Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
This document is from a growth agency called UpReports that helps small businesses, entrepreneurs, and established brands with their digital needs. Their vision is to provide tailored strategies and scalable, innovation-driven solutions to facilitate business growth. Their mission is to help businesses grow profits through digital channels using proven processes. They offer a wide range of digital marketing and consulting services and have a global client base, high repeat client rates, and experienced professionals.
Kyle Sheridan provides an internet marketing news update covering three topics: 1) A free podcast on turning content into cash available on a website; 2) Different methods of calculating marketing budgets, such as return on investment, and how the method should depend on business strategy; 3) Google Docs as a free tool for creating customer forms to gather feedback.
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Digital marketing & branding agency profile PDF presentation - UpreportsUpReports
This document is from a growth agency called UpReports that helps small businesses, entrepreneurs, and established brands with their digital needs. Their vision is to provide tailored strategies and scalable, innovation-driven solutions to facilitate business growth. Their mission is to help businesses grow profits through digital channels using proven processes. They offer a wide range of digital marketing and consulting services and have a global client base, high repeat client rates, and experienced professionals.
Kyle Sheridan provides an internet marketing news update covering three topics: 1) A free podcast on turning content into cash available on a website; 2) Different methods of calculating marketing budgets, such as return on investment, and how the method should depend on business strategy; 3) Google Docs as a free tool for creating customer forms to gather feedback.
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Many companies are struggling with how to integrate social into the marketing mix. But the real question is how to become a social business. The fact is, most marketing sucks. And only truly helpful content and active customer engagement can lead businesses to succeed in today's hyper-connected, real-time, social and mobile business environment.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
The marketer’s crash course in visual content creationAndy Kriebel
The document provides guidance on creating visual content for marketing purposes. It discusses how visual content is important for capturing attention given today's information overload. It then outlines common challenges marketers face in creating visuals, such as lack of design/photography skills or resources.
The document proceeds to outline 5 types of visual content that can be created: videos, photos, images, infographics, and presentations. It emphasizes using visuals that tell stories and evoke emotions.
The document concludes by providing "10 Commandments of Do-It-Yourself Design" to help marketers who are not designers or photographers. The commands stress understanding the content purpose, establishing a visual hierarchy, and respecting simplicity in design.
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
Content Marketing: Moving From the 'Why?' to the 'How?'Michael Brenner
The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.
In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.
This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
This document provides 11 reasons why CEOs should consider public relations (PR) for their companies. It summarizes that PR can help with lead generation, provide third-party validation, increase executive visibility, boost search engine optimization, improve employee morale, aid in funding, assist with crisis communications, develop thought leadership, strengthen customer relations, enable sales, and provide quantifiable results. The document concludes by quoting CEOs who have worked with Metis Communications praising the benefits PR provided for their companies.
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Welcome to our yearly report on the content marketing practices of business-to-business (B2B) technology content marketers in North America. Here you’ll see how technology marketers replied to our sixth annual content marketing survey, and how the results compare with the 2015 ndings.
A new question about content marketing maturity level revealed that 71% of technology marketers who say their organizations are e ective at content marketing are in the “sophisticated/mature” phase, indicating that success grows with experience.
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
The marketer’s crash course in visual content creationAndy Kriebel
The document provides guidance on creating visual content for marketing purposes. It discusses how visual content is important for capturing attention given today's information overload. It then outlines common challenges marketers face in creating visuals, such as lack of design/photography skills or resources.
The document proceeds to outline 5 types of visual content that can be created: videos, photos, images, infographics, and presentations. It emphasizes using visuals that tell stories and evoke emotions.
The document concludes by providing "10 Commandments of Do-It-Yourself Design" to help marketers who are not designers or photographers. The commands stress understanding the content purpose, establishing a visual hierarchy, and respecting simplicity in design.
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
This document provides marketing advice for startups. It begins with an introduction of the author and emphasizes the importance of marketing for startups. It then discusses various digital marketing channels including content marketing, video marketing, SEO, social media marketing, email marketing, and webinars. Traditional channels like media, conferences, and partnerships are also covered. Specific tools are recommended for each channel. The document provides examples of successful marketing campaigns and concludes with recommendations to nail the product value, have a marketing plan, set goals, maintain marketing expenses, and market every day with an innovative approach.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
Content Marketing: Moving From the 'Why?' to the 'How?'Michael Brenner
The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers.
In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.
This document provides mobile marketing tips for businesses. It discusses the importance of having a mobile-optimized website and keeping mobile statistics. Tips include using responsive design, regularly evaluating mobile performance, and nominating a mobile champion. The document also recommends implementing beacon technology, both physical and virtual beacons, to send targeted messages to customers based on location. Case studies show how beacons can increase engagement and revenue when used with mobile apps and personalized messaging.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Matt Pensinger, SVP, Managing Director Jack Morton Worldwide spoke at this years Event Marketer Summit about sponsorship and increasing reach for campaigns.
