Summarize several articles on how the new Facebook redesign implies challenges in marketing and what marketers need to know and do.
What marketers need to know about Timeline, Ticker, OpenGraph, Applications, Facebook ads.
What business should really do with Facebook, Mesh Conference 2010 presentationHorizn Inc.
Janice discusses how businesses should engage with consumers on Facebook where many already spend significant time each month. She recommends that businesses create experiences on Facebook that integrate their brand with consumers, keep content simple and optimized for speed, and integrate Facebook engagement with overall marketing plans. Metrics should track growth, sharing and engagement on Facebook pages.
The document discusses the digital marketing strategies of several major companies including Coca-Cola, Hershey's, and Time Warner. It notes that Coca-Cola plans to double its business by 2020 using content marketing to educate and entertain consumers. It also mentions that Hershey's manages multiple brand pages on Facebook and encourages user engagement. Finally, it provides an overview of Time Warner's media properties and their social media presence across platforms like Facebook, Twitter, and YouTube.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
The document discusses how brands can leverage recent changes to Facebook Pages to better socialize their presence and engage fans. It provides suggestions on using the new features like the stream, tabs, applications, photos, videos, events and more to interact with fans and promote content in a social, engaging manner. The goal is for brands to participate as members of the Facebook community rather than just passive spectators.
This document discusses how brands can build their brand through Facebook. It outlines several key strategies including using Facebook ads, pages, and events to drive engagement and connections. It provides examples of success stories from brands like Mars, Tampax, Clinique, and Pringles that drove new fans and engagement through targeted reach campaigns, video ads, and virtual gifts. The summary emphasizes that social media requires a different mindset focused on building real connections through speed, simplicity, and social integration.
Booz Co Campaigns Capabilities Social Media Viewpointcvollmer10
Booz & Company and Buddy Media conducted a study in 2011 on how leading companies are transforming their strategies, skills, and processes to leverage social media in their marketing efforts and businesses overall. The study found that while most companies are still experimenting with social media campaigns, leading companies are focusing on building capabilities in community management, content development, and real-time analytics. These capabilities allow companies to engage customers on social media, provide relevant content, and gain insights from social interactions. The study also found that marketing is playing a central role in most companies' social media strategies and efforts.
What business should really do with Facebook, Mesh Conference 2010 presentationHorizn Inc.
Janice discusses how businesses should engage with consumers on Facebook where many already spend significant time each month. She recommends that businesses create experiences on Facebook that integrate their brand with consumers, keep content simple and optimized for speed, and integrate Facebook engagement with overall marketing plans. Metrics should track growth, sharing and engagement on Facebook pages.
The document discusses the digital marketing strategies of several major companies including Coca-Cola, Hershey's, and Time Warner. It notes that Coca-Cola plans to double its business by 2020 using content marketing to educate and entertain consumers. It also mentions that Hershey's manages multiple brand pages on Facebook and encourages user engagement. Finally, it provides an overview of Time Warner's media properties and their social media presence across platforms like Facebook, Twitter, and YouTube.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
The document discusses how brands can leverage recent changes to Facebook Pages to better socialize their presence and engage fans. It provides suggestions on using the new features like the stream, tabs, applications, photos, videos, events and more to interact with fans and promote content in a social, engaging manner. The goal is for brands to participate as members of the Facebook community rather than just passive spectators.
This document discusses how brands can build their brand through Facebook. It outlines several key strategies including using Facebook ads, pages, and events to drive engagement and connections. It provides examples of success stories from brands like Mars, Tampax, Clinique, and Pringles that drove new fans and engagement through targeted reach campaigns, video ads, and virtual gifts. The summary emphasizes that social media requires a different mindset focused on building real connections through speed, simplicity, and social integration.
Booz Co Campaigns Capabilities Social Media Viewpointcvollmer10
Booz & Company and Buddy Media conducted a study in 2011 on how leading companies are transforming their strategies, skills, and processes to leverage social media in their marketing efforts and businesses overall. The study found that while most companies are still experimenting with social media campaigns, leading companies are focusing on building capabilities in community management, content development, and real-time analytics. These capabilities allow companies to engage customers on social media, provide relevant content, and gain insights from social interactions. The study also found that marketing is playing a central role in most companies' social media strategies and efforts.
