Content strategy : Content empire and cash in

FEBRUARY
24
Document
No
01
FREE MASTERCLASS 1
by
CONTENTEMPIRE
CREATEANDCASHIN

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2 2024
Free masterclass by THE.KREATORS
CONTENT EMPIRE CREATE AND CASH IN
D E F I N E Y O U R
C O N T E N T S S T R A T E G Y
3
4
Adapt your contents to target maturity 5
Develop your method to create content 6
Where to find your topics 9
Technics to be more viral online REELS 10
Storytelling - atomic content generator 11
Build your funnel
For the entrepreneur: from lead magnet
to purchasing the offer
12 Incomes revenues for creators
H O W T O B O O S T Y O U R
C O N T E N T R E A C H
8
I N C R E A S E C O N T E N T
P R O F I T A B I L I T Y
Find your niche
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18

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1.DEFINEYOUR
CONTENTSTRATEGY

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DEFINE YOUR CONTENTS STRATEGY 1/4
HOW TO CREATE CONTENT
Creating content requires consistency, discipline,
and passion.
Before starting to create content, there are TWO
key questions to consider:

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1. Find your niche:
Identify your skills
and the problem you want to solve.

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2. Identify your target audience:
Understand them
and know where to find them.

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FINDING YOUR NICHE
Take stock of your skills and the sub-skills they entail.
You can also introduce another dimension where
you're willing to learn—
one that will ignite your passion.

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BRIDGING THE GAP
Bridge the gap between my skills and the HARD
problems they can solve.
By "HARD problem," I mean:

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BRIDGING THE GAP
Painful, depriving your audience of freedom, a
resource, or a skill
Urgent, meaning its consequences require swift
action
Recognized, and especially understood as such by
your audience.

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IDENTIFY YOUR STARVING AUDIENCE
"The only competitive advantage I need is a starving
crowd," said Gary Halbert,
one of the most skilled copywriters and marketers of
his time. What is he suggesting with this insight?

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Rethink the traditional paradigm
(Problem → Product → Target Audience)
in favor of an almost diametrically reversed
approach:
Target Audience → HARD Problem → Solution.

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We no longer talk about "product," but about a solution to a
problem.
We no longer start from a theoretical, perhaps hypothetical
problem, whose primary function is often nothing more
than to justify the product's very existence.

2
We start with a homogeneous crowd in distress.
Homogeneous on what criteria?
In truth, there are 3.

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It should be S.E.A.:
Solvable (able to afford the solution).
Educated (aware of their problem and its
consequences, i.e., at a minimum, Problem-Aware).
Accessible (easy to make contact with).

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At this stage, my goal is to find the connection
between my HARD problem and my SEA audience

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WHERE TO FIND & HOW TO TOUCH THEM
Its important to understand :
- where is your audience ?
- at what stage of the issue you identified they are ?
- and wich content to create to talk to them
It’s called 5 stage of awareness

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5 STAGE OF AWARENESS
Stage 1 : Unaware: People don't know they have a
problem or need.
Stage 2: Problem-Aware: They recognize the
problem but don't know the solutions.

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5 STAGES OF AWARENESS
Stage 3 : Solution-Aware: They know solutions exist
but haven't found your product yet.
Stage 4 : Product-Aware: They know about your
product but aren't convinced it's the best choice

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5 STAGES OF AWARENESS
Stage 5 : Most Aware: They fully understand your
product and its benefits and are close to buying.

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TOFU-BOFU-MOFU METHOD
ToFu: Top of Funnel
These are questions about major
trends on social media related to
your activity,

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The goal:
to have a strong opinion on certain topics! In your
responses, you should aim to be disliked by 50% and
adored by the other 50%... for more reach. If you're too
politically correct or in-between - less reach.

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MoFu: Middle of Funnel
These are questions related to your
personality, your background, your
childhood, your major life transformations,
how you differ from other entrepreneurs,
coaches, artists, or scientists.

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The goal: for people to identify with you! To
impress with your strength of character! So that
your existing and growing community either loves
or hates your personality. Create human and
empathetic connections.

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BoFu: Bottom of Funnel
These questions relate to your services or
products but are presented in terms of use cases
or problems that you solve... if you don't have any
yet, we'll invent some... it's about getting into the
specifics of your target audience...

2
The goal:
for your target audience to identify with one of the
problems you've solved or to become aware of the
origin of one of their problems, or even if they have
already sought solutions, to become aware of your
competitive advantage.

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HOW TO BOOST YOUR CONTENT REACH 2/4
WHERE TO FIND TOPICS
1. Googletrends
2. Youtube trends
3. Tiktok
4. Twitter
5. LinkedIN

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CAPTURING YOUR AUDIENCE’S ATTENTION
1. Inform
Provide accurate and useful information.
2. Entertain
Create enjoyment, fun, or pleasant moments.

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CAPTURING YOUR AUDIENCE’S ATTENTION
3. Educate
Impart knowledge or educational skills.
4. Inspire
Evoke positive emotions and motivate action.