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
This document provides 11 reasons why CEOs should consider public relations (PR) for their companies. It summarizes that PR can help with lead generation, provide third-party validation, increase executive visibility, boost search engine optimization, improve employee morale, aid in funding, assist with crisis communications, develop thought leadership, strengthen customer relations, enable sales, and provide quantifiable results. The document concludes by quoting CEOs who have worked with Metis Communications praising the benefits PR provided for their companies.
The CMR agency helps companies with a two way relationship with their clients. Customer Managed relations is the beginning of a next wave of change within organisations by addressing customer demand for more control. Companies benefit from CMR as it provides an opportunity to create trust. It creates relationships with customers who feel that they are respected. It promotes customer loyalty and provides new opportunities of being relevant to customers. CMR provides a channel for customers to express their needs and what they want, from which companies can benefit in many ways.
The same line of thinking is sometimes referred to as Vendor Relation Management.
Five simple steps to developing a digital marketing strategy - Digital DNAThe Tomorrow Lab
Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Welcome to our yearly report on the content marketing practices of business-to-business (B2B) technology content marketers in North America. Here you’ll see how technology marketers replied to our sixth annual content marketing survey, and how the results compare with the 2015 ndings.
A new question about content marketing maturity level revealed that 71% of technology marketers who say their organizations are e ective at content marketing are in the “sophisticated/mature” phase, indicating that success grows with experience.
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
http://marketinginsidergroup.com/content-marketing/best-content-marketing-hub-examples/
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right.
- Imagine you own the website for the generic category searches your customers use like L'Oreal's Makeup.com
- Imagine you own the digital destination for your target persona like Adobe CMO.com
- Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum
I think it often helps businesses, who might need that little push into content marketing, to see what others are doing.
What Is Your Favorite Content Marketing Hub?
This list came from my constant desire to learn from others, to recognize those who are creating great content, to inspire those who are looking to build their own best-practice content marketing program, and to help you see what approaches other companies are taking,
You will see a mix of B2B and Consumer brands. You will see a mix of on-domain and off-domain content hubs. You will see examples from companies large and small. You will see examples of brands that include some direct conversions and some that are only looking to build awareness.
99 Amazing Content Marketing Examples . . .
7 Common Search Advertising Mistakes (And How-to Prevent Them)HubSpot
The document provides tips for marketers on avoiding common mistakes with search ads. It highlights the importance of search, with 93% of B2B buyers starting searches on Google. It then lists 7 common mistakes marketers make with search ads and provides tips from HubSpotters on how to avoid them, such as taking time to learn AdWords features, starting with great content, building mobile-optimized landing pages, creating buyer personas, testing and optimizing campaigns, and using tools like HubSpot to easily create, measure and optimize search ads.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
My presentation about how a content works. It helps for everyone who create a content for business.
If you have a questions — write on nikitadmitrievskiy@gmail.com
The Beginners Guide to Small Business Digital MarketingPush Loyalty
The document is a presentation from www.pushloyalty.co that features photos from various Flickr users under Creative Commons licenses. It promotes www.pushloyalty.co as the world's first push notification and loyalty rewards program platform, with the presentation containing multiple photos to illustrate their product or service.
Inbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan.
All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred
1. The document discusses calculating the ROI of content marketing by building a business case, finding a budget, and measuring results.
2. It provides examples of how to calculate the value of organic search traffic, repeat visitors, cost per lead, and unbranded search traffic by comparing them to paid marketing costs and metrics.
3. The key is to show executives how content marketing can generate traffic, leads, and conversions that paid marketing alone could not by attracting early-stage buyers and ranking for relevant keywords.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
This document provides guidance on calculating the return on investment (ROI) for content marketing. It begins by explaining the importance of building a business case for content marketing by quantifying early-stage traffic, organic search rankings, and budgets redirected from low-performing programs. It then discusses measuring results by looking at metrics like leads, conversions, engagement, and customer retention and value. The overall message is that content marketing ROI can be quantified to convince executives and justify continued funding.
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
Inbound marketing focuses on attracting customers through relevant and engaging online content rather than interrupting people, as outbound marketing does. It involves optimizing websites for search engines, blogging, distributing authentic content, and engaging on social media. Inbound marketing costs 61% less than outbound and 41% of marketers saw measurable ROI in 2013. To implement an inbound strategy, companies should analyze their current marketing, designate an inbound marketer, set S.M.A.R.T. goals, identify their target audience and brand persona, and focus on hiring people instead of just implementing programs.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.
