This document is designed with a view to spread knowledge regarding Email Marketing and its different concepts like Open rate, Click rate, CTA, Email Deliverability and what affects those concepts. In this document, you will have each and every chapter of HubSpot Academy Email Marketing Certificate Course(2018) and that too in very simple and understandable language and point-to-point notes with diagrams.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Emailing Insight : An essential element for careerRahul Thakur
This document provides guidance on proper email etiquette. It discusses understanding the audience and tone of emails, crafting effective subject lines and messages, and reviewing emails before sending. Effective emails are reader-friendly, avoid negative tones, and consider the impact on the recipient by being sent at the right time to the intended audience with a clear purpose. Proper use of TO, CC, and BCC fields and checking emails for errors are also covered.
The document provides guidance on proper email etiquette and best practices for composing effective emails. It discusses topics such as using clear subject lines, knowing your audience and purpose, using appropriate tone and language, avoiding unnecessary formatting like all caps, and considering what information is appropriate to include or forward in professional emails. The overall message is to write emails that are clear, concise, and professional in order to communicate respectfully and achieve the intended purpose.
Email marketing: lead generation and lead nurturingMaria Wachal
Email marketing provides you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content. Keynote consist of ideas which help you get started with your email list building. Then presentation focuses on the type of content you should use in your lead nurturing emails in order to acquire new customers and bring people back to your business time and again.
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Which is one of the most important ways through which your business communicates with the entire world? It is the Business Email. The business email communications should be such that it creates a clear impression in the mind of the other person that yours is a credible and professional organization and working with you would be a bed of roses. This is one of the prime reasons for putting so much stress on the email etiquette training for the business professionals.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Emailing Insight : An essential element for careerRahul Thakur
This document provides guidance on proper email etiquette. It discusses understanding the audience and tone of emails, crafting effective subject lines and messages, and reviewing emails before sending. Effective emails are reader-friendly, avoid negative tones, and consider the impact on the recipient by being sent at the right time to the intended audience with a clear purpose. Proper use of TO, CC, and BCC fields and checking emails for errors are also covered.
The document provides guidance on proper email etiquette and best practices for composing effective emails. It discusses topics such as using clear subject lines, knowing your audience and purpose, using appropriate tone and language, avoiding unnecessary formatting like all caps, and considering what information is appropriate to include or forward in professional emails. The overall message is to write emails that are clear, concise, and professional in order to communicate respectfully and achieve the intended purpose.
Email marketing: lead generation and lead nurturingMaria Wachal
Email marketing provides you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content. Keynote consist of ideas which help you get started with your email list building. Then presentation focuses on the type of content you should use in your lead nurturing emails in order to acquire new customers and bring people back to your business time and again.
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Which is one of the most important ways through which your business communicates with the entire world? It is the Business Email. The business email communications should be such that it creates a clear impression in the mind of the other person that yours is a credible and professional organization and working with you would be a bed of roses. This is one of the prime reasons for putting so much stress on the email etiquette training for the business professionals.
Expert advice from our project manager Tamara Glass about how communicate efficiently and clearly both internally as well as with customers. Intrepid is a mobile app developer based in Cambridge, MA.
The document provides guidance on writing effective emails. It discusses the importance of proper email etiquette and outlines the basic parts of an email, including the anatomy of an email, email etiquette, dos and don'ts, and tips for writing clear, concise emails. The objectives are to learn the basic parts of an email, recognize appropriate email etiquette, and understand the basic elements that all emails should include in order to make a good impression.
This document provides information about email etiquette. It discusses why email etiquette is important, as emails can easily be misinterpreted without non-verbal cues. The document then outlines various elements of email etiquette, including general formatting guidelines, writing long messages, attachments, surprises, and electronic mailing lists. It provides tips for specific situations like complaints, delivering bad news or information, and responding to flames. The overall message is that etiquette is crucial to construct an appropriate tone via email and avoid potential misunderstandings.
