Challenges of B2B User Experience Design
•
14 gefällt mir•4,781 views
Slides from talk by Rob Gillham, Principal Consultant at Foolproof at UX Brighton monthly meeting on 13th March 2012. (Apologies - there ARE some versioning issues, as I was talking using a slightly older set of slides than shown here, I hope this doesn't get too confusing or spoil anyone's appreciation of the points being made!) The theme was lessons learnt from working in b2b environments, and how to avoid some common pitfalls which UX people from the B2C space often fall foul of!
Melden
Teilen
Melden
Teilen
Downloaden Sie, um offline zu lesen
Empfohlen
Week 3 discussion HMGT 322· Week 3 Discussion (please read caref.docx
Week 3 discussion HMGT 322
· Week 3 Discussion (please read carefully and cover all the basis/questions/discussion topics. Single space please. Include reference.
Updated
You must explain the importance of cost accounting to the CEO. But before you do that you also must explain how costs are classified, allocated, and assembled. Based on this week’s readings, discuss ONE of the following questions for your initial response to this week’s discussion (try not to replicate other’s responses):
· Specific Rules for Discussions
· Discussion response - your response to the discussion question should be between 150 - 300 words.
· Peer responses - Must be a minimum of 100 - 200 words and a maximum of 300 words for peer responses.
· Must provide a minimum of at least one (1) reference in your discussion andpeer responses.
· There are two (2) required peer responses due per week.
f) Identify ONE method of allocating costs and an advantage and disadvantage of that approach. ( this is the topic you will discuss)
Once you posted your initial discussion based on the above, respond to TWOof your fellow classmates’ answers in an area different from what you responded to initially. In responding, either constructively expand on their statement or add another advantage, disadvantage or example. Make sure you are properly citing your sources if you are using information from another source (i.e. textbook, internet).
TECH | 10/04/2013 @ 6:15PM | 15,497 views
“Cell phones” at work are not new. Nor are smart phones. Many credit
Blackberry for inventing the concept, but few would argue that Apple with its
iPhone, more than other device created this explosive phenomena called
BYOD – Bring Your Own Device to work.
Most of what BYOD seems to represent so far is an unbalanced equation in
favor of employees. Employees may be happier because they can carry their
favorite device to get company email, but it is not clear that employers are
happy with the results. Keep in mind, that 90%+ of BYOD activities are
email, calendar, personal banking, news, family life coordination, Twitter
and Facebook, but little else.
In my conversations with business and technology leaders, many
organizations are asking themselves if the fully loaded costs of
~$5.50/month/employee, in addition to any device or services subsidy, is
worth it to the company.
If BYOD 1.0 is about employees, what might a BYOD 2.0 look like?
What are enterprises looking to get out of BYOD going forward? With this in
mind, I have been asking a lot of CIO’s, Directors of IT and other smart
people what they think.
Once such person is Yaacov Cohen, CEO of harmon.ie, a fast growing
enterprise mobility company. Yaacov talks to senior executives around the
world about how better collaborated ideas and increased productivity can
take place via personal use of mobile devices at work – and he has some
pretty interesting insights to share.
1. Yaacov, how do we move from this Bring Your Own Device (BYOD)
par.
Herding cats: practicing UX in the b2b world
The document discusses challenges of UX work in business-to-business (B2B) contexts and provides recommendations. Some key challenges are that B2B users have their own business priorities, are busy, and product changes can impact their productivity. The document recommends getting out of the office to understand users' jobs in context, identifying and designing for their workflows, and partnering with users. It notes some examples of common B2B products like Sharepoint, Oracle expenses, and ADP payslips that could benefit from UX work.
The Self Directed (Corporate) Life
At the Social Media Club Workshop held on June 11, 2007 in Palo Alto, CA at SAP Labs, Giovanni discussed how leading businesses are using social media to reorganize themselves for substantial gains in productivity, efficiency and market leadership. The presentation — which draws from more than 50 publicly available case studies — examines the key organizational and social challenges that businesses face when attempting to embrace social media.
Typewriter With Blank Sheet Of Paper Arts Entertainment Stock
The passage discusses an overlooked area of poverty that the MDGs did not fully address - extreme rural poverty. While the MDGs helped reduce overall poverty rates, about 825 million people still live in extreme poverty, many in rural areas dependent on agriculture for food and income. The persistence of rural poverty indicates a need for goals that specifically target this population. Defining and addressing poverty may require a focus on improving conditions for rural poor communities.
AusLug2012 - Client serve and application monitoring and optimization done ri...
This document provides an agenda for a presentation on client, server, and application monitoring and optimization using Lotus Notes and Domino. The presenter, Florian Vogler, will discuss the top 30 most important server statistics, monitoring clients, groups, and databases. He will also discuss the challenges administrators face in coping with a lack of knowledge about complex and growing systems due to time constraints, and limitations of default Lotus Domino monitoring tools.