The document provides an overview of inbound marketing and how to build an inbound marketing campaign. It discusses visualizing an offer, creating landing pages and calls to action linked to the offer, optimizing content for search engines, promoting content on social media and paid search, using email drip campaigns to nurture leads, measuring campaign elements, and summarizing that targeted offers can generate leads, landing pages promote the offer, email nurtures contacts, content attracts traffic, and analytics measure improvements.
How To Drive Conversions with Content Marketing - NewsCredChase Neinken
This is a presentation delivered by Chase Neinken at the Argyle Executive Forum for Financial Services in New York City, June 2017.
In my talk we cover how to:
- Use distribution channels to generate more conversions than traditional paid media
- Use content via email to generate qualified leads
- Monetize traffic coming to your content hub
- Build a formula to track the ROI of your content marketing efforts
Optimizing Your Digital Marketing CampaignsIdea to IPO
Arjun Dev Arora, founder and chairman of ReTargeter, provides an overview of optimizing digital marketing campaigns. He discusses core metrics like impressions, clicks, conversions and their importance in measuring campaign performance. He also covers core dimensions to optimize like inventory sources, creatives, time of day and landing pages. Additionally, he outlines intelligent spending approaches like CPM, CPC and CPA models. The document provides execution and optimization best practices including testing creatives, using first party data and real examples testing time of day targeting.
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
How to Make a Better Search Network Campaign?PPCexpo
How to Make a Better Search Network Campaign?
Campaign planning is far from easy. That being said, when you take the time and effort to explore the vital aspects of PPC advertising, namely your audience, competitors, keywords, and budget, you give yourself a better chance of success.
With user intent and laser-focused targeting in mind, you’re sure to create some winning campaigns.
Ähnlich wie Content Marketing ROI: What's Your Content Formula? (20)
This document contains a presentation by Michael Brenner on content marketing best practices. It discusses how most marketing content goes unused, and only 20% of marketing efforts produce measurable results. It emphasizes focusing content marketing on what customers want by understanding their interests and values. The presentation also highlights examples of successful content marketing programs at Cleveland Clinic, JLL, and CapGemini that improved business metrics like traffic, leads, and revenue by treating content marketing as storytelling and empowering employees to share their expertise.
The (Content) Formula Formula For Marketing ROIMichael Brenner
The document discusses challenges for B2B marketers, including demonstrating measurable ROI. It notes that 93% of B2B CMOs say their greatest challenge is showing measurable ROI. The document then provides tips and examples for calculating marketing ROI, including valuing organic search traffic, digital share of voice, subscriber lists, and content marketing leads.
How To Attract People That Actually Want To Buy From YouMichael Brenner
How can your marketing attract people that actually want to buy from you? It starts with understanding the real impact digital has had on publishers, on marketing, and on us as consumers.
Content marketing has emerged to combat these challenges. But what's the ROI? And how can you use content marketing to attract the right audience?
In this presentation, I provide the tips and tricks to help you reach, engage, and convert new buyers to your business.
The Future of Content Marketing - BrandManageCampMichael Brenner
The world is changing incredibly fast. And no function has been more impacted in the business more than marketing. Content marketing has emerged as a way for business to attract an audience vs. buying or interrupting them. Most of us are involved in content marketing at some level. But what does the future look like?
In this presentation, I present the 4 major trends you need to focus on in 2017
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
Michael Brenner, CEO of the Marketing Insider Group joins Steve Rayson of BuzzSumo to discuss Content Marketing ROI. In the presentation Michael covers:
- The importance of content ROI
- Content objectives and the buyer journey
- Ten powerful ways to improve your returns
- How to track and prove ROI
#ContentROI
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Michael Brenner discusses how to create content that people want. He notes that most content is ineffective and that people are overwhelmed by thousands of marketing messages every day. Brenner advocates attracting people through stories they love rather than interrupting what interests them. He provides tips for creating engaging content, such as writing for real people, being the best answer on a topic, and keeping content real and possibly funny. Brenner also discusses how brands can earn audiences through owned content hubs rather than just buying attention.
Content Marketing Personalization: Build Relationships At ScaleMichael Brenner
Check out the blog version here: http://www.b2bmarketinginsider.com/content-marketing/content-marketing-personalization -
I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to.
I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?” I told him “no.” That’s not what I do.
After a pause, he said emphatically, “oh you help make those ads on TV that I hate.” I told him “no” again. I laughed a little. But then I struggled to explain to him exactly what it is that we do in marketing.
I believe that we help businesses build relationships with new customers. We join the conversations around our topic that are already happening. Marketing is about conversations and building relationships.
