How Intuit can use SMS solution of Mailchimp to provide A2P messageing to SMB players and add another reveune stream.
In summary, the strategic evaluation presents a compelling opportunity to launch an SMS channel on Mailchimp, aligned with the company's mission and Intuit's purpose in acquiring Mailchimp. By addressing customer pain points and leveraging QuickBooks' customer base, the solution aims to enhance customer engagement, streamline financial processes, and drive revenue growth.
The document discusses a case study of Incurrent, a small company that provided online credit card services. To pursue growth, they developed two business strategies - an online collections product and commercial credit cards. Analysis found the collections product had more revenue potential and could be extended to other industries. They developed the collections software, partnering with experts. Marketing proved the product's effectiveness, and the strategy was refined to expand to other markets like loans. The company was later acquired by Online Resources.
VisiRetention - Campaign Management System Component for Mortgage BankingVisionet Systems, Inc.
Visionet Systems Inc. has developed a comprehensive campaign management and customer retention platform. The solution developed allows a lending operation to procure, complete and fund internal refinance originations. The purpose of this effort is to allow a mortgage banking operation to retain its portfolio while providing additional income to the bank. The Sales and Operations teams work with Secondary Marketing and the Investment Portfolio group to create Campaigns by identifying loans that are most likely to be refinanced, and offering a quick, inexpensive process to portfolio borrowers. The system is comprised of two components that are outlined below; Campaign Management System (CMS) and the Retention module.
This document provides an overview of Customer Relationship Management (CRM) in the context of non-banking financial services in India. It discusses how CRM can help automate lending operations, boost sales, improve customer experience and loyalty. However, challenges include creating a unified customer view across multiple systems and products. The document also outlines various CRM techniques used by non-banks like mobile and online banking. It emphasizes the importance of embracing new technologies like artificial intelligence, analytics and cloud-based solutions to gain insights, manage growth and stay compliant with regulations.
This document discusses Customer Relationship Management (CRM) in the context of non-banking financial services. It provides an introduction to CRM and highlights that most institutions take a narrow view of CRM, limiting benefits. A successful CRM strategy incorporates business activities, channel management, relationship management, and back-office/front-office integration within a customer-centric approach. The document then discusses concepts, benefits, challenges and importance of CRM for non-banks. It also covers CRM techniques used by non-banks in India and future trends in CRM.
Build vs. Buy: The business-critical checklistRecurly
There are innumerable things to consider before building your own subscription management and billing platform. We've compiled a comprehensive checklist for your company to understand all the features and capabilities you'll need in a recurring billing solution.
Divided into five distinct areas, this guide includes guidance for every team, including Product & Development, IT & Security, and Finance & Accounting.
This white paper discusses the benefits of implementing a CRM solution and how it can provide a high return on investment (ROI) for businesses through increased productivity, pipeline generation, customer retention, and sales revenue. It states that a CRM solution like Microsoft Dynamics CRM has been shown to deliver a 243% ROI on average. It also outlines how specific areas like marketing, sales, and customer service can gain efficiencies through better visibility of customer and prospect data in a CRM system.
Green Dark Blue Geometric Business Growth Strategies Presentation (1).pdfDeshnaDugar
The document discusses the problems faced by accountants seeking work and small businesses needing affordable accounting services. It describes an accounting platform that connects businesses directly with freelance accountants, providing a convenient solution for both. The platform aims to bridge gaps, streamline processes, ensure compliance and support growth for all users. Financial projections outline an initial free service model and future revenue streams from subscriptions, referrals and commissions. User feedback was overwhelmingly positive about the ease and benefits of the platform.
Gmid Associates provides analytics services including predictive modeling, descriptive analytics, data mining, and dashboard solutions. They have experience across industries including banking, insurance, and retail. Case studies highlighted include developing churn prediction models for a telecom company, sales forecasting for an apparel retailer, and implementing collection scorecards for a bank. Gmid aims to help clients make better data-driven decisions through analytics.
The document discusses a case study of Incurrent, a small company that provided online credit card services. To pursue growth, they developed two business strategies - an online collections product and commercial credit cards. Analysis found the collections product had more revenue potential and could be extended to other industries. They developed the collections software, partnering with experts. Marketing proved the product's effectiveness, and the strategy was refined to expand to other markets like loans. The company was later acquired by Online Resources.
VisiRetention - Campaign Management System Component for Mortgage BankingVisionet Systems, Inc.
Visionet Systems Inc. has developed a comprehensive campaign management and customer retention platform. The solution developed allows a lending operation to procure, complete and fund internal refinance originations. The purpose of this effort is to allow a mortgage banking operation to retain its portfolio while providing additional income to the bank. The Sales and Operations teams work with Secondary Marketing and the Investment Portfolio group to create Campaigns by identifying loans that are most likely to be refinanced, and offering a quick, inexpensive process to portfolio borrowers. The system is comprised of two components that are outlined below; Campaign Management System (CMS) and the Retention module.
This document provides an overview of Customer Relationship Management (CRM) in the context of non-banking financial services in India. It discusses how CRM can help automate lending operations, boost sales, improve customer experience and loyalty. However, challenges include creating a unified customer view across multiple systems and products. The document also outlines various CRM techniques used by non-banks like mobile and online banking. It emphasizes the importance of embracing new technologies like artificial intelligence, analytics and cloud-based solutions to gain insights, manage growth and stay compliant with regulations.
