Using Social Media for Influence & Impact - #ProjectA virtual improvment sess...Leigh Kendall FRSA, MCIPR
This document summarizes a presentation about using social media for influence and impact in healthcare. It discusses how Twitter is a key channel for sharing and influencing in healthcare improvement. It emphasizes finding the 3% of influential users who drive the majority of engagement, like "Dave Morgan" at the North East Ambulance Service. The presentation also covers how to break out of "echo chambers" by creating a spectrum of allies, maximize reach and spread through authentic sharing of stories and calls to action, and measure influence through tools like Symplur Health hashtags.
This document summarizes a presentation given by Leigh Kendall of NHS Horizons on transforming maternity services. The presentation discusses Kendall's work supporting change agents in the NHS and tuning into innovative practices worldwide. It also shares a personal story about Kendall's son Hugo who was born prematurely and passed away, and how this experience motivated her advocacy and campaigning work. The presentation promotes building agency through relationships, mobilizing people rather than just structures, and connecting with influencers to drive conversations.
The power of a tweet chat for health and care improvement - presentation to the International Forum on Quality and Safety Europe by Hugh McCaughey, Helen Bevan, Leigh Kendall 11 June 2021
Creating your own media moment: #iceclimbCharityComms
Six Greenpeace climate activists scaled an oil rig in the Arctic ocean, livestreaming their climb on social media. Their action garnered over 215,000 viewers and 75,000 people signing up in support, trending globally on Twitter multiple times. The success was due to authenticity showing the real people involved, tension from the dangerous climb, simplicity through each person having a focused role and reliable technology, and going live to spread the message in real-time.
WonkComms - when passion meets ration(al)CharityComms
This document discusses strategies for charity communications in the digital age. It emphasizes using data and emotional appeals together to maximize impact. Real-time marketing is recommended, using relevant numbers displayed clearly and deployed at the right moments on social media and other platforms. Engagement pyramids show different tiers of content, from simplest to most in-depth, with the goal of driving people up to higher levels of interaction over time.
The document discusses different definitions and perspectives on blogs. It explores blogs as a "democratization of publishing" but also notes they are sometimes dismissed. The document also refers to blogs as "buckets" for content and debates whether blogs should be "banned" in favor of focusing on communication strategies. It provides tips for an effective content strategy and governance for an organizational blog.
This document discusses how charities can leverage social media to promote their causes. It provides an example of how Mind, a UK mental health charity, used Twitter to generate publicity and donations in response to offensive Halloween costumes. Through sharing personal stories, celebrity endorsements, and coordinating media volunteers, Mind was able to turn negative social media attention into over 1,600 articles of positive coverage and a £25,000 donation from the retailer involved. The document advocates that charities amplify supporter voices rather than act as a mouthpiece, in order to build collective strength and support for their mission.
Using Social Media for Influence & Impact - #ProjectA virtual improvment sess...Leigh Kendall FRSA, MCIPR
This document summarizes a presentation about using social media for influence and impact in healthcare. It discusses how Twitter is a key channel for sharing and influencing in healthcare improvement. It emphasizes finding the 3% of influential users who drive the majority of engagement, like "Dave Morgan" at the North East Ambulance Service. The presentation also covers how to break out of "echo chambers" by creating a spectrum of allies, maximize reach and spread through authentic sharing of stories and calls to action, and measure influence through tools like Symplur Health hashtags.
This document summarizes a presentation given by Leigh Kendall of NHS Horizons on transforming maternity services. The presentation discusses Kendall's work supporting change agents in the NHS and tuning into innovative practices worldwide. It also shares a personal story about Kendall's son Hugo who was born prematurely and passed away, and how this experience motivated her advocacy and campaigning work. The presentation promotes building agency through relationships, mobilizing people rather than just structures, and connecting with influencers to drive conversations.