10 bezcennych lekcji dla software developera stającego się szefem firmy
[Originally Polish lecture with English slides - with a few exceptions]
Przez wiele lat byłem software developerem. Koncentrowałem się na kodzie, projektach software'owych oraz interakcjach w moim zespole i z klientami. Byłem pewny, że Agile rozwiązuje wszystkie problemy tego świata. Śmiałem się z komiksów Scotta Adamsa i stworzonej przez niego karykatury szefa (PHB). Życie było proste i piękne...
Teraz od ponad 8 lat prowadzę firmę software'ową, którą przy blisko 90 osobach trudno już nazwać maleństwem. Sam stałem się "szefem" na pełen etat.
Podczas prezentacji podzielę się z Wami różnymi doświadczeniami oraz naukami (nieraz bolesnymi) jakie wyniosłem w ostatnich latach podczas mojej stopniowej przemiany z developera/inżyniera w przedsiębiorcę i szefa firmy. O ile zapewne nie wszystkie sytuacje i wnioski mają lub mogą mieć (o ile marzysz o własnym startupie czy zespole) zastosowanie w Twoim życiu, same sobie ich uświadomienie może oszczędzić Ci w przyszłości straty mnóstwa czasu, energii i pieniędzy oraz uniknąć przykrych rozczarowań.
Cloud Scars: Lessons from the Enterprise Pioneers
Cloud computing is revolutionizing the IT market. But if you aren't careful, you're cloud project can end in disaster. This presentation gathers some lessons learned by the early adopters, so you can avoid their mistakes and double-down on their successes.
Cloud scars: Lessons from the Enterprise Pioneers
ServiceMesh's Dave Roberts presented for Focus webinars, June 27, 2011.
Cloud computing is revolutionizing the IT market. But if you aren't careful, you're cloud project can end in disaster. This presentation gathers some lessons learned by the early adopters, so you can avoid their mistakes and double-down on their successes.
Empfohlen
Week 3 discussion HMGT 322· Week 3 Discussion (please read caref.docx
Week 3 discussion HMGT 322
· Week 3 Discussion (please read carefully and cover all the basis/questions/discussion topics. Single space please. Include reference.
Updated
You must explain the importance of cost accounting to the CEO. But before you do that you also must explain how costs are classified, allocated, and assembled. Based on this week’s readings, discuss ONE of the following questions for your initial response to this week’s discussion (try not to replicate other’s responses):
· Specific Rules for Discussions
· Discussion response - your response to the discussion question should be between 150 - 300 words.
· Peer responses - Must be a minimum of 100 - 200 words and a maximum of 300 words for peer responses.
· Must provide a minimum of at least one (1) reference in your discussion andpeer responses.
· There are two (2) required peer responses due per week.
f) Identify ONE method of allocating costs and an advantage and disadvantage of that approach. ( this is the topic you will discuss)
Once you posted your initial discussion based on the above, respond to TWOof your fellow classmates’ answers in an area different from what you responded to initially. In responding, either constructively expand on their statement or add another advantage, disadvantage or example. Make sure you are properly citing your sources if you are using information from another source (i.e. textbook, internet).
TECH | 10/04/2013 @ 6:15PM | 15,497 views
“Cell phones” at work are not new. Nor are smart phones. Many credit
Blackberry for inventing the concept, but few would argue that Apple with its
iPhone, more than other device created this explosive phenomena called
BYOD – Bring Your Own Device to work.
Most of what BYOD seems to represent so far is an unbalanced equation in
favor of employees. Employees may be happier because they can carry their
favorite device to get company email, but it is not clear that employers are
happy with the results. Keep in mind, that 90%+ of BYOD activities are
email, calendar, personal banking, news, family life coordination, Twitter
and Facebook, but little else.
In my conversations with business and technology leaders, many
organizations are asking themselves if the fully loaded costs of
~$5.50/month/employee, in addition to any device or services subsidy, is
worth it to the company.
If BYOD 1.0 is about employees, what might a BYOD 2.0 look like?
What are enterprises looking to get out of BYOD going forward? With this in
mind, I have been asking a lot of CIO’s, Directors of IT and other smart
people what they think.
Once such person is Yaacov Cohen, CEO of harmon.ie, a fast growing
enterprise mobility company. Yaacov talks to senior executives around the
world about how better collaborated ideas and increased productivity can
take place via personal use of mobile devices at work – and he has some
pretty interesting insights to share.
1. Yaacov, how do we move from this Bring Your Own Device (BYOD)
par.
Herding cats: practicing UX in the b2b world
The document discusses challenges of UX work in business-to-business (B2B) contexts and provides recommendations. Some key challenges are that B2B users have their own business priorities, are busy, and product changes can impact their productivity. The document recommends getting out of the office to understand users' jobs in context, identifying and designing for their workflows, and partnering with users. It notes some examples of common B2B products like Sharepoint, Oracle expenses, and ADP payslips that could benefit from UX work.
