Deadly Viral Video Trends
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Viral video challenges are more popular than ever! What is a viral video challenge? They can be fun! They can be silly, but most challenges can be dangerous...
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How to Tell Your Personal Stories to Change the World
Every person has powerful, personal stories within them that can be their secret weapon in gaining supporters and creating change. But too often leaders feel overwhelmed when it comes to telling their personal stories. What should they include or exclude? What is compelling and what is clutter? How much sharing is too much sharing? How to choose which story to tell? Your powerful, personal story is within you.
Infographic: DC vs Marvel – The Battle of Brands
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
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Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
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Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
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Enjoy reading.
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The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
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Every person has powerful, personal stories within them that can be their secret weapon in gaining supporters and creating change. But too often leaders feel overwhelmed when it comes to telling their personal stories. What should they include or exclude? What is compelling and what is clutter? How much sharing is too much sharing? How to choose which story to tell? Your powerful, personal story is within you.
Infographic: DC vs Marvel – The Battle of Brands
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
The Science of Story: How Brands Can Use Storytelling To Get More Customers
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
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Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
Damn Good Advice
George Lois is an advertising legend known for his "Damn Good Advice". This document shares 10 pieces of Lois' advice for creating impactful advertising, including that creativity can solve problems, always go for the big idea, and that a truly great ad campaign has a memorable slogan and visual. It encourages the reader to develop their own big idea to change the world through advertising.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
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The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
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I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
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- Social media conversations offline influence online brand exposure. Word of mouth is most powerful from 8-10pm worldwide.
- Successful brands integrate traditional and new media, like Lady Gaga with her fans and album releases.
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In it I'll be sharing how you can:
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2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
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Thanks for watching!
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This document outlines a marketing and communication plan to promote "Tuong", a traditional Vietnamese opera art form that is struggling, to young people aged 18-25 in Hanoi and Ho Chi Minh City. The plan aims to raise awareness of Tuong among 2 million young people and increase interest and ticket purchases. Key elements of the plan include creating a new, modernized and simplified version of Tuong tailored to young consumers, developing iconic character designs that can be licensed to partner brands, and a campaign using social media, PR, events and experiences to generate awareness, engagement and trial of Tuong performances. The timeline lays out digital and PR activities from March to May with a proposed budget of $1,150.
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When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
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Was ist angesagt?
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The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
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Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
An introduction to advertising planning / strategy
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
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Equip yourself to leverage archetypes to create a differentiating personality and hence, positioning for your brand, connecting with the ideal consumer.
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The art of storytelling is a powerful marketing tool, learn how to use it to your benefit. Excerpts from Seth Godin's "All Marketers Tell Stories"
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This document provides notes from various seminars at Cannes Lions 2011. Key points include:
- Brands are discussed more in conversations now than in the past, with symbols and storytelling playing important roles.
- Social media conversations offline influence online brand exposure. Word of mouth is most powerful from 8-10pm worldwide.
- Successful brands integrate traditional and new media, like Lady Gaga with her fans and album releases.
- The future lies in understanding different screen types and creating tailored content for each.
- Innovation is less important than tweaking existing ideas and effective implementation.
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To Learn more about Presentations go to:
http://soappresentations.com/free-downloads/
AD 216: Lecture 1
The document discusses the creative process of developing an advertising campaign. It begins with crafting an inspiring creative brief that identifies the business problem and target audience insights. This informs the development of the campaign idea or concept, as shown in famous examples from Old Spice and Got Milk?. Creative teams that may include copywriters and art directors then generate ideas and write up initial versions to bring the brief to life. The goal is to start with a great brief and use a collaborative process to develop an idea and execution that will solve the identified marketing challenge.
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This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
Inspired Storytelling: Engaging People & Moving Them To Action
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
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Абсолютный мастрид для каждого маркетолога, бренд-менеджера и стратега от Мартина Вайгеля, Head Of Strategy Wieden+Kennedy. Вспомним о главном, ага.
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SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
No more BORING marketing!
The document argues that businesses should avoid boring marketing and instead create marketing with wow factor, personality, excitement, and entertainment. It notes that on the playground, being different draws negative attention, but in business, being distinctive draws positive attention and gains clients. The document encourages businesses to dare to be different with their marketing instead of taking a cookie cutter approach, in order to engage people and build an irresistible connection rather than having to compete on price alone.
Inspiring Creativity
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
How To Get Clients & Sell Without Selling (Social Selling)
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
The Top 10 Most Remarkable Marketing Campaigns EVER
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
Young marketer 7 + dang thi bich tuyen
This document outlines a marketing and communication plan to promote "Tuong", a traditional Vietnamese opera art form that is struggling, to young people aged 18-25 in Hanoi and Ho Chi Minh City. The plan aims to raise awareness of Tuong among 2 million young people and increase interest and ticket purchases. Key elements of the plan include creating a new, modernized and simplified version of Tuong tailored to young consumers, developing iconic character designs that can be licensed to partner brands, and a campaign using social media, PR, events and experiences to generate awareness, engagement and trial of Tuong performances. The timeline lays out digital and PR activities from March to May with a proposed budget of $1,150.
