Melissa Pelto provides an overview of social media marketing and tools for businesses. She discusses how brands like Blendtec, Burger King, and Starbucks have successfully used social media. Pelto recommends that businesses use social media to position themselves as experts, generate leads and referrals, and engage in conversations to build relationships. She outlines social media tools like blogs, Twitter, LinkedIn, and video/photo sharing sites and provides prescriptions for how businesses can get started and advance their use of each tool.

1. EIOSocial Media Marketing Melissa Pelto MA Six Degrees Communications

2. Who is this Gal? Six Degrees Communications Social Media, Mining, Green Tech, Event Promotion and most of the “Relations” MBA Student MA- Professional Communication BA- Sociology Sommelier, Drag-Racer, Pop-Culture Junkie, Social Media Evangelist

3. … and where is she taking me? Social Media Revolution Social media for business Who is “rocking it”? Social media toolkit for professionals SM prescriptions Metrics for evaluation Discussion Q&A

4. Social Media Revolution

5. ….. but really social media is a conversation

6. Social Media Core Concepts Engaging with communities Value added Become a hub Genuine conversation- communicating WITH, not TO Spin vs. relevance Dialogue Transparency Relationships Conversations tools and networks

7. Reasons Businesses are Scared Time Haters Loose control of the brand Expensive Legal/ Corporate secrets www.socialmediatoday.com

9. Promotions

10. Customer relations

12. Social Media Tools for Business Blogs Twitter LinkedIn Video Sharing Photo Sharing slideshare

13. Blogs A blog is a “web log” Entries are commonly displayed in reverse-chronological order Contains tags and categories One of the most pervasive forms of social media Not every blog is created equal

15. Corporate and Organizational Blogs Jeremiah Owyang discusses how to get the most out of business blogging in “Web Strategy: How to Be a Corporate Blog Evangelist: Delight your audience Demonstrate openness Express goodwill Provide thoughtful leadership Mitigate PR damage risks Control the conversation in your market Develop a product with customers in real time Harness the power of rapid response Casually release products and get feedback Create word of mouth marketing Amplify a strategic message Use blog as a competitive positioning tool to create visibility and

16. Social Media Prescription- Blogs Noob Create a blog Start reading and commenting K-Rad Build blog roll in new business direction Set goals for new readers Join Blogosphere

17. Twitter (Micro Blogging) Tweets are text-based posts of up to 140 characters Displayed on the author's profile page Delivered to the author’s followers @username #hashtag RT@username

18. Twitter Tips for SEO Choose a good handle Select account name wisely Make your bio count Add your site URL to your bio Show off your handle Maximize on your twitter “lead-in” Use key-word rich text in your tweets Be retweetable Spread the link love Mashable.com

19. Social Media Prescription Noob Register your handle Start to follow key industry people K-Rad Integrating your twitter with you other social media Start using a professional twitter client Join twitosphere

20. Professional Twitter Clients Tweet Deck tweetdeck.com Hootsuite hootsuite.com

21. LinkedIn Harnessing the power of your professional network 138 = 1,085,140 people Groups Searches Jobs Follow Companies- new feature!

22. Social Media Prescription Noob Create account Add company name, contact info and picture K-Rad Ensure your profile is 100% complete Add your company profile and tweet to get followers Link.. link.. Link.. Link Link..

23. Video/Photo Sharing Youtube Second largest search engine Vlogging Flicker Sociable Campaign

24. Social Media Prescription Noob Upload your corporate video to Youtube Create Flicker account and upload product/property pictures K-Rad Start a vlog Register a channel for your business Post your content

25. slideshare Site for sharing presentations Power Point Keynote Word & PDF

26. Social Media Prescription Noob Upload your corporate presentation K-Rad Add presentation to your LinkedIn profile Post your corporate presentations

27. Social Media Revolution

28. Measurements- Qualitative Are you a part of the conversation? How are you currently being talked about versus competitors? What is the brand sentiment?

29. Measurements- Quantitative Reach Engagement Ratio Referral Rate Click Rate Conversions

30. Discussion Questions What were the a-ha moments for you? What insight did you gain? How are you going to implement it? What parts of the social media tool box are you going to add to your Marketing/Communications strategy? How? What are the barriers to participation? Noob: Brainstorm twitter usernames, bio, and potential images. Brainstorm a title for your blog, what niche are you going to develop.

31. Once upon a time….

32. Melissa PeltoSix Degrees Communications melissa@sixdegreescommunications.com 778.558.8582