But I struggled to explain that to my doctor. Ask most people what marketing is, and they will tell you it is an ad. Or a billboard. Or the color of your logo.
Marketing Today Is Broken
Marketing cannot continue to be about ads. Ads we tune out. Ads we hate.
Marketing Starts With Answering Why
Marketing Must Focus On Customer Value
"Customers" Means Real People
The Metrics We Use Today Barely Scratch The Surface
Deliver the right message to the right person at the right time? You would be a content marketing rockstar!!!
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-marketing-left
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn't work. Ultimately it's the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consumer. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
As content consumers, we react more quickly and with deeper connection to headlines that engage us with curiosity and wit. The future of marketing uses the words we use when searching online and drives action with engaging headlines.
The world is overflowing with more information than any of us could ever dream of consuming. But "a picture is worth a thousand words." The future of marketing is more visual as brands follow traditional media publishers into visual content production. Brands will hire photographers, designers, reporters and videographers in addition to journalists.
The term "real-time marketing" is a myth. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. We are always-on and always-connected. The "campaign brain" no longer fits the world we live in. Campaigns that provide short-term bumps of engagement do not provide the return that marketing investment requires.
Brands cannot determine when and where lightning will strike. And so the future of marketing will see marketing leaders creating a culture of continuous always-on content production.
Social media is not a strategy. It is one of the channels we use to consume content and connect with people. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. These are just the pipes. Content is the fuel.
In order to be effective in the future, brands must create branded content hubs to attract their own audiences. The future of marketing is owned media and branded content hubs, driving social engagement that fuels paid distribution.
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
This document discusses the evolution of marketing from traditional ads and promotions to content marketing. It notes that people are overwhelmed by marketing messages and have short attention spans. Most marketing content goes unused, and customers do not care about brands. However, content marketing that creates emotional connections through stories can be effective if it provides value to the customer. The document advocates developing a content strategy to reach customers at different stages, and acting like a publisher to create useful content that audiences want to engage with.
The Content Marketing Imperative - Internet Week #IWNY and OMMA Native #MPOMMAMichael Brenner
The Content Marketing Imperative #MPOMMA #IWNY
This was one of the key stats that really seemed to resonate with the audience I spoke to this morning at #MPOMMA #IWNY.
I was thrilled to kick off the day as the opening keynote. And although I was competing with the mayor of NY, Bill de Blasio on another #IWNY stage, the audience filled the Media Post Theater at OMMA Native #MPOMMA.
My job was to set the stage for the discussion on Native Advertising.
I asked “Why are we talking about Native Advertising?” And the answer is because digital, social and mobile access has changed the world. Marketing has become highly ineffective because consumers can now tune us out.
What do they tune in to? Stories. Stories that connect on a human and emotional basis.
I also provided an overview of the journey we’ve taken and some of the native advertising we’ve tested.
Check out my slides here:
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Content Marketing ROI: What's Your Content Formula?
1. MARKETING INSIDER GROUP
The Content Formula
Calculate the ROI of Content Marketing & Never Waste Money Again
Michael Brenner
CEO, Marketing Insider Group
@BrennerMichael
Liz Bedor
Brand Strategist, NewsCred
@lizbedor
13. MARKETING INSIDER GROUP
“We need to stop interrupting what
people are interested in and give people
what they are interested in.
”
14. MARKETING INSIDER GROUP
Ann Handley: Take your brand out of the story and
make your customers the hero.”
Content
Marketing
What
Brands
Publish
What
Customers
Want
Business Instinct CharityEmpathy
16. Marketers need to measure
things that have quantifiable
value that they can take to
the bank.
17. MARKETING INSIDER GROUP
We hear lots of
questions about
content marketing . . .
What is content marketing?
How do I get my content shared?
Should we hire journalists?
How can I create a viral video?
How do I map content to the
buyer journey?
How do I convince my boss
to fund content marketing?
What tools should I consider
for my content marketing?
What is the cost of content
marketing?
Is it ok to sell in my content
marketing?
How do I perform a
content audit?
Is content marketing the
same as native advertising?
Should our content be gated?
What should we write about?
How do I get my boss to see
the value in content
marketing?
What are the factors of
success with content
marketing?
How can I get good at content
marketing?
What does great content
marketing look like?
Why is content marketing
important?
18. MARKETING INSIDER GROUP
HOW DO I CALCULATE
CONTENT MARKETING ROI?
Is the most common question we hear
from marketers struggling to build their
own business case internally.
