This document provides an overview of the June 2019 release from the Atlas Stage of Ducorp World Book. It includes sections on the brand idea, pillars, identity, methodology and architecture. The methodology focuses on growing authentically from the core idea, sharing meaningful stories to build trust, acting practically based on market feedback, and leaving a legacy through contributions to others. The brand pillars center around authenticity, a giving mentality and competence.
Beyond Numbers A Holistic Approach to Forensic Accounting
Ducorp World Brand Book
1. A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
# S t o r i e s T h a t M a t t e r
# R e n a i s s a n c e
# B e a s t M o d e
BOOK
WORLD
2. “Appearances die. Truth lives on.”
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
3. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
TABLE
OF
CONTENTS
• BRAND IDEA
• BRAND PILLARS
• BRAND IDENTITY
• BRAND METHODOLOGY
> Key 1: So We Grow
> Key 2: So We Share
> Key 3: So We Act
> Key 4: So We Leave a Legacy
• BRAND ARCHITECTURE
> Ducorp
> XTM
> Academy
> Media
> Ventures
• BRAND DELIVERABLES
4. THE
BRAND
IDEA
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
5. At Ducorp, we are in the
business of building trust
based in truth and geared
towards adding value
to others.
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
6. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
MANIFESTO
We believe that truth leads to trust and
trust leads to meaningful relationships,
which in turn leads to sustainable
business and a happy life. We believe in
living our truth and expressing that truth
through storytelling.
On the emotional end, we aim to add value
without expectation of return, driven by a
feeling of gratitude and a desire to leave
TRUTH IS
AT THE CORE
OF EVERYTHING
WE DO. a legacy; that’s how we build our brand.
On the practical end, we’re fierce traders
and believe in the market’s finality to
determine our commercial success; that’s
how we build our sales. We believe in
learning by doing, and weaving our losses
and wins into a journey of growth.
7. OUR
VISION
To be
the voice of truth in a world of confusion,
cultivate trust and add value to others,
so as to
collectively work towards an inclusive and
fulfilling future.
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
8. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
We are on a mission to coach talented
individuals into role models through our
academy, to share their amazing stories and
connect to networks through our media company
and listen to and serve these communities
through our venture studios.
OUR
MISSION
9. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
10. THE
BRAND
PILLARS
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
AUTHENTICITY
COMPETENCECHARACTER
11. Who we are and what we do speak louder
than what we say.
Being authentic means being who we say
we are and encouraging open and honest
communication.
It is about being honest and true to ourselves,
being loyal to our principles, not being controlled
by what people think of us.
It involves being self-aware and having the
perspective to distinguish right from wrong
and doing the right thing and doing it right, not
compromising ethics for personal interests.
PILLAR 1
D U C O R P B R A N D B O O K | G E R O N I M O S T A G E | M A Y 2 0 1 9
AU-
THEN-
TICITYD U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
12. • Talking straight and telling the truth
• Being aware of our audience at all times
• Not manipulating people or distorting facts
• Being transparent
• Making things right when you’re wrong
• Recognizing when you are wrong and admitting
it to the world
• Demonstrating humility and not letting pride and the
opinions of others get in the way
• Showing loyalty to yourself and your happiness first
• Not making excuses, ever
• Taking responsibility and acknowledging that everything
that happens to you is your fault
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
AU-
THEN-
TICITY
POINTERS
PILLAR 1
13. We are here to serve, to deliver what we promise
and give more than the expected value.
We strive to bring value without expectation of
anything in return. This involves demanding more
of ourselves that others do.
We are focused on learning and applying our
knowledge to make a difference. We put the
collective interest ahead of our own, operating
with the primary goal of adding value to others.
PILLAR 2
GIVER
MEN-
TALITYD U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
14. • Demonstrating empathy by putting ourselves
in others’ shoes.
• Showing respect and genuine care
• Living to add value to others
• Acknowledging the contributions of others
• Valuing gratitude and the game of business
more than money
• Not judging others and being self aware
• Confronting reality and taking issues head on
• Exerting a positive influence in our
interactions with others.GIVER
POINTERS
PILLAR 2
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
15. Expert competence comes from always striving
to be the best we can be and spending the hours
and being disciplined about how to get there.
The passion for our work, a commitment to
quality, and relentless attention to details are
essential markers of excellence. We constantly
look for ways to challenge ourselves to learn,
grow and push the boundaries of what we think
we can do.
