The document discusses research methods for developing personas for content marketing. It recommends starting with Nielsen PRIZM segments and Experian Simmons data to develop empirical personas tied to demographics and behaviors. Google Consumer Surveys and SurveyMonkey can also provide targeted demographic data. Personas should be validated against search and social data from Yahoo Clues and Facebook. The goal is to develop well-rounded personas informed by multiple data sources to effectively guide content creation.
This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
The document discusses how SEO is often treated as an isolated initiative rather than part of a holistic marketing strategy. It argues that a more effective SEO approach involves understanding audiences, competitors, and business goals. Key aspects of the proposed holistic SEO process include conducting market and audience research to develop personas and understand customer journeys, selecting keywords based on audience needs rather than just search volume, and integrating SEO with other marketing channels.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
This document summarizes 2015 social media trends according to Erica Campbell Byrum, Director of Social Media. The key trends are: 1) Creating "Youtility" or useful content people would pay for, 2) The explosion of visual marketing using images, videos and infographics, 3) Advocacy through employee and customer generated content, contests and crowdsourcing, 4) Real-time marketing by aligning with trending events and topics, and 5) Adapting to mobile with responsive design, in-app features and wearable tech integration. The takeaways emphasize treating social media as a journalism role and dedicating resources to visuals and stories across all changing platforms.
The document discusses how SEO is often treated as an isolated initiative rather than part of a holistic marketing strategy. It argues that a more effective SEO approach involves understanding audiences, competitors, and business goals. Key aspects of the proposed holistic SEO process include conducting market and audience research to develop personas and understand customer journeys, selecting keywords based on audience needs rather than just search volume, and integrating SEO with other marketing channels.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
We Are Social held an event called Influencer 101 to provide practical advice on working with influencers. The event included case studies from LEGO and Audi. Key lessons from the event include: (1) Create a high-value exchange by offering access or co-creation opportunities rather than just product reviews; (2) Be open to influencer input on campaign approaches; and (3) Set clear expectations, targets, and compensation in writing to professionalize relationships. The LEGO case study demonstrated connecting with influencers in advance, standing out with a creative display, flipping the standard presentation format, and soliciting feedback.
Interested in Content Marketing World? Our 6th annual conference and expo taking place September 6-9, 2016 in Cleveland, Ohio will be our best. Take a look at our presentation to find out more, and to register! We hope to see you along with 4,000 of your marketing peers for the largest content event on the planet.
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The document discusses how Google's biggest search competitor is no longer other search engines like Bing or Yahoo, but instead niche search competitors like Amazon, YouTube, Yelp, Pinterest, Zillow, and Quora that have become the go-to search tools for specific categories like online shopping, videos, local businesses, home decor, real estate, and questions/answers. It argues that SEO specialists need to expand their definition of search engine optimization to include ranking well in these niche search engines in order to provide the best guidance to businesses.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
This document discusses the importance of using personas for search engine optimization (SEO) in 2012. It argues that personas help SEO professionals understand their target audiences and create content that meets their needs. The document outlines different types of personas and data sources that can be used to build personas, including ad hoc personas created from social media data or affinity diagramming, and more rigorous data-driven personas built from sources like Nielsen surveys, Experian Simmons data, social media inventories, and surveys. It provides an example of how one company, iAcquire, uses various data sets to develop empirical and socially relevant personas for their clients. Finally, it discusses how personas can be used to map keywords to consumer need states and aid in strategic
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
We Are Social held an event called Influencer 101 to provide practical advice on working with influencers. The event included case studies from LEGO and Audi. Key lessons from the event include: (1) Create a high-value exchange by offering access or co-creation opportunities rather than just product reviews; (2) Be open to influencer input on campaign approaches; and (3) Set clear expectations, targets, and compensation in writing to professionalize relationships. The LEGO case study demonstrated connecting with influencers in advance, standing out with a creative display, flipping the standard presentation format, and soliciting feedback.
Interested in Content Marketing World? Our 6th annual conference and expo taking place September 6-9, 2016 in Cleveland, Ohio will be our best. Take a look at our presentation to find out more, and to register! We hope to see you along with 4,000 of your marketing peers for the largest content event on the planet.