This document provides information on 15 advertising campaigns from various verticals that were featured on Killer Creative in Q2 2011. Each campaign listing includes the vertical, advertiser, campaign name, and interactive features. The interactive features included gaming, interactivity, linking to social media platforms, collecting user data, and more. The verticals spanned various industries including cleaning products, retail, consumer goods, food and beverage, banking, and others.
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
This document provides guidance on mastering Facebook Timeline and ads. It discusses a new reach generator product, new Facebook ad units like premium and marketplace ads, using Timeline to create engaging content with cover photos and apps, filling Timeline with pinned posts and historical content, and tying it all together by building fan engagement with paid ads. The conclusion contrasts the old Facebook profile with the new opportunities of Timeline to better promote brands and drive fans to content.
What Nitro Thinks: The Diabetes Experience by Sanofi USDan Winkler
The DX is Sanofi’s new diabetes experience and a pretty major milestone for Pharma.
This does not mean that the site does not have some points that it could improve upon, but on the whole it is a very positive indicator.
It represents a good few things that Sanofi should be proud of.
Facebook is testing search ads that will appear in the typeahead section as users type their search queries. These sponsored search results will link to pages, events, profiles, or groups within Facebook rather than external websites. Additionally, BMW is creating personalized Facebook profile infographics for fans as a celebration of reaching 10 million fans, and IKEA launched an interactive mobile app catalog to explore products through videos, photos and more.
Google+ is Google's new social network that allows users to share content and thoughts with circles of friends. It differentiates itself by allowing users to organize their social connections into circles and share content selectively. Key features include circles for organizing contacts, hangouts for video chatting, sparks for discovering interests, and a segmented stream for customized sharing. The network aims to provide a social layer across Google's services and products to improve user profiling and targeted advertising.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
The document provides information on top social media sites including their category, description, when to use them, Alexa rank, and year since founded. Some of the key sites mentioned include Facebook (social networking), YouTube (video sharing), Twitter (microblogging), LinkedIn (professional networking), Pinterest (visual discovery), Instagram (photo sharing), and Google+ (social networking). The document serves as a useful reference for the most popular social media platforms and when each one might be best used.
This document summarizes a presentation about raising visibility for online projects through partnerships, distribution, and viral social media sharing. The presentation discusses identifying potential partner organizations using analytics, creating content for syndication, encouraging sharing on social platforms using hashtags and share buttons, and testing captions and headlines on Facebook. It provides examples of successful partnerships and viral posts. Attendees are assigned tasks related to finding new partners and practicing viral content styles.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
This document summarizes a presentation about online marketing and social media for restaurants. It discusses how restaurants can use platforms like Facebook, Twitter, Foursquare and Google Local to promote special offers and engage customers. Specific strategies are provided, such as creating Facebook ads and posts to generate viral visibility, claiming a Google Local listing, monitoring reviews on sites, and using mobile apps to reach customers. The presentation emphasizes being strategic, consistent and engaging customers through online platforms to build business for restaurants.
The document discusses major changes Facebook is making to its interface and how this will impact brands. Facebook is redesigning profile and brand pages with a new timeline feature to encourage more real-time sharing and interactions between brands and fans. Some key changes include an updated newsfeed, timeline for displaying brand history, larger photos and videos, and enhanced sharing options. The changes are meant to get people to take social actions supported by brands and engage more with compelling content.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
This document summarizes new features being rolled out on Facebook, including timelines, tickers, subscriptions, and highlighted stories. It explains how each feature works and how publishers can leverage them to better engage audiences and boost website revenues. Specifically, it provides tips on using timelines to showcase user interactions, leveraging the ticker to promote applications and campaigns, using subscriptions for more personal interactions, and creating compelling content to appear in highlighted stories sections.
Sotrender tracking applications and open graphSotrender
This document summarizes a presentation about using data and analytics to optimize social media marketing. It discusses:
1) An analytics platform called Sotrender that provides metrics on key performance indicators, engagement, and recommendations to improve content based on data mining algorithms.
2) How Facebook Pages and apps can work together, with apps supplementing Pages to enhance user experience and engagement.