This document discusses Customer Relationship Management (CRM) in the context of non-banking financial services. It provides an introduction to CRM and highlights that most institutions take a narrow view of CRM, limiting benefits. A successful CRM strategy incorporates business activities, channel management, relationship management, and back-office/front-office integration within a customer-centric approach. The document then discusses concepts, benefits, challenges and importance of CRM for non-banks. It also covers CRM techniques used by non-banks in India and future trends in CRM.
Build vs. Buy: The business-critical checklistRecurly
There are innumerable things to consider before building your own subscription management and billing platform. We've compiled a comprehensive checklist for your company to understand all the features and capabilities you'll need in a recurring billing solution.
Divided into five distinct areas, this guide includes guidance for every team, including Product & Development, IT & Security, and Finance & Accounting.
This white paper discusses the benefits of implementing a CRM solution and how it can provide a high return on investment (ROI) for businesses through increased productivity, pipeline generation, customer retention, and sales revenue. It states that a CRM solution like Microsoft Dynamics CRM has been shown to deliver a 243% ROI on average. It also outlines how specific areas like marketing, sales, and customer service can gain efficiencies through better visibility of customer and prospect data in a CRM system.
Green Dark Blue Geometric Business Growth Strategies Presentation (1).pdfDeshnaDugar
The document discusses the problems faced by accountants seeking work and small businesses needing affordable accounting services. It describes an accounting platform that connects businesses directly with freelance accountants, providing a convenient solution for both. The platform aims to bridge gaps, streamline processes, ensure compliance and support growth for all users. Financial projections outline an initial free service model and future revenue streams from subscriptions, referrals and commissions. User feedback was overwhelmingly positive about the ease and benefits of the platform.
Gmid Associates provides analytics services including predictive modeling, descriptive analytics, data mining, and dashboard solutions. They have experience across industries including banking, insurance, and retail. Case studies highlighted include developing churn prediction models for a telecom company, sales forecasting for an apparel retailer, and implementing collection scorecards for a bank. Gmid aims to help clients make better data-driven decisions through analytics.
UMS is an upstart marketing company that uses proprietary software to quickly develop marketing plans for clients. The software allows UMS to bypass long lead times that typically hamper marketing firms. UMS analyzes its industry, customers, suppliers and competitors. Its customers will be companies seeking efficient marketing solutions, and its software could also be marketed to competitors. A feasibility analysis found the concept requires only startup costs and has a short ROI period.
The document provides guidance on developing an Account-Based Marketing (ABM) charter. It emphasizes that a proper charter is important for aligning stakeholders and setting expectations for an ABM program. The charter should define key areas including the opportunity statement, objectives, program vision, critical success factors, account selection criteria, and how success will be measured. Account selection criteria may vary depending on whether the ABM approach targets a few large accounts or many accounts. The charter gives the organization a framework to evaluate the impact and guide the execution of the ABM program.
Steps to use CRM applications for organizational cost reductionSunil Jagani
Small and mid-size companies can realize their true potential by integrating CRM solutions into their organizational processes. Overall, these CRM solutions are not an expenditure, but an investment, that actually reduce company operating costs. Additionally, CRM solutions effectively assist with lead generation and increase channels of interaction with potential clients and customers.
Reduce Unfair Swipe Fees; a Hotel white paper on interchange cost reduction j...jdhgroup
This document discusses how managing credit card processing costs for multiple hotel brands and property management systems is complex and difficult without expert resources. It introduces KV Management, which provides consulting services as an extension of a company's finance staff. They analyze credit card statements to identify 8-20% in cost savings through optimizing interchange fees, payments, and contracts. Their services require no upfront fees or changes to existing providers, and only charge contingency fees based on realized savings.
The document discusses the need for banks to establish a single view of the customer to improve revenue growth, reduce costs, and better manage risk. It explains that a master data management (MDM) solution can help banks integrate customer data across multiple systems and business units. The key benefits of an MDM include improved customer experience, increased cross-selling opportunities, and reduced operational costs from data duplication. Some of the challenges in implementing MDM are gaining executive support, developing a fact-based business case, creating a practical roadmap, and ensuring an integrated solution that addresses technology, processes, and organizational changes.
Cypress Semiconductor used web-based customer satisfaction surveys and social CRM to improve responsiveness to customers and increase satisfaction. FleetBoston used customer segmentation and artificial intelligence to calculate customer profitability and target marketing efforts. While IT-based targeted marketing can boost yields, ineffective targeting can produce negative results if the wrong products or messages are provided. Careful data analysis and improved CRM are needed to ensure marketing adds value for customers.
The document discusses the challenges facing the insurance industry in today's competitive environment. It notes that companies struggle to differentiate themselves and create value for customers given the brief transactional nature of insurance relationships. Key customer touchpoints that represent advantages are identified as the point of sale, claims handling, and policy renewal. The document then discusses how identifying important touchpoints requires collaboration across different parts of a company. It concludes that billing represents the most visible and frequently interacted with touchpoint, connecting businesses to customers with every payment.
Input 1 has been providing insurance billing services for decades. We can quickly implement a billing component for your insurance offering and bring important internet-based technology to your product; all while improving performance, efficiency, and overall customer satisfaction.
