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#REDHOT
P R O P O S A L B Y D E E P A K S H A R M A
FACELIFT LAUNCH
Presentation
Rundown
Important Points
Rationale
About Car/Brand
Event Flow
Set Up
Launch Idea
Process
Venue
Budgeting
SETTLE UP WITH THE
LUXURY SEDAN
BRINGING SEXY BACK - RED HOT
RETURNS WITH AN EYEFUL OF
SPORTY DESIGN AND SMART
TELEMATICS LADS TO DELIGHT YOU
THROUGHOUT DRIVING EXPERIENCE
RATIONALE
#REDHOT
BEHIND THE
CAR
A Smart 10 Inches Infotainment System
THE BRAND
STORY
Telematics Integration
Sexy Sporty Design
TENTATIVE
EVENTFLOW
E N T R I E S , R E G I S T R A T I O N & S N A K C S
1 0 : 0 0 A M - 1 1 : 0 0 N O O N
E V E N T A D D R E S S I N G B Y M C
1 1 : 0 0 A M - 1 1 : 1 5 N O O N
W E L C O M E & I N T R O D U C T I O N B Y O F F I C I A L S
1 1 : 1 5 A M - 1 2 : 0 0 N O O N
C A R V I S U A L S & I N F O R M A T I O N
1 2 : 0 0 N O O N - 0 1 : 0 0 P M
L A U N C H & F E E D B A C K S
0 1 : 0 0 P M
N E T W O R K I N G L U N C H
0 2 : 0 0 P M
S E T U PA Curved LED WALL and Mirrored Floor with Rotating Circle
To Match up the Stylish Car Design -
A set up shall merge up with the sporty
sleek look & feel
Curved wall shall have all the informative
audio visuals for the LAUNCH
A Mirror Floor shall reflects & shine of all
new REDHOT looks
Also middle of the floor has rotating circle
to give a 360 degree view of the CAR
LAUNCH IDEA
THE CONVERGENCE BETWEEN THE PHYSICAL AND DIGITAL WORLD
AR / VR / HOLOGRAM
T h e s e t e c h n o l o g i e s o f f e r t h e o p p o r t u n i t y t o d e s i g n e x p e r i e n c e s
t h a t a r e w o r t h s h a r i n g ; r e c o r d i n g p e r s o n a l e x p e r i e n c e s a n d
p r o d u c i n g t h e m f o r a t t e n d e e s t o s h a r e v i a s o c i a l c h a n n e l s c a n
e x p a n d t h e r e a c h o f p r o d u c t l a u n c h c a m p a i g n e x p o n e n t i a l l y .
Process
STEP 1
Handover the technology experiential gadget to each
attendee at the registration
STEP 2
The Gadget has all the visuals explanations which are running on the
LED Wall so attendee can touch & experience the insights of the CAR
STEP 3
The Main Launch Visuals shall start after tapping on the button by
each gadget holding person at the event OR this could also be used
as a CAR Showcase BUTTON.
STEP 4
After Car revealed, every person can get the in depth information of
each element used in the car through the gadget holding in his/her
hand and scanning the car through it .
Venue
Options
BKC
Convention Centre
NESCO
Bombay Convention Centre
CIDCO 
Exhibition Centre
Budgets
Breakdown
VENUE
5 to 8 Lacs
SET UP
PRODUCTION
10 to 12 Lacs
CATERING,
LOGISTICS &
MANPOWER
Around 5 Lacs
TEHCNOLOGY
INTIGRATION
5 to 8 Lacs
THANK YOU

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Car launch concepts

  • 1. #REDHOT P R O P O S A L B Y D E E P A K S H A R M A FACELIFT LAUNCH
  • 2. Presentation Rundown Important Points Rationale About Car/Brand Event Flow Set Up Launch Idea Process Venue Budgeting
  • 3. SETTLE UP WITH THE LUXURY SEDAN BRINGING SEXY BACK - RED HOT RETURNS WITH AN EYEFUL OF SPORTY DESIGN AND SMART TELEMATICS LADS TO DELIGHT YOU THROUGHOUT DRIVING EXPERIENCE RATIONALE #REDHOT
  • 4. BEHIND THE CAR A Smart 10 Inches Infotainment System THE BRAND STORY Telematics Integration Sexy Sporty Design
  • 5. TENTATIVE EVENTFLOW E N T R I E S , R E G I S T R A T I O N & S N A K C S 1 0 : 0 0 A M - 1 1 : 0 0 N O O N E V E N T A D D R E S S I N G B Y M C 1 1 : 0 0 A M - 1 1 : 1 5 N O O N W E L C O M E & I N T R O D U C T I O N B Y O F F I C I A L S 1 1 : 1 5 A M - 1 2 : 0 0 N O O N C A R V I S U A L S & I N F O R M A T I O N 1 2 : 0 0 N O O N - 0 1 : 0 0 P M L A U N C H & F E E D B A C K S 0 1 : 0 0 P M N E T W O R K I N G L U N C H 0 2 : 0 0 P M
  • 6. S E T U PA Curved LED WALL and Mirrored Floor with Rotating Circle To Match up the Stylish Car Design - A set up shall merge up with the sporty sleek look & feel Curved wall shall have all the informative audio visuals for the LAUNCH A Mirror Floor shall reflects & shine of all new REDHOT looks Also middle of the floor has rotating circle to give a 360 degree view of the CAR
  • 7. LAUNCH IDEA THE CONVERGENCE BETWEEN THE PHYSICAL AND DIGITAL WORLD AR / VR / HOLOGRAM T h e s e t e c h n o l o g i e s o f f e r t h e o p p o r t u n i t y t o d e s i g n e x p e r i e n c e s t h a t a r e w o r t h s h a r i n g ; r e c o r d i n g p e r s o n a l e x p e r i e n c e s a n d p r o d u c i n g t h e m f o r a t t e n d e e s t o s h a r e v i a s o c i a l c h a n n e l s c a n e x p a n d t h e r e a c h o f p r o d u c t l a u n c h c a m p a i g n e x p o n e n t i a l l y .
  • 8. Process STEP 1 Handover the technology experiential gadget to each attendee at the registration STEP 2 The Gadget has all the visuals explanations which are running on the LED Wall so attendee can touch & experience the insights of the CAR STEP 3 The Main Launch Visuals shall start after tapping on the button by each gadget holding person at the event OR this could also be used as a CAR Showcase BUTTON. STEP 4 After Car revealed, every person can get the in depth information of each element used in the car through the gadget holding in his/her hand and scanning the car through it .
  • 10. Budgets Breakdown VENUE 5 to 8 Lacs SET UP PRODUCTION 10 to 12 Lacs CATERING, LOGISTICS & MANPOWER Around 5 Lacs TEHCNOLOGY INTIGRATION 5 to 8 Lacs