How can credit unions, and credit union foundations and leagues, use technology to scale their community impact? For NWCUA 2013, we explored 6 examples of credit unions and CU Foundations that use CafeGive apps and marketing solutions to scale their charitable giving, share their giving and volunteerism stories, crowdsource fundraising, and engage new and current members using mobile and social technology.

1. Social Media
Coming Of Age
How Six Community Engagement
Campaigns Made a Difference

2. What the People Want...
91%
of global consumers are
likely to switch brands to
one associated with a good
cause
CONE Global CSR Report 2013
Google Study “How We Donate” 2013
Nielsen CSR Study 2013

3. What the People Want...
50%
of consumers will pay
more for goods & services
from companies that
implement programs to
give back to society
CONE Global CSR Report 2013
Google Study “How We Donate” 2013
Nielsen CSR Study 2013

4. What the People Want...
62%
of global consumers use
social media to engage with
companies around social
and environmental issues
CONE Global CSR Report 2013
Google Study “How We Donate” 2013
Nielsen CSR Study 2013

5. What We Know
Cause marketing is good for business.
There is no better place for Credit Unions to
tell their cause story through your online
communities
– your Facebook page and website.

6. 60 Days of Giving
The Goal
Credit Union 1 of Alaska wanted
to celebrate 60 years of service
with “60 Days of Giving”
campaign.
The Solution
A multi-channel social media
campaign. CU1 ran two sequential
30-day campaigns using CafeGive
Social’s “Like Us, Give back”
app

7. 60 Days of Giving
The Results
$6,000+
raised for Big Brothers, Big Sisters
of Alaska
65% increase
in Facebook “Likes” over 2
campaigns.
9 apps
used by CU1 to date as part of
annual subscription.

8. Contest In Partnership
The Goal
Verity Credit Union of Seattle
wanted to promote it’s new bicycle
loan service and engage
members.
The Solution
Verity used CafeGive Social’s
Photo Contest App, encouraging
members & fans to submit photos
and vote.
Verity donated $5 to BikeWorks
Seattle for each submission up to
$500.

9. Contest in Partnership
The Results
68% increase
in Facebook “Likes” for Verity Credit
Union
67 photos
submitted by Verity fans and
members
$335 raised
for nonprofit partner BikeWorks
Seattle

10. Disaster Support
The Goal
Following Hurricane Sandy and
again after the OK Tornado,
Patelco needed to launch disaster
relief campaigns fast.
The Solution
Both times, Patelco used
CafeGive Social Donate and
Make The Match apps to raise
funds quickly and promote
campaign via social media.

11. Disaster Support
The Results
Hurricane Sandy Relief
$6,685
raised – 34% over Patelco’s goal.
638 visits
to Patelco’s campaign page
2 weeks
- the time it took to surpass their
fundraising goal.

12. Disaster Support
The Results
Oklahoma Tornado Relief
1000 new
Facebook “Likes” generated for
Patelco
$11,000+
raised for the American Red Cross
through Make The Match
3 hours
- the time it took to launch the
campaign with CafeGive

13. 30 Years of Service
The Goal
Silicon Valley Bank wants to
celebrate 30 years of giving back
to their local community and
communicate the good that they
do across their branches.
The Solution
SVB is using CafeGive Social’s
Social Impact Map app to map
their good works across branches
and communicate their Corporate
Social Responsibility

14. 30 Years of Service
The Results (so far)
6,677 hours
of giving back recorded by SVB
staff on SVB’s SIM to date
1,403 volunteers
from SVB and their community
have already recorded their impact
32 branches
Have uploaded their good works
and shared using the twitter feed

15. Sponsorship Fundraising
Merge in-branch &
online fundraising for
more powerful cause
campaign

16. Sponsorship Fundraising
Virtual pin-up wall
complements PointOf-Sale program
Point-of-Sale pin-ups can
integrate with other
campaigns to help raise
funds & build marketing
muscle.

17. Partners
The Goal
Fred Meyer and Start Making A
Reader Today (SMART)
partnered to raise funds for
essential literary programs in
Oregon.
The Solution
Fred Meyer and SMART used
CafeGive’s Make The Match app
combined with in-store donation
campaign for Book Challenge
2013.

18. Partners
The Results
$25,000+
raised for SMART, resulting in
thousands of books for children.
71 shares
through social media (Facebook,
Twitter) directly from the campaign.
$37.14
- average donation by Fred Meyer &
SMART fans

19. Key Lessons
Cross-sell/deepen
relationships with
members
Building/
Strengthening
brand
Cause
marketing
with
CafeGive
Acquire new
members &
promote loans
The Financial Brand 2013

20. How Easy is It?

21. How Do I Get Started?
Contact us
Text START
to 55155

22. Thank You