Input 1’s outsourcing platform expertly produces and delivers on major opportunities for interaction, such as invoices, reminders, emails, and mobile management. We specialize in crafting these touchpoints to successfully cross-market your products and services, build brand awareness, and align your product offerings with your customer’s needs. We provide a highly competitive edge by dramatically increasing the impact and frequency of these valuable interactions, which:
• Initiate important ongoing conversations with your customer
• Successfully predict your customer’s needs
• Align your brand with your customer’s goals
• Connect you to their personal lives
• Demonstrate unwavering dependability
The FACT is: your current touchpoints should be differentiating you from competitors by building product knowledge and increasing brand loyalty. If they’re not, you’re losing business. //
Powerful subscription metrics support your business strategy. Learn how the Finance team can use specific subscription metrics and subscriber roles to increase recurring revenue, build customer relationships and drive (not just measure!) performance.
Driven by challenges on competition, rising customer expectation and shrinking
margins, banks have been using technology to reduce cost. Apart from competitive
environment, there has been deregulation as to rate of interest, technology intensive
delivery channel like Internet Banking, Tele Banking, Mobile banking and Automated
Teller Machines (ATMs) etc have created a multiple choice to user of the bank. The
banking business is becoming more and more complex with the changes emanating from
the liberalization and globalization. For a new bank, customer creation is important, but
an established bank it is the retention is much more efficient and cost effective
mechanism.
Move Beyond Billing | Transform Your Business with MonetizationBluLogix
If you are in the market for billing software, you know it’s an environment full of different terminology used to describe related ideas. Billing. Invoicing. Subscription Management. Recurring Revenue Management. And, our personal favorite - Monetization. All this terminology confusion can make it difficult to sort through what vendors are trying to sell you and, more importantly, what a particular solution will deliver.
New Dimensions B2 B, Inc. Recommending A Strategy 8 4 10Kim Fithian
New Dimensions B2B provides software as a service (SaaS) to help businesses reduce costs, drive organic growth, and retain capital. Their services include order processing, invoicing, reporting, forecasting, web hosting, marketing automation, and collections. By merging enterprise resource planning, supply chain management, and customer relationship management on their SaaS platform, New Dimensions B2B aims to simplify business processes and improve cash flow for their clients.
The document discusses the importance of texting for businesses. It notes that 98% of text messages are read within 2 minutes and most consumers prefer texting over other communication methods. The platform CallTrackingMetrics has nearly doubled in growth every year since launching in 2012, now serving over 30,000 customers. The document recommends businesses use texting for lead generation, customer service, and internal operations and provides examples for each. It concludes by inviting the reader to schedule a demo or start tracking calls, texts, and form submissions.
Mainstay - Measuring the ROI of Customer Success Management SolutionsMainstay
A new paradigm known as Customer Success management (CSM) is exploding in popularity among B2B enterprises, and especially among SaaS companies that depend on recurring subscription revenue to sustain business growth. It's not uncommon for these companies to get a majority of their revenue from existing clients (renewal and up-sell), which means that customers who churn after an initial contract purchase can have a huge impact on a company's long-term financial prospects.
Mainstay discusses how investments in CSM have been accelerating as business leaders recognize that ensuring customer success may be the single most important driver of business performance.
This document discusses how technology companies are shifting from perpetual software licensing models to subscription models where software is accessed via the cloud. It outlines some benefits of subscription models for both customers and vendors. It then discusses how Cognizant can help technology companies transition to a subscription business model through solutions that enable scalability, operational flexibility, and improved productivity. Key aspects of Cognizant's approach include enabling business growth through scalability, operational flexibility through rules-based and data-driven processes, and improved productivity through automation. The document cautions that subscription models require careful management of renewals and consumption to remain profitable.
SuiteCRM software is a powerful and flexible customer relationship management platform. Hynstein provides efficient and timely implementation, customization and support services.
Our consultants conducted a process consulting exercise, which involved redefining processes and suggesting improvements - identifying key areas within the process that could benefit from automation.
Upon conclusion of the process consulting exercise, it was agreed that implementing a CRM software with robust workflow creation and automation capabilities would be the most suitable solution.
CRM projects typically take over a year to begin generating returns on investment. Most CRM initiatives are less than 12 months old, and only 11% have been in place for over two years. This is not enough time to fully realize the benefits, as it can take around a year to see any ROI from a CRM project. Companies initially focus on operational CRM through sales force automation and customer service integration, expecting quicker payoffs. But the full value comes from blending both operational and analytical CRM to develop a holistic understanding of customers. Patience is needed, as CRM aims to fundamentally change how companies interact with customers.
Customer Relationship Management [CRM] is a business strategic tool which helps in developing great relations with your customer. The prime factor here is customer satisfaction. CRM is a process where a company with the aid of technology, sales team, marketing and various other methods interact with their customer. This interaction is vital to have feedbacks, to earn leads and to develop that relationship which can be nurtured over several years, also to have strong product base.
Atlan aims to deeply integrate with Airflow using OpenLineage to provide pipeline context and metadata to data assets. This would allow data teams to more easily debug issues, understand data flows and lineage, and collaborate across tools. Key benefits include dashboard alerts for pipeline issues, visibility into pipeline health and metrics from within data profiles, and efficient collaboration across roles. The integration would enrich data assets with essential pipeline context from Airflow.
The document provides a business plan for a Partner Management System startup. It includes an executive summary describing the problem of lengthy manual partner onboarding processes and the solution of an automated system. It covers the company overview, business description including the onboarding process and challenges. It analyzes the market size and growth drivers. It identifies the top challenges in India as automating processes, complying with regulations like GST, and customization. It describes personas for the Chief Procurement Officer and Procurement Officer.