The power of a tweet chat for health and care improvement - presentation to the International Forum on Quality and Safety Europe by Hugh McCaughey, Helen Bevan, Leigh Kendall 11 June 2021
Creating your own media moment: #iceclimbCharityComms
Six Greenpeace climate activists scaled an oil rig in the Arctic ocean, livestreaming their climb on social media. Their action garnered over 215,000 viewers and 75,000 people signing up in support, trending globally on Twitter multiple times. The success was due to authenticity showing the real people involved, tension from the dangerous climb, simplicity through each person having a focused role and reliable technology, and going live to spread the message in real-time.
WonkComms - when passion meets ration(al)CharityComms
This document discusses strategies for charity communications in the digital age. It emphasizes using data and emotional appeals together to maximize impact. Real-time marketing is recommended, using relevant numbers displayed clearly and deployed at the right moments on social media and other platforms. Engagement pyramids show different tiers of content, from simplest to most in-depth, with the goal of driving people up to higher levels of interaction over time.
The document discusses different definitions and perspectives on blogs. It explores blogs as a "democratization of publishing" but also notes they are sometimes dismissed. The document also refers to blogs as "buckets" for content and debates whether blogs should be "banned" in favor of focusing on communication strategies. It provides tips for an effective content strategy and governance for an organizational blog.
This document discusses how charities can leverage social media to promote their causes. It provides an example of how Mind, a UK mental health charity, used Twitter to generate publicity and donations in response to offensive Halloween costumes. Through sharing personal stories, celebrity endorsements, and coordinating media volunteers, Mind was able to turn negative social media attention into over 1,600 articles of positive coverage and a £25,000 donation from the retailer involved. The document advocates that charities amplify supporter voices rather than act as a mouthpiece, in order to build collective strength and support for their mission.
This document discusses an online session about how charities are using digital media centers and websites to provide multimedia resources for journalists. It notes that journalists want to find their own stories, access original content and strong audiovisual materials easily. The document then shares analytics on usage of Amnesty International's media center and news pages in January 2014, showing many journalists accessed materials on topics like executions in Iran. It also displays the large difference in traffic between the media center and news pages in 2013. Finally, it discusses how other organizations like Oxfam and Human Rights Watch structure their websites and the potential for using social media to drive more news traffic.
Deborah Alsina discusses how she uses Twitter to promote Bowel Cancer UK and support those affected by bowel cancer. She recommends defining your target audience, integrating social media into your communications strategy, and engaging with others rather than just broadcasting information. Her tweets have provided insight, motivation and a human face for the charity. The #Never2Young campaign helped raise awareness and funds through social media.
The document summarizes Girlguiding's annual Girls' Attitudes Survey public relations launch. It discusses how the survey tracks trends in girls' opinions over five years, giving girls a voice. It also achieved significant media coverage, with features in national newspapers, magazines, and broadcasts. The PR launch utilized social media like short videos and Twitter takeovers to create engagement and discussion around the survey's findings.
The document discusses strategies for a Santa Fun Run event organized by Princess Alice Hospice to raise funds. It provides details on the hospice's services and costs. It then outlines the media relations strategy used, which included social media promotion, press releases, and targeting journalists. Results showed the runs raised £28,000 with support from traditional and social media coverage. The conclusions emphasize building relationships with journalists, tailoring content for different outlets, and having a dedicated social media team.
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
Essay Milkha Singh. Online assignment writing service.Crystal Hall
The document discusses several social factors that influence Shangri La Hotel, including its origins in 1971 as a luxury hotel in Singapore that aimed to treat all guests like family through world-class service in tranquil surroundings, as well as its growth into a large Asian-based luxury hotel group with locations across Asia Pacific, North America, the Middle East, and Europe maintaining this high standard of hospitality.
The document summarizes a presentation on crisis communications given by Barry Radford. It discusses what constitutes a crisis and emergency information, how to create key messages to address a crisis, and preparing a message map. A message map is a visual tool that organizes 3 key messages for an audience with 3 supporting facts for each message based on research that people can typically remember 3 items. It also discusses delivering messages during a crisis when cognitive abilities are impaired and the importance of showing compassion, competence, and optimism. The presentation provides an example message map and concludes with an exercise to have participants prepare message maps for different audiences during a hypothetical water contamination threat.