The document discusses key findings from a 2023 email marketing report. Over 60% of surveyors reported average open rates of over 20%, and after Apple's privacy changes, nearly 65% used click-through rates instead of open rates to measure campaign success. Most surveyors also saw increases in open rates and mobile engagement in 2022 compared to 2021. Newsletters were the most common type of campaign, and Tuesdays tended to be the best day to send emails according to over 35% of respondents.
Letters have always been a way of communication. They have been used in many ways that are beneficial to us. When we were younger, we were taught to write letters such as friendly letters, birthday invitation letters and of course love letters. Such letters are used primarily to express feelings, emotions and thoughts. These kinds of letters are usually addressed to our families, relatives, friends and special someone. We call these letters as informal letters.
The document provides guidance on proper email etiquette. It discusses the importance of being concise, answering all questions, using proper grammar and formatting, and responding to emails promptly. It then lists 32 specific email etiquette rules, such as using templates for common responses, not overusing formatting options, and avoiding unnecessary attachments. The document stresses creating and enforcing email policies to promote proper etiquette among employees.
Hello,
This presentation is a little step to share some information on " Email Etiquette" with you.
If this help you a little, I will be happy. Feel free to share your opinion.
Thank you.
*All the information and images are collected from internet.
Email etiquettes BY_College of digital marketing (Sakshi Mehra)Cnpl Cdm India
Email etiquettes are not just important in professional terms, but they are also important while sending personal emails. This presentation gives a glimpse of how one should write an email and the points to keep in consideration before writing an email.
This document provides guidance on proper email etiquette. It discusses:
- The importance of email etiquette for maintaining a professional image and tone in written communications.
- Elements of a properly formatted email, including concise subject lines, appropriate font and formatting, and message length of one screen or less.
- Tips for writing clearly and concisely with a polite, solution-oriented tone.
Here are the errors I found:
1. "current went" should be "current went out"
2. "putting his papers" should be "putting away his papers"
3. "sendthe" should be "send the" (missing space)
4. "avail of" should be "avail yourself of" or "take advantage of"
This document provides guidance on proper email etiquette and management. It discusses best practices for writing professional emails, such as using accurate, concise and clear language. It also offers tips for structuring, formatting and proofreading emails. The document recommends managing emails effectively using techniques like the 2-minute rule and 4Ds approach. It provides guidance on responding to emails in a timely manner, appropriate use of email functions, and out of office messages. The overall document aims to help users communicate professionally and efficiently through email.
Email etiquette is important to avoid miscommunication and maintain a professional tone. Some key aspects of email etiquette include keeping messages concise, using an appropriate salutation, checking for errors, and considering tone when discussing sensitive issues or conflicts. It is best to avoid "flaming" or sending inflammatory messages, and if a heated response is warranted, it is important to remain calm and consider the perspective of the recipient.
1. This document outlines 11 email etiquette rules that professionals should follow when sending emails. The rules include using a clear subject line, a professional email address, thinking carefully before hitting "reply all", using formal salutations like "Hi" instead of informal ones, sparingly using exclamation points, being cautious with humor, knowing cultural differences, replying to emails sent to you by mistake, thoroughly proofreading emails, adding the recipient's email address last, and double checking the recipient before sending.
Biggest List of Email Mistakes You Don’t Want to MakePallav Kaushish
While dealing with numerous emails everyday it’s not uncommon to make a few mistakes. However, if you’re making these mistakes unknowingly, it’s time to brush up on your email etiquette.
We’ve complied a list of email mistakes that’ll come handy when you’re sending out an important email and want to make sure you’re not committing a serious email mistake.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
This document provides tips and best practices for effective email communication. It discusses the importance of email as a form of business communication and outlines some key advantages such as allowing more time for responses, persistence of messages, and the ability to reach a wide audience. It then provides guidance on crafting emails for different purposes like requiring an action, posing a question, or reporting news. Key principles discussed include keeping messages short, using courtesy, grabbing attention, considering empathy, recapping long instructions, and following up on important messages.
