Digital Digest Squatty Potty.pdf
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Nowadays, content is king, and certain firms execute their product marketing and campaign flawlessly. One of them came across my knowledge, which I thought was both innovative and which tickles your funny bones. As a result, I made the decision to build digital digest slides for this company. This advertisement will, without a doubt, make you think how challenging status quo can be beneficial for your brand.
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Unit1 product poweerpoint
JWT is a global advertising agency owned by WPP. It has over 200 offices worldwide and creates advertisements across various platforms for many clients. The document discusses a KitKat advertising campaign involving an inflatable pillow product aimed at university students to promote the KitKat brand. The campaign faced some criticism for only featuring young white males in its imagery.
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Unit1 product poweerpointz
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
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Unit1 product poweerpointz
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
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- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style.
Unit1 product poweerpointz
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style to raise brand awareness of KitKat among students.
Unit1 product poweerpointz
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
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JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
Powerpoint unit 1
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
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- Marketing should have a sole purpose of selling more to more people at higher prices. It is a serious, professional discipline.
- Marketing is a science of experimentation, measurement and analysis to create results, not an art or mystery.
- Marketers must define a clear strategy and destination, then develop tactics to get there. Strategy guides all marketing decisions.
- Marketing should give consumers reasons to choose a product and return, not just build awareness. It must focus on profit and consumption, not volume.
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FMCG companies have started promoting their company brands through corporate campaigns to increase customer loyalty, awareness, and sales while building trust. P&G launched a campaign promoting itself as "Proud sponsor of mums" around Mother's Day to highlight how consumers rely on its products. Coca-Cola's "Share a Coke" campaign printed people's names on bottles to encourage connection. Britannia's "Zindagi mein Life" campaign aims to show it is more than a biscuit maker and continues its "eating healthy, thinking better" message. For an "Uncommon Sense" campaign to be credible, a company like Marico must go beyond advertising to activities like social causes, PR, sponsorships, and reflective
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Powerpoint unit 1 finished
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
Powerpoint unit 1
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
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I left my post as ECD of Saatchi & Saatchi X in Asia in June 2013 after working for the company for 4 years. My experience ranged from shopper marketing, retail design that is integrated within a holistic 360 offering to clients such as Lenovo and P&G.
Feeling that I needed more real life experience in the realm of digital shopper marketing. I set off on my own in creating an online social/shopping experience through a platform that I created around crowdsourcing and e-commerce.
In the past year, I have amassed a great deal of experience in designing, marketing and producing products through this platform called Avid Union. During this time, I have built a sustainable business on this platform of social ecommerce.
With this business experience and along with my 15 years of shopper marketing agency experience in New York, Singapore and China, I believe I can be valuable for a company who is looking for a creative leader that is going to take creativity to the next level.
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Businesses all over the world are trying to get creative – how can they reach their customers now that their physical doors may be closed? This is the time where the Internet can become your best friend. The biggest thing any business can do is convert to a digital business.
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Important steps to take to up your digital presence
Ways to generate and nurture leads digitally
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Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession sponsored by Constant Contact on January 30, 2009.
Digital Strategy: Week Four
This document provides an agenda and notes for a digital strategy meeting on May 2, 2011. The agenda includes a taste test of beverage brands, brainstorming big ideas and branding each brand, and assigning homework. It discusses finding big ideas by understanding the brand, mission, audience, and cultural moment. The goal is to come up with a single idea that connects these four "truths" to create compelling strategies for beverage brands.
Business Success Stories in Social Media
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include using location-based check-ins,
Business Success Stories in Social Media
The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include group buying sites, location-based social
Pib Initial Pitch Slideshare Jul9
This was the initial pitch to Second Cup for coming on board as a provincial sponsor for Pay It Backward Day.
Ten Free or Low Cost Strategies for Marketing in a Recession
Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession sponsored by Constant Contact on January 30, 2009.
Ten Free or Low Cost Strategies for Marketing in a Recession
Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession at the Women That Win event on January 30, 2009.