The Self Directed (Corporate) Life
At the Social Media Club Workshop held on June 11, 2007 in Palo Alto, CA at SAP Labs, Giovanni discussed how leading businesses are using social media to reorganize themselves for substantial gains in productivity, efficiency and market leadership. The presentation — which draws from more than 50 publicly available case studies — examines the key organizational and social challenges that businesses face when attempting to embrace social media.
Typewriter With Blank Sheet Of Paper Arts Entertainment Stock
The passage discusses an overlooked area of poverty that the MDGs did not fully address - extreme rural poverty. While the MDGs helped reduce overall poverty rates, about 825 million people still live in extreme poverty, many in rural areas dependent on agriculture for food and income. The persistence of rural poverty indicates a need for goals that specifically target this population. Defining and addressing poverty may require a focus on improving conditions for rural poor communities.
AusLug2012 - Client serve and application monitoring and optimization done ri...
This document provides an agenda for a presentation on client, server, and application monitoring and optimization using Lotus Notes and Domino. The presenter, Florian Vogler, will discuss the top 30 most important server statistics, monitoring clients, groups, and databases. He will also discuss the challenges administrators face in coping with a lack of knowledge about complex and growing systems due to time constraints, and limitations of default Lotus Domino monitoring tools.
10 bezcennych lekcji dla software developera stającego się szefem firmy
[Originally Polish lecture with English slides - with a few exceptions]
Przez wiele lat byłem software developerem. Koncentrowałem się na kodzie, projektach software'owych oraz interakcjach w moim zespole i z klientami. Byłem pewny, że Agile rozwiązuje wszystkie problemy tego świata. Śmiałem się z komiksów Scotta Adamsa i stworzonej przez niego karykatury szefa (PHB). Życie było proste i piękne...
Teraz od ponad 8 lat prowadzę firmę software'ową, którą przy blisko 90 osobach trudno już nazwać maleństwem. Sam stałem się "szefem" na pełen etat.
Podczas prezentacji podzielę się z Wami różnymi doświadczeniami oraz naukami (nieraz bolesnymi) jakie wyniosłem w ostatnich latach podczas mojej stopniowej przemiany z developera/inżyniera w przedsiębiorcę i szefa firmy. O ile zapewne nie wszystkie sytuacje i wnioski mają lub mogą mieć (o ile marzysz o własnym startupie czy zespole) zastosowanie w Twoim życiu, same sobie ich uświadomienie może oszczędzić Ci w przyszłości straty mnóstwa czasu, energii i pieniędzy oraz uniknąć przykrych rozczarowań.
Cloud Scars: Lessons from the Enterprise Pioneers
Cloud computing is revolutionizing the IT market. But if you aren't careful, you're cloud project can end in disaster. This presentation gathers some lessons learned by the early adopters, so you can avoid their mistakes and double-down on their successes.
Cloud scars: Lessons from the Enterprise Pioneers
ServiceMesh's Dave Roberts presented for Focus webinars, June 27, 2011.
Cloud computing is revolutionizing the IT market. But if you aren't careful, you're cloud project can end in disaster. This presentation gathers some lessons learned by the early adopters, so you can avoid their mistakes and double-down on their successes.
Ten lessons I painfully learnt while moving from software developer to entrep...
My presentation from InfoShare 2016 conference.
For many years I was a software developer. I would concentrate on the code, software projects and the interactions with my closes team and the users. I was sure that Agile solves all world’s problems. I would laugh over Scott Adam’s Dilbert comics with his Point Hair Boss. Life was simple, life was good. Now for 8+ years I have been running a software company, not a small one anymore. I became myself a full-time boss who only codes sometimes at home or during hackathons.
This session is about sharing with you those critical lessons which I painfully learnt when trying to grow into this new role - transitioning from being a software engineer into being an entrepreneur and top manager. Wheres not all of the lessons may or will (if you dream about your own startup) apply to your case, being aware of them may save you tons of time, energy, money or even help you to avoid the total disaster - burying your own company or dreams. And after all, sharing war stories from the past is fun … when these stories are the past.
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
The document discusses the potential risks associated with BYOD (Bring Your Own Device) programs if organizations do not establish proper governance strategies and security protocols. It provides examples of "rogue IT" behaviors from employees using unsanctioned apps and services that have led to data breaches, lawsuits, and financial penalties costing organizations billions. While BYOD can increase productivity, the author argues governance is needed to manage risks and that both IT and employees must work together to balance flexibility with necessary controls.
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
TEC H | 10/04/2013 @ 6:15PM | 15,497 views
“Cell phones” at work are not new. Nor are smart phones. Many credit
Blackberry for inventing the concept, but few would argue that Apple with its
iPhone, more than other device created this explosive phenomena called
BYOD – Bring Your Own Device to work.
Most of what BYOD seems to represent so far is an unbalanced equation in
favor of employees. Employees may be happier because they can carry their
favorite device to get company email, but it is not clear that employers are
happy with the results. Keep in mind, that 90%+ of BYOD activities are
email, calendar, personal banking, news, family life coordination, Twitter
and Facebook, but little else.
