of 798 million active users and introduce Chinese talent to the Australian industry.
This new partnership will see exclusive videos, collection runway shows and unique content broadcast across a multitude of Tencent’s leading platforms; globally recognized as the world’s most popular social channels. In addition to the airplay Australian designers will receive, the partnership will be sponsoring the show of Chinese designer and it-girl, Lan Yu, at Mercedes-Benz Fashion Week Australia this season.
The Phillips Collection in Washington DC has established a strong social media presence on platforms like Facebook, Twitter, and Flickr that draws millions of visitors each year. They integrate their content across channels, coordinate with other local cultural events, and maintain a timely social media strategy. While their basics are solid, the document recommends they now take more risks, encourage user participation and personalization, create shareable digital content, and experiment with new technologies to further engage their online community.
Ähnlich wie Ford's European social media campaign for the Fiesta (20)
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Unprecedented? - How is Covid-19 changing the way we behave online?We Are Social
Unprecedented? is a three-part webinar series produced by We Are Social's global network which explores how Covid-19 is changing the way we stay connected, entertained and informed.
We Are Social - Creating in a crisis - Influencer-Marketing in DeutschlandWe Are Social
Influencer und Creator haben in dieser Zeit einen besonderen Stellenwert - nicht nur für Marketingkanäle, sondern auch, um im engen Kontakt mit ihren Followern zu bleiben. Ihnen zuzuhören und gleichzeitig diese auch über das Weltgeschehen aus ihrer Perspektive zu informieren und für das Thema zu sensibilisieren. Trotzdem berichten viele, dass sie derzeit finanzielle Einbußungen machen. We Are Social sprach mit drei in Deutschland lebenden Influencern aus verschiedenen Industrien, um herauszufinden, inwiefern sich ihre Arbeit verändert hat. Inwiefern die Krise Einfluss auf ihre Content Erstellung nimmt und wie Marken bestmöglich auch in ihrer Zusammenarbeit mit den Creators auf diese Veränderungen eingehen können.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
The document discusses the role of social media during the COVID-19 pandemic. It notes that more people are currently in lockdown than were alive during WWII. It encourages brands to find ways to stay engaged with their communities during this crisis to strengthen relationships. Brands are advised to listen to community needs, act to address them through relevant content, and monitor the response in order to navigate the different stages communities will go through during the pandemic and its aftermath.
The document provides statistics on digital technology use in Mexico in 2018. Some key figures include:
- Mexico has a population of 130 million people, of which 85 million use the internet, 83 million use social media, 81 million use mobile phones, and 78 million are active social media users on mobile.
- From 2017 to 2018, internet users grew by 12%, social media users by 9%, mobile users by 4%, and mobile social media users by 13%.
- On average, Mexicans spend 8 hours and 17 minutes per day online, 3 hours and 7 minutes on social media, and 2 hours and 52 minutes watching TV.
This document provides statistics on digital trends in Italy in 2018. Some key figures include:
- Total internet users in Italy reached 43.31 million, representing 73% of the population.
- Mobile internet users reached 38.81 million or 65% of the population.
- The average daily time spent on internet from any device was 6 hours and 8 minutes. Social media consumption accounted for 1 hour and 53 minutes of daily use.
This document provides an overview of digital trends and statistics around internet, social media, mobile and ecommerce usage globally and by region in 2018. It includes key findings such as:
- There were over 4 billion internet users worldwide in 2018, representing 53% of the global population.
- More than 3 billion people used social media each month, with growth of 13% since 2017.
- Over 5 billion people now use mobile phones, accounting for 68% of the global population.
- Facebook had over 2 billion active monthly users, making it the largest social network globally. WhatsApp, Facebook Messenger, WeChat, and Instagram were also among the most widely used social platforms.
The document also
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Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
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The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
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Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
17. 50 guest bloggers have contributed to the blog 150 blog posts have been published about the campaign, with an estimated reach of 1,050,000 people all over Europe 40,000 images and videos have been submitted to the Flickr group
18. making it the second biggest sponsored group on Flickr
19. and now t he Fiesta has been recognised as an icon of ‘now’ itself
20. winning the red dot award: the largest and most renowned design competition in the world red-dot.de