3) The importance of tracking metrics from Facebook Pages and apps to analyze performance, user behavior, and content engagement over time to optimize communications.
4) How the Open Graph can provide insights into user growth, virality, retention, and engagement to evaluate an app's performance and identify areas for improvement.
What the F8 Facebook Changes Mean for MarketersBen Gaddis
Facebook announced several major updates at its f8 conference, including the rollout of Timeline profiles that compile a user's entire activity history, new gesture options beyond just "Like" to allow more expressive interactions, automatic sharing of app activity through a single click, and the new Ticker feed to showcase real-time updates from friends. These changes shift Facebook's focus to becoming a platform for storytelling by users and brands. Marketers will need to provide engaging, personally relevant content that integrates into customers' lives and stories on Facebook.
Facebook announced two major changes - Timeline and Open Graph. Timeline allows users to tell their life story through activities on websites and apps. Open Graph allows users to connect with nouns and verbs rather than just people, making connections more meaningful. These changes create new opportunities for brands to integrate more seamlessly and be more visible to consumers through new "social apps" that provide better user experiences and allow brands to better communicate with consumers.
This document provides information on 15 advertising campaigns from various verticals that were featured on Killer Creative in Q2 2011. Each campaign listing includes the vertical, advertiser, campaign name, and interactive features. The interactive features included gaming, interactivity, linking to social media platforms, collecting user data, and more. The verticals spanned various industries including cleaning products, retail, consumer goods, food and beverage, banking, and others.
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
This document provides guidance on mastering Facebook Timeline and ads. It discusses a new reach generator product, new Facebook ad units like premium and marketplace ads, using Timeline to create engaging content with cover photos and apps, filling Timeline with pinned posts and historical content, and tying it all together by building fan engagement with paid ads. The conclusion contrasts the old Facebook profile with the new opportunities of Timeline to better promote brands and drive fans to content.
What Nitro Thinks: The Diabetes Experience by Sanofi USDan Winkler
The DX is Sanofi’s new diabetes experience and a pretty major milestone for Pharma.
This does not mean that the site does not have some points that it could improve upon, but on the whole it is a very positive indicator.
It represents a good few things that Sanofi should be proud of.
Facebook is testing search ads that will appear in the typeahead section as users type their search queries. These sponsored search results will link to pages, events, profiles, or groups within Facebook rather than external websites. Additionally, BMW is creating personalized Facebook profile infographics for fans as a celebration of reaching 10 million fans, and IKEA launched an interactive mobile app catalog to explore products through videos, photos and more.
Google+ is Google's new social network that allows users to share content and thoughts with circles of friends. It differentiates itself by allowing users to organize their social connections into circles and share content selectively. Key features include circles for organizing contacts, hangouts for video chatting, sparks for discovering interests, and a segmented stream for customized sharing. The network aims to provide a social layer across Google's services and products to improve user profiling and targeted advertising.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
The document provides information on top social media sites including their category, description, when to use them, Alexa rank, and year since founded. Some of the key sites mentioned include Facebook (social networking), YouTube (video sharing), Twitter (microblogging), LinkedIn (professional networking), Pinterest (visual discovery), Instagram (photo sharing), and Google+ (social networking). The document serves as a useful reference for the most popular social media platforms and when each one might be best used.
This document summarizes a presentation about raising visibility for online projects through partnerships, distribution, and viral social media sharing. The presentation discusses identifying potential partner organizations using analytics, creating content for syndication, encouraging sharing on social platforms using hashtags and share buttons, and testing captions and headlines on Facebook. It provides examples of successful partnerships and viral posts. Attendees are assigned tasks related to finding new partners and practicing viral content styles.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
This document summarizes a presentation about online marketing and social media for restaurants. It discusses how restaurants can use platforms like Facebook, Twitter, Foursquare and Google Local to promote special offers and engage customers. Specific strategies are provided, such as creating Facebook ads and posts to generate viral visibility, claiming a Google Local listing, monitoring reviews on sites, and using mobile apps to reach customers. The presentation emphasizes being strategic, consistent and engaging customers through online platforms to build business for restaurants.
