Initially named ‘Еuropean Cross-Border Cycling event’, the international biking tour's title was changed to "NowWeBike". It extended along EuroVelo routes and culminated in a grand finale in the ‘European capital’ of Brussels. The event helped bring the continent together by inviting citizens to be a part of a pan-European activity involving participation in sports and physical activity.The cycling tour and its side events had a strong focus on raising awareness, was aimed to positively influence the active lifestyle decisions of Europeans, and to develop the high potential of cross-sector communication of the NowWeMOVE campaign. More about the Cross-Border Cycling Tour: http://www.nowwemove.com/crossborder/ More about NowWeMOVE: http://www.nowwemove.com/

1. NowWeBike 2015: Report

2. What was the NowWeBike?
Why it was organized?
Participating partners and cities
Support given
Results
Overall satisfaction and comments
ABOUT NowWeBike

3. The NowWeBike is a joint effort between ISCA and MW National
Coordinator for Turkey.
Also known as the ‘All routes lead to Brussels’ event, it extends
along EuroVelo routes and culminates in a final celebration in the
‘European capital’ of Brussels. It encourages participation in sport
and exercise by attracting citizens to be a part of a pan-European
activity that will help bring the continent together. The planned ride
and side events with their strong focus on awareness raising is
designed to positively influence individuals’ decisions about active
lifestyles.
WHAT WAS NOWWEBIKE?

4. • Raising awareness of the importance of health-enhancing
physical activity - HEPA
• Promotion and PR - The project is a perfect backdrop for a
comprehensive PR campaign to position the NWM in local,
national and European media
• Cross-sector engagement - Cycling has high potential to
communicate the important cross-sector aspect of the NWM
• Combining local, national and European - The set-up of the
project, allowing both local side events throughout the routes,
national kick-off and press events, and the grand European finale
in Brussels
• Promoting voluntary activities in sport - The current project will
involve volunteers in organising the events. In addition, the
member of the cycling team are volunteers.
WHY IT WAS ORGANIZED?

5. OVERVIEW OF THE NOWWEBIKE 2015
• From 24nd of July to 9th of September
2015 (48 days)
• 12 countries – Turkey, Greece, Bulgaria,
Macedonia, Serbia, Croatia, Hungary, Slovakia, Austria,
Czech Republic, Germany, Belgium
• 23 side event cities – Kastanies, Bodrum,
Mugla, Ortaca, Marmaris, Didim, Izmir, Akhisar, Bursa,
Yalova, Istanbul, Svilengrad, Radnevo, Nova Zagora,
Thessaloniki, Novi Sad, Osijek, Vienna, Heusden-Zolder,
Brussels
• 36 side events

6. WHO IS INVOLVED?
• ISCA’s marketing team for the design of materials, digital
promotion and the overall coordination of activities
• 3(4) cyclists from ENVERÇEVKO - Energy Efficiency and
Environment Protection Association with multiannual experience
in recreational biking
• Local organizers/National coordinators for MW – welcoming
and organizing the side events in cities
• ISCA PR Team – PR and promotion on national and local level
• ISCA, ECF and EuroVelo – coordination of the event

7. MAIN ORGANIZER
• ISCA – International Sport and Culture Association
Overall coordination, organisation and support to the European
Panna Tour 2015.

8. PARTNERS
European Cyclists' Federation (ECF)
ENVERÇEVKO - Energy Efficiency and Environment Protection Association
EuroVelo
In support of EWoS and #BeActive

9. SPONSORS & SUPPORTERS
Sponsors
Mosso Turkey
Pegasus
&
Supporters
DITAB - Tourism union
Izmir Metropolitian Municipality
Bisiklet Gezgini - Bike shop Istanbul
Muğla Metropolitan Municipality
In support of EWoS and #BeActive

10. SPONSORS & SUPPORTERS
&

11. SIDE EVENT ORGANISERS
Municipalities, city councils, civil societies, biking clubs,
institutes of public health, sport for all associations
Muğla Governonship, Muğla Metropolitan Municipality, Ortaca City Council, Bodrum
Municipality, Nilüfer Municipality, Nilüfer Municipality, City Council, Kadıköy
Municipality, Greenways Social Cooperative Enterprise, Municipality of
Thessaloniki, Thessaloniki Tourism and Marketing Organization, Dot2Dot Social
Cooperative Enterprise, Regional Unit of Pella, Athletic Club "Action„, Municipality of
Pella, Municipality of Peonia, Archaeological Museum of Pella, BG Be Active,
Svilengrad Municipality, Radnevo Municipality, Nova Zagora Municipality, Cycling
club "Zagorets 1880„, BikeYoga, Radlobby Österreich, Municipality Heusden-Zolder,
Selimiye Mosque, The City of Osijek, The Institute of Public Health County of
Međimurje, Institute of Public Health Osijek Baranja County, Novi Sad Cycling
Initiative, Cykloklub Slobodní pútnici, Slovak Sport for All Association

12. LOCAL PARTNERS

13. SUPPORT GIVEN
Digital design and materials for local organizers
Social media coverage #nowwebike
Landing page designated to NowWeBike
PR toolkit including press release
Promotional materials - T-shirts
NWB in Belgium (Brussels)

14. SUPPORT GIVEN

15. SUPPORT GIVEN

16. NWB in Serbia
NWB in Greece
NWB in Belgium

17. NWB in Osijek video
NWB in Bulgaria

18. NOWWEBIKE IN NUMBERS
quantity Comments
Approximate number of
participants
2176
Approximate number of
spectators
6095
Number of volunteers 30
Number of side events 30
Number of partners 40
Media response 186 Mentioned on tv, radio, social
media, websites…

19. NOWWEBIKE IN NUMBERS
communication tools quantity Comments
Social media 39 Facebook and Twitter
Outdoor banners 55
Billboard posters 60
flags 7
Roll-up banners 2
Bicycles 4
Websites of partners ? No concrete data
T-shirts 1290
Caps (hats) 1000
Poster 70
Leaflats 100
Certificates 3
Route maps 2

20. NowWeBike 2016?
To be confirmed...