In my conversations with business and technology leaders, many
organizations are asking themselves if the fully loaded costs of
~$5.50/month/employee, in addition to any device or services subsidy, is
worth it to the company.
If BYOD 1.0 is about employees, what might a BYOD 2.0 look like?
What are enterprises looking to get out of BYOD going forward? With this in
mind, I have been asking a lot of CIO’s, Directors of IT and other smart
people what they think.
Once such person is Yaacov Cohen, CEO of harmon.ie, a fast growing
enterprise mobility company. Yaacov talks to senior executives around the
world about how better collaborated ideas and increased productivity can
take place via personal use of mobile devices at work – and he has some
pretty interesting insights to share.
1. Yaacov, how do we move from this Bring Your Own Device (BYOD)
paradigm into BYOD 2.0, which you talk about as more of a “Use Your Own
Device” mentality?
“Everyone has been talking about BYOD, which should be more than
bringing their devices to work and then putting them to the side and saying,
“Hey, stay quiet. Don’t disturb me. I’ve got a lot of work to do.” And they go
to their laptops and do most of their work.”
“We want to change that. Business leaders are looking for change. The
mobile enterprise and BYOD 2.0 is not about bringing devices to work; it is
about using devices for work. How does business turn these shiny new toys
into business tools?”
“That means allowing employees to work with customers, review contracts,
write blog posts – do real work on mobile devices.”
2. Is BYOD a good idea in a practical sense?
“BYOD essentially means freedom of choice. Today’s IT professionals
recognize the need to work with users rather than impose procedures and
systems on them. BYOD is an expression of our world, which is becoming
more democratic and more engaging.”
“We’ve gotten stuck on the infrastructure side of things. It is true that mobile
brings a lot of questions about security. What happens if I lose my device?
What happens if an employee leaves the company with sensitive records on
his mobile device? We need to address these issues and then we need to
move beyond them.”
3. What are the key business drivers for how enterprise should invest in
BYOD 2.0?
“The p ...
Social Media for Internal Company Communications by @JoeyShepp
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Building relationships between IT and the business - it is not that hard!!!
Bridging the gap between business and IT is important for meeting customer needs and expectations effectively. The presentation discusses how moving processes to the front, empowering frontline staff, embracing mobile technology, and recognizing individual customers can improve customer experience. Strong partnerships between business and IT require good communication, clear requirements from business, and technical expertise from IT. Successful IT leaders understand business goals, communicate well, select strong teams, and think strategically.
Covid-19: Responding to the crisis - a leader's handbook
This document summarizes the key findings from facilitated video conference networking sessions with over 20 CEOs and senior executives from various countries and sectors. Some of the main findings included:
1) Internal ways of working have changed, with different roles coming to the fore, productivity increasing in some cases, and it being harder to gauge employee morale without in-person interactions.
2) Doing business externally has become more difficult, with less opportunities for chance interactions and relationship building. Remote negotiations and business development also present new challenges.
3) Innovation is happening rapidly as companies find new ways to use technology, automate processes, and reconfigure operations in response to the crisis. Both structured and unstructured innovation is occurring.
2012-11 Somewhere Beyond The Cloud...
BYOD - Bring your Own Dreams !
Présentation de salesforce.com par Yves Leblond de iKe Consulting à la Conference ADBS du 15/11/2012
Getting to Yes with the Business Decision Maker
Selling software to corporate clients typically includes the challenge of convincing a business decision maker (BDM) to say “yes” to an investment whose return is difficult to define. Making the all-important business case to the BDM requires software marketers to think outside of their IT comfort zones and get past technological buzzwords and the IT-centric sale. BDMs think differently from IT decision makers (ITDMs) about major software purchases. To reach them, we have to articulate a strong business value proposition for the technology purchase. In this paper, Hugh Taylor, a former IW Comms professional who now creates BDM-facing content for Microsoft, explores some proven techniques for persuading BDMs to invest in a long-term relationship with an IT vendor
Does Cloud Matter?
In 2003 and 2004, Nicholas Carr asked the question, "Does IT matter?" In the process he touched off a hailstorm of debate and criticism. As IT shifts more toward a cloud-based service delivery model, it's reasonable to ask if cloud matters.
Does Cloud Computing Matter?
ServiceMesh's Dave Roberts presented, originally at Ovum Cloud Computing event in London, 2011.
In 2003 and 2004, Nicholas Carr asked the question, "Does IT matter?" In the process he touched off a hailstorm of debate and criticism. As IT shifts more toward a cloud-based service delivery model, it's reasonable to ask if cloud matters.