The document discusses major changes Facebook is making to its interface and how this will impact brands. Facebook is redesigning profile and brand pages with a new timeline feature to encourage more real-time sharing and interactions between brands and fans. Some key changes include an updated newsfeed, timeline for displaying brand history, larger photos and videos, and enhanced sharing options. The changes are meant to get people to take social actions supported by brands and engage more with compelling content.
On May 3rd, 2011 MakeMeReach explained how to set up a marketing strategy on Facebook at the conference of the Chamber of Commerce and Industry in Paris.
For people who was not present, let us show you our presentation in 7 points :
- Creation of a fan page
- What is a fan page and how to animate ?
- Applications and Viral Dynamics
- Efficient use of social plug-ins
- How communicate about its fan page ?
- Media campaigns
- Community Management
This document summarizes new features being rolled out on Facebook, including timelines, tickers, subscriptions, and highlighted stories. It explains how each feature works and how publishers can leverage them to better engage audiences and boost website revenues. Specifically, it provides tips on using timelines to showcase user interactions, leveraging the ticker to promote applications and campaigns, using subscriptions for more personal interactions, and creating compelling content to appear in highlighted stories sections.
Sotrender tracking applications and open graphSotrender
This document summarizes a presentation about using data and analytics to optimize social media marketing. It discusses:
1) An analytics platform called Sotrender that provides metrics on key performance indicators, engagement, and recommendations to improve content based on data mining algorithms.
2) How Facebook Pages and apps can work together, with apps supplementing Pages to enhance user experience and engagement.
3) The importance of tracking metrics from Facebook Pages and apps to analyze performance, user behavior, and content engagement over time to optimize communications.
4) How the Open Graph can provide insights into user growth, virality, retention, and engagement to evaluate an app's performance and identify areas for improvement.
What the F8 Facebook Changes Mean for MarketersBen Gaddis
Facebook announced several major updates at its f8 conference, including the rollout of Timeline profiles that compile a user's entire activity history, new gesture options beyond just "Like" to allow more expressive interactions, automatic sharing of app activity through a single click, and the new Ticker feed to showcase real-time updates from friends. These changes shift Facebook's focus to becoming a platform for storytelling by users and brands. Marketers will need to provide engaging, personally relevant content that integrates into customers' lives and stories on Facebook.
Facebook announced two major changes - Timeline and Open Graph. Timeline allows users to tell their life story through activities on websites and apps. Open Graph allows users to connect with nouns and verbs rather than just people, making connections more meaningful. These changes create new opportunities for brands to integrate more seamlessly and be more visible to consumers through new "social apps" that provide better user experiences and allow brands to better communicate with consumers.
Facebook Open Graph and the Future of PersonalizationRob Gonda
Facebook's Open Graph enables personalized experiences and recommendations by connecting users' online activities and interests to their Facebook profiles. It allows businesses of any size to benefit from personalization without large investments. However, it also represents a risk as Facebook's control over user data gives it increasing bargaining power over businesses.
Facebook introduced several new changes including the Feed Quality Panel, a group of testers who provide feedback on content in the News Feed. Facebook also introduced Reactions, 6 new emotion buttons, and Canvas, full-page rich media ads. Snapchat introduced profile URLs, making it easier for users to follow others. WhatsApp reached 1 billion users and may introduce ways for users to communicate with businesses. The document also discusses how these changes could impact brands on social media.
The document summarizes Facebook's updates from its F8 2011 conference, including new features like Timeline, Open Graph, and changes to News Feed. These updates present opportunities for brands to engage users and generate social actions, but will also create new challenges as brands compete for visibility. Brands need to focus on creating engaging content that drives user interaction to maintain their presence on Facebook.
M80 provides a brief summary of changes from Facebook's F8 conference that will affect how brands and consumers interact on Facebook. Key changes include the introduction of gestures to allow for more complex interactions beyond the like button, automatic sharing of user actions on their timeline through changes to the Open Graph, and an overhaul of user profiles through the new Timeline feature. The document also discusses how these changes will impact application developers, technology providers, and what they mean for brands engaging with consumers on Facebook.