PILLAR 3
COM-
PE-
TENCED U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
16. • Developing a track record of results
• Talk matching your actions and delivery
• Being a constant learner and continuously improving
• Clarifying your expectations based on your happiness
• Holding ourselves accountable
• Taking responsibility for results not actions
• Not blaming others when things go wrong
• Listening and seeking to understand
• Keeping commitments
PILLAR 3
COM-
PE-
TENCEPOINTERS
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
17. THE
BRAND
DNA
LIVING
OUR
TRUTH
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
1. AUTHENTIC
ITY
2.GIVER
3. COMPET
ENCE
[ A C T ] # B EAS
TM
ODE
[ G R O W ] # R E N AI
SSANCE
[SHARE]#STORIESTHATM
AT
TER
18. MOTIVATED
EMPATHIC
HUMILITY RESPONSIBILITY HONESTY
TRUTH FIRST
COMPETENCY
AUTHENTICITY
TALENT
SUPPORT
PROTECTION
COLLABORATE
SHARING
STORYTELLING REACHING OUT
FORWARD THINKING COMMITTED TRUSTWORTHY
HUMANITY
TECHNICAL EXCELLENCE LEARNING
WORK ETHIC DISCIPLINE
PROFICIENCY
VALUING
THE MARKET
EXPECTATION
GIVER
ENABLING
PROACTIVENURTURING
COACHINGGUIDE
CREATIVE
THE
DNA
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
19. BRAND
IDENTITY
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
20. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
21. BRAND
METHODOLOGY
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
22. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
BRAND
METHODOLOGY
Organisms grow patiently
from their core blueprint.
They don’t care to project
an appearance for other
people’s opinion.
So we grow.
Organisms grow patiently
from their core blueprint.
They don’t care to project
an appearance for other
people’s opinion.
So we grow.
Sharing true stories geared
to add value to others leads
to gratitude and builds
trusted relationships.
So we share.
Sharing true stories geared
to add value to others leads
to gratitude and builds
trusted relationships.
So we share.
We listen to our audience and
craft solutions. We respect the
market’s decision, not someone’s
subjectivity, in determining our
commercial success.
So we act.
LEGACY
LEGACY
We exist to leave a valued legacy
in other people’s stories and
humanity’s collective
consciousness called
the Internet.
23. LIFE FORCE
THEORY
KEY 1
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
24. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
LIFE FORCE
THEORY
KEY 1
All organisms grow from a central point.
The same applies for organizations.
At the core, there is an idea, the essence
of what the organization believes. For
individuals as well as for an organization,
cultivating a core is key to sustainable
success and happiness, both in personal
and professional life.
We all reap what we sow. We do not rely
on luck, connections or opportunities.
We need to prepare the soil, sow the
right seed and tend to it regularly
and consistently, till the time comes
for harvest.
25. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
LIFE FORCE
THEORY
KEY 1
Bearing fruits does not happen overnight.
Everyone is on a timeline of what they will
become. This transformation takes time
and there are no shortcuts. Time is the
crucial factor, not money. Money gives us
a push that allows us to buy time to grow
into our true shape.
If you want a seed to grow, patience is
key. In a competitive world, patience
connects the dots to success. We’re all
on different timelines. Some people don’t
synchronize their actions towards who
their blueprint say they should be. Some
don’t put in the effort to become what
they know they can be; some want it
quickly and short-circuit the growth cycle.
We must first try to understand where
people are heading to begin to add
value to their lives. When others judge
us according to their timeline, it distorts
reality because they do not see where we
are heading, and that every step we make
is getting us to our goal. When we play the
long game, we do not play against anyone
but ourselves. It only matters that we try
to beat our best scores, and the prize is
just achieving a new level. It is also what
keeps us level headed to carry on with
humility as we keep moving forward.
“You can’t make a plant grow faster by pulling on it.” – Chinese proverb
27. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
STORYTELLING
THEORY
KEY 1
Stories based in truth are an effective
vehicle to foster relationships.
A good story makes an emotional and
personal connection, takes an audience
on a journey and inspires action. Stories
enable people to trust us as we reveal
our character, giving expression to
our authenticity, our empathy and our
competence.
We tell stories that matter. They show
our humanity, expose a glimpse of the
real, not just someone boxed in a task.
It follows our life-shaping experiences
that made us who we are, who we aspire
to be and, forms bonds that are true
and meaningful.
Threading our stories together builds
communities.
Through our stories, we aim to give faith
in life and connect communities that are
powered by truth and trust.
29. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
PRACTICALITY
THEORY
KEY 1
We believe in learning by doing.
Experience is the best teacher. We weave
our losses and wins in a journey of
growth. We thrive when our actions add
value to others and they are willing to pay
for that service.
Being practical is surviving with the
tools at your disposal and those you
can think out and implement as you go.
Ideas are born everyday and die everyday
in the minds of extraordinary people,
without getting an opportunity to add to
humanity’s legacy. We believe this
to be selfish.