Weitere ähnliche Inhalte
Ähnlich wie Case study-Strategic Evaluation for Launching SMS Channel on Mailchimp.pdf
UMS is an upstart marketing company that uses proprietary software to quickly develop marketing plans for clients. The software allows UMS to bypass long lead times that typically hamper marketing firms. UMS analyzes its industry, customers, suppliers and competitors. Its customers will be companies seeking efficient marketing solutions, and its software could also be marketed to competitors. A feasibility analysis found the concept requires only startup costs and has a short ROI period.
The document provides guidance on developing an Account-Based Marketing (ABM) charter. It emphasizes that a proper charter is important for aligning stakeholders and setting expectations for an ABM program. The charter should define key areas including the opportunity statement, objectives, program vision, critical success factors, account selection criteria, and how success will be measured. Account selection criteria may vary depending on whether the ABM approach targets a few large accounts or many accounts. The charter gives the organization a framework to evaluate the impact and guide the execution of the ABM program.
Steps to use CRM applications for organizational cost reductionSunil Jagani
Small and mid-size companies can realize their true potential by integrating CRM solutions into their organizational processes. Overall, these CRM solutions are not an expenditure, but an investment, that actually reduce company operating costs. Additionally, CRM solutions effectively assist with lead generation and increase channels of interaction with potential clients and customers.
Reduce Unfair Swipe Fees; a Hotel white paper on interchange cost reduction j...jdhgroup
This document discusses how managing credit card processing costs for multiple hotel brands and property management systems is complex and difficult without expert resources. It introduces KV Management, which provides consulting services as an extension of a company's finance staff. They analyze credit card statements to identify 8-20% in cost savings through optimizing interchange fees, payments, and contracts. Their services require no upfront fees or changes to existing providers, and only charge contingency fees based on realized savings.
The document discusses the need for banks to establish a single view of the customer to improve revenue growth, reduce costs, and better manage risk. It explains that a master data management (MDM) solution can help banks integrate customer data across multiple systems and business units. The key benefits of an MDM include improved customer experience, increased cross-selling opportunities, and reduced operational costs from data duplication. Some of the challenges in implementing MDM are gaining executive support, developing a fact-based business case, creating a practical roadmap, and ensuring an integrated solution that addresses technology, processes, and organizational changes.
Cypress Semiconductor used web-based customer satisfaction surveys and social CRM to improve responsiveness to customers and increase satisfaction. FleetBoston used customer segmentation and artificial intelligence to calculate customer profitability and target marketing efforts. While IT-based targeted marketing can boost yields, ineffective targeting can produce negative results if the wrong products or messages are provided. Careful data analysis and improved CRM are needed to ensure marketing adds value for customers.
The document discusses the challenges facing the insurance industry in today's competitive environment. It notes that companies struggle to differentiate themselves and create value for customers given the brief transactional nature of insurance relationships. Key customer touchpoints that represent advantages are identified as the point of sale, claims handling, and policy renewal. The document then discusses how identifying important touchpoints requires collaboration across different parts of a company. It concludes that billing represents the most visible and frequently interacted with touchpoint, connecting businesses to customers with every payment.
Input 1 has been providing insurance billing services for decades. We can quickly implement a billing component for your insurance offering and bring important internet-based technology to your product; all while improving performance, efficiency, and overall customer satisfaction.
Input 1’s outsourcing platform expertly produces and delivers on major opportunities for interaction, such as invoices, reminders, emails, and mobile management. We specialize in crafting these touchpoints to successfully cross-market your products and services, build brand awareness, and align your product offerings with your customer’s needs. We provide a highly competitive edge by dramatically increasing the impact and frequency of these valuable interactions, which:
• Initiate important ongoing conversations with your customer
• Successfully predict your customer’s needs
• Align your brand with your customer’s goals
• Connect you to their personal lives
• Demonstrate unwavering dependability
The FACT is: your current touchpoints should be differentiating you from competitors by building product knowledge and increasing brand loyalty. If they’re not, you’re losing business. //
Powerful subscription metrics support your business strategy. Learn how the Finance team can use specific subscription metrics and subscriber roles to increase recurring revenue, build customer relationships and drive (not just measure!) performance.
Driven by challenges on competition, rising customer expectation and shrinking
margins, banks have been using technology to reduce cost. Apart from competitive
environment, there has been deregulation as to rate of interest, technology intensive
delivery channel like Internet Banking, Tele Banking, Mobile banking and Automated
Teller Machines (ATMs) etc have created a multiple choice to user of the bank. The
banking business is becoming more and more complex with the changes emanating from
the liberalization and globalization. For a new bank, customer creation is important, but
an established bank it is the retention is much more efficient and cost effective
mechanism.
Move Beyond Billing | Transform Your Business with MonetizationBluLogix
If you are in the market for billing software, you know it’s an environment full of different terminology used to describe related ideas. Billing. Invoicing. Subscription Management. Recurring Revenue Management. And, our personal favorite - Monetization. All this terminology confusion can make it difficult to sort through what vendors are trying to sell you and, more importantly, what a particular solution will deliver.
New Dimensions B2 B, Inc. Recommending A Strategy 8 4 10Kim Fithian
New Dimensions B2B provides software as a service (SaaS) to help businesses reduce costs, drive organic growth, and retain capital. Their services include order processing, invoicing, reporting, forecasting, web hosting, marketing automation, and collections. By merging enterprise resource planning, supply chain management, and customer relationship management on their SaaS platform, New Dimensions B2B aims to simplify business processes and improve cash flow for their clients.