“
”
19. MARKETING INSIDER GROUP
PART ONE
/ Build The
Business Case
BUILD THE BUSINESS CASE FIND THE BUDGET MEASURE RESULTS
1
24. MARKETING INSIDER GROUP
Reach early
stage buyers
Engage new buyers
with your brand
Conversions you would
have never reached
= $
BUILD THE BUSINESS CASE
25. MARKETING INSIDER GROUP
Early-stage Searches
Middle-stage
Brand Searches
Search/SocialVolume
What is Content Marketing?
(10-3000 X)
How do I succeed with
Content Marketing?
(2-10 X)
What tools can help
me with content
marketing?
(1)
How Much Early-Stage Search Traffic Comes To Your
Website?
27. MARKETING INSIDER GROUP
Organic search is
responsible for 64% of
all web traffic
Only 2% of users travel
to the 2nd page of
Google
18% of users click on
the first organic listing
Do You Rank In Position 1-3 for Your
Product Category?
31. MARKETING INSIDER GROUP
IMAGINE: YOU ARE A TOP SOURCE IN YOUR INDUSTRY
www.health.clevelandclinic.org -- Top source for healthcare information w/ +2M visitors per month
32. MARKETING INSIDER GROUP
IMAGINE: MARKETING THAT ATTRACTS NEW
BUYERSAMEXOPEN Forum is the largest source of new leads for AMEX’s Small Business Division
36. MARKETING INSIDER GROUP
How much your
organization is
wasting on
unused content
Amount that
gets used
Current content
production costs
Calculate The Cost of Unused Content
38. MARKETING INSIDER GROUP
The average click-through rate of display ads is 0.1%.
(DoubleClick).1%
8% Only 8% of internet users account for 85% of clicks
on display ads (and some aren’t even humans!)
(comScore)
50% About 50% of clicks on mobile ads are accidental
(GoldSpot)
Reallocate Budget From Low Performing
Marketing Programs (Advertising?)
41. MARKETING INSIDER GROUP
CASE STUDY: ADVERTISING PARTNERSHIP FUNDED
SAP CONTENT MARKETING
Saved / invested in content marketing platform
$100,000
Reach, Engagement and LEADS SAP would have
never seen.
1,000,000 Organic Visitors
10,000 Subscribers
1,000 Leads
42. MARKETING INSIDER GROUP
We shifted investment
from advertising to content
marketing so we could
shout louder than we spend.
Beth Comstock
CMO, GE
”
“
44. MARKETING INSIDER GROUP
Content Marketing ROI is 4X our
traditional marketing spend.
”
“
Julie Fleischer
Former Sr. Director, Kraft Foods
45. MARKETING INSIDER GROUP
Paid vs. Organic Search Traffic
REACH
Organic Search Share of Voice
Unbranded Search Traffic
LEADS
CONVERT
OTHER CONVERSIONS
SUBSCRIBERS
Time on Site
ENGAGE
Social shares
Subscriptions
Bounce rate
Retention Rate
Upsells
RETAIN
CONTENT MARKETING ROI
46. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - REACH
TheValue of Organic Search =
(Paid Search Budget X Organic SearchTraffic) / Paid SearchTraffic
TheValue of Unbranded SearchTraffic =
(Paid Search Budget X Unbranded SearchTraffic) / Paid Search
Traffic
TheValue of Achieving Digital “Fair Share” =
(Online Share of Organic Search / Market Share) X 100
48. Organic search traffic can be
calculated easily via Google Analytics:
1 Go to Acquisition
2 Campaigns
3 Organic Keywords
49. In this example, the site has received 359,953 visits from organic search traffic,
totaling 25% of overall traffic.
50. Assume we spend $100,000 for 1,078,799 visits.
1,078,779 359,593
$100,000 X
CROSS MULTIPLY & DIVIDE TO FIND “X”
ALGEBRA DOES COME IN HANDY!
PAID ORGANIC
TRAFFIC
PERCENTAGE 75% 25%
TOTAL TRAFFIC 1,078,779 359,593
COST/VALUE $100,000 $33,333
ORGANIC SEARCH TRAFFIC IS WORTH $33,333
51. MARKETING INSIDER GROUP
CONTENT MARKETING ROI -
ENGAGEMENT
TheValue of RepeatVisitors =
(OnlineAd Budget / AdTraffic) * RepeatVisitors
TheValue of Subscribers=
(Sales from Email Nurture) / # Subscribers
53. Source: Inc, 2 Web Metrics You Should be Watching All the Time, 2014
Repeat Visitor Ratio (RVR) measures the
percentage of visitors who return
to your site after an initial visit during some
specific time period.
Let’s say you got 4,000 visitors this month
and 800 were repeat visitors.
800/4,000 = 20%
54. To put a monetary value on RVR, we need to
look at the average amount you’re spending
in advertising to drive net new traffic.
55. For our example, let’s say you’re spending $5,000 per month on advertising to drive
new visitors.