We have to be patient in the macro of
life. But we need to act fast in the micro
and the day to day to match the pace of
the world. We can’t wait to be perfect,
because perfection is a subjective
concept. In practicality, we listen to the
market and pay attention to its cultural
tendencies. The one true judge of our
practicality is the free market.
31. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
LEAVING
A LEGACY
THEORY
KEY 4
We’re living in an age of constant
evolution.
Today, technology not only serves man,
it has become an extension of man’s
capabilities, enhancing his memory,
his performance, his effectiveness, his
connectedness.
Enabled by the internet, humans now
have the ability to connect to a global
consciousness and communicate with
each other instantly. For the first time
in the story of mankind, evolution is
happening in a non-biological form.
Technology is contributing to and forming
part of evolution. Technology is evolving
mankind and humanity.
To exist in this renaissance, we must
share our experiences with a purpose
to add value to the lives of others. The
collective stories and content we share
are a legacy for humanity.
32. BRAND
ARCHITECTURE
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
33. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
Our people focus on building and running
an academy, a media company, and a portfolio
of service-oriented businesses.
Ducorp is a family
investment company.
34. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
XTM. The X-Team is how our people
collectively call themselves. It is entrusted
with turning Ducorp’s core beliefs into real
experienceable benefits by others. XTM’s
motto is the “street” version of Ducorp’s
Truth First; that is, F*** Fake.
XTM+ tells the unfiltered historical
chronology of XTM on its journey to
build experiences, brands, products and
businesses aimed at adding value to
others. The stories we share with each
other matters.
35. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
XTM
MOTTO
36. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
37. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
We built an ACADEMY,
not an HR department.
It is important for us that our people get
to express and synchronize themselves
to do the things they love and
that they’re good at.
38. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
We built a
MEDIA COMPANY
to share our story and those
we come in contact with.
That is our marketing strategy. People
that follow us get to know us and maybe
trust us.
39. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
We execute
on businesses that solves
real problems. If we’re good,
we get compensated
for our efforts.
40. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
BEING DOING INTERACTING THRIVING
OUR
PROCESS
41. CONTRIBUTING IN MAKING
THE COMMUNITY THRIVE
HELPING OTHERS AND ADDING VALUE
BEING TRUE TO YOURSELF
SHARING YOUR STORY
D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
42. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
PROCESS
TRUTH SOLUTIONSSTORY
43. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
FOCUS
We teach people to understand
their blueprint and excel at who
they are. We focus on expressing
truth. This leads to adding value to
others, trusting each other and a
true people first mentality.
LIFE FORCE
#renaissance
So we grow
ACADEMY
People know fake stories. To be
heard we must connect. To connect
you need to break out from the
noise. Truth is the hammer of
uniqueness.
STORYTELLING
#storiesthatmatter
SO we share
MEDIA
Develop tailored solutions
to solve problems prevalent
in these communities.
PRACTICALITY
#beastmode
So we act
VENTURE STUDIO
44. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
STRUCTURE
OUR ONLINE COMMUNICATION
ducorp.co ducorp.co/xtm
XTM ACADEMY XTM+ VENTURES
ducorp.co/academy ducorp.co/xtmplus ducorp.co/ventures
Truth
Storytelling
Practicality
Sharing
START WITH PEOPLE REAL SOLUTIONS
Satoshi’s Lounge
sl.life
Web 1 Pager
Web Adm/Exp
Mobile Apps (IOS/Android)
obrica.com
Web 1 Pager
findrate.com
Web App (Mobile First)
shoppersclub.io
Web 1 Pager
Mobile Apps (IOS/Android)
hustlemania
Web 1 Pager
Mobile Wallet (Funding)
(collab Horizon Africa)
Actions
Obrica
HustleMania
FindRate
Shoppers Club
OTHERS
JFCFORXTM
MEETUP
CONSULTING
Spotlight
Video. Audio. Photo. Written
International
Comedy
Other sections
About XTM+
XTM MEDIA#
Academy
Name
Name
About Academy
NameVentures
Media
About XTM
An X-Team created
to carry out the
mission of Ducorp.
About.
About Ventures
45. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
The path of how people
get to go on a journey
with us.
95%+ of our users first experience with
us will be on social and on mobile.
THE THEORY
OF WORLDS
IDENTITY
PRODUCTS
WEBSITE
ARTICLES & BOOKS
WORD OF MOUTH
DIRECT TO WEBSITE
SOCIAL
PRODUCTS
STRUCTURE
PRODUCTS
STRUCTURE
IDENTITY
47. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
Shoppers club is a community that
enables our members to enjoy the
benefits of bulk buying.