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
The document discusses how Google's biggest search competitor is no longer other search engines like Bing or Yahoo, but instead niche search competitors like Amazon, YouTube, Yelp, Pinterest, Zillow, and Quora that have become the go-to search tools for specific categories like online shopping, videos, local businesses, home decor, real estate, and questions/answers. It argues that SEO specialists need to expand their definition of search engine optimization to include ranking well in these niche search engines in order to provide the best guidance to businesses.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
New Era of Marketing - Content Marketing Conference - 2016 Mathew Sweezey
This presentation was given at the Content Marketing Conference in 2016. The new era of marketing is vastly different based on a new marketing environment. The new era of marketing has a new view on branding, value, content, how we create the contnet, and how we present it to the consumer. Join Mathew as he takes you along a journey to explain how to succeed in the new era.
This document discusses the importance of content marketing in today's connected world. It notes that 60-70% of marketing content goes unused, 73% of people wouldn't care if brands disappeared from their lives, and 80% of CEOs are unsatisfied with their CMOs. It recommends that brands shift from traditional marketing like ads and banners to creating valuable customer-centric content and stories that people want to engage with, in order to better connect with audiences and improve marketing ROI.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
This document discusses the importance of using personas for search engine optimization (SEO) in 2012. It argues that personas help SEO professionals understand their target audiences and create content that meets their needs. The document outlines different types of personas and data sources that can be used to build personas, including ad hoc personas created from social media data or affinity diagramming, and more rigorous data-driven personas built from sources like Nielsen surveys, Experian Simmons data, social media inventories, and surveys. It provides an example of how one company, iAcquire, uses various data sets to develop empirical and socially relevant personas for their clients. Finally, it discusses how personas can be used to map keywords to consumer need states and aid in strategic
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Mobile & Social: The Perfect Content Marketing 1-2 PunchJon Wuebben
Mobile usage of social media is increasing significantly. The document discusses trends showing 71% of social media users and 40% of internet activity occurring via mobile devices. It then provides examples of how companies can improve their social media marketing through better mobile optimization and integration of mobile and social media strategies. Specific tactics discussed include using tools to send SMS messages, run mobile-friendly Facebook contests, and measure mobile marketing ROI.
The document discusses content marketing strategies for small and medium-sized businesses. It outlines Content Launch, a content marketing software for SMBs that allows users to plan, create, distribute, and measure content across various platforms. Content marketing is defined as creating valuable content to attract and engage customers with the goal of driving sales. The document then provides best practices for SMB content marketing, including developing relevant content in different formats and channels, using social media to build relationships, and measuring progress.
Jon Wuebben's presentation discusses how to nurture loyalty and sales through content marketing. It covers optimizing content across the customer buying cycle, leveraging content archetypes to create serial content, using growth hacking techniques like guest blogging, and measuring engagement through subscriber metrics. The presentation also discusses how companies like Shopify and AppCues have successfully used these content marketing strategies.
This document discusses how companies are increasingly adopting journalistic approaches to content marketing. It notes that many large companies are directly hiring journalists and reporters. The reasons for this include the changing media landscape where traditional journalism jobs are declining, and the need for businesses to build relationships with subscribers through high-quality content. The document discusses how brand journalism can help companies attract and engage audiences while addressing common content marketing challenges. It provides examples of how some companies like Raytheon are successfully using journalistic approaches. Overall, the document advocates that hiring brand journalists can help companies tell compelling stories that educate and inform readers.
Content Marketing for Experiential Marketing Events 5.11.15Jon Wuebben
The document discusses content marketing strategies for events. It suggests creating content before, during, and after events to build buzz, provide information to attendees, and continue engagement. Specifically, it recommends pre-event strategies like creating excitement through giveaways and hints. During events, it suggests documenting the event through photos and live updates. Post-event, it advises thanking attendees and hinting at future events to maintain momentum. The overall goal is to attract and engage attendees at all stages of the event process through relevant and valuable content.
This lesson plan is for a Year 4 English class on the four seasons. The lesson will involve pupils reading poems and paragraphs about the different seasons, discussing associated colors, weather and activities. They will also ask and answer Wh- questions about the seasons. Pupils will be asked to unscramble questions and answers and match them. At the end, pupils will solve riddles related to the topic as a review. The objectives are for pupils to read with proper pronunciation, read and understand paragraphs, and rearrange words to form questions and answers about the four seasons.
ISM manufactures robust digital telephone entry systems called Ultimate and Compact. Ultimate is designed for medium to high rise buildings, using digital audio and networking capabilities. It has a modular design and can expand over time. Compact is designed for low rise residential buildings, using analogue audio to be competitively priced, robust, and easy to use and maintain. Both systems provide security and communication solutions for housing associations and local authorities.
El "Pasaporte Verde" es el Programa de Educación y Concienciación Ambiental Urbana que ofrece a los centros escolares de nuestra ciudad el Área de Sostenibilidad Medioambiental del Ayuntamiento de Málaga. En este curso hemos incorporado dos nuevos Programas: “La tecnología deja huella” y “Citydog. Educación Canina”.