If 80%, or 3,200 visitors are net new, you’re spending an average of $1.56 per
visitor.
$5,000 / 3,200 = $1.56
Taking that finding, we can then calculate the value of our 800 repeat visitors.
800 * $1.56 = $1,250
Therefore, our repeat visitors are valued at $1,250 per month.
56. Don’t forget that while you want to increase the
percentage of repeat visitors, you also want to
increase the total number of visitors…
Otherwise you’ll be preaching to the same choir.
57. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - CONVERSION
TheValue of Content Marketing Leads =
(Content Marketing Costs / Content Marketing Leads)
(Content Marketing Costs / Event Registrations)
(Content Marketing Leads * Content Marketing Conversion Rate X
Avg. Sale Price)
(Avg. Marketing Lead Sales / # of Marketing Leads) X Content
Marketing Lead %
59. In this example, we’ve created two pieces of content:
• For the ROI Guide, we spent $3,000 to create and invested $10,000 to distribute.
• For the Strategy Guide we also spent $3,000 to create, but spent $20,000 to distribute.
• Combining these costs, we can see that the ROI Guide cost us $13,000 and the Strategy
Guide cost us $23,000.
CONTENT ACTIVITY COST TOTAL COST
ROI Guide Creation $3,000
$13,000
ROI Guide Sponsored Email $10,000
Strategy Guide Creation $3,000
$23,000
Strategy Guide Sponsored Webinar $20,000
60. CHANNEL COST NEW LEADS MQLs CPMQL
ROI Guide $13,000 550 205 $63
Strategy Guide $23,000 700 130 $177
Now that we know how much our content cost to create and distribute, let’s see
how the content did in terms of lead generation to calculate cost per qualified lead.
• To calculate cost per lead, we want to take the total cost ($13,000) divided by the total number of qualified leads
(205).
• $13,000 / 205 = $63
• Therefore, our ROI Guide cost $63 per qualified lead.
61. CHANNEL COST NEW LEADS MQLs CPMQL
ROI Guide $13,000 550 205 $63
Strategy Guide $23,000 700 130 $177
To determine an accurate average total cost per lead of content marketing, we’d
want to take a larger sample, but for the purpose of this guide, we’ll simplify and
average these two costs.
$63 + $177 / 2 = $120
Therefore our average total cost per lead for content marketing is $120.
62. MARKETING INSIDER GROUP
CONTENT MARKETING ROI - RETENTION
TheValue of Retention=
Content Customers / Subscribers LTV vs. LTV Customers Who
Don’t Read / Subscribe
Content Customer Retention Rate vs. Non-ContentCustomers
Revenue per Content Customer vs. Non-ContentCustomers
66. HOW TO CALCULATE THE VALUE OF:
UNBRANDED ORGANIC SEARCH TRAFFIC
#ThinkContent @lizbedor
67. To calculate unbranded organic search, we need to exclude your brand or products’
name from the search.
To do this, create an “Advanced Filter” that will exclude those branded keywords.
In this example, our brand and products contain the word “Raspberry.”
68. Let’s say the results showed that now with excluding branded keywords, your site’s organic
search
traffic accounts for 269,694 visits, or about 19% of total organic traffic.
We go back to our table to calculate the value of this traffic.
1,078,779 269,692
$100,000 X
CROSS MULTIPLY & DIVIDE TO FIND “X”
PAID ORGANIC
TRAFFIC
PERCENTAGE 75% 19%
TOTAL TRAFFIC 1,078,779 269,692
COST/VALUE $100,000 $24,100
ORGANIC UNBRANDED SEARCH TRAFFIC IS WORTH
$24,100
70. This essentially measures how much your brand or product is talked about
compared to your competitors.
COMPETITOR 2
COMPETITOR 3
COMPETITOR 1
YOU
71. Now record the rankings for each keyword you selected for yourself and your competitors.
If you do rank, record in what position. (Note: You can rank more than once)
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 1 2 3
DANCING SHOES 2 3 4
CHEAP DANCE SHOES 2
AFFORDABLE DANCE SHOES 5
BALLET SHOES
#ThinkContent @lizbedor
72. 2014 GOOGLE CLICK
THROUGH RATES
POSITION CTR
1 31.24
2 14.04
3 9.85
4 6.97
5 5.5
6 3.73
7 0
8 0
9 0
10 0
Source: Moz, Google Organic Click-Through Rates in 2014.
Now that you have your rankings, calculate your
share of voice for each keyword using the chart to
the left.