The document discusses the importance of texting for businesses. It notes that 98% of text messages are read within 2 minutes and most consumers prefer texting over other communication methods. The platform CallTrackingMetrics has nearly doubled in growth every year since launching in 2012, now serving over 30,000 customers. The document recommends businesses use texting for lead generation, customer service, and internal operations and provides examples for each. It concludes by inviting the reader to schedule a demo or start tracking calls, texts, and form submissions.
Mainstay - Measuring the ROI of Customer Success Management SolutionsMainstay
A new paradigm known as Customer Success management (CSM) is exploding in popularity among B2B enterprises, and especially among SaaS companies that depend on recurring subscription revenue to sustain business growth. It's not uncommon for these companies to get a majority of their revenue from existing clients (renewal and up-sell), which means that customers who churn after an initial contract purchase can have a huge impact on a company's long-term financial prospects.
Mainstay discusses how investments in CSM have been accelerating as business leaders recognize that ensuring customer success may be the single most important driver of business performance.
This document discusses how technology companies are shifting from perpetual software licensing models to subscription models where software is accessed via the cloud. It outlines some benefits of subscription models for both customers and vendors. It then discusses how Cognizant can help technology companies transition to a subscription business model through solutions that enable scalability, operational flexibility, and improved productivity. Key aspects of Cognizant's approach include enabling business growth through scalability, operational flexibility through rules-based and data-driven processes, and improved productivity through automation. The document cautions that subscription models require careful management of renewals and consumption to remain profitable.
SuiteCRM software is a powerful and flexible customer relationship management platform. Hynstein provides efficient and timely implementation, customization and support services.
Our consultants conducted a process consulting exercise, which involved redefining processes and suggesting improvements - identifying key areas within the process that could benefit from automation.
Upon conclusion of the process consulting exercise, it was agreed that implementing a CRM software with robust workflow creation and automation capabilities would be the most suitable solution.
CRM projects typically take over a year to begin generating returns on investment. Most CRM initiatives are less than 12 months old, and only 11% have been in place for over two years. This is not enough time to fully realize the benefits, as it can take around a year to see any ROI from a CRM project. Companies initially focus on operational CRM through sales force automation and customer service integration, expecting quicker payoffs. But the full value comes from blending both operational and analytical CRM to develop a holistic understanding of customers. Patience is needed, as CRM aims to fundamentally change how companies interact with customers.
Customer Relationship Management [CRM] is a business strategic tool which helps in developing great relations with your customer. The prime factor here is customer satisfaction. CRM is a process where a company with the aid of technology, sales team, marketing and various other methods interact with their customer. This interaction is vital to have feedbacks, to earn leads and to develop that relationship which can be nurtured over several years, also to have strong product base.
Ähnlich wie Case study-Strategic Evaluation for Launching SMS Channel on Mailchimp.pdf (20)
Atlan aims to deeply integrate with Airflow using OpenLineage to provide pipeline context and metadata to data assets. This would allow data teams to more easily debug issues, understand data flows and lineage, and collaborate across tools. Key benefits include dashboard alerts for pipeline issues, visibility into pipeline health and metrics from within data profiles, and efficient collaboration across roles. The integration would enrich data assets with essential pipeline context from Airflow.
The document provides a business plan for a Partner Management System startup. It includes an executive summary describing the problem of lengthy manual partner onboarding processes and the solution of an automated system. It covers the company overview, business description including the onboarding process and challenges. It analyzes the market size and growth drivers. It identifies the top challenges in India as automating processes, complying with regulations like GST, and customization. It describes personas for the Chief Procurement Officer and Procurement Officer.
Atlan Product Metering Case Challenge Summary:
The document outlines the importance of metering a SaaS product, specifically for SaaS B2B products. It highlights the benefits of accurate usage tracking, fair billing, resource optimization, cost control, upselling opportunities, and competitive differentiation. The goal is to align pricing with customers' ROI, optimize internal resources, and provide cost and usage visibility patterns.
The tasks for the product manager include researching different SaaS tools, capturing how metering is implemented in at least three tools, and defining the metrics and usage parameters for product metering. The proposed approach should be simple to implement and easy for both internal teams and customers to understand.
The desired outcomes are to create a flexible metering framework that accommodates various pricing models and billing structures and to provide a recommendation in the form of a document.
The document also includes a table of contents with sections discussing the need for data catalog software, the users of data catalog software in a company, capturing product metrics, factors driving data catalog pricing, and specific pricing details of Alation, castorDoc, Google Cloud Data Catalog, and Atlan.
The solution section presents two recommended pricing solutions for Atlan: a simple and transparent pricing model and a usage-based pricing model. The document concludes with a thank you note.
Overall, the document provides a comprehensive overview of the Atlan Product Metering Case Challenge, covering various aspects related to SaaS product metering and pricing.
YOU ARE?
VP Product, MPL
THE CHALLENGE IS?
Mobile Premier League is an online gaming platform. Founded in 2018 by Srinivas Kiran and Shubham Malhotra, the platform currently offers 60 games in categories such as fantasy sports, sports games, puzzle, casual and board games. MPL’s revenue from operations grew 28.9% to $65.6 million (Rs 497 crore) in FY22 - Income from online gaming formed 97% of the total collections which grew 25.7% to $63.87 million in FY22 and the sale of merchandise such as jerseys and advertisement income were other sources of income at $1.45 million and $310K respectively.
