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Evolution
of a brand
Kristina Hoeppner // Catalyst
// WOSSAT
18 March 2021
@anitsirk
Presentation: Creative Commons BY-SA 4.0+ unsplash.com/photos/opkaRk20tAw
Recording: youtu.be/87XrCsv11ds 
Hypothesis 1
We need designers on a project.
Hypothesis 2
We want the new and contemporary.
In the beginning...
First commit
Penny Leach
27 Sep. 2006
First mention
of a theme
9 Oct. 2006
Evonne Cheung
starts
6 Nov. 2006
The design brief
"Web 2.0 shiny and make it pop"
1Define who you are
2Design your project
3Aesthetics change
4Thank a designer
Contact
Kristina Hoeppner



kristina@catalyst.net.nz
anitsirk
catalyst.net.nz


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