You have been sending emails out to your contact lists, donors and fundraisers but you still get a low conversion rate? You are not sure how to get your customers involved and increase your sales via email marketing?
4 proven email copy writing tips to triple conversionsMike Jeckson
GoodFirms has also conducted an Email Marketing Campaigns Survey and released the report stating the insights for email marketing like challenges, trends, latest practices to help you perform better and take the proper decision to spice up the email marketing strategies.
Expert advice from our project manager Tamara Glass about how communicate efficiently and clearly both internally as well as with customers. Intrepid is a mobile app developer based in Cambridge, MA.
The document provides guidance on writing effective emails. It discusses the importance of proper email etiquette and outlines the basic parts of an email, including the anatomy of an email, email etiquette, dos and don'ts, and tips for writing clear, concise emails. The objectives are to learn the basic parts of an email, recognize appropriate email etiquette, and understand the basic elements that all emails should include in order to make a good impression.
This document provides information about email etiquette. It discusses why email etiquette is important, as emails can easily be misinterpreted without non-verbal cues. The document then outlines various elements of email etiquette, including general formatting guidelines, writing long messages, attachments, surprises, and electronic mailing lists. It provides tips for specific situations like complaints, delivering bad news or information, and responding to flames. The overall message is that etiquette is crucial to construct an appropriate tone via email and avoid potential misunderstandings.
The document discusses key findings from a 2023 email marketing report. Over 60% of surveyors reported average open rates of over 20%, and after Apple's privacy changes, nearly 65% used click-through rates instead of open rates to measure campaign success. Most surveyors also saw increases in open rates and mobile engagement in 2022 compared to 2021. Newsletters were the most common type of campaign, and Tuesdays tended to be the best day to send emails according to over 35% of respondents.
Letters have always been a way of communication. They have been used in many ways that are beneficial to us. When we were younger, we were taught to write letters such as friendly letters, birthday invitation letters and of course love letters. Such letters are used primarily to express feelings, emotions and thoughts. These kinds of letters are usually addressed to our families, relatives, friends and special someone. We call these letters as informal letters.
The document provides guidance on proper email etiquette. It discusses the importance of being concise, answering all questions, using proper grammar and formatting, and responding to emails promptly. It then lists 32 specific email etiquette rules, such as using templates for common responses, not overusing formatting options, and avoiding unnecessary attachments. The document stresses creating and enforcing email policies to promote proper etiquette among employees.
Hello,
This presentation is a little step to share some information on " Email Etiquette" with you.
If this help you a little, I will be happy. Feel free to share your opinion.
Thank you.
*All the information and images are collected from internet.
Email etiquettes BY_College of digital marketing (Sakshi Mehra)Cnpl Cdm India
Email etiquettes are not just important in professional terms, but they are also important while sending personal emails. This presentation gives a glimpse of how one should write an email and the points to keep in consideration before writing an email.
This document provides guidance on proper email etiquette. It discusses:
- The importance of email etiquette for maintaining a professional image and tone in written communications.
- Elements of a properly formatted email, including concise subject lines, appropriate font and formatting, and message length of one screen or less.
- Tips for writing clearly and concisely with a polite, solution-oriented tone.
Here are the errors I found:
1. "current went" should be "current went out"
2. "putting his papers" should be "putting away his papers"
3. "sendthe" should be "send the" (missing space)
4. "avail of" should be "avail yourself of" or "take advantage of"
This document provides guidance on proper email etiquette and management. It discusses best practices for writing professional emails, such as using accurate, concise and clear language. It also offers tips for structuring, formatting and proofreading emails. The document recommends managing emails effectively using techniques like the 2-minute rule and 4Ds approach. It provides guidance on responding to emails in a timely manner, appropriate use of email functions, and out of office messages. The overall document aims to help users communicate professionally and efficiently through email.