Dr. Jeff French: How to Design and Deliver Social Programs that Influence Beh...Horizons RG
This document provides an overview of Professor Jeff French's work on designing and delivering social programmes to influence behavior. It discusses what is known about influencing behavior from fields like behavioral economics, neuroscience, and psychology. It presents French's de-CIDES framework that outlines 5 types of interventions - control, inform, design, educate, and support - and different forms of influencing behavior within each type from nudges to smacks to shoves. The document emphasizes using a mix of interventions and an evidence-based approach to change behaviors and achieve policy outcomes.
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Lina Eidmark, Web & Social Media, MSF (Médecins Sans Frontières) presenting a...KGS Global
Social media helped Médecins Sans Frontières (MSF) respond effectively to the 2010 Haiti earthquake by raising visibility, acceptance, and leverage. MSF's social media following grew substantially and allowed two-way communication with affected communities and other actors. However, MSF faced challenges like lack of messaging control and balancing resources. Going forward, MSF aims to plan better for emergencies and develop international social media strategies and guidelines.
The document summarizes a research paper on media managers conducted by students at Cebu Normal University. It discusses interviewing a manager at GMA-7 Cebu, Mr. Aljean Abaquita, to understand his roles and experiences. Key findings include the importance of strong communication skills for broadcasters, dangers of news gathering, and needing passion and self-motivation to survive in the competitive media industry. The study provides insights into how media outlets are managed and qualities needed to be an effective long-term media practitioner and manager.
This document provides an introduction to crisis communications for the Ontario Provincial Police. It discusses the changing expectations around crisis communications due to new media and social media. It emphasizes the importance of message mapping, which involves developing key messages and supporting facts for potential crisis scenarios in advance. The document also discusses delivery of messages during crises, noting that non-verbal communication becomes more important. It stresses the importance of appearing poised, compassionate, competent and optimistic during crises.
This document provides guidance on communications for golf courses, including ongoing communications, communications in crisis situations, and responses to commonly asked questions. It discusses maintaining ongoing communications with members about environmental programs through newsletters, suggestion boxes, and information sessions. For crisis communications, it recommends designating a spokesperson, notifying authorities, containing the problem, and being honest, organized, and consistent in responses. The document also provides sample responses to common questions about pesticide use that emphasize regulatory compliance and integrated pest management practices.
This document provides a crisis communication plan for Foundation HealthCare. It outlines the objectives and procedures for effectively managing communications during a crisis. The plan details the steps to take, including forming a crisis communication team to assess the situation and develop messages. It provides guidance on notifying staff, board, and media. Sample press releases, contacts, and potential issues/responses are included in the appendices to help expedite response. The overall goal is to help Foundation HealthCare respond nimbly and reinforce its leadership through a unified, transparent, and solution-oriented communications approach during a crisis.
This document provides an overview of crisis and emergency risk communication (CERC) principles. It discusses key topics like the six principles of CERC (be first, be right, be credible, express empathy, promote action, show respect), psychology of crises, risk perception, developing communication plans, the role of spokespeople and working with the media, including social media. The goal is to help communicators provide accurate information to the public during challenging times to help people make the best decisions.
1. Suicide is a major global problem, with a suicide occurring every 40 seconds. In Australia, 370,000 people think about suicide each year, 65,000 attempt suicide, and 2,500 die by suicide annually.
2. The RSA proposed 10 "Big Ideas" to help prevent suicide, including developing digital tools to identify at-risk individuals online and provide support ("Digital Life Saving"), creating a national research plan to pool knowledge and set evidence-based priorities, and implementing systems to track and support individuals who are already in clinical care ("Tracking for Life").
3. If implemented, these ideas aimed to halve the suicide rate within 10 years through coordinated research, engagement of all stakeholders, and
The document discusses opportunities for effective risk communication, including disrupting crises, recognizing new risks through mindfulness, accounting for both hazard and outrage, and ensuring social responsibility through significant choice. It also outlines Sandman's risk/hazard equation and approaches to risk communication, noting the need for an interactive compromise approach. Effective risk communication can help avert crises and allows time for careful messaging rather than spontaneous crisis communication.
