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If Carlsberg Did Social Media
The document provides advice for using social networking effectively. It recommends identifying your target audience and where they spend time online. It also suggests partnering with influencers in your industry and building trust over time by listening to others and helping people rather than broadcasting sales messages. The overall advice is to focus on building relationships and helping others in order to gain followers organically over time.
Carlsberg: Simon Boas, Group Responsible Drinking
The document summarizes Carlsberg's efforts around promoting responsible drinking. It discusses how Carlsberg promotes responsible drinking through initiatives aimed at preventing underage drinking, binge drinking, and drinking and driving. It provides examples of initiatives in different markets like beer patrols in Russia to prevent underage drinking and free transportation at festivals in Croatia to prevent drunk driving. The document also discusses Carlsberg's environmental strategy and ambitions around reducing its water, carbon, and energy footprints.
Carlsberg: Student Trends
Aisling O’Brien, Marketing Executive for Carlsberg, explored their plans of activation for this year and got feedback on what managers feel works well in their venues. Aisling also discussed what student spending patterns Carlsberg have monitored.
Carlsberg Group
Carlsberg Group is the fourth largest brewer in the world with over 500 beer brands. It has grown from a small export company in the 1800s to a major international corporation today employing 41,000 people across three continents. The company focuses on sustainability in its operations, aiming to reduce energy usage, water consumption, and improve packaging. It recognizes water scarcity as a major risk, especially in regions like Russia, China, and India where it has facilities. Carlsberg partners with other organizations to promote responsible water usage and conservation in its supply chain and local communities near its plants.
Carslberg Case Study Presentation
Carlsberg is the 4th largest brewery in the world founded in 1987. It generates over $5 billion in annual profits and employs 45,000 people. The top 5 emerging markets it is targeting for expansion are Russia, China, India, Mexico, and Turkey. It is motivated to enter these markets by lower costs, market size, and tax benefits. However, there are also key risks to consider like market risks, political risks, costs risks, and management risks. Carlsberg has had success expanding into China where it is now a leading brewery, but faces competitive pressures from other large brewers in China.
Heineken
Heineken is one of the world's largest brewers and has been operating for over 145 years. It has over 200 beer and cider brands and 125 breweries worldwide. In 2010, Heineken saw sales volume increase 21% and revenue increase 9.7% despite declines in some major markets. Heineken has built a holistic marketing strategy around interaction, exposure, engagement, and relationships to strengthen its premium brand equity. This includes sponsorships, social media integration, and an experiential retail store. The Heineken brand remains the strongest in its portfolio and it continues expanding in emerging markets.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...
The document discusses various marketing strategies used by companies to promote their products and increase sales and market share. It provides examples of ambush marketing used by Pepsi during a cricket match sponsorship, scarcity marketing by Rolls Royce limiting production, and cause marketing done by Tata and ITC to support social causes. One example discussed in detail is Daymond John's stealth marketing campaign for FUBU clothing by having popular hip hop artists wear the brand without paying for traditional advertising.
Organisation: The Key To Content Marketing Success
This document discusses the importance of organization for content marketing success. It notes that 74% of brands increased content marketing spending in 2014 but only 36% of content marketers believe they are effective. The top barriers to marketing success are lack of budget/time, lack of strategic thinking, and inability to develop content. The document recommends focusing on planning, scheduling, creation, and daily habits to improve content marketing through having an editorial calendar, prioritizing content, and establishing routines.
Empfohlen
If Carlsberg Did Social Media
The document provides advice for using social networking effectively. It recommends identifying your target audience and where they spend time online. It also suggests partnering with influencers in your industry and building trust over time by listening to others and helping people rather than broadcasting sales messages. The overall advice is to focus on building relationships and helping others in order to gain followers organically over time.
Carlsberg: Simon Boas, Group Responsible Drinking
The document summarizes Carlsberg's efforts around promoting responsible drinking. It discusses how Carlsberg promotes responsible drinking through initiatives aimed at preventing underage drinking, binge drinking, and drinking and driving. It provides examples of initiatives in different markets like beer patrols in Russia to prevent underage drinking and free transportation at festivals in Croatia to prevent drunk driving. The document also discusses Carlsberg's environmental strategy and ambitions around reducing its water, carbon, and energy footprints.
Carlsberg: Student Trends
Aisling O’Brien, Marketing Executive for Carlsberg, explored their plans of activation for this year and got feedback on what managers feel works well in their venues. Aisling also discussed what student spending patterns Carlsberg have monitored.
Carlsberg Group
Carlsberg Group is the fourth largest brewer in the world with over 500 beer brands. It has grown from a small export company in the 1800s to a major international corporation today employing 41,000 people across three continents. The company focuses on sustainability in its operations, aiming to reduce energy usage, water consumption, and improve packaging. It recognizes water scarcity as a major risk, especially in regions like Russia, China, and India where it has facilities. Carlsberg partners with other organizations to promote responsible water usage and conservation in its supply chain and local communities near its plants.
Carslberg Case Study Presentation
Carlsberg is the 4th largest brewery in the world founded in 1987. It generates over $5 billion in annual profits and employs 45,000 people. The top 5 emerging markets it is targeting for expansion are Russia, China, India, Mexico, and Turkey. It is motivated to enter these markets by lower costs, market size, and tax benefits. However, there are also key risks to consider like market risks, political risks, costs risks, and management risks. Carlsberg has had success expanding into China where it is now a leading brewery, but faces competitive pressures from other large brewers in China.