Email etiquette is important to avoid miscommunication and maintain a professional tone. Some key aspects of email etiquette include keeping messages concise, using an appropriate salutation, checking for errors, and considering tone when discussing sensitive issues or conflicts. It is best to avoid "flaming" or sending inflammatory messages, and if a heated response is warranted, it is important to remain calm and consider the perspective of the recipient.
1. This document outlines 11 email etiquette rules that professionals should follow when sending emails. The rules include using a clear subject line, a professional email address, thinking carefully before hitting "reply all", using formal salutations like "Hi" instead of informal ones, sparingly using exclamation points, being cautious with humor, knowing cultural differences, replying to emails sent to you by mistake, thoroughly proofreading emails, adding the recipient's email address last, and double checking the recipient before sending.
Biggest List of Email Mistakes You Don’t Want to MakePallav Kaushish
While dealing with numerous emails everyday it’s not uncommon to make a few mistakes. However, if you’re making these mistakes unknowingly, it’s time to brush up on your email etiquette.
We’ve complied a list of email mistakes that’ll come handy when you’re sending out an important email and want to make sure you’re not committing a serious email mistake.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
This document provides tips and best practices for effective email communication. It discusses the importance of email as a form of business communication and outlines some key advantages such as allowing more time for responses, persistence of messages, and the ability to reach a wide audience. It then provides guidance on crafting emails for different purposes like requiring an action, posing a question, or reporting news. Key principles discussed include keeping messages short, using courtesy, grabbing attention, considering empathy, recapping long instructions, and following up on important messages.
You have been sending emails out to your contact lists, donors and fundraisers but you still get a low conversion rate? You are not sure how to get your customers involved and increase your sales via email marketing?
4 proven email copy writing tips to triple conversionsMike Jeckson
GoodFirms has also conducted an Email Marketing Campaigns Survey and released the report stating the insights for email marketing like challenges, trends, latest practices to help you perform better and take the proper decision to spice up the email marketing strategies.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
"Mastering Email Marketing: A Beginner's Guide to Copywritingharryjohn31
"Mastering Email Marketing: A Beginner's Guide to Copywriting" is a comprehensive ebook designed to equip beginners with the essential skills and knowledge needed to excel in email marketing. The ebook covers a wide range of topics, starting from understanding the fundamentals of email marketing to mastering advanced strategies for crafting compelling copy that drives engagement and conversions.
Key topics covered in the ebook include:
Introduction to Email Marketing: An overview of email marketing and its importance in today's digital landscape.
Writing Engaging Email Openers: Techniques for crafting attention-grabbing email openers that compel recipients to keep reading.
Developing Persuasive Body Copy: Strategies for writing clear, concise, and persuasive content that resonates with your audience and drives action.
Using Visuals Effectively: The importance of incorporating visuals in email marketing and best practices for creating visually appealing content.
Optimizing for Mobile Devices: Tips for designing mobile-friendly emails and enhancing user experience on mobile devices.
Personalization and Segmentation: Strategies for personalizing emails and segmenting your audience for targeted communication.
A/B Testing and Analytics: Understanding A/B testing, conducting tests for email campaigns, and interpreting email analytics to optimize performance.
Building Relationships and Nurturing Leads: The significance of relationship building in email marketing and strategies for nurturing leads through strategic email communication.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
What is Email Marketing Everything You Need To Know.pdfFreeTrained
Email marketing is a technique or method of advertising content to customers or contacts via electronic mediums like computers, mobile phones, mobile gadgets, and online portals in order to increase people’s awareness of a product or service.
People now access the internet and are informed about goods and services through emails. Email marketing consists of a series of emails and text messages which are sent to specific people which may include marketing executives, marketing team, or even customers directly.
This document discusses email marketing. It begins by defining email marketing as using personalized emails to inform an email list about products/services. It then discusses the uses of email marketing like relationship building and content promotion. It outlines different types of email campaigns including newsletters, surveys, and promotional emails. It provides steps to get started with email marketing like defining goals, building a list, and measuring results. It also discusses how to create an email list through lead magnets and opt-in forms. Finally, it covers pros and cons of email marketing as well as common FAQs.