Content Marketing Presentation
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
Cadbury
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
Ähnlich wie Digital Digest Squatty Potty.pdf (20)
How to find and communicate your social purpose using PR
How to find and communicate your social purpose using PR
Practical Crowdfunding for Arizona Entrepreneurs - Fall 2013
Practical Crowdfunding for Arizona Entrepreneurs - Fall 2013
Ten Free or Low Cost Strategies for Marketing in a Recession
Ten Free or Low Cost Strategies for Marketing in a Recession
Ten Free or Low Cost Strategies for Marketing in a Recession
Ten Free or Low Cost Strategies for Marketing in a Recession
Ten Free or Low Cost Strategies for Marketing in a Recession
Ten Free or Low Cost Strategies for Marketing in a Recession
Kürzlich hochgeladen
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationKürzlich hochgeladen (20)
Mastering SEO for Google in the AI Era - Dennis Yu
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Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Digital Digest Squatty Potty.pdf
- 1. How Unicorns & pooping generated $31M Gayatri Patel Business & Marketing Student at Seneca College( 2021-2022)
- 2. Agenda The Company The Ad My Thoughts 9/3/20XX Presentation Title 2
- 3. Introduction My name is Gayatri Patel, a Business and Marketing Student at Seneca College, Toronto, Ontario, Canada. I am creating this presentation for one of my assignment to create a Digital digest on a marketing campaign. The criteria to select the campaign is that it must be different, thought provoking and keeps you glued to your seat until the ads are over. The kind which makes you look up the company and think how their products can make your life better. I am going with ‘The Squatty Potty’ Unicorn campaign. 3
- 5. Company History • Like all successful companies, squatty potty was founded in a garage by the Edwards family. • It all began when Bobby Edwards’ mother, Judy was suffering from constipation. Family doctor advised squatting whenever she had to use the restroom. Squatting changed Judy’s life forever, she wasn’t constipated anymore and was leading a much healthier life. • So, Bobby and his father designed a stool for squatting, which would later change a lot of lives. Initially, they sent out the stools to known influencers who could plug their product online and the response was a massive $1M dollar generated in sales. • No looking back after this 5
- 6. Founders with Their First Product 6 Source: https://www.squattypotty.com/blogs/blog/meet-the-team-judy-edwards-squatty-potty-founder-and-co-creator
- 7. A Shark Boost • Within three weeks of Securing a $350,000 investment from a Shark, SquattyPotty was able to sell products worth $4M in 2013. 7 Source: East Idaho news
- 8. The Ad 8
- 9. The Unicorn AD • If all the progress Edwards’ made so far wasn’t enough, Squatty Potty pulled a stroke of marketing genius with it’s Unicorn ad. • The ad basically featured a Unicorn pooping ice cream, Why ice cream you might ask. Because “It’s not OK to talk about poop, but it’s OK to talk about ice cream.” said Bill Edwards. • The main idea of the commercial was to show off the product in a unique and intriguing way, which quote “changes how you poop forever and changes ice-cream forever”. The ad has pulled over 40M views so far. • The ad was hilarious, mind-blowing and yielded 600% more sales online and 200% increase in retail sales generating $31M in sales over the net 2 years. 9 Source: https://www.adweek.com/brand-marketing/squatty-pottys-ceo-ignored-everyone-made-insane-video-and-boosted-sales-600-168526/ Advertise: https://www.youtube.com/watch?v=YbYWhdLO43QAd:
- 10. My Thoughts • Why this campaign worked?. The ad had multiple moments of brilliance. To begin with a unicorn pooping ice-cream and the children enjoying is nothing short of humorously brilliant. • The intention of this ad was to make create awareness amongst people. To make them understand, they can clean their bowels in one go with their product.
- 11. References “Meet the Team: Judy Edwards, Squatty Potty Founder and Co-Creator.” SquattyPotty, https://www.squattypotty.com/blogs/blog/meet-the-team-judy-edwards-squatty- potty-founder-and-co-creator. Accessed 12 June 2022. “Squatty Potty: What Happened After Shark Tank?” BizzBucket, 3 Oct. 2021, https://bizzbucket.co/squatty-potty-shark-tank-update/. StanleyDecember 10, T. L. and 2015. Squatty Potty’s CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%. https://www.adweek.com/brand- marketing/squatty-pottys-ceo-ignored-everyone-made-insane-video-and-boosted-sales-600-168526/. Accessed 12 June 2022. This Unicorn Changed the Way I Poop - #SquattyPotty. www.youtube.com, https://www.youtube.com/watch=YbYWhdLO43Q. Accessed 12 June 2022.