Consumers insights
The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
Engagement Vs Interruption
One-way marketing (interruption) is often more effective than two-way marketing (engagement) for large brands communicating with significant numbers of people. While two-way marketing aims to directly involve consumers, people generally do not care much about brands and are less likely to actively engage or participate. Examples show that memorable one-way ads like the Cadbury Gorilla commercial can be more effective at reaching large audiences with positive brand messaging than two-way social media campaigns, which typically see very low rates of actual consumer engagement. The most robust case studies continue to show traditional one-way marketing performing well compared to two-way approaches.
The Art Of The Creative Pitch
Pitching your designs, ideas, media and marketing can be the culmination of all your hard work. It can also be the hardest part! Walk through this helpful guide for pitching your marketing campaigns and related initiatives.
Was ist angesagt? (20)
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What is your brand personality? Brand Archetypes by Idiom
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The document provides information about the Zika virus outbreak, including how it spreads and symptoms. It notes that Zika virus is mainly spread by Aedes mosquitoes and infected mothers can pass it to fetuses. While there is no vaccine currently, people can protect themselves by preventing mosquito bites, using repellent and eliminating standing water where mosquitoes breed. The most important advice is to stay informed but remain calm.
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This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
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2. Clearly outline your idea's market potential, how fast the business can scale, and the impact it will make.
3. Ensure your slide deck content is concise and designed boldly, and that your delivery is enthusiastic.
4. Consider the types of investors in your audience and how they may react.Storytelling w/ Your Digital Eyeballs
Keynote at the first ever Social Media Summit Ireland. Event was held in Dublin and was 2 days of workshops and keynotes.
This is my newest keynote focused on storytelling with your digital eyeballs empowering your employees, your advocates and ultimately empower your community. I discussed live streaming social video tools like Periscope, Blab, Facebook Live, Snapchat and more but the focus was less about the tools and more about the power of listening & engaging so that you can create content and engagement at the right time not just in real-time.
We Are Refugees by @empoweredpres
The Syrian refugee situation, has become one of the biggest humanitarian crisis’ in the last decade. An estimated 9 million Syrians have fled their homes since the outbreak of civil war in March 2011. We see it on tv. We read about it in the news…but do we understand who and what a refugee is?
Show Me The Money! - Know the 4 Types of Investors @BlueStartups
Are you looking for investors to help get your business off the ground? Finding investors can be daunting! But have no fear! Investors are looking to fund your business or product. It's not only about the money. Investors become part of your team...
7 Deadly Sins of #PresentationDesign
Do not be the designer to commit these 7 Deadly Sins of #PresentationDesign. Learn how to avoid them and save your soul.
10 Ways Your Boss Kills Employee Motivation
This document outlines 10 ways that bosses can kill employee motivation, including micromanaging employees, focusing only on mistakes, dismissing new ideas, holding useless meetings, making empty promises, telling inappropriate jokes, not keeping their word, measuring employee success in the wrong way, setting unrealistic deadlines, and playing favorites. The document encourages bosses to listen to employee concerns to better motivate them.
Secrets to a Great Team
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
5 Storytelling Lessons From Superhero Stories
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
Before you upload your next presentation to Slideshare, here are a few things you might want to implement.
10 Business Lessons from Orange is the New Black @OITNB @Netflix
Hit Comedy-Drama series, Orange is The New Black, follows the lives and stories of women inmates at Litchfield Federal Penitentiary. We've unlocked 10 Business Lessons from Orange is the New Black.
Crap. The Content Marketing Deluge.
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap.
Here's what you can do about it.
10 Statistics Every Leader Needs To Understand
Here are 10 statistics that every leader needs to understand. Ineffective leadership is a huge problem in today's workplace. Learn why it’s so important to get it right.
Employee Onboarding : Statistics you need to know
Learn everything you need to know about employee onboarding and how to ensure that each new hire is successful with this complete guide.
Content by Officevibe, the simplest tool for a greater workplace.
Read more on our website:
https://www.officevibe.com/employee-engagement-solution/employee-onboarding
Download your free checklist of the perfect onboarding:
http://bit.ly/2jVcIzO
Chek our product!
https://www.officevibe.com/
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#Concussion #Football #Sports #ConcussionMovie
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.6 Reasons Why Hawaii Is #1
The Democratic Party has a larger electoral advantage in this state than in any other state according to the document. This suggests that Democrats have more support from voters which could make it easier for their candidates to win elections in this particular state over Republicans. The document provides very little context but indicates that Democrats are politically stronger in this one state than in others.
HEY Olive Garden! We are sorry... #PowerPoint #OliveGarden #Darden #Starboard...