Heineken
Heineken is one of the world's largest brewers and has been operating for over 145 years. It has over 200 beer and cider brands and 125 breweries worldwide. In 2010, Heineken saw sales volume increase 21% and revenue increase 9.7% despite declines in some major markets. Heineken has built a holistic marketing strategy around interaction, exposure, engagement, and relationships to strengthen its premium brand equity. This includes sponsorships, social media integration, and an experiential retail store. The Heineken brand remains the strongest in its portfolio and it continues expanding in emerging markets.
Marketing, Marketing Strategies, Their Importance, Different Marketing Strate...
The document discusses various marketing strategies used by companies to promote their products and increase sales and market share. It provides examples of ambush marketing used by Pepsi during a cricket match sponsorship, scarcity marketing by Rolls Royce limiting production, and cause marketing done by Tata and ITC to support social causes. One example discussed in detail is Daymond John's stealth marketing campaign for FUBU clothing by having popular hip hop artists wear the brand without paying for traditional advertising.
Organisation: The Key To Content Marketing Success
This document discusses the importance of organization for content marketing success. It notes that 74% of brands increased content marketing spending in 2014 but only 36% of content marketers believe they are effective. The top barriers to marketing success are lack of budget/time, lack of strategic thinking, and inability to develop content. The document recommends focusing on planning, scheduling, creation, and daily habits to improve content marketing through having an editorial calendar, prioritizing content, and establishing routines.
Plantimals
Las fotos de PLANTIMALS son tan valiosas como mil palabras. Muestran plantas que se parecen a animales de formas divertidas e imaginativas, como un cactus con forma de jirafa o una planta con hojas en forma de patas de elefante. Estas imágenes creativas atraen la atención de manera efectiva sobre el mundo natural que nos rodea.
Morocco 090610050233-phpapp01
This short document is about music from Morocco by the artist Vieux Farka. It provides a listening experience of Moroccan music without giving many other details. The listening ends when the user presses the 'Esc' button to exit.
Mozambique
Mozambique is a country located in southeastern Africa on the Indian Ocean coast. It has a population of over 30 million people and was a Portuguese colony until gaining independence in 1975. The country has faced economic and political challenges including a 15-year civil war that ended in 1992 and continues to recover from damage caused by cyclones in recent years.
Antarctica
Antarctica is Earth's southernmost continent located in the Antarctic region, almost entirely south of the Antarctic Circle. About 98% of Antarctica is covered by ice averaging at least 1.6 kilometers thick, making it the coldest, driest, and windiest continent. While there are no permanent human residents, around 1,000-5,000 people reside at research stations across the continent year-round. Only cold-adapted plants and animals like penguins, seals and mosses survive in Antarctica.
Iranas
This document discusses several landmarks and locations in Iran including Aali Gaapou in Isfahan, Vank Cathedral in Isfahan, Oroomieh Lake in northwestern Iran, and mentions that mirrors have special spiritual significance in Iranian culture. It also notes winter nights in Isfahan.
Dubai Ski 1215522472698724 9
The document describes a 22,500 square metre covered ski slope facility being built in Dubai. It will feature downhill skiing and snowboarding areas protected under a roof. Background music playing is from a compilation titled "Snowblind (Sports Promos Vol 1)".
Funny Cars
Racers drive funny cars very fast without stopping in Las Vegas. The cars go very quickly and do not slow down as they race on the tracks in Las Vegas. The document discusses fast funny cars competing in Las Vegas without braking.
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Plantimals
Las fotos de PLANTIMALS son tan valiosas como mil palabras. Muestran plantas que se parecen a animales de formas divertidas e imaginativas, como un cactus con forma de jirafa o una planta con hojas en forma de patas de elefante. Estas imágenes creativas atraen la atención de manera efectiva sobre el mundo natural que nos rodea.
Morocco 090610050233-phpapp01
This short document is about music from Morocco by the artist Vieux Farka. It provides a listening experience of Moroccan music without giving many other details. The listening ends when the user presses the 'Esc' button to exit.
Mozambique
Mozambique is a country located in southeastern Africa on the Indian Ocean coast. It has a population of over 30 million people and was a Portuguese colony until gaining independence in 1975. The country has faced economic and political challenges including a 15-year civil war that ended in 1992 and continues to recover from damage caused by cyclones in recent years.
Antarctica
Antarctica is Earth's southernmost continent located in the Antarctic region, almost entirely south of the Antarctic Circle. About 98% of Antarctica is covered by ice averaging at least 1.6 kilometers thick, making it the coldest, driest, and windiest continent. While there are no permanent human residents, around 1,000-5,000 people reside at research stations across the continent year-round. Only cold-adapted plants and animals like penguins, seals and mosses survive in Antarctica.
Iranas
This document discusses several landmarks and locations in Iran including Aali Gaapou in Isfahan, Vank Cathedral in Isfahan, Oroomieh Lake in northwestern Iran, and mentions that mirrors have special spiritual significance in Iranian culture. It also notes winter nights in Isfahan.
Dubai Ski 1215522472698724 9
The document describes a 22,500 square metre covered ski slope facility being built in Dubai. It will feature downhill skiing and snowboarding areas protected under a roof. Background music playing is from a compilation titled "Snowblind (Sports Promos Vol 1)".
Funny Cars
Racers drive funny cars very fast without stopping in Las Vegas. The cars go very quickly and do not slow down as they race on the tracks in Las Vegas. The document discusses fast funny cars competing in Las Vegas without braking.