The members get to vote for products
they wish to purchase and our
administrators, acting on behalf of
the community, broker deals with
manufacturers, and provide purchase
coupons for shoppers to claim their
products at pick-up points at close to
wholesale prices.
The community is built and strengthened
through storytelling by documenting the
journey of the team working to offer value
to the buyers.
48. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
General Contracting
& Maintenance
A project management and contracting
company that takes pride in its work and
thrive on challenges. For Obrica, there’s no
project too complex, no task too big, no
effort too hard.
We say ‘yes’ often and make excuses
for our slip ups too. We know that. But,
instead of focusing on our weaknesses,
we triple down on our strengths: We
never shy away from our mistakes and
always deliver on our promises. We leave
no stone unturned and get you what you
need done.
Obrica documents its journey through
content Online. We share on the job tips
with our audience. We demonstrate our
adherence to the Truth First philosophy by
being radically transparent with its prices.
49. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
Exclusive Club
Satoshi’s lounge is a club focused on
catering for the needs of a community of
high networth, influential individuals and
Blockchain experts. Our aim is to provide
them with a safe, private space to be on
the right side of history. They get access
to on-demand Blockchain expertise,
access to best in class global deals from
Blockchain ventures and events, and
real news from informants embedded
in communities.
50. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
Exclusive Club
FindRate is a site whereby tradespeople
and professionals are rated pursuant to
their work. Participation is free and will
always be free.
Our business model revolves around
supplying items to the tradespeople and
professionals via Shoppers Club, with the
top rated people getting better prices than
the poorly rated.
51. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
This is a show that has a business
embedded into it. The show consists of
people bidding for items on stage
with tokens.
This is a practical educational experience,
where watchers get to understand how
to sign up to a wallet, transfer tokens and
understand market dynamics.
They get to experience Blockchain in
action. The tokens are valued in the local
currency at the close of each trade.
Sellers can get each host to sell their item,
or they can sell it themselves. The top
seller (i.e., item goes above listed amount
by a margin that is more than anyone else
in a given session), the presenter gets a
bonus at the end of the show.
The show is then expected to extend
into funding for micro ventures similar to
Shark Tank but with a mixture of cash and
tokens.
52. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
The largest networking group in
Mauritius. This is for anyone interested in
blockchain, cryptocurrency, digital assets
and decentralized applications. Members
come to discuss technology, business
opportunities, policy and more to be at the
forefront of the blockchain wave.
SPONSORSHIPS
They share their stories with passionate
individuals and leaders in the field from
Mauritius and the world.
This is a not-for-profit initiative.
53. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
OUR
VENTURES
Shareholders of Ducorp have interests in
other ventures. XTM may be called from
time to time to support these ventures. In
addition, as XTM is where all the people
CLIENTS
AND
PARTNERS
in Ducorp are employed, they provide
internal services (called, Shared Services),
to Ducorp’s Subsidiaries.
54. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
BRAND
DELIVERIES
55. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
BRAND
DELIVERIES
PHYSICAL SPACE.
OUR OFFICES
56. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
(a)
Telling the story of our journey
in building our business on various social
channels - Facebook, Instagram, Twitter,
LinkedIn, Pinterest, Tik Tok, Medium,
Youtube, SoundCloud, Amazon and our
website. This is all centralized in one
place on XTM+.
SPOTLIGHT
Bite size reality content to fill the
cracks in your busy day. Each content
limited to 10 minutes.
Meet Maître De Poonith and follow him in
his day-to-day adventures.
VIEW M.DE POONITH
EPISODE 4 - AT THE BANK.
VIEW M.DE POONITH
EPISODE 5 - ZE DE ZIL
CHALLENGE
EPIS
O D E
72
4 . 0
5
.19
MAÎTRE
DE POONITH
ET RICO.
AN XTM PRODUCTION
EPISODE 6
WATCH NOW
VIDEO PHOTOS WRITTEN AUDIO
BRAND
DELIVERIES
57. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
(b)
VIDEO SHOWS
• The Huddle
• Inside Ducorp
• Hustlemania
• On The Road
• Maitre De Poonith
• Coaching Sessions
• Interesting People
• Networks
• Gratitude
PICTURES
• Memes
• Inspirational
VOICE SHOWS
• XTM Coaching
• Gratitude
• Inside Ducorp
• Interviews
• Funny Moments
WRITTEN
• Interviews
• Inside Ducorp
• Gratitude
• Coaching
• On The Road
BRAND
DELIVERIES
58. D U C O R P W O R L D B O O K | A T L A S S T A G E | J U N E 2 0 1 9 R E L E A S E
(c)
Our book as a
thoughtful gift
BRAND
DELIVERIES
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Brochure for Obrica
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@ducorp X-Team (Youtube)
ducorp.co
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