Paulo Coelho es uno de los escritores más influyentes del siglo XX. Nació en 1947 en Río de Janeiro, Brasil, y descubrió su vocación de escritor a una edad temprana. Trabajó como periodista, actor, director de teatro y compositor.
This document provides an overview of taxation in Uganda. It discusses the origins and history of taxation in East Africa, introduced under British colonial rule through taxes like the hut tax. It outlines the key pieces of Ugandan legislation governing taxation and the principles that guide an effective tax system, such as equity, certainty and ability to pay. The characteristics of different types of taxes - progressive, regressive and proportional - are also summarized. The document serves as a general introduction and reference on Uganda's taxation system.
Este documento describe un campamento de verano en inglés para niños entre 5 y 13 años que se llevará a cabo en el Castillo de Castilnovo en Segovia. El campamento ofrece una variedad de actividades deportivas, artísticas y de aventura en inglés, así como excursiones y visitas culturales. Los niños aprenderán inglés de forma dinámica y divertida a través de las actividades, talleres y películas en este entorno seguro y familiar.
The document summarizes the services of the UPC Research Valorization Unit in Barcelona, which aims to encourage and facilitate the protection, valorization, and transfer of UPC research results to companies and institutions. The unit provides various services to assess research projects, protect intellectual property, help find licensees, support commercialization, and provide statistics on projects assessed, patents applied for, startups created, and technologies licensed since 1998. It also describes the UPC Innovative valorization process and examples of startups supported by the program.
A comunidade da Vila Zilda comemorou a reestruturação da Unidade de Saúde da Família (Usafa) David Capistrano da Costa Filho, que agora oferece mais serviços como teste do pezinho, exame fácil e pré-natal. O Túnel da Vila Zilda será interditado hoje a partir das 19h para limpeza e manutenção, com previsão de reabertura às 1h de amanhã. A Prefeitura criou um novo espaço de lazer na orla da praia.
MroNet.it - the Italian Network for MROAntonio Musto
On 20 November 2012 fifteen Italian companies and an international consortium of eight companies, created a network focused on MRO for civil and military applications, named MRO-net.it.
The network aims to :
- develop innovative products, services and techniques of LEAN MRO for aeronautical applications (UAV, ULM, General Aviation, Commercial Aviation, cargo operators, Air forces, governative air forces),
- transfer the best MRO practices from the aeronautical market to the nautics, railways and military sectors;
- propose a unique interface with the customers to reduce management costs for customers and providers themselves;
- rise the capabilities and abilities of MRO providers utilizing common desing and management organization, reducing the costs of the products and services offered to the market.
Este documento proporciona información sobre la Parroquia San Miguel en Choachí, Colombia. Detalla la historia de la parroquia desde su fundación en 1550, sus curas a través de los siglos, y las organizaciones y ministerios actuales. También describe la estructura física de la parroquia que incluye un templo histórico y varias capillas, y los esfuerzos actuales de renovación.
This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.
Getting Buy-In for Content Marketing (MozCon Remix)Michael King
This document provides tips and strategies for developing an effective content marketing pitch to gain buy-in. It discusses researching opportunities, personas, keywords, and competitors' content. Measurement planning and tying content to business goals and the customer journey are emphasized. The document also addresses potential pitfalls in pitches and how to overcome them, such as not including all stakeholders or relying too heavily on data. An example pitch to the Moz team is presented to demonstrate the concepts.
BUILDING AN EFFECTIVE AD CAMPAIGN & FAN PAGE Michael King
This document provides tips and best practices for building an effective Facebook ad campaign and fan page. It discusses how Facebook ads have changed marketing by allowing granular targeting of users based on intent, interests, demographics and network. It then outlines the process for creating an ad campaign including developing personas, researching the target audience, listening on social media, setting goals and metrics, and launching the ad. It provides examples of top Facebook pages and recommendations for optimizing the fan page timeline through engaging content, calls to action, and backfilling historical information.
How to attract sales and new business with your LinkedIn ProfileChristopher Penn
The document provides tips for using LinkedIn to attract new business as a marketing technology vice president. It recommends publishing content regularly on LinkedIn to establish expertise, networking actively by connecting with others and participating in relevant groups, and interacting regularly with connections to keep your profile active. The key is dedicating 10 minutes a day to activities like sharing content, checking who viewed your profile, and looking at client and prospect profiles to stay top of mind for business opportunities.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This document provides a summary of various SEO, analytics, and content marketing tools recommended by Michael King, Director of Inbound Marketing. It includes tools for keyword research, link building, content ideas, on-page analysis, competitive analysis, link data sources, visualizing data, and managing multiple blogs. King emphasizes that while tools are useful, creativity and imagination are also important. The document encourages following King on Twitter @iPullRank to learn more about digital marketing tools and strategies.