Social media-activating-your-employee-ambassadors william-toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
How to Sell an Intranet Redesign to your Boss
This document provides an overview of a webinar on how to sell an intranet redesign. It discusses the business case for an intranet redesign including cost benefits and opportunities. It also discusses how an intranet redesign can help an organization become an employer of choice by improving employee engagement, productivity, and talent retention. Metrics for quantifying the value of an intranet such as increased leads, cost savings, and employee satisfaction are presented. Six key reasons for an intranet redesign are provided, including that executives and new employees expect modern intranet capabilities. The document concludes by advertising an upcoming webinar on social intranets.
Loudoun SBDC Information Technology (IT) Investment CIO and Due Diligence Str...
Information Technology (IT) concerns and strategies a Chief Information Officer (CIO) deals with are equally relevant for small businesses and startups, as they are for larger businesses. A presentation to the Loudoun Small Business Development Center (SBDC).
Ten lessons I painfully learnt while moving from software developer
to entrep...
My presentation from Devoxx Poland 2016 conference - the newest, slightly revised version.
For many years I was a software developer. I would concentrate on the code, software projects and the interactions with my closes team and the users. I was sure that Agile solves all world’s problems. I would laugh over Scott Adam’s Dilbert comics with his Point Hair Boss. Life was simple, life was good. Now for 8+ years I have been running a software company, not a small one anymore. I became myself a full-time boss who only codes sometimes at home or during hackathons.
This session is about sharing with you those critical lessons which I painfully learnt when trying to grow into this new role - transitioning from being a software engineer into being an entrepreneur and top manager. Wheres not all of the lessons may or will (if you dream about your own startup) apply to your case, being aware of them may save you tons of time, energy, money or even help you to avoid the total disaster - burying your own company or dreams. And after all, sharing war stories from the past is fun … when these stories are the past.
The Art of the Possible featuring Ben Amaba
As part of Global Entrepreneurship Week (GEW) 2017, the EdTech Network hosted Dr. Ben Amaba, IBM Worldwide Leader for Hybrid Cloud Software, for a presentation on how today’s global innovators, entrepreneurs, and leaders are changing industries, cultures, and practices through digitization. Dr. Amaba explored how IBM is tapping the cloud, mobile, and analytics technology to compete and to harness innovation and knowledge to drive the “art of the possible” in order to achieve results and target new markets in a manner never imagined.
New Rules for the New IT
The document discusses how IT departments are experiencing seismic shifts as technology becomes more decentralized and users demand greater control, noting this has led to the rise of "shadow IT" with users bypassing IT; it then provides 10 new rules for modern IT departments to focus on enabling the business through service, communication, and innovation while embracing these changes.
Enterprise 2.0 And The Resocialization Of IT
From INBOX: The Messaging Industry Event
Track: MESSAGING, COLLABORATION, SOCIAL MEDIA | 3:00 PM - 4:00 PM
M6: Enterprise 2.0 and the 'Resocialization of IT'
In recent months, businesses have paid a great deal of lip service to "Enterprise 2.0," a loosely defined set of tools, rules and processes for supporting highly adaptive and efficient communication inside and outside the enterprise. A key concept in Enteprise 2.0 is user autonomy -- often, the user can implement tools with little or no support from IT. What does this mean for the IT organization, and what can it do to fulfill its mandate of supporting best practices? In this session, we will look at some of the assumptions underpinning Enterprise 2.0 and examine best practices that are emerging at leading organizations.
SPEAKER: Giovanni Rodriguez, Principal, HubbubPR
The ‘success trap’ of new, emerging and disruptive technologies
The adoption of these technologies may provide much value in the short term, however may become a liability at some point down the track. How can you and your organizations insulate yourself against the future adverse consequences of these emerging and disruptive technologies – the so called success trap?
Moments of Truth Perth2009
An update to the Moments of Truth perspective in business processes. Delivered at the Business Analyst World event in Perth, Australia, September 2009
BYOD (Bring Your Own Device) Risks And Benefits
Today, most companies tell their employees that it's okay to bring their own devices to work. However, while there are many benefits to your company that go hand-in-hand with this policy, when you allow employees to BYOD (Bring Your Own Device), you are also allowing them to bring in a host of challenges for your IT department, your security, and your budget.
In this powerpoint, we explore the pros and cons of BYOD and discuss the development of a BYOD policy that makes sense for your business.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Weitere ähnliche Inhalte
Ähnlich wie Challenges of B2B User Experience Design
Ten lessons I painfully learnt while moving from software developer to entrep...
My presentation from InfoShare 2016 conference.
For many years I was a software developer. I would concentrate on the code, software projects and the interactions with my closes team and the users. I was sure that Agile solves all world’s problems. I would laugh over Scott Adam’s Dilbert comics with his Point Hair Boss. Life was simple, life was good. Now for 8+ years I have been running a software company, not a small one anymore. I became myself a full-time boss who only codes sometimes at home or during hackathons.
