SlideShare ist ein Scribd-Unternehmen logo
1 von 33
WE-COMMERCE
         Social Shopping
Image Source: http://www.flickr.com/photos/snub/953748446/   2
Agenda


 1.  Value & Future of Social Media

 2.  Impact on Your Sales
How have relationships
evolved in the past 10 years?
5
Source: The Economist
6
Source: The Economist
SOCIAL MEDIA ARE

REPLACING OUR TRADITIONAL
  COMMUNICATION TOOLS
8
Source: The Economist
YOUR SOCIAL ID WILL BE YOUR ONLINE
             PASSPORT

        TO ACCESS ALL SITES
& YOUR LIFESTREAM
11
OWN = ARE
SHARE = ARE
Harry Potter and the Half-Blood Prince



3.628 REVIEWS

               14
PREPARE FOR THE



                                                                    SHARE DEVIL

Image Source: http://www.costumeexpress.com/Little-Devil-Costume/18578/ProductDetail.aspx
70%
                                                                                                  TRUSTS CONSUMER OPINIONS POSTED ONLINE

Image Source: http://www.pragia.cz/english-home/meetings-and-incentive/teambuilding-activities/
What is trusted?




Source: Nielsen online global consumer study (2009)
WHAT IS SHARED IS



                                                                     BELIEVED




Image Source: http://www.flickr.com/photos/9965425@N05/1395181840/
Sharing
                   Believing



             WE-
             COMMERCE




           Facilitating



                                        Who?
20
22
23
LET’S JUMP IN TIME
25
26
27
Your Friend’s Network

Brice Le Blevennec


            Buy an iPhone!




Read More
OFFLINE   ONLINE
Source: Amazon.com
DECISIVE
                                                        FOR YOUR BUSINESS   ?
Source: Blue Ocean Strategy (Harvard Business Review)
Image Source: http://cdblog.centraldesktop.com/puzzle-thumb-300x300.jpg
<< YOUR BRAND >>



SEARCH




 32
Thank you!

Weitere ähnliche Inhalte

Ähnlich wie Emakina Academy 19 :Social shopping presentation

Leveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceLeveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer Experience
Brian Vellmure
 
Harnessing the power of connection
Harnessing the power of connectionHarnessing the power of connection
Harnessing the power of connection
Brian Vellmure
 
Value of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
Value of Social Media and Word of Mouth by David Wolff, Fleishman-HillardValue of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
Value of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
Fleishman-Hillard
 
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
Christopher Roy
 

Ähnlich wie Emakina Academy 19 :Social shopping presentation (20)

Leveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer ExperienceLeveraging Analytics to Improve the Customer Experience
Leveraging Analytics to Improve the Customer Experience
 
The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships an...
The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships an...The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships an...
The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships an...
 
Be Seen, Be Found, Be Engaging (IABC Version)
Be Seen, Be Found, Be Engaging (IABC Version)Be Seen, Be Found, Be Engaging (IABC Version)
Be Seen, Be Found, Be Engaging (IABC Version)
 
From WTF to KPI: Demonstrating the Business Value of Public Relations
From WTF to KPI: Demonstrating the Business Value of Public RelationsFrom WTF to KPI: Demonstrating the Business Value of Public Relations
From WTF to KPI: Demonstrating the Business Value of Public Relations
 
Harnessing the power of connection
Harnessing the power of connectionHarnessing the power of connection
Harnessing the power of connection
 
Facebook 102: mUmBRELLA and TCO Social Media
Facebook 102: mUmBRELLA and TCO Social Media Facebook 102: mUmBRELLA and TCO Social Media
Facebook 102: mUmBRELLA and TCO Social Media
 
Measurement in the Age of Now
Measurement in the Age of NowMeasurement in the Age of Now
Measurement in the Age of Now
 
Getting Social
Getting SocialGetting Social
Getting Social
 
Demonstrating the Business Value of PR
Demonstrating the Business Value of PRDemonstrating the Business Value of PR
Demonstrating the Business Value of PR
 
How Non Profits Can Tap The Power Of The Social Web
How Non Profits Can Tap The Power Of The Social WebHow Non Profits Can Tap The Power Of The Social Web
How Non Profits Can Tap The Power Of The Social Web
 
Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social Media
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social Business
 
Value of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
Value of Social Media and Word of Mouth by David Wolff, Fleishman-HillardValue of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
Value of Social Media and Word of Mouth by David Wolff, Fleishman-Hillard
 
Suku Sinnappan
Suku SinnappanSuku Sinnappan
Suku Sinnappan
 
Save a Floundering Digital Marketing Campaign
Save a Floundering Digital Marketing CampaignSave a Floundering Digital Marketing Campaign
Save a Floundering Digital Marketing Campaign
 
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...2011 Social Venture Institute - Christopher Roy - Social media for social ven...
2011 Social Venture Institute - Christopher Roy - Social media for social ven...
 