The Season of our Discontent MarketingMichael King
The document discusses content marketing strategies. It notes that content marketing is often just a euphemism for link building. However, SEO is capable of interactive and user-generated content. Guest posting can generate revenue but has diminishing returns. Diversifying tactics beyond guest posts and infographics is important. The key is telling compelling stories and focusing on quality, research, creative works, and ROI. Content should be distributed across channels and leverage social metadata. The goal is creating content that people want to share.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
This document discusses key aspects of developing innovative solutions to problems. It emphasizes the importance of having ambition and taking risks to achieve big goals. It also stresses the need to deeply understand the problem you want to solve, identify the right target customers, and test potential solutions through experimentation. Failure is presented as an important part of the innovation process that can provide valuable learning. The document provides many quotes about ambition, risk-taking, focusing on problems rather than solutions, and embracing failure.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
This document provides tips for designing websites with SEO in mind. It discusses using personas and keyword research to understand user intent. The information architecture and content strategy should be mapped to semantic groups and keyword opportunities. Technical implementation includes ensuring images have alt text for accessibility, using responsive designs and standard meta data. Case studies demonstrate how this approach improved rankings and conversions for clients.
LinkedIn and Social Media Strategy for Customer and Talent AttractionFisher Vista, LLC
There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool.
One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn.
You will learn:
- How to ensure that your company and your profile are credible, searchable and findable
- How to leverage connections effectively
- How to optimize your professional profile to be credible, search-friendly and brand-aligned
- Basic and advanced LinkedIn usage
- Connection strategies for balancing reach and trust
- Group etiquette and content sharing
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
The once wild ride of conte nt marketing has certainly reached
cruising altitude, but there’s still turbulence from time to time.
Consider this infographic, our In-flight Content Guides, and your safety instructions, to be tucked neatly away in the setback pocket of your content marketing strategy. Now go and fly with confidence!
Strategies for Creating Interesting, Engaging, and Effective Social Media Con...Brian Huonker
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging.
Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored.
Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your start-up? Contrary to popular belief, start-ups can actually generate effective PR without having to hire a big agency. This presentation offers the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
Ähnlich wie Content Marketing Like a Real Company (20)
Core Web Vitals and Your Search Rankings Michael King
This document discusses Core Web Vitals and their importance to search engine rankings. It begins by introducing Core Web Vitals and their measurement metrics. It then explains how page speed has long been a ranking factor for Google, especially on mobile. The document dives into details on each Core Web Vital metric and how sites can optimize to improve scores. It also summarizes a study that found the vast majority of sites had poor Core Web Vitals scores prior to the Page Experience update rollout. The document stresses the importance of page speed and stability to users and search engines.
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
Using tags and taxonomies can supercharge ecommerce SEO. Properly labeling products and categorizing them allows for (1) better targeting of long-tail keywords, (2) improved internal linking to distribute PageRank, and (3) helping Google's crawlers discover content more efficiently. Key recommendations include designing three-level categorization for products and using tags to link diverse products. Automating recommendations and dynamic linking based on tags and attributes can further boost performance.
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
iPullRank Webinar - Navigating Black Friday in COVID-19Michael King
The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive.
In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season.
Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO.
In this webinar, we will be touching base on topics such as:
-- Predicting the Holiday Season
-- How the pandemic will impact brick and mortar stores
-- Will we see a big increase in online sales compared to the start of the pandemic?
-- and MORE
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
This document provides a summary of marketing implications and opportunities in the age of COVID-19. It discusses how the pandemic has impacted various stakeholders like producers, consumers, and marketing channels. Key points include supply chain disruptions, rising unemployment, changes in consumer behaviors like increased time spent online and shift to video content. It also outlines how brands should change their approach by focusing on search and video, addressing consumer concerns, and creating COVID-19 response content. The document emphasizes the need to audit current strategies and pivot content to focus on providing value to customers during this time.
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
This document discusses various tactics for improving SEO and site performance. It provides tips on keyword research using persona targeting, content strategy, internal linking to distribute link equity, log file analysis to understand crawl budget opportunities, auditing JavaScript sites, gaining real estate in SERPs through featured snippets and domain stacking, speed optimizations like code ordering and preloading/prerendering resources, and using analytics to better predict user behavior.