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We sure hope Olive Garden survived the presentation yesterday with that 294 slidedeck that was presented by Starboard Value in hopes to restructure their business. In light of that #Deathbypowerpoint example we decided to send design them a personal message of hope and inspiration!Marijuana Light It Up? @empoweredpres
The document discusses the ongoing debate around legalizing marijuana in the U.S. Proponents argue that marijuana is less dangerous than alcohol and support its medical uses, while celebrities and business people admit to using it. However, others oppose legalization due to health risks like lung damage and effects on adolescent brain development. The document provides historical context on marijuana and information on its chemical components and effects on the body. It encourages readers to research both sides of the debate and decide whether legalizing marijuana would make their country better or worse.
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Gambling has a long history dating back to 1300 BC and comes in many forms like dice, cards, horse racing, sports betting, and casinos. While Las Vegas is typically associated with gambling, the global gambling industry is now worth $125 billion with Macau surpassing Las Vegas as the world's largest gambling center. Gambling can be enjoyed recreationally but also carries risks like addiction which affects around 5% of gamblers by increasing dopamine release. It is important to remember that riches won gambling can also be lost, so people should only gamble with what they can afford to lose and know when to walk away.
14 Rules to Live a Happy Happy Happy Life @AETV @DuckDynastyAE
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we can learn from all of them.
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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如果您处于以下几种情况：
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◇申请留学生创业基金
留信网认证的作用:
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Deadly Viral Video Trends
- 4. here’s the definition: viral video challenge [vahy-ruhl vid-ee-oh chal-inj] A video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. noun Video creator completes a task, then challenges viewers to copy what they have done. Viewers participate by filming their attempt and posting online.
- 5. they can be fun. whip nae nae
- 6. how to do the whip and nae nae stand then crouch “whip” (punch) “nae nae” (wave and walk backwards)
- 7. cdflip glasses they can be silly.
- 8. how to do the cd glasses challenge wedge 2 cd’s onto glasses tilt head back whip head forward step1 step2 step3
- 9. they can be messy. makeup challenge
- 10. how to do the make up challenge get makeup blindfold partner partner applies makeup to your face step1 step2 step3
- 11. sometimes it’s to raise awareness for a cause. ice bucket challenge
- 12. how to do the ice bucket challenge nominate friends to donate $ or splash themselves with ice water (like you) fill bucket with ice water pour bucket onto head step1 step2 step3
- 13. find out more here 220million $ raised *also known as Lou Gehrig's disease. The Ice bucket challenged helped raise hundreds of millions of dollars for *amyotrophic lateral sclerosis research.
- 17. how to do the cinnamon challenge get one spoonful of cinnamon insert entire contents in mouth swallow without coughing step1 step2 step3
- 18. find out more here collapsed lungs. collapsed lungs. doctors warn, inhaling cinnamon can lead to
- 19. gallon challenge
- 20. how to do the gallon challenge get gallon of milk (8 pints) drink entire gallon within 1 hour try not to throw up step1 step3 step2
- 22. how to do the ghost pepper challenge step1 step2 One Ghost Pepper Peppers equals get ghost pepper try to eat without crying +100 Jalepeno
- 24. how to do the duct tape escape challenge step1 step2 step3 requires 2 people and duct tape person “A” duct tapes person “B” for 2 minutes Person “b” tries to escape in under 5 minutes [A] [B]
- 25. find out more here vunfortunately, some challenges can cause damaGE rEaL
- 29. how to do the condom snorting challenge take condom insert into nostril inhale condom through nose. pull out through mouth. step1 step2 step3
- 31. pour hot sauce directly into eye let eyeball burn step1 step2 how to try hot sauce eyedrops
- 33. severe swelling bruised lips broken blood vessels cuts and abrasions the lip challenge can cause serious damage to your lips! warninGsliGhtly Graphic find out more here
- 34. place on lips and suck how to do the kylie jenner lip challenge get shot glass step1 step2 step3 voila. plump sexy lips
- 36. how to play the knock out “game” find innocent bystander film yourself punching bystander step1 step2 step3 run away. post video online
- 37. v dangerousand Illegal. This “game” is incredibly dangerous Illegal.
- 40. is one of the most for video challenges. popular platforms
- 41. 1 billionmonthly visitors youtube stats of U.S. teens use youtube 81.9%
- 42. viraltrends.trends. many viewers are young. that’s why it’s important to be aware of the latest
- 43. viralfamous because sometimes the desire to be can cloud good judgement.
- 44. challenges can be really fun! but before you try any…
- 45. take a minuteto think…to think…
- 46. before doing a viral challenge step1 stop
- 47. before doing a viral challenge step1 step2 consider possible consequences stop
- 48. before doing a viral challenge consider possible consequences All clear? oK. have fun! step1 step2 step3 stop
- 49. challenge! we’re always up for aup for a challenge! we’re always Let us help your next presentation go viral!
- 50. *Event is Today! 3.10.16 @ 3pm EST Click above or go to slidesthatsell.co