What is it and how will it impact your business? In this blog post, we have found potential threats and how to overcome these in your business strategy.

1. Infodec
Communications

2. WHO, WHAT, WHERE, WHEN, WHY?
• You heard that right. Facebook is releasing a new button that
aims to compliment the LIKE button.
• CEO Mark Zuckerberg has indicated he doesn’t want the new
button to be considered as a ‘dislike’ button.
• In announcing the new development he said, “That doesn’t
seem like the kind of community that we want to create: You
don’t want to go through the process of sharing some moment
that was important to you in your day and have someone
‘down-vote’ it.”
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4. • The new button has not been introduced to Facebook yet,
so be sure to avoid special offer scams to get the button
early like Graham Cluley explained in his post.
• So, when it is rolled out, how will the new button work?
• Have you ever scrolled down your News Feed, saw a
status that you certainly don’t like or agree with and
commented on the post? Well, it looks like those days are
not yet over.
• The new button for Facebook is expected to express
sympathy and/or empathy. It will most likely be used for
those sensitive posts you see that seem a little
inappropriate to LIKE.
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5. HOW ABOUT THE NEW BUTTON’S IMPACT ON
BUSINESS?
• Of course, we live in a society where people try and find
loopholes to get what they want. It’s no secret that people
have been waiting for a dislike button to become active on
Facebook, so it is a strong possibility that Facebookers will
use this empathetic-dislike button as just a dislike button. It
will definitely be interesting to see what transpires.
• As per usual, a change in the online environment can cause
massive changes to businesses reputation if not handled
effectively.
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6. Here are
5 ways
your business can
be affected by the
new button, and
how to overcome
these threats.
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7. 1/ THREAT: COMPETITORS COULD BE CLICKING
THE DISLIKE BUTTON ON YOUR PAGE POSTS.
Solution: Have one of your
staff members check
these dislikes to see if
they are real people,
fake profiles, or
competitors. Doing this
can help you track the
source. Also, you should
make adjustments/follow
your PR crisis
management plan.
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8. 2/ THREAT: BEING ‘TOO CAREFUL’ AND MISSING
OUT ON GOOD POSTS.
Solution: There is no need to
be paranoid about this
new button. It is good to
keep doing what you have
always been doing – it
would be a shame to lose
the essence of your
corporation because of a
silly button, right? Don’t
be afraid to test the
waters.
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9. 3/ THREAT: HAVING AN OVERFLOW OF PEOPLE
CLICKING DISLIKE ON SOMETHING YOU POST.
Solution: The worst thing you can do here is
to either block the people clicking the
button or deleting the post itself. Why?
Even after you hide something off the
internet, the people who are friends of
those who clicked dislike can still see the
post. This is where your PR skills should
come in handy.
Here are some of our tips from a previous
post that you can use here:
• Try not to delete negative comments
• Keep track of everything; proof is in the
pudding
• Don’t lose your temper
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10. 4/ THREAT: FEELING DISHEARTENED WHEN
YOU RECEIVE DISLIKES ON POSTS.
Solution: You should always expect
to receive constructive criticism in
anything you do in both the
corporate world and your
personal world. What you should
do here is contact the people
who have disliked your posts and
learn their opinions about your
post. Not only will this approach
build a stronger relationship with
you and your audience, but it
also positively reflects your
response to criticism – making
the best out of an ugly situation.
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11. 5/ THREAT: HAVING MORE DISLIKES THAN
LIKES ON A POST.
Solution: Again, these things are
bound to happen. It may be
tempting to delete the post if
your dislikes overpower your
likes, but this is a major
opportunity for the future. You
should understand why there
are more dislikes on your post
by using tactics such as
comments and/or inboxing
those who disliked the post.
Then, use your results from
this research as a checklist for
future Facebook posts.
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12. As with a lot of things in
business having a plan is
key. In many situations if
you develop an effective
social media plan and
editorial calendar too, you
can advantage of this
medium which reaches
more people than any
other social media
channel.
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