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Online  Entertainment iTunes , amazonMP3 und Co.
Der moderne Musikmarkt amazonMP3 vs. iTunes Neue Perspektiven
Der moderne Musikmarkt
Der moderne Musikmarkt
Der moderne Musikmarkt
Der moderne Musikmarkt Singles Download  USA 2008 :  1.1 Mrd 1. Halbjahr 2009 Singles Downloads D :  23 Mio (+ 24,8 %) Alben Download D:  1,3 Mio (+ 55,1 %)
Der moderne Musikmarkt
itunes vs. amazonMP3
iTunes vs. amazonMP3
Amazon.de - Geschichte ,[object Object],[object Object],[object Object],[object Object],[object Object]
iTunes vs. amazonMP3
amazonMP3 - Infos ,[object Object],[object Object],[object Object]
amazonMP3 - Infos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
amazonMP3 - Infos ,[object Object],[object Object],[object Object],[object Object]
amazonMP3 - Startseite
amazonMP3 – MP3-Downloads
amazonMP3 – MP3-Downloads
amazonMP3 – MP3-Downloads
amazonMP3 – Bestseller 2009
amazonMP3 – Bestseller 2009
amazonMP3 – Bestseller 2009
amazonMP3 – Deal der Woche
amazonMP3 – Deal der Woche
amazonMP3 - Bestseller
amazonMP3 - Bestseller
amazonMP3 - Bestseller
amazonMP3 – MP3-Neuheiten
amazonMP3 - Suche
amazonMP3 - Suche
amazonMP3 - Suche
amazonMP3 - Charts
amazonMP3 - Charts
amazonMP3 - Neuheiten
amazonMP3 - Sonderangebote
amazonMP3 - Album
amazonMP3 - Album
amazonMP3 - Album
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Download
amazonMP3 - Kundenforen
amazonMP3 - Artikel
amazonMP3 - Artikel
amazonMP3 - Werbung
amazonMP3 - Werbung
amazonMP3 - Werbung
amazonMP3 - Werbung
Internet Social Networks
amazonMP3 - Vorteile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
amazonMP3 - Vorteile ,[object Object],[object Object],[object Object]
amazonMP3 - Nachteile ,[object Object],[object Object],[object Object],[object Object],[object Object]
iTunes iTunes vs. amazonMP3
Wofür steht eigentlich das “i“  in iMac, iPhone, iTunes, etc.? iTunes vs. amazonMP3
Oder steht es womöglich für  „I = Ich, der iPhone-Besitzer“?  iTunes vs. amazonMP3
Ok, das war natürlich alles Quatsch… Aber wofür steht das „i“ wirklich? ,[object Object],[object Object],[object Object],[object Object],[object Object],iTunes vs. amazonMP3
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],iTunes - Geschichte
iTunes - Zahlen USA: >8 Mio. Titel 25% aller Musikverkäufe Marktführer im Digitalbereich (69%) Europa: 5 Mio. Titel Weltweit:  8.000.000.000 verkaufte Songs 3 Mio. verkaufte Songs pro Tag
[object Object],[object Object],[object Object],iTunes - Infos
[object Object],iTunes - Funktionen
[object Object],iTunes - Store
iTunes - Download
iTunes - Welcome
iTunes - Musik
iTunes – CD importieren
iTunes - Cover
iTunes - Cover
iTunes ordnen
iTunes DJ
iTunes – Top 25
iTunes - Radio
iTunes – Account erstellen
iTunes - Anmeldung
iTunes - Store Startseite
iTunes - Store Startseite
iTunes - Store Startseite
iTunes - Store Startseite
iTunes - Store Startseite
iTunes - Suche
iTunes - Suche
iTunes - Musik
iTunes - Musik kaufen
iTunes - Musik kaufen c
iTunes - Musik kaufen
iTunes - Musik kaufen
iTunes - Interpret
iTunes - Playlist
iTunes - Musik
iTunes - Musikvideos
iTunes - Musikvideo
iTunes – Alben unter 5 €
iTunes – Alben unter 5 €
iTunes vorbestellen
iTunes - iMix
iTunes - Essentials
iTunes – My Groove
iTunes – My Groove
iTunes - Genre
iTunes - Musikrichtungen
iTunes - Originals
iTunes - Originals
iTunes - Originals
iTunes - Filme
iTunes - Filme
iTunes – Video-Podcast
iTunes – Video-Podcast
iTunes empfehlen
iTunes empfehlen
iTunes - Podcasts
iTunes - Hörbücher
iTunesU
iTunesU
iTunesU
iTunesU
iTunes - Vorteile ,[object Object],[object Object],[object Object],[object Object]
iTunes - Nachteile ,[object Object],[object Object]
Neue Perspektiven
Neue Perspektiven „ The long tail“
“ We don’t just sell records any more, we act wherever people experience music, from digital and physical formats to all the other ‘touchpoints’ of the music experience; Our role is not to put physical discs on a shelf but to reach consumers wherever they are.”  Elio Leoni Sceti, chief executive of EMI Music Neue Wege in der Werbung Neue Perspektiven
Ohne DRM- ein Schritt nach vorne… Neue Perspektiven
3,8 Mio. verkaufte Songs pro Monat Games Neue Perspektiven
Handy Neue Perspektiven
Neue Perspektiven „ Free music“
Neue Perspektiven „ Free music“
Neue Perspektiven To be continued…

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Digitales Musikgeschäft