This document discusses how machine learning can help address scale problems in link building outreach. It begins by defining key concepts like machine learning, artificial intelligence, supervised vs unsupervised learning. It then explains how machine learning works by gathering and preparing data, choosing a model, training a classifier, and using it to make predictions. Examples are given of how machine learning has been applied in areas like translation, segmentation, predictive modeling, and chatbots. The document argues that machine learning could be used for lead qualification, close prediction, prospecting, and lead intelligence in outreach, similar to how sales tools have addressed scaling issues in sales.
The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
How to generate those leads all day everydayMichael King
This document provides tips and strategies for generating leads through content marketing and lead generation campaigns. It discusses using frameworks to understand the lead generation process. It also emphasizes the importance of understanding personas and using data to inform content, offers, and lead qualification criteria. Tactics discussed include using pop-ups, creating educational content to build an email list, and testing different lead generation approaches. The overall message is that an in-depth, persona-driven approach can be more effective than just throwing up a landing page.
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Dholera Smart City Latest Development Status 2024.pdfShivgan Infratech
Explore the latest development status of Dholera Smart City in 2024. Discover the progress, infrastructure, and future plans of India's first greenfield smart city.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
Stark Builders: Where Quality Meets Craftsmanship!shuilykhatunnil
At Stark Builders our vision is to redefine the renovation experience by combining both stunning design and high quality construction skills. We believe that by delivering both these key aspects together we are able to achieve incredible results for our clients and ensure every project reflects their vision and enhances their lifestyle.
Although we are not all related by blood we have created a team of highly professional and hardworking individuals who share the common goal of delivering beautiful and functional renovated spaces. Our tight nit team are able to work together in a way where we pour our passion into each and every project as we have a love for what we do. Building is our life.
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
10. How can I get
them to buy this
content
marketing stuff?
11. ….
…CONTENT MARKETERS
YOU MUST TAKE A STAND
AND DO REAL COMPANY SH*T
12. CONTENT MARKETING IS REAL COMPANY SH*T
@WilReynolds gave a talk at MozCon he said that I inspired called “Real Company Sh*t” check it out: @ipullrank
http://bit.ly/UfX9BD
13. THIS IS NOT REAL COMPANY SH*T
This is what used to pass for content marketing until Google launched the Panda & Penguin algorithm updates.
@ipullrank
14. THIS IS REAL COMPANY SH*T
Don’t complain about brands, beat them at their own game with remarkable content.
@ipullrank
15. REAL BRANDS ARE EMBRACING CONTENT MARKETING
…but they’ll never
be as agile as you
can be.
Watch Coca-Cola Content 2020: http://bit.ly/PrTDQy
@ipullrank
16. LET’S DO REAL COMPANY SH*T WITH CONTENT MARKETING
Make sure to follow @wilreynolds and @seerinteractive they are doing great stuff
@ipullrank
17. ACT ONE
6 LAWS OF EFFECTIVE
CONTENT MARKETING
Follow these six laws and you will
have an effective content marketing
program.
18. LAW #1 ALWAYS START FROM RESEARCH
You must understand your market and your audience intimately to do content marketing that works
@ipullrank
19. LAW #2 THE FOCUS IS THE STORY
Tell a compelling story and answer a key issue using your data to drive it home
@ipullrank
20. LAW #3 TAILOR IT DIRECTLY TO THE AUDIENCE
Everything you show should address the needs of the audience; answer their questions and become @ipullrank
the authority
21. LAW #4 INVOLVE THE AUDIENCE
Involve the audience in what you’re creating so they are bought-in before it goes live.
@ipullrank
22. LAW #5 IT BETTER BE REMARKABLE
Remember what you’re competing with and invest in the resources to make your content beautiful, @ipullrank
compelling and shareworthy.
23. LAW #6 TIE EVERYTHING DIRECTLY TO ROI
Everything you suggest should be directly explained in context of the ROI
@ipullrank
25. CONTENT MARKETING PROCESS
@ipullrank This closely mirrors the “New SEO Process” http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
26. OPPORTUNITY DISCOVERY
LAND OF OPPORTUNITY
Opportunity Discovery is the process of understanding the client’s space in context of the business goals to tailor the content strategy
directly to what they need to accomplish.
@ipullrank
27. BUSINESS GOALS ARE PARAMOUNT
Understanding and integration of the business objectives
throughout the entire process is incredibly important to
obtaining buy-in and measuring success. These are critical
to the ROI of content marketing.