This session is about sharing with you those critical lessons which I painfully learnt when trying to grow into this new role - transitioning from being a software engineer into being an entrepreneur and top manager. Wheres not all of the lessons may or will (if you dream about your own startup) apply to your case, being aware of them may save you tons of time, energy, money or even help you to avoid the total disaster - burying your own company or dreams. And after all, sharing war stories from the past is fun … when these stories are the past.
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
The document discusses the potential risks associated with BYOD (Bring Your Own Device) programs if organizations do not establish proper governance strategies and security protocols. It provides examples of "rogue IT" behaviors from employees using unsanctioned apps and services that have led to data breaches, lawsuits, and financial penalties costing organizations billions. While BYOD can increase productivity, the author argues governance is needed to manage risks and that both IT and employees must work together to balance flexibility with necessary controls.
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
TEC H | 10/04/2013 @ 6:15PM | 15,497 views
“Cell phones” at work are not new. Nor are smart phones. Many credit
Blackberry for inventing the concept, but few would argue that Apple with its
iPhone, more than other device created this explosive phenomena called
BYOD – Bring Your Own Device to work.
Most of what BYOD seems to represent so far is an unbalanced equation in
favor of employees. Employees may be happier because they can carry their
favorite device to get company email, but it is not clear that employers are
happy with the results. Keep in mind, that 90%+ of BYOD activities are
email, calendar, personal banking, news, family life coordination, Twitter
and Facebook, but little else.
In my conversations with business and technology leaders, many
organizations are asking themselves if the fully loaded costs of
~$5.50/month/employee, in addition to any device or services subsidy, is
worth it to the company.
If BYOD 1.0 is about employees, what might a BYOD 2.0 look like?
What are enterprises looking to get out of BYOD going forward? With this in
mind, I have been asking a lot of CIO’s, Directors of IT and other smart
people what they think.
Once such person is Yaacov Cohen, CEO of harmon.ie, a fast growing
enterprise mobility company. Yaacov talks to senior executives around the
world about how better collaborated ideas and increased productivity can
take place via personal use of mobile devices at work – and he has some
pretty interesting insights to share.
1. Yaacov, how do we move from this Bring Your Own Device (BYOD)
paradigm into BYOD 2.0, which you talk about as more of a “Use Your Own
Device” mentality?
“Everyone has been talking about BYOD, which should be more than
bringing their devices to work and then putting them to the side and saying,
“Hey, stay quiet. Don’t disturb me. I’ve got a lot of work to do.” And they go
to their laptops and do most of their work.”
“We want to change that. Business leaders are looking for change. The
mobile enterprise and BYOD 2.0 is not about bringing devices to work; it is
about using devices for work. How does business turn these shiny new toys
into business tools?”
“That means allowing employees to work with customers, review contracts,
write blog posts – do real work on mobile devices.”
2. Is BYOD a good idea in a practical sense?
“BYOD essentially means freedom of choice. Today’s IT professionals
recognize the need to work with users rather than impose procedures and
systems on them. BYOD is an expression of our world, which is becoming
more democratic and more engaging.”
“We’ve gotten stuck on the infrastructure side of things. It is true that mobile
brings a lot of questions about security. What happens if I lose my device?
What happens if an employee leaves the company with sensitive records on
his mobile device? We need to address these issues and then we need to
move beyond them.”
3. What are the key business drivers for how enterprise should invest in
BYOD 2.0?
“The p ...
Social Media for Internal Company Communications by @JoeyShepp
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Building relationships between IT and the business - it is not that hard!!!
Bridging the gap between business and IT is important for meeting customer needs and expectations effectively. The presentation discusses how moving processes to the front, empowering frontline staff, embracing mobile technology, and recognizing individual customers can improve customer experience. Strong partnerships between business and IT require good communication, clear requirements from business, and technical expertise from IT. Successful IT leaders understand business goals, communicate well, select strong teams, and think strategically.
Covid-19: Responding to the crisis - a leader's handbook
This document summarizes the key findings from facilitated video conference networking sessions with over 20 CEOs and senior executives from various countries and sectors. Some of the main findings included:
1) Internal ways of working have changed, with different roles coming to the fore, productivity increasing in some cases, and it being harder to gauge employee morale without in-person interactions.
2) Doing business externally has become more difficult, with less opportunities for chance interactions and relationship building. Remote negotiations and business development also present new challenges.
3) Innovation is happening rapidly as companies find new ways to use technology, automate processes, and reconfigure operations in response to the crisis. Both structured and unstructured innovation is occurring.
2012-11 Somewhere Beyond The Cloud...
BYOD - Bring your Own Dreams !
Présentation de salesforce.com par Yves Leblond de iKe Consulting à la Conference ADBS du 15/11/2012
Getting to Yes with the Business Decision Maker
Selling software to corporate clients typically includes the challenge of convincing a business decision maker (BDM) to say “yes” to an investment whose return is difficult to define. Making the all-important business case to the BDM requires software marketers to think outside of their IT comfort zones and get past technological buzzwords and the IT-centric sale. BDMs think differently from IT decision makers (ITDMs) about major software purchases. To reach them, we have to articulate a strong business value proposition for the technology purchase. In this paper, Hugh Taylor, a former IW Comms professional who now creates BDM-facing content for Microsoft, explores some proven techniques for persuading BDMs to invest in a long-term relationship with an IT vendor
Does Cloud Matter?