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ANGLES TO GIVE TO YOUR CONTENTS
Usefull on 5 levels :
Information
selection of informations
systeme (How to)
strategy
Philosophic

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THE KING OF FORMATS: REEL VERTICAL FORMAT
Short format - the most impactfull format
30 sec to 1 min
Instagram Tiktok Youtube
even Linkedin

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HOW ARE BUILD THE BEST REELS
Premium content formats work better than all
others; they catch the eye.
THE VISUAL

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REEL VERTICAL FORMAT
The hook is the catch phrase that will keep the
viewer watching: it could be a clip from the video, a
controversial statement, etc.
THE HOOK

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Retention is really where the emotions of the video
are created through the editing and the message
conveyed.
RETENTION

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And finally, retention aims clearly to encourage the
viewer to leave their opinion in the comments
(usually a differing opinion).
And for those who totally agree with the story,
they save, share, and like.
RETENTION

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A shocking phrase that elicits a reaction is ideal, a key
takeaway that provokes thought...
CALL TO ACTION

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A video, regardless of its content, can be elevated
by music.
THE MUSIC

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10 MOST VIRAL HAPPY MUSIC on Tiktok
Transgender Pearl white VIP
https://www.youtube.com/watch?v=9b6k-OJXBMo
Frank Saint Slowed
https://www.youtube.com/watch?v=H-5EcI3U82A

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Training day instrumental
https://www.youtube.com/watch?v=zFWtj5b9ww0
Nightcore nation01
Giga chadunner 2049

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Paris else
https://www.youtube.com/watch?v=y_zk8f6aBQk
In essence
In essence Slowed
https://www.youtube.com/watch?

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Call me sped up
https://www.youtube.com/watch?v=ijpfjuoywSo
Blade runner 2049

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VØJ x Narvent "Memory Reboot (Slowed)"
https://www.youtube.com/watch?v=BX7exLYSEy8

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10 MOST VIRAL SAD MUSIC on Tiktok
Call Me (Slowed + Reverb)
Documentary Piano
Else Paris
Izzamuzzic Shootout (Slowed + Reverb)
Izzamuzzic Shootout (normal)
Ka$tro In Essence

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10 MOST VIRAL SAD MUSIC on Tiktok
Nightshift TV - Drive forever
Revens Rock - Sweet Dreams
Really Slow Motion - The 25th Hour
Teardrop (intrumental) massive attack
Øneheart, reidenshi - snowfall (sped up)
⁠
Øneheart, reidenshi - snowfall (slowed)

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7 MOST VIRAL HOOKS
The number 1 mistake new X make...
1.
My new favorite things to do is...
2.
Oh yeah and there is one more things before I
forget to tell you.
3.

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7 MOST VIRAL HOOKS
4. The biggest mistake I have done when it comes
to X is
5. Listen if you are worried that X jsut remember...

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7 MOST VIRAL HOOKS
6. I m sure you all have X but have you had Y
7. This is the ultimate guide for for X

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ATOMIC CONTENT GENERATOR

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THE ART OF STORYTELLING

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A FRAMEWORK FOR GIVING PRESENTATIONS

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INCREASECONTENT
PROFITABILITY

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BUILDINGASALES
FUNNEL
FORYOURPRODUCTORSERVICE
IFYOUAREANENTREPRENEUR.

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Customer’s journey :
1) TOFU : Broad Audience
2) MOFU : Build Interest & Consideration
to your offers
3) BOFU : Conversion with CTA,
Special offers and Exclusive Content
WHAT IS A FUNNEL ?
INCREASE CONTENT PROFITABILITY 4/4

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Optimize each stage of the funnel :
1) Create tailored content that addresses
the needs and interests of the audience
at each stage
2) Analyze and track progress to Adapt
3) Build loyalty with value added content
WHAT IS A FUNNEL ?

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THE FUNNEL FOR SELLING YOUR SERVICE
your contents
your lead magnet
Nurturing
your SERVICE OR PRODUCT
Upselling Adselling

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LEAD MAGNET
A lead magnet is essentially an incentive offered to individuals in exchange for
their contact information, such as their email address
AND PHONE NUMBER.
The goal is to 'capture' prospects by providing enough value that someone is
willing to share their personal information with you.

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LEAD MAGNET TO BUILD A COMMUNITY
This information then allows you to nurture these prospects
with targeted marketing content,
with the ultimate aim of converting them into paying customers.

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THE OBJECTIVE FOCUS ON BEST BUYERS
Alex Hormozi :
1) Massive Pain
2) Purchasing Power
3) Easy To Target
4) Growing

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WAHT COULD BE A LEAD MAGNET
E-books and guides:
Often offered to help solve a specific problem or to provide
detailed information on a subject of interest to the target audience.
Webinars:
Educational or informative sessions that require prior registration,
providing value through education or live demonstration.

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Reports and case studies:
Content based on data or analysis that attracts those looking to
understand market trends or business successes in a specific sector.
Free tools and resources:
Such as calculators, templates, or checklists, which assist users in
their tasks or decisions.

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Free trials or product demos:
Offer a glimpse of what a service or product has to offer, hoping to
convert the user into a paying customer after the experience.

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your SERVICE OR PRODUCT
THE FUNNEL FOR SELLING YOUR SERVICE
your contents
your lead magnet
Nurturing
Upselling Adselling

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12WAYSTOMONETIZE
DIRECTLYYOURCONTENTS
IFYOUAREACREATOR

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1. Youtube Adsense
12 Streams of Income for Kreators

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1. Youtube Adsense
INCREASE CONTENT PROFITABILITY

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2. Amazon Associates

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3. Affiliation

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4. Youtube Sponsorship

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5. Podcast Adsens + Brand Deals

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6. Email Newsletter
Sponsorship / affiliation / ...

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7. Instagram + Tiktok
Sponsorship

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8. Merchandising
Branded Apparel / Accessories /
Limited Edition Merch

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9. Digital Products

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10. Skillshare / Udemy

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11. Self-Hosted Courses

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12. Cohort Courses

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