If you’re not speaking in terms of conversion, you will not be
speaking much longer.
@ipullrank
28. MARKET RESEARCH
Every marketer should have at least a working knowledge of the space, the company and the audience. At iAcquire we’ve invested
heavily in the market research capability and we create audience and influencer reports with objectives, personas, customer insights,
market insights, hot topics, key influencers and resources
@ipullrank
29. PERSONAS
PERSONA A PERSONA B PERSONA C PERSONA D
DEMOGRAPHICS DEMOGRAPHICS DEMOGRAPHICS DEMOGRAPHICS
LIFESTYLES LIFESTYLES LIFESTYLES LIFESTYLES
USER STORY USER STORY USER STORY USER STORY
USER NEEDS USER NEEDS USER NEEDS USER NEEDS
Develop four hypothetical representations of people that exist within the online conversation as related to business goals, give them
stories and attributes to which content will be created. The key is to keep it as relevant and actionable to the content you will be creating
as possible
@ipullrank
30. QUASI-AD HOC PERSONAS
I outlined a process in my “Understanding Your Audience Using Social Media” Mozinar about how to use Keyword Research, Social
Media and Discussion Search to develop ad hoc personas. http://mz.cm/UfXmVv
@ipullrank
31. THE PROBLEM WITH AD HOC PERSONAS
While this approach can be very effective
stakeholders may potentially challenge it because
it’s not empirical. However neither is the old
method of handing out post-its to stakeholders
@ipullrank
32. “A major virtue of personas is the
establishment of empathy and
BUT ALWAYS
understanding the individual who uses
the product” BE READY TO
-Donald A. Norman, Nielsen Norman Group
DO THIS …
33. iACQUIRE’S DATA DRIVEN PERSONAS
At iAcquire we have a data-driven approach starting from Nielsen’s PRIZM segments, layering data from Experian Simmons and finally
using Social Inventories from Facebook, LinkedIn, YouTube and DoubleClick to develop empirical and social media-relevant personas.
@ipullrank
34. INTRODUCING NIELSEN PRIZM
Nielsen’s PRIZM
segments all of the
US into 66
predetermined
types or “codes”
Download this PDF: http://bit.ly/PrTOvb
@ipullrank
35. INSTANT PERSONAS FOR LOCAL SEARCH USING PRIZM
Understand Your Local Audience Now: http://bit.ly/Qeh0uw
@ipullrank
36. EXPERIAN SIMMONS
AIO CLUSTERS
MOSAIC TYPE MOSAIC TYPE BY
BY URL ONLINE
ACTIVITY
Simmons Mosaic Types: http://bit.ly/SDKvH1
@ipullrank
37. MOSAIC USA INTERACTIVE GUIDE
Get free Experian Simmons data by Zip Code: http://bit.ly/R9MzuD
@ipullrank
38. MOSAIC WORD CLOUDS
Use these to infer attributes of our personas in the user story
@ipullrank
40. GOOGLE CONSUMER SURVEYS
Google Consumer
Surveys infers
demographic data
rather than getting
it explicitly
Get very targeted Consumer Data: http://bit.ly/La567r
@ipullrank
41. GOOGLE CONSUMER SURVEYS STEP BY STEP
DEFINE THE SPECIFY
SURVEY TYPE AUDIENCE
WRITE
QUESTIONS
GET DATA
Example from Matt Cutts: http://bit.ly/PJF216
@ipullrank
42. SURVEYMONKEY MARKET RESEARCH SURVEYS
SurveyMonkey
gets explicit
demographic data
from respondents
An alternative market research survey source http://svy.mk/PAsjxz
@ipullrank
43. COMPARE PERSONAS IN SEARCH WITH YAHOO CLUES
Do your personas
align with Yahoo
Clues data?
Leverage Yahoo’s Keyword Demographics: http://clues.yahoo.com
@ipullrank
44. HERE’S A PERSONA WORKSHEET
Download the Persona Worksheet: http://bit.ly/RAzO7N
@ipullrank
46. FACEBOOK RECOMMENDATIONS PLUGIN DEMO
EXTEND THE BOX
TO 1000 PIXELS TO
VIEW 20 PIECES
OF POPULAR
CONTENT
Get a snapshot of a site’s popular content: http://bit.ly/NDO5E4
@ipullrank
47. SOCIAL CRAWLYTICS
Social Crawlytics
gives awesome
graphs of shares
by network
Use Social Crawlytics to find out what the best performing content for competitors
@ipullrank
http://www.socialcrawlytics.com
50. ACT TWO
GETTING BUY-IN
Build a list of people that want the
content to effectively prove that
people want it for stakeholder and
user buy-in.