In 2003 and 2004, Nicholas Carr asked the question, "Does IT matter?" In the process he touched off a hailstorm of debate and criticism. As IT shifts more toward a cloud-based service delivery model, it's reasonable to ask if cloud matters.
Does Cloud Computing Matter?
ServiceMesh's Dave Roberts presented, originally at Ovum Cloud Computing event in London, 2011.
In 2003 and 2004, Nicholas Carr asked the question, "Does IT matter?" In the process he touched off a hailstorm of debate and criticism. As IT shifts more toward a cloud-based service delivery model, it's reasonable to ask if cloud matters.
Social media-activating-your-employee-ambassadors william-toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
How to Sell an Intranet Redesign to your Boss
This document provides an overview of a webinar on how to sell an intranet redesign. It discusses the business case for an intranet redesign including cost benefits and opportunities. It also discusses how an intranet redesign can help an organization become an employer of choice by improving employee engagement, productivity, and talent retention. Metrics for quantifying the value of an intranet such as increased leads, cost savings, and employee satisfaction are presented. Six key reasons for an intranet redesign are provided, including that executives and new employees expect modern intranet capabilities. The document concludes by advertising an upcoming webinar on social intranets.
Loudoun SBDC Information Technology (IT) Investment CIO and Due Diligence Str...
Information Technology (IT) concerns and strategies a Chief Information Officer (CIO) deals with are equally relevant for small businesses and startups, as they are for larger businesses. A presentation to the Loudoun Small Business Development Center (SBDC).
Ten lessons I painfully learnt while moving from software developer
to entrep...
My presentation from Devoxx Poland 2016 conference - the newest, slightly revised version.
For many years I was a software developer. I would concentrate on the code, software projects and the interactions with my closes team and the users. I was sure that Agile solves all world’s problems. I would laugh over Scott Adam’s Dilbert comics with his Point Hair Boss. Life was simple, life was good. Now for 8+ years I have been running a software company, not a small one anymore. I became myself a full-time boss who only codes sometimes at home or during hackathons.
This session is about sharing with you those critical lessons which I painfully learnt when trying to grow into this new role - transitioning from being a software engineer into being an entrepreneur and top manager. Wheres not all of the lessons may or will (if you dream about your own startup) apply to your case, being aware of them may save you tons of time, energy, money or even help you to avoid the total disaster - burying your own company or dreams. And after all, sharing war stories from the past is fun … when these stories are the past.
The Art of the Possible featuring Ben Amaba
As part of Global Entrepreneurship Week (GEW) 2017, the EdTech Network hosted Dr. Ben Amaba, IBM Worldwide Leader for Hybrid Cloud Software, for a presentation on how today’s global innovators, entrepreneurs, and leaders are changing industries, cultures, and practices through digitization. Dr. Amaba explored how IBM is tapping the cloud, mobile, and analytics technology to compete and to harness innovation and knowledge to drive the “art of the possible” in order to achieve results and target new markets in a manner never imagined.
New Rules for the New IT
The document discusses how IT departments are experiencing seismic shifts as technology becomes more decentralized and users demand greater control, noting this has led to the rise of "shadow IT" with users bypassing IT; it then provides 10 new rules for modern IT departments to focus on enabling the business through service, communication, and innovation while embracing these changes.
Enterprise 2.0 And The Resocialization Of IT
From INBOX: The Messaging Industry Event
Track: MESSAGING, COLLABORATION, SOCIAL MEDIA | 3:00 PM - 4:00 PM
M6: Enterprise 2.0 and the 'Resocialization of IT'
In recent months, businesses have paid a great deal of lip service to "Enterprise 2.0," a loosely defined set of tools, rules and processes for supporting highly adaptive and efficient communication inside and outside the enterprise. A key concept in Enteprise 2.0 is user autonomy -- often, the user can implement tools with little or no support from IT. What does this mean for the IT organization, and what can it do to fulfill its mandate of supporting best practices? In this session, we will look at some of the assumptions underpinning Enterprise 2.0 and examine best practices that are emerging at leading organizations.
SPEAKER: Giovanni Rodriguez, Principal, HubbubPR
The ‘success trap’ of new, emerging and disruptive technologies
The adoption of these technologies may provide much value in the short term, however may become a liability at some point down the track. How can you and your organizations insulate yourself against the future adverse consequences of these emerging and disruptive technologies – the so called success trap?
Moments of Truth Perth2009
An update to the Moments of Truth perspective in business processes. Delivered at the Business Analyst World event in Perth, Australia, September 2009
BYOD (Bring Your Own Device) Risks And Benefits
Today, most companies tell their employees that it's okay to bring their own devices to work. However, while there are many benefits to your company that go hand-in-hand with this policy, when you allow employees to BYOD (Bring Your Own Device), you are also allowing them to bring in a host of challenges for your IT department, your security, and your budget.