You have joined MPL as VP, Product.
Apart from competing with other online gaming platforms, MPL faces stiff competition from PC and console games. The user base is still high for such gamers and you have seen marketplaces cropping up all over social media selling pre-owned consoles. You feel this could be a new revenue vertical for you wherein users can sell pre-owned consoles. This could also attract new TAM for you and you feel you can experiment a new vertical on the current platform.
You have to come up with a detailed plan covering the following:-
Product features to be rolled out on the current platform (how big is the market for such use case, think how the new feature will look like on your current app, how can you nudge these new users to try your games on MPL, etc.)
Market sizing/business opportunity/Monetization strategy, if any?
Go-to-market plan/strategy to acquire new users
Balsamiq, Figma wireframe preferred
What are the success metrics?
This document discusses improving employment rates and median salaries through systems thinking. It identifies several problems with the current employment system including a narrow social safety net, weak information flow, and social norms that discourage entrepreneurship. The document proposes developing a decentralized platform to map the employment system, design hypotheses to address leverage points, and test solutions. A roadmap is outlined to first collaborate with stakeholders, develop system maps, design hypotheses and metrics, conduct pilot tests of hypotheses, and continually improve the platform. The goal is to create a system that provides dignity, choice and purpose for people.
NGO Pravasi Sathi_Paper Based Survey to Digital.pptxSubrat Kumar Dash
For the past 20 years, NGO Pravasi Sathi has been working to improve the lives of migrant workers in India. They have received several accolades for their work in assisting and conducting programs for various lower income groups of the country. In order for them to scale and reach remote areas, they want to scale using tech. They have identified a program—the Migrants Social Security program—and are working on collecting migrants’ personal, professional, and skills data through manual collection from house to house or construction sites or camps and centers. This data will be analyzed later, but they can’t really use it right now.
Providing a detail soltion for the above case
How to solve listing duplication in a property portal. It describes the problem and offers some hypotheses for its cause, as well as some methods for testing those hypotheses. Also contains metrics to measure progress on this issue.
Solving a product challenge by mpokket. It contains detailed solutions and an analysis of why we need to do it.
mPokket provides small ticket short duration loans to college students via its mobile
app. There are currently 3 loan amounts - Rs 500, Rs 1000, Rs 2000 – available for
tenures of 1,2 and 3 months. The loan amount along with the principal is to be paid
back at the end of the tenure. mPokket assigns a credit limit to each user and at any
given time they can take one or more loans up to that limit.
mPokket is considering launching an EMI feature, where users can repay in monthly
installments. In this context please think about the following. Note that the thought
process and structure are the most important evaluation criteria.
1. Should mPokket introduce an EMI feature? What are the pros and cons vs. the
current offering?
2. What specific parameters (ticket size, tenure, etc.) do you propose for the EMI
feature?
3. Provides examples of the user journey
4. The current backend systems and analytics are built around the current bullet
repayment structure. What changes do you think introducing an EMI feature requires
in the backend systems?
5. What success metrics would you use to measure?
The primary motivation for the driver partners is to improve their earnings on the platform
and this in turn will lead to more stickiness with the platform.
I have shared a few ways how Porter can increase it Driver partners earning.
Problem: Each child's proficiency in each subject is not equal, which creates a learning gap and hinders the growth of children.
Who: Children/Teacher/Parents.
Why: No student learns the same way or at the same pace.
How: Create a customized learning path for each learner based on his or her profile, goal, and proficiency.
Solution: Technology-based personalized learning
Executive Briefing
Problem: An increase in the inventory level, caused by supply chain disruptions and demand shifts, decreased gross margin by 4.3% for Target versus the prior year.
Who are Impacted: Target/Its Partners (Supplier/Manufacture)
Why happening: Missing trust in the value chain and complicated demand forecasting contribute to the bullwhip effect.
How to Solve : Using technology to create transparency of demand data and trust among partners.
Solution: Advance Blockchain Technology in Multi-stage Supply Chain to reduce bullwhip effect.
Opentext is a fast-growing company offering innovative tools and services that help companies leverage all their information and insight, for better decision-making across the organization.
Problem: Supply chain disruption
Solution: Opentext Supply chain Risk management
Perosna/ belief/ Market sizing/ Current Software problem/ Solution/Metrics
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Case study-Strategic Evaluation for Launching SMS Channel on Mailchimp.pdf
1. Strategic Evaluation for Launching SMS Channel on Mailchimp
Case Study: You are a PM at Mailchimp. Mailchimp is an all-in-one
marketing platform that provides tools for email marketing, audience
segmentation, automation, and analytics. It enables businesses to create
and manage effective email campaigns, build customer relationships,
and track campaign performance.
You were asked to evaluate and propose a plan to launch SMS as a new
channel on mailchimp. The stated objective is to increase revenue per
client, there could be some more benefits as well.
Please share your thoughts on how you would go about the strategic
evaluation of building this new product - its pros and cons. Upon
evaluation, identify if you want to restrict the user segments or
geographies (optional). Share some thoughts on a MVP (minimum viable
product) for the chosen segments. Pls restrict your answers to 3-5 pager
document or slides (feel free to use bullet points / phrases.)
2. 1. About Mailchimp
• Intuit brought Mailchimp's marketing platform with $12B to create
an AI-driven, end-to-end customer growth platform that empowers
small and mid-market businesses by providing them with a
comprehensive suite of tools and services to support their growth
and success.