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 1 2 3
DANCING SHOES 2 3 4
CHEAP DANCE SHOES 2
AFFORDABLE DANCE
SHOES
5
BALLET SHOES
73. 2014 GOOGLE CLICK
THROUGH RATES
POSITION CTR
1 31.24
2 14.04
3 9.85
4 6.97
5 5.5
6 3.73
7 0
8 0
9 0
10 0
Source: Moz, Google Organic Click-Through Rates in 2014.
Now that you have your rankings, calculate your
share of voice for each keyword using the chart to
the left.
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 31.24 14.04 9.85
DANCING SHOES 14.04 9.85 6.97
CHEAP DANCE SHOES 14.04
AFFORDABLE DANCE
SHOES
5.5
BALLET SHOES
74. If your rank more than once, simply add the click through rates
to find that keyword’s total share of voice.
KEYWORD RANKING #1 RANKING #2 RANKING #3 SOV
DANCE SHOES 31.24 14.04 9.85 55.13%
DANCING SHOES 14.04 9.85 6.97 30.86
CHEAP DANCE SHOES 14.04 14.04%
AFFORDABLE DANCE SHOES 5.5 5.5%
BALLET SHOES
55.13 + 30.86 + 14.04 + 5.5 + 0 / 5 = 26.38
@lizbedor#ThinkContent
75. To find your overall share of voice,
average the share of voice for all your keywords.
KEYWORD RANKING #1 RANKING #2 RANKING #3 SOV
DANCE SHOES 31.24 14.04 9.85 55.13%
DANCING SHOES 14.04 9.85 6.97 30.86
CHEAP DANCE SHOES 14.04 14.04%
AFFORDABLE DANCE SHOES 5.5 5.5%
BALLET SHOES
TOTAL SHARE OF VOICE 26.38%
55.13 + 30.86 + 14.04 + 5.5 + 0 / 5 = 26.38
77. MARKETING INSIDER GROUP
Source: AMEX Open Forum, What’s Your Email List Worth (In Actual Dollars)?, 2013
Your email list is an asset,
and should be valued as such.
79. FIRST THING’S FIRST:
You must know your maximum allowable
cost threshold for getting a new subscriber,
otherwise, you’re spending in the dark.
POSITIVE
RETURN
DIMINISHING
POSTIIVE
RETURN
MAXIMUM
ALLOWABLE
COST
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
80. NEGATIV
E
RETURNS
!
FIRST THING’S FIRST:
You must know your maximum allowable
cost threshold for getting a new subscriber,
otherwise, you’re spending in the dark.
or, worse yet, to the point of negative returns.
POSITIVE
RETURN
DIMINISHING
POSTIIVE
RETURN
MAXIMUM
ALLOWABLE
COST
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
81. METHOD QUANTITY OF SUBSCRIBERS (QOS) COST PER ACQUISITION (CPA)
FACEBOOK AD 200 $2.30
TWITTER 400 $1.00
PAID SEARCH 300 $2.00
WEBINAR 100 $0.10
First, calculate what it actually costs you to get a new subscriber from each
list-building method.
Source: MarketingProfs, The Art and Science of Growing Your Email List, 2014
82. Let’s say you’ve tested a few tactics
and
decided that your maximum allowable
CPA for a new email address is $1.50.
MAXIMUM
ALLOWABLE
COST
$1.50
METHOD QUANTITY OF SUBSCRIBERS (QOS) COST PER ACQUISITION (CPA)
FACEBOOK AD 200 $2.30
TWITTER 400 $1.00
PAID SEARCH 300 $2.00
WEBINAR 100 $0.10
Moving forward, you’ll want to continue
pursuing all methods
costing $1.50 or less.
83. METHOD QUANTITY OF
SUBSCRIBERS (QOS)
COST PER
ACQUISITION (CPA)
UNSUBSCRIBE
RATE (UR)
AVERAGE
SALE VALUE (ASV)
FACEBOOK AD 200 $2.30 30% $100
TWITTER 400 $1.00 5% $100
PAID SEARCH 300 $2.00 15% $150
WEBINAR 100 $0.10 5% $200
Over time, we need to also measure the quality of the subscribers on your list
by monitoring things like average sale value and unsubscribe rate.
84. METHOD QUANTITY OF
SUBSCRIBERS (QOS)
COST PER
ACQUISITION (CPA)
UNSUBSCRIBE
RATE (UR)
AVERAGE
SALE VALUE (ASV)
FACEBOOK AD 200 $2.30 30% $100
TWITTER 400 $1.00 5% $100
PAID SEARCH 300 $2.00 15% $150
WEBINAR 100 $0.10 5% $200
To calculate the value per subscriber, we need find the difference between
the sale value and cost per acquisition for the subscribers.
