This document provides a social media marketing plan for an interior design company called eDesign. The plan outlines objectives to increase brand awareness, sales, and market share. It includes a SWOT analysis and comparison of top competitors. The target audience is identified as engaged males and females aged 25-35 who have an interest in home decor and design. The strategy focuses on creating high quality visual content for platforms like Instagram, Twitter, and TikTok with a mix of before/after photos, testimonials, and educational videos. A content calendar and budget are also provided.
3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Budget and channels.
8- Content Calendar.
4. eDesign
An Architecture & interior design & Render
inspiration home style that helps in Creating your
Home or Company.
We:
- Make 3D design Based on Your imaginations and
latest trends in décor.
- Build Your home Assets and finishing.
- Furnishing Your home.ĥ
Brand Identification
We Design Reality
5. 2- Objectives
1- Brand Awareness.
2- Increase Sales and Reservations.
3- Increase market share and attract new customers.
6. Strength Weakness
- Presence of material for visuals
- Experience and good number of
followers on instagram.
- High Quality Services.
- Week Presence on social media.
- No fan base on twitter and
TikTok.
3- SWOT Analysis
Opportunities Threats
- Offers and Bundles.
- Testimonials
- Educational Videos.
- Before and after photos and
videos.
- Hashtags and influencers.
- Strong Competitors offering the
same service.
10. Situation Analysis (Notes)
• Low Number of Followers on Social Media.
• Low Engagement rate.
• Low Number of posts per day.
• Low quality visuals.
• Weak Presence on Social Media.
15. Azharmajed design Account
(Notes)
• Good Fan base and high number of social media
followers.
• High Engagement rate.
• Very Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Good Presence on Social Media and Good Website.
20. Plan Design Account (Notes)
• Good number of social media followers.
• Moderate Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Weak website.
25. Arch.ola designs Account
(Notes)
• Moderate number of social media followers.
• Moderate Engagement rate.
• Moderate Number of posts per day.
• High quality visuals.
• High Quality Services.
26. 5- Target Audience Analysis
1st Persona:
Gender Males and females (Engaged).
Age 25:35 Years Old.
Locations Primary: Riyad
Secondary: All Over Saudi Arabia.
Income Level Medium To High and Well Educated
Attitude They like offers, Trends, Travelling abroad (Class A+ and A).
Interests Décor – Home planning – art – Wedding Preparation – Makeup Artists –
Wedding halls - Furniture.
27. Target Audience Analysis
2nd Persona:
Gender Males and females (Married)
Age 35:60 Years old.
Location Primary: Riyad
Secondary: All Over Saudi Arabia.
Income Level Medium to high Income Level and well educated (Class A+ and A).
Attitude They Like Direct Content, Luxurious Staff.
Interests Décor – Home planning – art – Home Renewing – Travelling.
28. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• Selling Posts.
• Engagement Posts.
• High Quality Visuals.
• Before and after photos and videos.
• Instagram and snapchat ads.
• Strong Visuals and create Videos on TikTok.
• Reviews And Testimonials.
• Offers.