51. WHAT’S THE BIG IDEA?
The big idea should thematically govern the content strategy and keep content from being an “isolated incident” by tying everything to an
initiative that fits into the overarching marketing mix and gives creative life
@ipullrank
52. THE 7 STORY ARCHETYPES
Content Marketing is about turning the brand into a storyteller. Tap into the Jungian story archetypes and align
them with the business to build an effective story. More on story archetypes: http://bit.ly/NBjTVC
@ipullrank
53. THE CLIENT-STRATEGIST-AUDIENCE FEEDBACK LOOP
Content is not a one-way street, but a cyclical process between the client’s goals, the strategist’s ideas and the influencer’s needs. Take
your content to the audience before you ever write a word or place a pixel and get their feedback and buy-in.
@ipullrank
54. CALL YOUR SHOT
Using the following tactics find a group of people that will commit to engaging with this content and use that as evidence that the content
will appeal to the brand’s audience and drive KPIs
@ipullrank
55. INTRODUCING AUTHORA
Find authors and their content by topic and social metrics: http://www.authora.org
@ipullrank
57. GROUPHIGH IS A SIMILAR PRODUCT
GroupHigh has a bit of a headstart on Authora, but it’s paid: http://www.grouphigh.com
@ipullrank
58. USE TOPSY TO FIND INTERESTED PARTIES
Use Topsy to find people who shared competitor content: http://www.topsy.com
@ipullrank
59. FOLLOWERWONK, ABOUT.ME, ZERP.LY, FINDPEOPLEONPLUS
Use the features of your personas (instead of just target keywords) to find people using:
@ipullrank
http://www.followerwonk.com , http://about.me, http://zerply.com and http://findpeopleonplus.com
60. SHARE RATE & SCRAPE RATE
Determine how far your content will go for a given author by computing the scrape rate and share rate. http://bit.ly/NDObeP (original
Scrape Rate concept by @pointblankseo)
@ipullrank
61. HERE’S AN AUDIENCE WORKSHEET
Just a little
something to help
you keep track of
and prioritize all of
those people
Download the Audience Worksheet: http://www.iacquire.com/resources/worksheets/iAcquire-Audience-Worksheet.xlsx @ipullrank
62. INTRODUCING THE BROKEN LINK INDEX
Find missing resources by keyword with many links and create better versions: @ipullrank
http://www.brokenlinkindex.com
63. USING THE BROKEN LINK INDEX
Use the Broken Link Index to prove that content you are looking to create has a built-in audience that @ipullrank
will allow you to hit your inbound link KPI.
64. CONTENT AS A MAXIMUM VIABLE PRODUCT
Pitch content that supports multiple KPIs and need states within the customer journey as well as keeps @ipullrank
the barrier to entry high for the competitors.
67. THE ROI OF CONTENT MARKETING
Content is an asset that continues to generate ROI over time at a cost that rapidly diminishes over time. http://bit.ly/OGgN8S
@ipullrank
68. CONTENT MARKETING VS. PAID SEARCH
Content marketing costs between 31% and 41% less than paid search and continues to decrease over time while the price of Paid
Search stays fixed on increases due to competition.
@ipullrank
69. THE VALUE INCREASES OVER TIME
Over time content marketing accrues value drives the cost per lead down considerably while the cost of Paid Search stays fixed.
@ipullrank
70. CONSUMER DECISION JOURNEY
When planning out a content marketing campaign use the consumer decision journey to determine what need state your
content will specifically speak to.
@ipullrank
71. MAPPING KEYWORD RESEARCH
[flowers]
[when do roses bloom]
[what flowers for a first date]
[buying chrysanthemums]
[flower a month club]
As usual finding the right keywords is important. Mapping them to content, need states and KPIs is paramount to proving
the success of a campaign
@ipullrank
72. TYING CONTENT MARKETING TO THE FUNNEL
Map the content type directly to the customer decision journey to determine where in the funnel that this content
will reach the user
@ipullrank
73. MEASUREMENT PLANNING
You will need determine realistic and specific KPIs with regard to where the content is in the funnel and develop reporting
that speaks to directly to that value.
@ipullrank
74. WTF IS SHARE OF VOICE FOR SEARCH?
Share of Voice (SoV) is a traditional advertising term defined as the percentage of possible positions in a channel occupied. As it pertains
to the SEO it is the percentage available search volume captured. Use it when explaining the opportunity to non-SEOs.