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
Facebook introduced Open Graph in 2010, which allows websites to integrate with Facebook users' social profiles and connections. This enables personalized recommendations and content based on a user's interests and what their friends engage with. While this provides benefits for marketing and ecommerce, it also represents a risk as Facebook gains more access to personal data and control over consumer preferences. Open Graph uses plugins like "Like" buttons, comments, and activity feeds to socialize the web experience and drive engagement across different websites.
The document summarizes new changes Facebook announced in September 2011, including Timeline, Open Graph applications, and Insights. Timeline changes the profile page layout to display a chronological history and allows more sharing. Open Graph enhances app integration. Insights provides additional analytics metrics beyond likes and fans. The changes offer opportunities for marketers but also challenges to craft engaging strategies around user profiles, apps, and analytics.
New study shows original content reaches more people on facebookZebra Techies
The document discusses the findings of a new study that shows original content reaches more people on Facebook than status updates. It analyzes changes to how Facebook's news feed algorithm prioritizes different types of content like links, photos and videos. The key conclusion is that brands that create their own original content will get more exposure and reach within Facebook's news feed.
All of the changes add up to one thing, a much ‘stickier’ experience for Facebook users.
Here's what you need to know from Facebook's NewsFeed announcement on 03/07/13.
Have follow up question or just want to get in touch? Email me at christopher.stemborowski@beamland.com !
Facebook has introduced new Timeline features for brand pages that change the layout and user experience. The key changes include a focus on visual storytelling through milestones, a friend-prioritized viewing experience, and more control over user posts and apps. Marketers are advised to focus on creating engaging visual content, continue prioritizing the News Feed for reaching users, and shift from forced community to telling the brand's story.
The document summarizes Facebook's changes in Q3/Q4 2011, including the new Timeline profile format, Open Graph applications, and Insights analytics. It outlines the key aspects of each change and provides recommendations for marketers to leverage the opportunities and address the challenges presented by these updates. Marketers should understand their audience, develop content strategies, monitor for issues, improve imagery, test applications, and set goals to analyze results and optimize engagement through Insights.
Facebook has launched its Open Graph API and social plugins to cement its position at the center of the web for its 400 million users. The Open Graph will allow Facebook to build a deep understanding of users' interests by collecting data from partner websites about content users like and share. This could help Facebook depose Google as most people's homepage and primary way to navigate the internet by offering personalized recommendations. However, publishers must be wary of seeing their ad revenues shift to Facebook, and users may be uncomfortable with more of their interactions being made public and catalogued in their profiles.
The document discusses how a church's Facebook strategy should adapt to changes in Facebook's news feed. The key changes are that the news feed will now emphasize rich visual content like photos and videos over plain text. It provides 8 tips for churches, including publishing more visual content, identifying evangelists to share posts, making compelling content, and using features like check-ins. The overall message is that churches need to create more engaging visual content to be visible in the new visually-focused Facebook news feed.
How the new Facebook news feed affects your churchumcom-marketing
On March 7, 2013, Facebook announced its first major update to the news feed since the feature launched seven years ago.
The new look will be more visually-focused and based on Facebook’s research that shows almost 50% of news feed postings are rich in visual content.
What does this mean for how your church or organization shares content? We’ll guide you through some of the changes and leave you with takeaways to implement immediately.
Sieu thi dien may Viet Long is a Vietnamese electronics and appliance store with a website at www.vietlongplaza.com.vn. The document discusses using Facebook applications and widgets to promote businesses. It provides tips on engaging customers, creating valuable content, and maintaining a regular posting schedule to build a business presence on Facebook.
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Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
This deck is a compilation of my notes and several articles related to the Facebook F8 Developers Conference 1st day keynote that took place in SF on 03/26
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
SXSW 2014 - Summary of a 2.5-hour workshop session with Nancy Duarte (@NancyDuarte)
The key learnings included how to:
Refine Big Idea: Improve your core message with a unique point of view.
Make your audience: Move From – Move To; define the audience transformation.
Make better Calls to Action: Clearly state what you want the audience to do.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
Understanding the 3-Screen Hispanic User in Today’s Media Environmentsalomon dayan
3 Key Facts of the 3-Screen Environment of Hispanics; including Hispanics mobile user profile
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
The document appears to be from a teacher log-in portal for an elementary school, showing a teacher logging tasks and grades for student work, including planning a writing draft for a 4th grade science class. It also allows parents to log in to view their children's work and grades from the teacher's portal.