This document outlines lessons learned from communicating during the 2009 H1N1 outbreak:
1. Assess communication plans and update based on what worked and didn't work, including IT systems and approval processes.
2. Connect and coordinate with response partners like hospitals, EMS, government, and media to build relationships before an emergency.
3. Ensure IT systems can support a flexible response and virtual/remote work, and allow collaborative work by communications teams.
4. Communicate quickly through multiple channels like websites, radio, and social media to keep up with the fast pace of information in a crisis.
This document discusses an online session about how charities are using digital media centers and websites to provide multimedia resources for journalists. It notes that journalists want to find their own stories, access original content and strong audiovisual materials easily. The document then shares analytics on usage of Amnesty International's media center and news pages in January 2014, showing many journalists accessed materials on topics like executions in Iran. It also displays the large difference in traffic between the media center and news pages in 2013. Finally, it discusses how other organizations like Oxfam and Human Rights Watch structure their websites and the potential for using social media to drive more news traffic.
Deborah Alsina discusses how she uses Twitter to promote Bowel Cancer UK and support those affected by bowel cancer. She recommends defining your target audience, integrating social media into your communications strategy, and engaging with others rather than just broadcasting information. Her tweets have provided insight, motivation and a human face for the charity. The #Never2Young campaign helped raise awareness and funds through social media.
The document summarizes Girlguiding's annual Girls' Attitudes Survey public relations launch. It discusses how the survey tracks trends in girls' opinions over five years, giving girls a voice. It also achieved significant media coverage, with features in national newspapers, magazines, and broadcasts. The PR launch utilized social media like short videos and Twitter takeovers to create engagement and discussion around the survey's findings.
The document discusses strategies for a Santa Fun Run event organized by Princess Alice Hospice to raise funds. It provides details on the hospice's services and costs. It then outlines the media relations strategy used, which included social media promotion, press releases, and targeting journalists. Results showed the runs raised £28,000 with support from traditional and social media coverage. The conclusions emphasize building relationships with journalists, tailoring content for different outlets, and having a dedicated social media team.
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
Essay Milkha Singh. Online assignment writing service.Crystal Hall
The document discusses several social factors that influence Shangri La Hotel, including its origins in 1971 as a luxury hotel in Singapore that aimed to treat all guests like family through world-class service in tranquil surroundings, as well as its growth into a large Asian-based luxury hotel group with locations across Asia Pacific, North America, the Middle East, and Europe maintaining this high standard of hospitality.
The document summarizes a presentation on crisis communications given by Barry Radford. It discusses what constitutes a crisis and emergency information, how to create key messages to address a crisis, and preparing a message map. A message map is a visual tool that organizes 3 key messages for an audience with 3 supporting facts for each message based on research that people can typically remember 3 items. It also discusses delivering messages during a crisis when cognitive abilities are impaired and the importance of showing compassion, competence, and optimism. The presentation provides an example message map and concludes with an exercise to have participants prepare message maps for different audiences during a hypothetical water contamination threat.
Dr. Jeff French: How to Design and Deliver Social Programs that Influence Beh...Horizons RG
This document provides an overview of Professor Jeff French's work on designing and delivering social programmes to influence behavior. It discusses what is known about influencing behavior from fields like behavioral economics, neuroscience, and psychology. It presents French's de-CIDES framework that outlines 5 types of interventions - control, inform, design, educate, and support - and different forms of influencing behavior within each type from nudges to smacks to shoves. The document emphasizes using a mix of interventions and an evidence-based approach to change behaviors and achieve policy outcomes.
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Lina Eidmark, Web & Social Media, MSF (Médecins Sans Frontières) presenting a...KGS Global
Social media helped Médecins Sans Frontières (MSF) respond effectively to the 2010 Haiti earthquake by raising visibility, acceptance, and leverage. MSF's social media following grew substantially and allowed two-way communication with affected communities and other actors. However, MSF faced challenges like lack of messaging control and balancing resources. Going forward, MSF aims to plan better for emergencies and develop international social media strategies and guidelines.