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
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How to Create more Effective Emails and NewslettersInformz
In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
B2B Lead Generation With Best Automated Email Campaigns 2024.pdfSendEngage
Whether you're a seasoned marketer or just starting, this guide will provide you with insights and strategies to optimize your lead generation efforts. This article dives into the nuances of B2B lead generation, the pivotal role of email campaigns, and how automation is revolutionizing this domain.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement.
However, you could miss many opportunities to turn profits without exploring the best email marketing practices.
Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA.
https://cybernaira.com/email-marketing-best-practices/
Email Marketing Unleashed: Strategies for Success” Digitstem
This ebook conveys the idea of unlocking the full potential of email marketing. This ebook will guide readers through various strategies and techniques to help them achieve success in their email marketing campaigns. It covers topics such as crafting compelling subject lines, designing engaging email templates, segmenting target audiences, and optimizing email deliverability. By following the strategies outlined in this ebook, readers will be able to harness the power of email marketing to drive conversions and grow their business.
The document discusses email marketing. It provides tips for writing effective emails, including choosing a clear subject line, keeping the email short, personalizing the message, and including a strong call to action. It also discusses factors like list building, HTML formatting, relevance, frequency of emails, length, content, design, testing, and rich media. Overall, the document offers best practices and secrets for successful email marketing campaigns.
The document discusses email marketing goals and provides definitions, benefits, and tips. It begins by defining email marketing as using email to create and manage customer relationships in order to generate interest, leads, and sales. It notes the importance of setting goals and provides examples of common goals like generating leads, sales, and brand awareness. The document then offers advice on developing strategies to achieve goals, such as choosing the right platform, carefully planning campaigns, and assessing effectiveness. Overall, it provides an overview of considering and setting goals to improve the success of email marketing campaigns.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
An email is a tool that is powerful enough to earn revenue. Having email content and a list of subscribers is not enough to get maximum benefits from your email marketing campaign.
https://skaradigi.com/digital-marketing/5-way-to-improve-your-email-campaign/
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10 Ways to Improve Your Email ConversionsMarqui CMS
Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI.
Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started?
This 45 minute webinar will share with you:
* The top errors marketers make which affect email conversions
* Our top tricks for increasing your email marketing ROI
Ähnlich wie Email Marketing Course: HubSpot Academy [ALL YOU NEED] (20)
Detailed Research on Fake News: Opportunities, Challenges and MethodsMilap Bhanderi
This paper is submitted at Dalhousie University for Technology Innovation course as a deliverable. This paper focuses on the opportunities, challenges and methods for Fake news.
SDN and it’s Application in Wireless Mesh NetworkMilap Bhanderi
This is a review report (and also a kind of survey paper) which comprises some research papers having concepts of SDN like SDWMN, wmSDN, NEON technology, D-SDWMN which gives insights of SDN architecture and related studies. This paper was submitted by myself in the year 2019 at Dalhousie University, Halifax, NS during the SDN course.
The document discusses decimal to binary coded decimal (BCD) conversion. It defines BCD as a 4-bit coding system that represents each decimal digit with a unique 4-bit binary pattern. Numbers larger than 9 are represented by grouping the 4-bit codes for each digit from left to right. The document then provides examples of converting a binary number to decimal, and then to BCD, which involves first converting the binary number to decimal, then coding each decimal digit as a 4-bit BCD pattern.
This Document contains the description regarding "Relational Algebra".It provides operations that can be performed with it as well as Selection and Projection Queries.
Rules for Block Diagram Reduction - Digital ElectronicsMilap Bhanderi
This document contains the detailed note on how to reduce the block diagram with some defined steps.It also contains an example for the better conceptualization of this topic.
This document contains the detailed information regarding JSF (JAVA Server Faces) Request Processing Life-cycle. Also, provides details of every single phase of life cycle.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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Coimbatore
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
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How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Index
Chapter Name
Page
No.