@ipullrank
75. KEYWORD-LEVEL DEMOGRAPHICS
To date this is the most powerful thing I’ve contributed to the SEO community. Use it! http://mz.cm/UfYicl
@ipullrank
76. BENEFITS OF KEYWORD-LEVEL DEMOGRAPHICS
Just track the persona
KEYWORD OWNERSHIP DYNAMIC TARGETING
SUBSEQUENT
Use the appID Cross Property CONVERSION
KEYWORD ARBITRAGE PREDICTION
This is super powerful stuff!
@ipullrank
77. KEYWORD-LEVEL DEMOGRAPHICS BEST PRACTICES
Incentivize the Opt-In Just track the persona
(Communities or Coupons)
Use the appID Cross Property Cookie and Remarket
I have a half-finished Wordpress plugin. If you’d find that useful tweet at me and let me know.
@ipullrank
78. MAP SITE PROFILES TO CONVERSIONS
Does your site require some sort of profile? Tie the fields of that profile to measurement.
@ipullrank
79. USERREPORT.COM
Survey your users for free and get their demographic data into GA: http://www.userreports.com
@ipullrank
80. CHANGING KEYWORD DEMOGRAPHICS AS A KPI
The goal of your campaign can be to change the type of people searching for a given keyword @ipullrank
81. MEASUREMENT HAS NEVER BEEN MORE ADVANCED
There are those that don’t understand the ROI of Content Marketing. At this point there it has never been easier to get as granular as
you’d like to prove that return on investment. All that is required is proper planning.
@ipullrank
83. FAIL #1: WEAK PRESENTATION
A marketer presents the creation of infographics via email and phone, but doesn’t succeed and ultimately the client sees them as
“complicated” or “expensive” measures.
@ipullrank
84. RESOLUTION #1: PRESENT A DECK IN-PERSON
Your presentation should not be an email or a phone call, it should be an in-person presentation with all the stakeholders.
@ipullrank
85. FAIL #2: LEAVING OUT KEY STAKEHOLDERS
A marketer sells in an idea neglecting to invite key stakeholders only to have that content strategy fall apart once the miss stakeholders
review it.
@ipullrank
86. RESOLUTION #2: INVITE THEM ALL
Get all of the key stakeholders on board so you don’t have to repeat steps or risk the engagement falling apart after you believe
you’re good to go.
@ipullrank
87. FAIL #3: NOT SHOWING THE VALUE
A marketer explains the content strategy using the wrong KPIs and the stakeholders respond that content is “nice to have” not as
beneficial as “bombarding people with 100k email communications.”
@ipullrank
88. RESOLUTION #3: BETTER MEASUREMENT PLANNING
Build your measurement around the business objectives and things that actually show the positive affects of revenue.
@ipullrank
89. FAIL #4: RELYING ON TOO MUCH DATA
A marketer relies heavily on data to make her case and lambasts the regarded accomplishments
of the key stakeholders.
@ipullrank
90. RESOLUTION #4: LET THE STORY DO THE WORK
Don’t use numbers as a weapon to insult your stakeholders, tell a compelling story using the data as an aside that drive
the points of ineffectiveness.
@ipullrank
105. INVEST IN HIGH QUALITY EDITORIAL CONTENT ON YOUR SITE
Focus on what your audience wants and create remarkable content that speaks to their needs @ipullrank
106. PADMAPPER – EMBRACE INNOVATIVE CONTENT
Don’t be like Craigslist http://bit.ly/MI9GZx support innovators in the space. @ipullrank
107. TURN OPEN HOUSES INTO ONLINE EVENTS
Eliminate the distance between what happens on and offline by turning what you already do into content
@ipullrank
108. GUEST POSTING ON QUALITY WEBSITES
Wouldn’t you want to steal visitors from Zillow.com?
@ipullrank
109. GUEST POST HIGH QUALITY CONTENT
Spend the time and resources to create evergreen content and place on highly authoritative sites
@ipullrank
110. BLOGS
TWEETS VIDEO
ADS UGC
PLUGINS COMICS
COMMENTS PRODUCTS
UI ELEMENTS INFOGRAPHICS
PHOTOS CONTENT MARKETING SERVICES
DIVERSIFY YOUR CONTENT TYPES
ANIMATIONS PHYSICAL SPACE
SLIDE DECKS PRINT MATERIAL
DATA PRESS
APIS PDFS
TOOLS EVENTS
PLATFORMS @ipullrank
111. REMEMBER CONTENT MARKETING IS A LONG TERM PLAY
Be consistent and plan for a long term strategy with key milestones (Image c/o @randfish)
@ipullrank