The document summarizes a research paper on media managers conducted by students at Cebu Normal University. It discusses interviewing a manager at GMA-7 Cebu, Mr. Aljean Abaquita, to understand his roles and experiences. Key findings include the importance of strong communication skills for broadcasters, dangers of news gathering, and needing passion and self-motivation to survive in the competitive media industry. The study provides insights into how media outlets are managed and qualities needed to be an effective long-term media practitioner and manager.
This document provides an introduction to crisis communications for the Ontario Provincial Police. It discusses the changing expectations around crisis communications due to new media and social media. It emphasizes the importance of message mapping, which involves developing key messages and supporting facts for potential crisis scenarios in advance. The document also discusses delivery of messages during crises, noting that non-verbal communication becomes more important. It stresses the importance of appearing poised, compassionate, competent and optimistic during crises.
This document provides guidance on communications for golf courses, including ongoing communications, communications in crisis situations, and responses to commonly asked questions. It discusses maintaining ongoing communications with members about environmental programs through newsletters, suggestion boxes, and information sessions. For crisis communications, it recommends designating a spokesperson, notifying authorities, containing the problem, and being honest, organized, and consistent in responses. The document also provides sample responses to common questions about pesticide use that emphasize regulatory compliance and integrated pest management practices.
This document provides a crisis communication plan for Foundation HealthCare. It outlines the objectives and procedures for effectively managing communications during a crisis. The plan details the steps to take, including forming a crisis communication team to assess the situation and develop messages. It provides guidance on notifying staff, board, and media. Sample press releases, contacts, and potential issues/responses are included in the appendices to help expedite response. The overall goal is to help Foundation HealthCare respond nimbly and reinforce its leadership through a unified, transparent, and solution-oriented communications approach during a crisis.
This document provides an overview of crisis and emergency risk communication (CERC) principles. It discusses key topics like the six principles of CERC (be first, be right, be credible, express empathy, promote action, show respect), psychology of crises, risk perception, developing communication plans, the role of spokespeople and working with the media, including social media. The goal is to help communicators provide accurate information to the public during challenging times to help people make the best decisions.
1. Suicide is a major global problem, with a suicide occurring every 40 seconds. In Australia, 370,000 people think about suicide each year, 65,000 attempt suicide, and 2,500 die by suicide annually.
2. The RSA proposed 10 "Big Ideas" to help prevent suicide, including developing digital tools to identify at-risk individuals online and provide support ("Digital Life Saving"), creating a national research plan to pool knowledge and set evidence-based priorities, and implementing systems to track and support individuals who are already in clinical care ("Tracking for Life").
3. If implemented, these ideas aimed to halve the suicide rate within 10 years through coordinated research, engagement of all stakeholders, and
The document discusses opportunities for effective risk communication, including disrupting crises, recognizing new risks through mindfulness, accounting for both hazard and outrage, and ensuring social responsibility through significant choice. It also outlines Sandman's risk/hazard equation and approaches to risk communication, noting the need for an interactive compromise approach. Effective risk communication can help avert crises and allows time for careful messaging rather than spontaneous crisis communication.
This document outlines lessons learned from communicating during the 2009 H1N1 outbreak:
1. Assess communication plans and update based on what worked and didn't work, including IT systems and approval processes.
2. Connect and coordinate with response partners like hospitals, EMS, government, and media to build relationships before an emergency.
3. Ensure IT systems can support a flexible response and virtual/remote work, and allow collaborative work by communications teams.
4. Communicate quickly through multiple channels like websites, radio, and social media to keep up with the fast pace of information in a crisis.
All The Great Things Are Simple. Writingtips EssayApril Blount
The document discusses two short stories - "Red Cranes" by Jacey Choy and "The Firefly Hunt" by Jun ichiro Tanizaki. It analyzes how the authors develop the main characters, Mie and Sachiko, differently. Specifically, it notes differences in how the characters interact with others, how their thoughts are presented, and the strong feelings they have at the end of each passage. The analysis provides examples from the texts to support its examination of the differing characterization techniques used by the two authors.