In this powerpoint, we explore the pros and cons of BYOD and discuss the development of a BYOD policy that makes sense for your business.
Ähnlich wie Challenges of B2B User Experience Design (20)
Ten lessons I painfully learnt while moving from software developer to entrep...
Ten lessons I painfully learnt while moving from software developer to entrep...
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
TEC H 10042013 @ 615PM 15,497 viewsCell phone.docx
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeyShepp
Building relationships between IT and the business - it is not that hard!!!
Building relationships between IT and the business - it is not that hard!!!
Covid-19: Responding to the crisis - a leader's handbook
Covid-19: Responding to the crisis - a leader's handbook
Social media-activating-your-employee-ambassadors william-toll
Social media-activating-your-employee-ambassadors william-toll
Loudoun SBDC Information Technology (IT) Investment CIO and Due Diligence Str...
Loudoun SBDC Information Technology (IT) Investment CIO and Due Diligence Str...
Ten lessons I painfully learnt while moving from software developer
to entrep...
Ten lessons I painfully learnt while moving from software developer
to entrep...
The ‘success trap’ of new, emerging and disruptive technologies
The ‘success trap’ of new, emerging and disruptive technologies
Kürzlich hochgeladen
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
A Comprehensive Guide to DeFi Development Services in 2024
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Finale of the Year: Apply for Next One!
Presentation for the event called "Finale of the Year: Apply for Next One!" organized by GDSC PJATK
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kürzlich hochgeladen (20)
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Deep Dive: Getting Funded with Jason Jason Lemkin Founder & CEO @ SaaStr
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Challenges of B2B User Experience Design
- 1. The Challenges of B2B User Experience Design What makes it different to B2C, and why? 13th March 2012 Robert Gillham – Principal Consultant
- 2. Part One: What Defines Good? http://commons.wikimedia.org/wiki/File:Essaouira_arganier_fruit_%282%29_1270.JPG
- 3. Part One: What Defines Good? “We have now harvested most of the low-hanging fruit from the truly horrible websites that dominated the lost decade of Web usability” Jakob Nielsen January 2008 http://commons.wikimedia.org/wiki/File:Essaouira_arganier_fruit_%282%29_1270.JPG
- 4. What Defines Good? Ecosystems B2C context Pension Scheme Pension plan Member online tool
- 5. What Defines Good? Ecosystems Institutional Consultant Investor B2B context Pensions Manager Client Pension plan online tool Company Member Trustee
- 6. Six lessons for UX work in B2B environments 1. Learn to ‘spot’ a B2B system 2. Innovate in small spaces 3. Identify the boss 4. Managers are not users 5. The myth of ‘compulsion’ 6. Risk of ‘going native’
- 7. Learn to spot a B2B system 1. There are multiple users in the system, with complementary roles 2. The main user of the system is probably not the named main account holder 3. The use of the system ties in with other processes to meet organisational goals and are domain-specific 4. The user does not pay for a purchase with their own money, but maybe from a budget.
- 8. Learn to innovate in small spaces • Big companies aren’t all Apple or Amazon! • They tend to be conservative users of IT • Computer and systems are replaced at a slower rate than consumers replace their own technology • Smart phones, tablets etc might be unused, or even forbidden in the workplace • Your usual array of solutions and suggestions might not work in this context Sometimes you will have to be content with the smallest amount you can do that will have the greatest impact! http://en.wikipedia.org/wiki/ File:Earls_Court_Police_Box.jpg
- 9. Identify the boss • Sometimes the marketing department may have hired you • But you are working on the IT manager’s budget! • Understand IT teams are subject to all the constraints and pressures we just spoke about • This means you will find yourself under: • Pressure to compromise • Pressure to deliver early • Pressure to say the UX solution is what IT were going to do anyway!
- 10. Managers are not users • All managers fondly imagine that they can describe user behaviour accurately • They can’t! • Even if they used to do this job themselves • Senior people who say they are still users usually aren’t • Look for proxies
- 11. The Myth of Compulsion • IT and business stakeholders often labour under the impression that they can enforce process compliance through interface design • It is your job to disabuse them • People tend to do the things they want to do – even at work
- 12. Don’t go native! If you hang about the business long enough you will learn to: • Understand a complex domain • Know the users • Design effective solutions But you will also learn to: • Compromise • Make excuses for technology • Realise when something is a lot of hard work In fact you will be useless as an objective UX viewpoint! Look for opportunities to vary your work mix, rotate on and off projects to avoid burn out
- 13. Contact Robert Gillham rob.gillham@foolproof.co.uk Foolproof Harella House 90-98 Goswell Road London EC1V 7DF +44 (0)20 733 6700 www.foolproof.co.uk