CRM has gone Social
CRM has gone SocialCRM has gone Social
CRM has gone Social
 
Howsocial
HowsocialHowsocial
Howsocial
 
Real time return on investment
Real time return on investmentReal time return on investment
Real time return on investment
 
Facebook Employer Espionage
Facebook Employer EspionageFacebook Employer Espionage
Facebook Employer Espionage
 

Mehr von Emakina

Emakina 10 years timeline
Emakina 10 years timelineEmakina 10 years timeline
Emakina 10 years timeline
Emakina
 
Emakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on FacebookEmakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on Facebook
Emakina
 
Emakina Academy / Ipsos
Emakina Academy / IpsosEmakina Academy / Ipsos
Emakina Academy / Ipsos
Emakina
 
Emakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentationEmakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentation
Emakina
 

Mehr von Emakina (20)

SXSW Day 4
SXSW Day 4SXSW Day 4
SXSW Day 4
 
SXSW Day 3
SXSW Day 3SXSW Day 3
SXSW Day 3
 
SXSW Day 2
SXSW Day 2 SXSW Day 2
SXSW Day 2
 
SXSW Day 1
SXSW Day 1 SXSW Day 1
SXSW Day 1
 
Le mobile, notre principal écran média
Le mobile, notre principal écran médiaLe mobile, notre principal écran média
Le mobile, notre principal écran média
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital Reality
 
Emakina Digital Reality
Emakina Digital RealityEmakina Digital Reality
Emakina Digital Reality
 
Emakina 10 years timeline
Emakina 10 years timelineEmakina 10 years timeline
Emakina 10 years timeline
 
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
 
Social Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/SocialSocial Commerce, by Audrey Benoit, Emakina/Social
Social Commerce, by Audrey Benoit, Emakina/Social
 
Emakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your websiteEmakina Academy 21 : Facebook on your website
Emakina Academy 21 : Facebook on your website
 
Emakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on FacebookEmakina Academy 21 : Airlines on Facebook
Emakina Academy 21 : Airlines on Facebook
 
Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?Emakina Academy 21 : Who should Design is Dead work for?
Emakina Academy 21 : Who should Design is Dead work for?
 
Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?Emakina Academy 21 : You're on Facebook but are you performing?
Emakina Academy 21 : You're on Facebook but are you performing?
 
Emakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook FanpageEmakina Academy 21 : Facebook Fanpage
Emakina Academy 21 : Facebook Fanpage
 
Emakina Academy / Ipsos
Emakina Academy / IpsosEmakina Academy / Ipsos
Emakina Academy / Ipsos
 
Ipadvertising
IpadvertisingIpadvertising
Ipadvertising
 
Emakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentationEmakina Academy 19 : Thomas de Vos presentation
Emakina Academy 19 : Thomas de Vos presentation
 
Emakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentationEmakina Academy 19 : Microsoft presentation
Emakina Academy 19 : Microsoft presentation
 
Emakina Academy 19 : Dailymotion presentation
Emakina Academy 19 : Dailymotion presentationEmakina Academy 19 : Dailymotion presentation
Emakina Academy 19 : Dailymotion presentation
 

Kürzlich hochgeladen

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Kürzlich hochgeladen (20)

WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Quantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation ComputingQuantum Leap in Next-Generation Computing
Quantum Leap in Next-Generation Computing
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Choreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software EngineeringChoreo: Empowering the Future of Enterprise Software Engineering
Choreo: Empowering the Future of Enterprise Software Engineering
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
How to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cfHow to Check CNIC Information Online with Pakdata cf
How to Check CNIC Information Online with Pakdata cf
 

Emakina Academy 19 :Social shopping presentation