• Mailchimp's acquisition of Chatitive reflects the growing importance
of SMS as a marketing channel, with other companies also
reporting an increase in SMS usage. By adding SMS capabilities to
its marketing platform, Mailchimp aims to provide its small
business customers with additional tools to reach and engage their
audience effectively. It is integrated inside Mailchimp now.
(Simpletexting)
• Mailchimp mission: We empower millions of customers around the
world to start and grow their businesses with world-class marketing
technology, award-winning customer support, and inspiring
content.
• Intuit Mission: Our mission is to power prosperity around the world.
Across our platform, we use the power of technology to deliver
three core benefits to our customers: helping put more money in
their pockets, saving them time by eliminating work so they can
focus on what matters to them, and ensuring that they have
complete confidence in every financial decision they make.
• Intuit integrated Mailchimp with Quickbooks to help Small and
Medium Business.
• For FY22 Revenue of Mailchimp is $762M.
3. 2. SMS Market Platform Overview
• The SMS Marketing Software Market was valued at $ 5.76B in
2021. The future growth perspective for the SMS marketing
platform appears to be promising, with a projected market value of
$ 26.29B by 2030 and CAGR 23.08% from 2022 to 2030.It is one
of the cheapest way to reach out customer. Reference from
martechseries: http://surl.li/hyvye
• Intense competition: The SMS marketing landscape may be highly
competitive, making it challenging for Mailchimp to differentiate
itself and gain market share. (G2- 377 List Company/Capterra-594
Listed Company)
• Regulatory challenges: Compliance with SMS marketing
regulations, such as opt-in requirements and data protection laws,
can be intricate and vary by jurisdiction.
• Threat of New Entrants: Moderate, due to low capital requirements
but barriers like technology infrastructure.
• Bargaining Power of Buyers: Relatively high, as customers have a
range of options and can compare features and pricing.
• Bargaining Power of Suppliers: Low, with multiple suppliers
available with technical compatibility and reliability.
4. • Threat of Substitutes: Relatively low, as SMS offers unique
advantages like direct and immediate delivery across devices with
fraction of cost.
• SMS can reach a wide audience, instant delivery, personalize
message, increased engagement and cost effective.
Note: Cost of MMS is 30times more than SMS.
3. Looking for a new Opportunity in SMS Space
Looking at Inuit purpose of buying Mailchimp to compliment
QuickBooks and its mission to save betterment for SMB business,
It can be a great opportunity to create SMS as a service in exist
QuickBooks product.(A2P Messaging-application to person)
Currently in this space few companies offers Dexatel, SMS Gatez
and SIGMA Messaging as per G2. https://shorturl.at/CIOS1 apart
from big companies.
4. Persona
Name: Mark Anderson
Age: 40
Business: Anderson Technologies (IT Consulting Services)
Business Size: 20 employees
Current Solution: QuickBooks for financial management
Background: Mark Anderson is the owner of Anderson
Technologies, an IT consulting services firm that provides
technology solutions to small and medium-sized businesses. Mark
is responsible for managing the company's finances, including
payment collection, expense tracking, and financial reporting. He
uses QuickBooks to handle these tasks efficiently.
Goals and Challenges:
1. Improve Payment Collection: Mark wants to streamline the
payment collection process and reduce outstanding receivables.
He faces challenges with delayed payments and occasional
5. non-payment from clients, impacting cash flow and business
performance.
2. Receipt Management: Mark's employees often forget to save
receipts for business expenses, leading to difficulties in
accurately tracking and recording expenses. This creates
challenges for expense reconciliation and financial reporting.
3. Fraud Prevention and Account Balances: Mark wants to ensure
the integrity of financial transactions and prevent fraud. He
needs a solution to monitor account balances, detect unusual
activity, and receive timely alerts in case of potential fraudulent
transactions.
4. Purchase Order (PO) Approval: Mark's busy schedule leaves
him with limited time for administrative tasks such as approving
purchase orders. He needs a solution that enables quick and
easy PO approvals, ensuring efficient procurement processes.
5. Accessibility to Account Statements: As a busy business owner,
Mark is frequently on the go and not always near his laptop or
accounting system. He needs a way to access account
balances and statements conveniently, allowing him to make
informed financial decisions.
5. Validation of Problem
Quantitative (Metrics)
1. Days Sales Outstanding (DSO): Measure the average
number of days it takes to collect payment from clients.
2. Number of Expense Reconciliation: Intuit can track the
number of discrepancies or missing receipts reported by
customer.
3. Number of Fraud Detection: Intuit can monitor and analyse
the number of fraud-related incidents reported by users.
4. Approval Turnaround Time: Intuit can measure the average
time it takes for purchase orders to be approved.
5. Number of times Owner login and check the P&L statement
and what specific hours of days and time it takes.
Qualitative
User Surveys and Interviews: Conduct surveys or interviews
with existing customers. Let see if customer using if any kind
of other solution for these problem.
This assessment can help gauge the desirability of customers in
addressing this problem and their level of interest in finding a
solution.
6. 6. Region to Target
It would be prudent to focus on the US customer base, as most
customers are from the US.
7. Expected Revenue
QuickBooks had 114070 number of customers. (Source: 6sense)
Assuming 10% Customer will opt this Service with Avg price
$5/month.
Expected Revenue: $684K for 1st
Year.