Chapter 1 Introduction to Email Marketing 3
Chapter 2 Email Marketing & Your Business 4
Chapter 3
Sending the right message with life-cycle
marketing
6
Chapter 4 Contact Management and Segmentation 8
Chapter 5 Components of High-performing Email 13
Chapter 6 Email Design and Functionality 15
Chapter 7 The Essential of Email Deliverability 17
Chapter 8 Developing Relationships with Lead Nurturing 19
Chapter 9 Measuring Success with Email Analytics 22
Chapter 10 Email Optimization and Testing 31
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Chapter 1: Introduction to Email Marketing
What is Email Marketing?
Email marketing is the act of sending a commercial message, typically to
a group of people, using email. In its broadest sense, every email sent to
a potential or current customer could be considered email marketing.
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Chapter 2: Email Marketing & Your Business
2.1 Inbound Methodology
Inbound is all about empowering visitors, leads and customers with
helpful, relevant content that provides value.
1. Attract: This phase will convert a stranger into a visitor.
With the help of blogs, social media posts someone can came
into contact with us.
2. Convert: This phase will convert a visitor into a lead.
By performing Call-to-Action, providing details through forms
and visiting to landing pages a visitor turns into the lead.
3. Close: This phase will convert a lead into a customer.
With the help of CRM and different types of emails a lead will be
turned into a customer.
4. Delight: This phase will convert a customer into a promoter.
As of now, the customers are having and experiencing our
services, the customers will promote our services to their near
ones and this way they become promoters.
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2.2 Core Principles of Email Marketing:
1. Rise of Mobile devices
2. Significance of segmentation
3. Power of personalization
4. Improve of data-driven analysis and optimization
2.3 Sustained Success with Email:
1. Stakeholder buy-in & commitment
2. Software
3. An understanding of email’s role in your business
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Chapter 3: Sending the Right Message with Life-cycle Marketing
Lifecycle marketing will guide you when using email to communicate
with your contacts - from their first point of contact all the way through their
lifespan as a paying customer. Your leads and customers are all different. They
have different needs, challenges and goals.
3.1 Life-cycle Marketing:
For Leads:
1. Map the content in your emails to the buyer’s journey
Buyer’s Journey:
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2. Identify key touch-points in your marketing and sales process
Potential Key Touchpoints
o Subscribing to your blog
o Filling out a contact form
o Requesting a consultation
o Downloading a key offer
For Customers:
1. Capture the right data
2. Map out the important parts of the customer lifecycle
Stages of Customer:
o New Customer
o Ongoing Customer
o Evangelists
Using Email with new customer:
o Transactional emails
o Welcome emails
o Confirm appointments
o Recap meetings
Three rules for ongoing customers:
o Provide value
o Listen for cues
o Pay attention to context
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Chapter 4: Contact Management and Segmentation
4.1 Inbound Marketing Strategy:
Relationship of content and context
4.2 Terminologies:
List: Lists are the different ways that you break up your contacts
into smaller segments based on their similarities.
Contact Database: Your contact database is a place to keep track
of all the people and companies that have a relationship with your
business.
Qualities of Good Database:
o See the whole picture of every contact
o Aligns Marketing and Sales
o Seamless integration with every tool you use
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4.3 Best Practices for segmenting your contacts:
Make sure database is accurate and up-to-date
Keep your contact database up-to-date:
o Upload all current business contacts
o Track contacts as they move through the buyers journey
o Set up and maintain integrations with other software
o Keep your data clean
Determine your segmentation strategy
o Buyer’s Persona:
Semi-fictional representations of your ideal customer
based on real data and some select educated
speculation about customer demographics, behaviour
patterns, motivations, and goals.
