Current state of online comms informal talk deck
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The document discusses social media and online communications. It covers changes on the web, challenges in online influence, measurement of influence, and case studies of how organizations like the UN and World Health Organization have used social media for campaigns. Useful tools for social media analysis and engagement are also mentioned.
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I thank you for your comments.
IRD Social Media Summit: Intro to Social Media
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
Getting to Grips With Social Media Marketing for B2B
The document discusses getting to grips with social media in business-to-business marketing. It provides an overview of what marketing professionals think about social media, how B2B decision makers use social media, why companies adopt social media tactics, examples of what social media includes, where and how companies can use social media, and case studies of companies' social media use. It also summarizes two companies' social media capabilities and services.
Good rebels smart social webinar - 21 june 2018
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
Social mediamarketingcampaignsformobileandsocialapps v1.1
This document discusses social media marketing for mobile, social, and web apps. It outlines that social media marketing is about generating exposure, opportunities, and sales through online community engagement. It provides tips for an effective social media marketing campaign, including identifying key social sites to target for maximum return on investment. It also discusses how to measure social media return on investment through metrics like sales revenue, reach, and customer spending. Overall, the document promotes social media integration as a creative and cost-effective way to build relationships with customers.
Linktree - Creator Report 2022 -_EN.pdf
This document summarizes key findings from a report about creators on the web. It finds that over 200 million people can be considered creators, though most are part-time. While time spent creating content varies, most creators make less than $1,000 annually. The report provides tips for creators such as focusing on engaged audiences over quantity, specializing in niche content, and diversifying platforms and formats. Overall it analyzes creator demographics, earnings, challenges, and opportunities to help creators succeed online.
E.Forst Presentation
The document discusses how social media is important for businesses to leverage. It provides definitions of social media, outlines why it matters to businesses through examples like Dell's customer service issues and word-of-mouth influencing purchases. It then gives recommendations on how businesses can measure ROI in social media through metrics like lower call volumes, customer insights, sales from social media links, and changes in brand perception.
Paid to Made media Whitepaper FINAL1
The document discusses the shift from paid (bought) media to owned and earned media for brands. It introduces the concepts of bought, owned, and earned media, with bought being paid advertising, owned being content and platforms controlled by the brand, and earned being user-generated conversations. It argues that brands should allocate more resources to developing owned and earned media through useful content and communities in order to build advocacy. Examples are given of how brands like Best Buy and Starbucks have successfully utilized owned and earned strategies to drive engagement and sales. Developing a long-term digital platform requires investment in content, conversations, and communities to facilitate sharing and discussion.
Digital strategy planning
This document summarizes a workshop on digital strategy planning. It discusses why organizations need digital strategies and what constitutes a digital strategy. It covers current digital trends, examples of digital strategy case studies, and the different types of digital marketing. It also discusses social media marketing and analytics. Finally, it addresses integrating digital strategies with business plans and measuring success through metrics like return on investment and engagement.
Mobile Marketing 101
This document provides an overview of mobile marketing strategies. It discusses how social media marketing involves engaging online communities to generate exposure, opportunity, and sales. It also outlines best practices for social media marketing campaigns, including identifying key social sites, publishing targeted content, and measuring results through metrics. Additionally, the document explores mobile trends like location-based services, augmented reality, and tablets and how game dynamics can be applied to mobile apps. Case studies are presented on social media campaigns and mobile games.
Internal communications for a digital age
The document discusses the FT's efforts to educate employees about embracing digital technologies. It summarizes the FT's digital transformation, including having more digital subscribers than print and growing mobile and social media audiences. It describes the communications team and initiatives like the social intranet Neo and Corporate Google. A major effort discussed is the Digital Learning Week that saw 500+ staff attend sessions on digital topics. Feedback was positive and there was an increase in intranet usage. The document advocates continuing lunch-and-learn sessions and using social media systems to engage employees and build community.
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Ged Carroll is a brand and creative strategy director who has worked in agencies, in-house and as a freelancer across sectors in Europe and Asia. The document provides case studies summarizing some of Ged's work, including developing strategies to promote Huawei smartphones globally on a limited budget, engage middle-class consumers with lottery scratch cards in the UK, and successfully re-enter the soccer market for New Balance. Ged's contact information and credentials are provided at the end.
1902 ad examples
Something that I pulled together for a client a couple of years ago one evening, putting it up here in case it might be useful to someone else
Looking back at 2020
COVID, behavioural change, economics, acceleration, youth consumer behaviour. More information here: https://renaissancechambara.jp/2020/12/25/looking-back-at-2020/
Brands exploiting the birth of the royal baby
Some of the more shameful examples that I found on Twitter immediately after the birth of the royal baby
1904 amazon china
Amazon's market share in China has steadily declined since 2012, falling from a peak of 12% to just 4% by 2018 as Chinese competitors like Alibaba and JD.com have grown to dominate e-commerce in the country. While Amazon was once one of the top online retailers in China, it has lost ground to local players that understand Chinese consumers better and offer more localized services and payment options. The decline shows how difficult it can be for foreign digital companies to gain traction in China against well-established domestic rivals.
App constellations 2018
Research into the mobile app eco-systems of different large internet companies. More information here: http://renaissancechambara.jp/2018/04/12/app-constellations-2018-research/
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This presentation discusses strategies for mobile social marketing. It begins with an overview of the Asia social mobile landscape and how mobile and social will affect other parts of the marketing mix. It then discusses mobile social strategies and consumer case studies of companies using mobile social networks. Specific strategies covered include understanding the mobile social landscape in a region, how mobile social marketing fits into the customer journey, attributes of mobile social marketing, and case studies of brands using platforms like WeChat and KakaoTalk through gamification, communities, and integrated loyalty programs. The presentation aims to provide insights into developing effective mobile social marketing strategies.
Taiwan's gutter oil scandal
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1707 ad industry
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The document discusses the history and future of Nokia after being sold by Microsoft in 2016. It was sold to a Chinese/Finnish consortium. While Nokia still has some brand recognition, the smartphone market is saturated with declining growth and prices. Nokia will have to compete with many Chinese brands in emerging markets with lower margins. To succeed, it may need to focus on manufacturing innovations or new business models like services to increase profits.
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http://renaissancechambara.jp/2016/04/04/huaweis-expansion-into-smartphone-market/
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a collection of datapoints that I had to pull together. More on the numbers here http://renaissancechambara.jp/2016/04/01/online-advertising-and-technology-data-points/ You can find the latest information that I share on renaissancechambara.jp
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1104 digital marketing group
Ged Carroll, director of digital strategies, discussed how understanding user intent online is crucial for effective digital marketing and public relations. Intent-driven content and conversations allow organizations to have open discussions and control their messaging, while social media, news, and advertising are often content-driven or push users based on demographics. Understanding user intent through research provides insights into how to design interactions that meet peoples' underlying needs, desires, and passions.
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
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Current state of online comms informal talk deck
- 1. Discussion points about social media Ged Carroll | director - digital strategies
- 2. Who On Earth Am I?
- 4. Changes on the web
- 5. Changes in online communications
- 8. Some social media case studies
- 11. Microsoft Lone Server: Long B2B launch
- 13. Some things that we thought were pretty neat
- 14. Who’s Talkin’
- 15. Twitanalyzer
- 19. BoardTracker
- 20. Quarkbase