Cost Include: Infrastructure Setup, Software Development,
Personnel, Operational Costs, Compliance and Regulatory and
Marketing and Content Promotions.
Note: By calculating the anticipated costs over the course of a year
and evaluating the projected revenue, we can determine the
expected return on investment (ROI) and assess the long-term
financial viability of implementing this feature.
8. Hypothesis
** The % mentioned in Hypothesis is just an assumption**
Payment Collection: SMS payment reminders will improve the
timeliness of customer payments by 20% and resulted reduce
accounts receivable and Improve cash flow and return on capital
employed (ROCE).
Receipt Management: SMS-based expense submission will
streamline the process of capturing and documenting expenses by
60%, leading to improved efficiency.
Fraud Prevention: Implementing SMS notifications for fraud
prevention will help detect and mitigate potential fraudulent
transactions by 20% in a timely manner.
Approval Turn-around Time: SMS-based approval workflows will
expedite the approval process for purchase requisitions, expense
reports, or vendor invoices by 50%.
7. Accessibility of Statement: Providing real-time access to account
balances and statements through SMS will enhance customer
satisfaction and improve their ability to track their financial status
and increase the product adaptation by 10%.
9. Prioritize
After considering the effort required and the potential benefits, we
can prioritize the implementation of features in the following order:
Payment reminders
Receipt Management
SMS-based approval flow.
These features offer significant benefits relative to the effort
required for implementation.
10. Solution
Payment Reminder: Assuming we have customer phone number
saved in our master data and sending them payment reminder
through SMS.
Sample Prototype:
Hello Mark, Invoice #[Invoice Number] due on [Due
Date]. Please pay promptly.
Press A- Looking for Invoice Copy
Press B- Need Help to get more info
Thanks Rob
A
Hello Mark, Please download your Invoice
#[Invoice Number] from link
http://sms.quickbooks.com/wPleok4P
This link is valid for 5days.
Thanks Rob
Send
Mobile SMS
8. Receipt Management: Assuming we have employee phone
number saved in our master data and sending them receipt upload
link through SMS.
Sample Prototype:
SMS-based approval flow: Assuming we have employee phone
number saved in our master data and the PO has an approval flow.
Sample Prototype:
Hello Steve, please
upload your recent
transaction amount
$150.26 in company
card and receipt here:
[Receipt Upload Link]
Get reimbursed
quickly.
Thanks for uploading
the receipt, Steve!
Your submission has
been received and
confirmed.
Thanks Rob
Send
http://Steve/quickbooks/receipt/12Qlis2
Upload receipt for Transaction $150.26
Submit
Mobile SMS Mobile Webpage
Hello John, a new Purchase Order
[PO Number] requires your
approval. Please review the details
and provide your approval by
clicking this link: [PO Approval
Link].
Thanks Rob
Thank you for approving the Purchase
Order PO1234, John! Your
confirmation has been received.
Thanks Rob
Send
http://John/quickbooks/PO1234/12Qlis2/html
Mobile SMS Mobile Webpage
PO Number: PO123456
Vendor: ABC Tech.
Request by: Carlos
(Employee)
Order: Headset
Amount: $1000
Reason: For support daily call
Approve Reject
9. 11. MVP
1. Initiate a partnership with a select group of existing QuickBooks
customers to pilot the SMS product.
2. Employ a small team to manually execute the SMS workflows,
including sending SMS messages, creating a web page for
invoice uploads, and manually sending the link via SMS.
3. Conduct a one-month testing period with these customers to
collect and analyse relevant metrics for evaluation and
optimization.
12. Roadmap
Phase Work Time
Product
Discovery
Conduct interviews and collect
metrics
15 Days
Creating MVP
and Execution
Manually perform activities and track
metrics with a small group of
customers
45 Days
Automating One
Flow
Design and automate one flow, and
test it with a different set of
customers
30 Days
Create Future List
with Initial
Observation
Design and plan for the next set of
features, release them to more
customers on a trial basis
30 Days
Release V1.0 Release the product to all customers
on a trial period of 15 days
2 Months
Future Version
(Generic Version
to integrate
Application)
Application to Message platform 6month
10. 13. Risk And Concern
1. User Consent and Opt-In: Expand on the importance of
user consent and opt-in for SMS communication.
QuickBooks will implement strict compliance with SMS
marketing regulations, such as obtaining explicit consent
from customers and providing clear opt-in options. It will
be taken to ensure customers' privacy and their ability to
control their communication preferences.
2. User Preference and Overload: Address the concern of
overwhelming customers with a high volume of messages.
QuickBooks will implement personalized messaging
options, allowing customers to choose their preferred
communication channels (SMS, email, etc.) and the
frequency of messages. Emphasize the importance of
respecting customers' preferences to maintain a positive
user experience and prevent overload.
3. Message Limitations: SMS messages have a character
limit, typically 160 characters per message and its
potential impact on communication effectiveness.
QuickBooks will optimize the content and structure of
SMS messages to convey necessary information within
the character limit and embedded weblink for more
information and action.
14. Summary
By integrating SMS capabilities into Mailchimp's marketing
platform in US region, Intuit can tap into the growing SMS
market, which is projected to reach $26.29B by 2030. This
SMS service in QuickBooks can help address challenges
faced by small businesses, such as improving payment
collection, receipt management, fraud prevention, and
purchase order approval.
Thanks You
Subrat Kumar Dash
LinkedIn: https://www.linkedin.com/in/subrat-dash-pm/