This document outlines a strategy to engage youth in conservation efforts by developing an online social game. The game would allow players to "adopt" a national park and virtual community. Players could work to create sustainable communities through options like vocational training, education, healthcare, and developing alternate fuel/income sources. Progress and success would be tracked through in-game scenarios, leaderboards, and accomplishing defined goals like annual camps or projects in each park. The game aims to educate players about tigers and local communities while incentivizing real-world participation and donations through updates and a points/rewards system. The goal is to organize helpful initiatives in each national park area through this engaged online and on-the-ground network.

1. Conservation
Connecting with Today’s Youth

2. STEP ONE
Identify

4. SAVE TIGERS … really ???
Other than as
Tourists, you will
never be allowed
inside any Jungle.
So...
“What can YOU do?”

5. Help Local Communities
– People that live around protected areas, forests and parks
– They are directly impacted by wildlife
– They can influence conservation on ground level

6. – Man-Animal conflict
• Their livestock is targeted by carnivores Faced by “Local Communities”
• Their agricultural is targeted by herbivores
– Access to medical help
• Access to basic medical amenities is very low
– Dependence on costly fuel for Cooking
• Firewood from jungle is now restricted, alternatives like kerosene & LPG are costly
– Access to education
• Limited or little access to education for children

7. STEP TWO
Strategy

8. Build ‘Community of
Purpose’:
Turn conversations
into action

9. Communities of Purpose
A Community of Purpose is a network of individuals with
common interests who get together to explore ways to
collaborate towards a common objective.
• puts you in touch with like-minded people
• create smaller groups for activities
• opportunity to participate in these
• organize funds, equipment
• follow the progress of the activity
• share your experiences and learn from others

10. Pillars of the Community
1 2 3 4
Objective Work force Audience Technology
Where the is Who is the What is the
What do we hope
workforce of the community trying technological
to accomplish?
community from? to help? interface?
Reduce human Internet savvy
Locals living on the Community will be
impact on forest citizens looking for
outskirts of developed on
ecosystem to ways to contribute
protected forests & existing social
ensure survival of towards
Tiger reserves media networks
Tigers conservation

11. Alternate Fuel Access to Education
Creating cheap alternate source fuel Conduct regular educational camp for
through locally available products the children per year per reserve
Access to Medical Treatment Man Animal Conflict
Hold regular medical check-up camp Help create additional source of
per year per Tiger reserve for the local income for the community households
community through vocational training

12. STEP THREE
Execution

13. Through a “Social Game”
Preach and you preach alone
Just telling people to save tigers does not
get you any attention. Involve the user with
something which is more compelling and
fun.
Play and everyone plays with you!
• Youth can identify with a social game
format and we can given them a common
platform to work towards the helping
local communities thus helping the tiger
• A game can grab and sustain attention for
much longer than any advrt / blog /
report can ever do …

14. The Game…
• A strategy Game
– To begin Playing, a user to ‘adopt’ national park and become a part of the
“Community of Practice” of that national park
– To create a sustainable ecological community around a national park:
• Scenarios with increasing difficulty levels for each park
• Opportunity to earn and spend game money
• Leader board for best results based on sustainability
– Player “game strategy” options examples:
• Impart vocational training to generate immediate game money
• Education to children to generate long tern game money
• Conducting medical camps to increase health & reduce disease in the community
• Develop alternate sources of fuel e.g., bio-gas plants to reduce expenditure on the
community
• Creating alternate source of income e.g., sewing machines, home-stays to increase
income
– Data to create game scenarios
• Government data through various departments

15. ‘Online’ - Scope of the Game
• Educate the player on
– Where are Tigers found in India (National Parks)
• The topography
• The flora & the fauna
– Importance of Conservation and the need to save Tigers
– On Local communities living around the National Parks
• Their History, culture, etc.
• Their primary source of income
– NGO’s involved in conservation in that area
– Career in Conservation
• Study courses by various educational institutes
• Job, internship, volunteer opportunities with NGO’s
• Involve the user with periodic updates
– On major national Tigers & conservation stories
– ‘Success’ stories from within the community
– Of “adopted community” news, stories and current happenings

16. ‘On-Ground’ - Scope of the Game
• Opportunity to Create, Participate, Fund & Follow conservation initiatives
– To Create on-ground project opportunities initiatives online like
• Micro-development project e.g., pump wells, argument livestock (goats, cows)
• Develop alternate cheap fuel source e.g., bio-gas plants
• Create alternate source of income e.g., sewing machines, home-stays
– To Participate in the on-ground projects
• Volunteer with time & effort for these on-ground activities
• Motivate friends and family to participate making it a group activity
• Get to know of job opportunities with NGO’s in the field
– To Fund the project and related activity
• To help activities by donating money, services, materials etc
– To Follow project you have contributed towards
• Temporary sub-community of all the people contribution to the project
• Follow development of the project through regular updates
• Intimation of successful completion

17. The Ecosystem
• Participants
– Government Agencies
• For primary data & project implementation support
• To come forward with projects that need attention
– NGO’s working in the field
• To come forward with projects that need attention
• To help execute the projects
– Tour & Travel Operators for eco sensitive tourist/visitors
• Get to know local culture, the people and share their lives
• As volunteers they get to contribute to the community
– Eco-sensitive Hotels, lodges & other stay options
• Help generate local employment
• Provide safe stay to volunteers

18. On-ground Participation Gratification
• Regular updates
– On the start of the Project
– On the progress of the Project
– On completion of the project
– On regular functioning of the Project
– On +ve impact of project on local community
– On +ve impact of project on surrounding environment
– Tiger sightings in the adopted park
– Increase in Tiger population in the adopted park
• Green Points by scope of on-ground event participation
– For volunteer in a project
– For donation in a project
– For helping promote the project
– For organizing the Project etc…

19. STEP FOUR
Success

20. We Define Success As…
• Organized a vocational training camp per year per National Tiger Park
• Organized a Medical Check-up camp per year per National Tiger Park
• Built a source of alternate fuel around each National Tiger Park
• Built a source of alternate income around each National Tiger Park

21. KEEP IN TOUCH…