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4.4 Segment your contacts using implicit and explicit data
Explicit Data: Explicit data is information that is intentionally
shared between a contact and a company.
o Contact Information
o Company Information
o Form Submission
o Surveys
Implicit Data: implicit data is information gathered from
user behaviour.
o Social media engagement
o Email engagement
o Web analytic history
o Conversion data
4.5 Successful segmentation strategy:
Build separate lists for subscribers, leads and customers
Think about business-specific info your company might need to
track
Create list based on engagement
Create list that measure email health
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Chapter 5: Components of High-performing Email
5.1 Best practices for high-performance email:
1. Determine a good primary goal for your email
Five important questions to ask yourself: WHO, WHAT, WHEN,
WHERE AND WHY.
2. Optimize your email for opens
Crafting a great subject line:
o Shorter (6-10 words)
o Avoid Sales-y Language
o Keep it straightforward
o Personalize when appropriate
o Mix it up
3. Compel your reader to action
Writing effective email:
o Write for scannability
o Use the right tone
o Personalize when needed
o Make it readable on different screen
o Proofread
o Mix it up
Preventing errors in email:
o Send to yourself and test
o Try to read your email without images
o Click all the links
o Make sure unsubscribe link is working
o Check if there is a plain-text version
o Test it on different apps and programs
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5.2 CTA: Call-to-Action:
For Mobile users: CTA should be no less than 44px × 44px
CTA
44px
44px
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Chapter 6: Email Design and Functionality
6.1 Email design best practice:
1. Pick a primary goal
ANALYSIS PARALYSIS: The state of overthinking that stops
people from making a decision.
2. Write and design the copy
Writing effective email copy:
o Write for scannability
o Use the right tone
o Personalize when appropriate
o Proofread
The Inverted Pyramid:
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Communicating with design:
o Use headers and subheaders
o Use font, bolding, italics, numbers or colored text, but
not underline
o Be deliberate about the top 25% of your email
o If you are going to use multiple calls-to-action, stack
your content
Whitespace: Also known as negative space, white space
refers to the part of your emails that is left unmarked.
3. Create a consistent experience
Email Client: A computer program that allows you to
access and manage your email.
Email layout design guidelines:
o Provide a link to an online version
o 600 pixels is the ideal width
o Lean away from html/CSS-based positioning
o Stick to table-structured positioning
Email images and styling tips:
o Add alt-text to your images
o Avoid creating your email as a single image
o Avoid using background images
o Don’t use externally referenced CSS
o Define the width and height of your images
Designing for Mobile devices:
o Use mobile-friendly templates
o Move your call-to-action above the fold
o Put the navigation in the footer
o Font should be minimum 14pt font
o Avoid the “wall-of-text” by using line breaks
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Chapter 7: The Essential of Email Deliverability
7.1 Email Deliverability: The measurement and understanding of how
successful a sender is at getting their marketing message into people’s
inboxes.
Best practices for BEFORE THE SEND:
o Source
o Permission
o Expectation
Measuring your deliverability AFTER THE SEND:
o Engagement metrics
o Contact churn metrics
7.2 Email Bounce: A bounce is an email that for some reason was rejected by
the recipients’ mail server.
Bounce Code: A three-digit number that begins with either a four or a five.
o 4: Temporary bounce and Can try again later.
o 5: You cannot try again.
Bounce Message: Theoretically tells you why your message got rejected.
Most common types of Email bounce:
1. Recipient bounces: Have a 500 or 550 bounce code. Their message
usually tells you this is either no good or never was good. Also called
unknown user bounces.
Why Recipient bounces happen:
The address was never valid
The address was valid at one point, but no longer exists
2. Content bounces: Have a 571 or 554 code. The mail server, anti-
spam service, or software protecting the mail server determined
that your content was kinda gross.
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Why Content bounces happen:
They didn’t like something you linked to
You didn’t have enough actual text content in the
email
Your email copy looks like content that folks have
previously marked as spam
Your email copy was loaded with spelling errors.
3. Reputation bounces: Some system between you and the
recipient’s mailbox made a judgment call based on your
reputation and refused to deliver the message. The bounce codes
are either 571, 554 or sometimes 471.