To do this, we use the formula below:
VALUE PER SUBSCRIBER = ( QOS * ASV * ( 1 – UR ) – QOS * CPA ) / QOS
85. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
We’ll use Facebook Ads as an example:
VALUE PER SUBSCRIBER = ( QOS * ASV * ( 1 – UR ) – QOS * CPA ) / QOS
VALUE PER SUBSCRIBER = ( 200 * 100 * ( 1 – 0.30 ) – 200 * 2.30 ) / 200
Therefore, the value of each Facebook subscription is $67.70
86. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
Based on these calculations, we can see that paid search and webinar methods
return the most value per subscriber.
87. METHOD QUANTITY OF
SUBSCRIBERS
(QOS)
COST PER
ACQUISITION
(CPA)
UNSUBSCRIBE
RATE
(UR)
AVERAGE
SALE VALUE
(ASV)
TOTAL
VALUE
(TV)
VALUE PER
SUBSCRIBER
(VPS)
FACEBOOK AD 200 $2.30 30% $100 $13,540 $67.70
TWITTER 400 $1.00 5% $100 $37,600 $94
PAID SEARCH 300 $2.00 15% $150 $37,650 $125.50
WEBINAR 100 $0.10 5% $200 $18,990 $189.90
Based on these calculations, we can see that paid search and webinar methods
return the most value per subscriber.
However, since paid search’s CPA is more expensive than our maximum allowance
of
$1.50, we should defer to webinar and Twitter tactics.
89. While social shares can be seen as an
engagement metric, but should be quantified
as a free source of distribution and reach.
90. Let’s say you spend $1,000 on paid social distribution
and reached 5,000 viewers.
For this campaign, each view was worth $0.20 ($1,000/5000).
Now let’s say a social post was shared organically
by your followers and reached 500 viewers.
Based on the value of each view from our paid distribution,
we can also value our 500 organic views at $0.20 each, or $100 total.
92. How can you measure your off-site SEO?
• Measure your inbound links and their value with Open Site Explorer.
(https://moz.com/researchtools/ose/)
• Do the same with your competitors’ sites and compare
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Off-site SEO Factors That Drive Organic Search Traffic to Your Site,
93. What to do with this data?
• Scan your highest-authority inbound links for opportunity to get other similar links.
• Scan your competitors’ highest-authority inbound links. Can you get those links too, or
do they provide ideas for getting similar links?
• Inbound links from non-profit (.org) and education (.edu) sites are especially powerful.
• Build your inbound links gradually. Google algorithms will notice, and may penalize a
quick accumulation of links.
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Off-site SEO Factors That Drive Organic Search Traffic to Your Site,
94. HOW TO CALCUATE THE VALUE OF:
PERCENTAGE OF LEADS FROM CONTENT MARKETING
95. Looking at this gathered data, we see that content marketing accounts for 205 of
the
total 710 marketing qualified leads.
PROGRAM MQLs
Content 205
Events 300
Advertising 30
Email 100
Public Relations 75
Total 710
96. Looking at this gathered data, we see that content marketing accounts for 205 of
the
total 710 marketing qualified leads.
To find the percentage, we take 205/710 to find that content marketing accounts
for 28.9% of total qualified leads.
PROGRAM MQLs PERCENTAGE
Content 205 28.9%
Events 300 42.2%
Advertising 30 4.2%
Email 100 14.2%
Public Relations 75 10.5%
Total 710 100%
EVENTS
ADVERTISING
CONTENT
EMAIL
PUBLIC RELATIONS
99. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
Content 205 50% $500
• To find our total conversions, we need to multiply our total qualified leads by 50%.
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
100. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
Content 205 50% $500 102.5
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
101. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
Content 205 50% $500 102.5
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
• Based on that finding we assume these sales will average $500, so to find the total value we
multiply 102.5 * $500 = $51,000
102. PROGRAM MQLs
CONVERSION
RATE
AVERAGE SALES
VALUE
CONVERSIONS
TOTAL CONVERSION
VALUE
Content 205 50% $500 102.5 $51,000
For this example, let’s say our content marketing has a conversion rate of 50%
and the average sale is worth $500.
• To find our total conversions, we need to multiply our total qualified leads by 50%.
• 205 * 50% = 102.5 conversions
• Based on that finding we assume these sales will average $500, so to find the total value we
• multiply 102.5 * $500 = $51,000
• Therefore, our total content marketing conversions are worth $51,000
Hinweis der Redaktion
We’ve all asked the question, why content marketing?
To set the stage, there’s been a fundamental shift in the way we as consumers consume and share content. Momentous amount of content being created, consumed and shared. An amazing amount of content, the real question is how does a brand stand apart?
Core components the way we need to think. We need to think different.
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there
Corporate websites bounce rate are down at 40% because the only people going there are those who want to be there