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
This document contains information about social media vocabulary related to Facebook, as well as templates for conducting an environmental analysis for a social media plan. It defines key Facebook terms like News Feed and Timeline. It also provides templates to analyze customers, competitors, and brand, including identifying customer types, listing competitors and their metrics, defining brand keywords, and setting objectives and value.
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
The document provides tips for creating effective display banner ads, summarizing research findings and best practices. It recommends keeping messages simple, highlighting benefits, prominently featuring brands and logos, using promotions to increase clicks, leveraging emotions through images and messaging, using strong headlines and creating urgency, coordinating colors and images, balancing text and visuals, varying ad sizes, and including clear calls-to-action.
Basic SEO mini workshop for copywriter salomon dayan
The document provides tips on search engine optimization (SEO) best practices for content, links, keywords, social media, and more. It recommends writing content for users rather than search engines, using keyword research tools to identify relevant keywords, optimizing titles, descriptions and images with alt text, and leveraging social media to drive search traffic and links. Tips include using headings, common words, and the inverted pyramid structure for content; internal links with descriptive text; and filling out metadata and properties for images, video and other media.
Facebook Promotional Guidelines Mayo 2011salomon dayan
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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https://www.oeconsulting.com.sg/training-presentations
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic
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reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or
communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH”
http://www.allfacebook.com/what-should-facebook-page-admistrators-do-after-f8-2011-09
http://www.elpais.com.uy/110922/ultmo-595047/ultimo-momento/facebook-lanza-su-nuevo-diseno/
http://content.usatoday.com/communities/technologylive/post/2011/09/live-coverage-facebooks-f8-developer-conference/1
http://news.cnet.com/8301-1023_3-20109469-93/at-f8-facebook-talks-timeline-music-more-live-blog/
http://www.socialmediaexaminer.com/6-ways-to-track-the-impact-of-social-media-on-public-relations/#more-11544
http://www.allfacebook.com/facebook-ads-newsfeed-2011-09
http://www.allfacebook.com/facebook-redesigns-news-feed-makes-ticker-official-2011-09
http://www.allfacebook.com/facebook-changes-2011-09
http://mashable.com/2011/09/22/facebook-timeline/
http://www.youtube.com/watch?v=hzPEPfJHfKUfeature=player_embedded
http://www.youtube.com/watch?v=b6JrZdF4IPAfeature=relmfu
http://www.youtube.com/watch?v=q3b94kFBah8
http://mashable.com/2011/09/22/new-facebook-open-graph/
2
3. Facebook as changed its design once
again and for the 2nd time this year
It has made more changes that were
previously announced so what is the
implications for marketers?
(as we know so far)
3
7. Changes from User Perspective
News Feed design changed
News will appear on the
stream with most
interesting stories
(interesting according to
Facebook algorithm)
feature at the top
Those top stories don't
regenerate much
throughout the day
7
8. Changes from User Perspective
User now can create
List of Friends
Share content
exclusively with
people of the List
8
9. Changes from User Perspective
Also users will have the
option to mark a post
as a top story, thus
increasing the likelihood
that this type of post or
friend will appear on the
Top of News Feed or on
the other hand even
“Unsubscribe” to it
9
11. Changes from User Perspective
News Feed photos Old Size
size has
increased
considerably when
are posted by New Sizes
friends
(brand Fan Page photos maintain
size for the moment)
11
13. Changes from User Perspective
Users will have the new “Ticker” feature on
the right hand-side of the screen
News Feed now shows friend information like
status updates, relationship status, while the
Ticker shows more real-time,
lightweight” information such as new photo
in an album, new Farmville plantation, etc.