4. Temporary failures: Also known as “soft” bounces. Can mean that
folks protecting your recipient’s inbox aren’t quite sure what to
make of you, so they’re taking a wait and see approach.
7.3 ISP:
ISP calculates complaint rate as No. of spams in inbox / No. of emails in
inbox.
7.4 3 to 1 Rule:
Take the spam complaints you’re receiving and multiply them by 3.
7.5 Email Rates:
The number of folks who are either opening or clicking / by the total
number of people you’re sending to.
7.6 Four step plan for Recovery:
1. Apply the Sources, Permissions, Expectations framework
2. Focus on your successes
3. Slowly add back in folks who haven’t engaged yet
4. Permanently suppress folks who haven’t engaged in the past year
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Chapter 8: Developing Relationships with Lead Nurturing
8.1 Lead Nurturing:
1. The process of building relationships with prospects with the goal
of earning their business when they are ready.
2. It is the bridge between marketing and sales.
8.2 Best practices for lead nurturing:
1. Decide how to use lead nurturing for your business
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2. Learn how to build a great individual workflow
Appropriate Lead Nurturing Goals:
o Attend a webinar
o Download and eBook, guide or offer
o Request a consultation
o View a case study
o Start a free trial
3. Communicate with your leads based on their behaviour
Behavioural Email: Sending targeted emails to your contacts
based on their actions and behaviours.
How to do Behavioural Email:
1. Track how people interact with your business online
2. Determine the important actions a user might take
3. Start a conversation with a user based on that behaviour
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Chapter 9: Measuring Success with Email Analytics
9.1 The types of metrics you should track:
1. Individual email metrics
Email sent: The number of emails you tried to send.
Emails delivered: How many valid email addresses actually accepted
my company’s message?
Open rate: The percentage of people that received your email who
actually opened it.
o Factors that affect Open rate:
From name
From email address
Subject line
Strength of your brand
Content and message of the email
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Click-through rate: The percentage of people who clicked on a link in
your email after opening it.
o Factors that affect Clicks:
Convincing email copy
Good email design
An effective call-to-action
The quality and value of the offer
Conversion rate: The percentage of people who clicked on a link within
your email AND completed a desired action.
2. Email channel metrics
Channel Engagement metrics:
o Traffic driven by email
o Conversions driven by email
o Baseline click rates
o Baseline open rates
o Mobile vs. Desktop open and click rates
Email Marketing ROI: The overall return on investment for your
email campaigns.
Calculate ROI as
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3. Email health metrics
Greymail: Email that you opted-in to receive but don’t really want.
How to Combat Greymail:
o Send re-engagement campaigns, then stop sending emails to
the ones that don’t re-engage.
o Testing to optimize the frequency of your sends
o Increasing segmentation and personalization
o Removing contacts from your database who are no longer
engaged
9.2 Bounce rate:
The percentage of email addresses that didn’t receive your
message because it was returned by a recipient mail server.
Types of Bounce:
1. CONTENT BOUNCES: You are probably being spammy,
based on previous sends to that inbox.
2. REPUTATIONAL BOUNCES: Spammy activity in the past is
coming back to bite you.
3. UNKNOWN USER: You bought your list, people are giving
you fake addresses, or you aren’t updating your database.
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9.3 Marketing troubleshooting playbook
1. My open rates are lower than expected
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3. My click rate is high, but my conversion rate is low
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Chapter 10: Email Optimization and Testing
10.1 Optimization:
Optimization is about making your email marketing constantly
data-driven.
How to setup and run email marketing:
o Segment your database
o Identify opportunities in your funnel
o Design experiments
o Prioritize the experiments
How to do CRO (Conversion rate optimization)?
o Find weak points in a marketing funnel
o Figure out what is causing the funnel to narrow
o Think about a good solution
o Apply it in a controlled test environment
o Record the results
o Analyze the results
o Make a decision
PIE:
o PIE is a system of identifying what you should test first.
P Potential
I Important
E Ease