Centaur Research, also known as C Research, specializes in Mobile Surveys, In-person Focus Groups, and Online Focus Groups with Webcams for comprehensive market research solutions. Centaur Research specializes in customized ad-hoc research and tracking studies across sectors like Consumer, Agriculture and Animal Health, Healthcare, Automobile, and Retail Services. www.c-research.in

1. CENTAUR RESEARCH
A BRIEF INTRODUCTION
www.c-research.in
May 2024

2. ➢ Comprehensive market research firm headquartered in Mumbai, India.
➢ Provides research, analytics, and consulting solutions to domestic and
international clients.
➢ Offers tailor-made solutions with unique methodologies and technology.
➢ Delivers high-quality insights across various sectors.
➢ Multidimensional market research agency with over 12 years of industry
experience.
➢ Works closely with clients, providing a hands-on approach to campaign
management.
➢ Builds lasting relationships with clients, emphasizing personalized guidance.
➢ Established relationships with international companies since inception.
➢ Expansive research network spanning 300 cities within India, enabling
targeted market reach.
2
02
Company Overview - Centaur Research
Centaur Research www.c-research.in
02

3. Experience
✓ 12 year old
company
✓ Team with vast
industry exposure
to work with global
and national
brands
✓ Industry expert
operation teams
Network
✓ PAN India
coverage
✓ Network of
nationwide
Interviewers and
Supervisors
✓ Network coverage
of Tier II,Tier III and
Rural India
Quality
✓ Differentiate the
industry by delivering
the superior quality
✓ 100% authentic data,
no compromise on
quality
Cost
✓ Offering competitive
pricing
✓ Providing the most
competitive rates in the
market
Priorities
✓ Customer value
✓ Customer service comes
first
✓ Live update with
100% transparency
Advantage
3
03 Centaur Research www.c-research.in
03

4. Areas of Expertise
• Primary Data Gathering
• Online Survey Administration
• Secondary Data Procurement
• FGDs, IDIs, Ethnographic Studies
• Moderation and Transcription Services
• Translation Assistance
• Survey Programming
• Data Tabulation
• Data Analysis
• B2B Research Solutions
• Agricultural Technology, Animal
Health and Nutrition
• Product Testing and Analysis
• Advertising Effectiveness Studies
• Consumer Behaviour Research
• E-commerce Market Analysis
• Mystery Shopping Evaluations
• Pharmaceutical Studies
• Hospital Feasibility Assessments
• Patient Insights
• Health Care and Public Health
Analysis
• Concept Testing
• Consulting Solutions
Market research Healthcare research Data Collection Services
4
04 Centaur Research www.c-research.in
04

5. Offline
Quantitative Qualitative
• Face to Face – Offline
– CAPI
– CATI
• Central Location Tests
• Pen & Paper
• Mobile surveys and Online
IDIs with webcams
• IDIs
– Face-to-face
– Telephonic
• FGDs, In-person focus
groups.
• Diads & Triads
• Ethnography, Immersions
• Mystery Shopping
Online
Data Collection Methodologies
We're flexible, always ready to use the best methodology, whether it's ours or the client's choice.
Quantitative
• Online Surveys
• CAWI
• Phone to Web
• IVR Based Surveys
• Qualitative- FGD’
s,IDI’s,Online
Bulletins etc.
5
www.c-research.in
www.c-research.in
Centaur Research
05

6. Project Planning
❖ Team training –
Training of
interviewers and
supervisors.
❖ We always give
the live training
to our teams
❖ Create a
dashboard to
update daily
progress reports
❖ Limited access to
the client to
check daily
progress
❖ Create a WhatsApp
group of the project
(include client
contacts)
❖ Live tracking of the
interviewers &
supervisors
❖ Evaluation of resources
❖ Conducts the
pilot interviews
to check the
flow of the
questionnaires
❖ Share feedback
with client and
finalize the
questionnaires
❖ Selection of
research and data
collection team
as per project
requirement
❖ Allocation of best
possible
resources
Briefings &
trainings
Creating
dashboard
Understanding the
project
requirements
❖ Detailed discussion
with the team to
gain better
understanding of
the requirements
Pilot
interviews
Selection of
teams
Project
monitoring
6
Centaur Research www.c-research.in
06

7. Project Implementation & Execution
• Mobilization of teams
• Team movement to the
selected/targeted
centers
• Database management
and samplings
• Project initiation as per
defined guidelines
• Inform local body
regarding the survey, if
required
• Accompany Back-Checks
and Scrutiny is done
during data collection
• Approach to respondents
at HH/ Office or any
other places defined as
sampling protocol.
• Separate team is used
from different respondent
profile/ research
approach
Project Execution Data Collection Quality Control
7
Centaur Research www.c-research.in
07

8. ❖ Verify the
responses of
the respondents
❖ Verify if
anyone rush
through
interview
❖ Open end
responses for
junks, non-
sense response
❖ Verify the
respondent
SEC meeting
survey need
❖ Verify the
quotas with
the
respondents
information's
❖ Random
checks to
verify genuine
respondents
❖ Consistency in
responses
❖ Inter question
validation
❖ Logical errors
❖ Verify the exact
location of the
interview
❖ Track the
interviewer
movements
❖ Review the
travel time
and directions
❖ Verify the
sound
recordings
during
interview
❖ Verify if
interviewer
clear in
instructions
❖ Timing of the
response
through
recording
❖ Verify the
number of
interviews in
a day
❖ Verify the
duration of
interview
❖ Gap between
two interviews
Response
Quality
Respondent
Quality
Location
Validation
Recording
Validation
Interview
Duration
Data
Consistency
Quality Management System
8
Centaur Research www.c-research.in
08

9. Our Management Team
Chandra Shekhar
Managing Director
❖ Over 21 years of experience in market research across diverse industry verticals.
❖ Holds an MBA in International Business and an M.Sc. in Mathematics.
❖ Possesses a formidable skill set blending business and analytical expertise.
❖ Collaborated with leading companies, both national and international.
❖ Experience spans various product and service categories.
❖ Holds an MBA from a prestigious management institute.
❖ Boasts over 12 years of experience in qualitative research.
❖ Successfully completed qualitative and quantitative assignments.
❖ Industries covered include Pharma, FMCG, IT, Beauty Products and government
scheme projects.
❖ Possesses very good pharmaceutical and healthcare industry experience.
9
Shanti Bala
Client Servicing Executive
Centaur Research www.c-research.in
09

10. Certifications
www.c-research.in
10

11. www.c-research.in
www.c-research.in
Delighted clients in AgTech, Agriculture and Animal Health
Centaur Research excels as India's top provider of agricultural market research
Centaur Research
11

12. Some of Our Happy esteemed clients
Centaur Research www.c-research.in
12

13. Centaur Research
at CentaurResearch
R a j E s t a t e To w e r,
M i r a Ro a d E a s t ,
M u m b a i - 4 0 1 1 0 7 : I n d i a
Email Address:
info@c-research.in
Contact Numbers:
+91-22-7962 6607
Contact us
Centaur Research www.c-research.in
13
+91-9320 0794 41