Once clicked, the Ticker expands over
the News Feed
Ticker updates faster therefore is more
current and great to get update of what
friends are currently doing
13
15. Content Distribution
Facebook CEO did not talk
about Brand Fan Pages. He
only say “rethink your
industries”
Social Media Managers will
once again face new
challenges in Content
Distribution due to those
innovations…
15
Source: http://bit.ly/r82GZY
16. From [Noun] to [Verb]
After some research
Facebook identified that
young people did not
like to much the
“Like” button [noun]
because of the implied
endorsement
16
17. From [Noun] to [Verb]
Therefore Facebook will roll
out “Watched,” “Listened”
and “Read” buttons [verbs]
hoping more clicking
(therefore more interaction)
but also developers will be
allowed to create their
own verbs (actions)
buttons
17
18. From [Noun] to [Verb]
As this [Verbs] appears on the Ticker (not in News Feed
unless Facebook considered as an important event), brand needs
to start thinking how to describe itself in
verbs terms that people will click on…
18
22. Applications
Applications will once
again be the best way to
to take advantages
as spontaneous
sharing verbs are used
“Cooking with Foodily”
“Running with Nike+”
22
23. Applications
One new advantage for
Applications is that Apps
need to ask only once
to share stories on
user behalf
Before, Apps need to ask
every time; now when
authorizing the app, it will
ask the user and never
has to ask again
23
24. OpenGraph
All those changes in Facebook construct what is
call: OpenGraph
OpenGraph opens the possibility to create new
ways of brand content distribution that
allow users to share whatever they are doing
without overwhelming friends
24
25. OpenGraph
All those changes in Facebook construct what is
call: OpenGraph
OpenGraph opens the possibility to create new
ways of brand content distribution that
allow users to share whatever they are doing
without overwhelming friends
Figuring out how to effectively use
Ticker and Verbs is the first main
challenge
25
27. Timeline
a new way for users to
express who they are.”
Mark Zuckerberg, CEO Facebook
Profile takes on a look similar
to a magazine format,
highlighting activities,
photos and apps along with
a cover photo sitting on top
This new format is called:
Timeline
27
28. Timeline
The new design transforms the
user profile into a virtual
scrapbook that digs all the way
into user’s past.
It makes a visual history of
everything you’ve ever done,
all the way to when you were
born (according to Facebook)
https://www.facebook.com/about/timeline
http://www.youtube.com/watch?
v=hzPEPfJHfKUfeature=player_embedded
Since yesterday it will enter a Beta
period and available for Developers; it
will be rolled out progressively
28
29. Patterns Reach people
Facebook executive’s talked several
times about the “consumer
patterns” that people made by
using Timeline and OpenGraph
features
What users do from watching
certain movies, listening certain
music and sharing with friends with
similar tastes and likes will build
the pattern within the Timeline; a
Timeline that collects all the
history about this consumer
29
30. Patterns Reach people
For Advertiser might represents
a whole new way to target
people in a granular way not
seen before.
For example Nestle targeting
somebody who is watching
“The Chocolate Factory” not
just who just “Like” Jonny Deep
30
31. Patterns Reach people
For Advertiser might represents
a whole new way to target
people in a granular way not
seen before.
For example Nestle targeting
somebody who is watching
“The Chocolate Factory” not
just who just “Like” Jonny Deep
Effective use of targeted
Facebook Ads is the
second main challenge
31
32. Other small changes…
Some features came live early this week and some from yesterday Keynote. There are the
unannounced features:
• Posts can now be as long as 5,000 characters, ten times the previous maximum length.
• You can no longer accompany a friend request with a message.
• Part or all of the navigation bar can remain on the screen even when you scroll down the
page.
• You can create bookmarks, labeled favorites, in the left-hand column.
• Birthday reminders appear in the upper right side well-wishes now show up as
notifications on the upper-right-hand corner of the screen, near where you see poke
notifications.
• Friend lists that existed before the new smart list prompts have an entirely new
management interface.
• The poke button has become a link tucked into a pull-down to the right of the add friend
button.
• A thumbnail image of the user, and his or her name, appears in the right corner of the
top blue navigation bar; when one surfs the site using a page alias, the name and main
image appears in the same place.
32
33. New Facebook Redesign Challenges
for Brands
1
Figuring out how to effectively use
Ticker and Verbs
33
34. New Facebook Redesign Challenges
for Brands
1
Figuring out how to effectively use
Ticker and Verbs
Effective use of targeted Facebook
2
Ads
34