This document discusses strategies for the World Food Programme (WFP) to improve communication and fundraising efforts. It suggests that WFP tell inspiring stories about its work to reach the large online audiences it has access to for free. It also recommends developing a media engagement strategy, monitoring influencers on social media and in traditional media, and using data on influencers to micro-target messaging and content. The goal is for WFP to better promote its work and goals in order to increase donations and support.
Essay about the Education in the United States - PHDessay.com. Failing Public Education In America Education Essay - PHDessay.com. Right to education essay. The Right to Education Essay. 2022-11-27. Education in USA | Essay - Studienet.se. Distance Learning Vs Traditional Learning Essay : 5 Reasons Why Online ....
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
7. FAILING TO PLAN IS…
1.
2.
3.
4.
5.
6.
7.
8.
9.
Crisis communications team
Briefs held by Senior Media Officers
Watching brief
Risk mapping
Response toolkit
Digital essential
Regular updates to stakeholders
Disaster recovery plan
What if?
9. WHEN THE S*** HITS THE FAN…
Golden Rules
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Get key staff in a room
Decide responses
Tailor to the audience
Contact stakeholders
Prepare Q and As
Expect the unexpected
To-do list
Monitor
Update
Monitor again
DON’T PANIC!
10. REVIEWING THE SITUATION…
THE DAILY UPDATE
1. Journalist calls
2. Social media responses
3. Emails received
4. Postal communications
5. Impact on fundraising
6. Learn and adapt
7. Second guess senior management
8. Trust your instinct
9. Evaluate and summarise
10. Don’t be afraid to change approach
15. SOCIAL VS PRESS
“We’ve funded over 1,000 life-saving research projects over the past five years, under 0.3 per cent involved dogs. This
research is undertaken because heart rhythm in dogs is controlled in a very similar way to ours. This research is vital in
helping us understand and treat dangerous heart rhythm problems – known as arrhythmias – where the heart is beating
too fast or too slow.
“Arrhythmias currently affect over a million people each year in the UK and can make people feel extremely unwell and in
some cases cause sudden death. Scientists hope their findings will help improve and save the lives of heart patients in the
future.
“We always look for ways to reduce the use of animals in research. This is not an issue we take lightly.”
“The BHF is dedicated to saving lives through better treatments and cures for heart conditions. We fund vital research
using cells grown in the laboratory, computer models, human volunteers and work involving animals when that is
necessary.
“Every application for research funding goes through a rigorous independent review procedure and of the many hundreds
of life-saving research projects we’ve funded over the last five years, 0.3 per cent have involved dogs.
“We proactively seek the reduction of animal use, and the replacement of animals with other research methods where
possible. We require researchers to apply the highest standards to animal welfare.
“BHF research has contributed to life-saving medical advances for heart patients over the past half century. But there is
still so much work to be done and, for the foreseeable future, that will involve using animals in research.”
19. THE RULES…
ACCORDING TO CAMPBELL
1.Know the difference between a genuine crisis and
a media driven frenzy. The former are rare, the latter
common.
2. Once you have decided it is a crisis
situation, operate the OST rule. Set clear Objectives.
Define the Strategy. Only then think about Tactics.
3. Never lose sight of the big picture.
4. Centralise.
5. If the crisis needs new policy, structures or
personnel to manage it, put them in place quickly.
20. THE RULES: PART TWO
6. If it is a crisis playing out across the media, rebut with speed and aggression.
7. Decide the single figure to whom people will most look for leadership. Usually the
person at the top but…
8. Horses for courses. Understand that sometimes the top person may be a dreadful
communicator if not used to it .
9. Agree basic messages and never tire of saying them.
10. Organise every part of every day for the tactical implementation of strategy.
21. THE RULES: PART THREE
11. Organise your communications as far as they need to go. Take account of
possible different audiences.
12. Put extra effort into the big moments.
13. Ensure proper internal comms. Don’t forget your own people may get most
messages through media. Make sure they hear from you first.
14. Remember it will end.
15. Throughout the crisis, have someone working on re-entry to normal strategy
once the crisis is over