Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
Our ID team flew to vegas and captured photographs of the latest and greatest gadgets and cool technology at CES 2016. This presentation includes photos of tech trends, ID trends, and more!
5 Ways to Give Feedback that Elicits Real ChangeBambooHR
Employees want to receive feedback, but the way that managers interpret this widely varies. This slideshare helps define a feedback process that drives organizational success and allows for real change.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
Our ID team flew to vegas and captured photographs of the latest and greatest gadgets and cool technology at CES 2016. This presentation includes photos of tech trends, ID trends, and more!
5 Ways to Give Feedback that Elicits Real ChangeBambooHR
Employees want to receive feedback, but the way that managers interpret this widely varies. This slideshare helps define a feedback process that drives organizational success and allows for real change.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
The future of paperless aircraft maintenance. My presentation from the Airline & Aerospace MRO & Operations IT Conference in Bangkok, Thailand on 28th October 2015
There is a NEED and URGENCY of updating curriculum and instructional repertoire to give the critical literacies of our century justice. Upgrading and amplifying traditionally taught activities, lessons, units or entire classroom learning environments takes time and practice. Just as in any sport, if you want to get better at it, you have to put in the time and practice. The same holds true with upgrading and amplifying. Most educators are “not in shape” and not in the routine of upgrading their curriculum to embed emerging critical literacies and amplifying their own and their students’ work.
Making Good: Diversity and Equality in the Maker MovementLeah Buechley
The first issue of MAKE magazine was published in 2005. The ascendancy of the “maker movement” over the last ten years has created exciting new opportunities for some, but it has arguably exacerbated educational inequalities—providing valuable resources to a privileged few while reinforcing gender and racial stereotypes. This talk takes a celebratory and critical look at the history of the maker movement.
6 Essentials For Parents Of College StudentsRegions Bank
Sending your student off to college is hectic, but being prepared for the unexpected will make it easier – and give you and your student peace of mind.
In the Melbourne edition of a 4-city Technology Radar roadshow, ThoughtWorks Australia's Head of Technology Scott Shaw and senior consultant Jen Smith cover topics from all 4 quadrants of the latest edition of the ThoughtWorks Technology Radar. This presentation covers Reactive Architectures, Hamms, Spring Boot vs. Nancy, and Impala.
Social media did not cause hate speech, but it sure has made it easier for haters and trolls to rant. Here are 10 great classic thinkers who helped shape the world around them, in spite of the meanies.
A topline look at Augmented Reality. Why should bra more
A topline look at Augmented Reality. Why should brands be getting ready now and why 2011 will be the killer year for mobile AR advertising. We have a whole bunch of more detailed stuff on this. We are very excited by what could be achieved in the coming year, AR is a whole new channel with little or no rules. philip@t7flondon.co.uk
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
November's 140 characters you have to rememberWAX Interactive
Or should we say 280 since @Twitter has doubled the max number of #characters allowed in one tweet. Enjoy some unmissable social media figures and trends.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Designing memories: The neuroscience of experienceAoife McGuinness
This is HeyHuman's submission for the SXSW 2022 panel picker.
2020 transformed our relationship with the world around us, including how we connect with people and brands. As the world starts to process the last two years what do these changed behaviours and relationships mean for brand experiences, now and in the future? How can and will brands re-connect with people and brands in this new world?
This is HeyLab's submission for the SXSW 2022 panel picker. HeyLab is a research agency focused on unlocking marketing effectiveness through neuroscience, behavioural science and data science.
Synopsis:
The Covid-19 crisis has given us a glimpse of a frictionless future with many upsides, but also with downsides for people, businesses and brands.
What are the choices that brands need to make when balancing friction-free against deliberate friction? Should brands now reap the benefits of hyper-automation and digitisation and pursue a never-ending quest towards removing friction, and is this different for emerging brands and legacy brands? Or do brands need to consider the value of connection and messy everyday interactions that connect people with people, but also people with brands?
Based on their Human Connection Index research, HeyLab will explain the how brands can build and measure empathetic friction using neuro-based testing, and then how they can act on these insights.
The power of empathy lies in connection. Brands must satisfy both the cognitive and emotional components of empathy to better connect with people.
In celebration of the 50th anniversary of the first commercially sold Moog Modular Synthesizer, we look at the invigorating music technology scene in 2014 with innovations from Sonar + D, Music Tech Fest and beyond. Click images for video links.
For more music technology innovations visit: brightlightsandfancydreams.com
Follow me on twitter: @___aoife
Aoife McGuinness / Junior Innovator @HeyHumanAgency
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
2. 2015 has been a landmark year for Innovation. The Cannes Lions Festival launched the first ever event of its kind focused
entirely on this rapidly expanding field. Brands are waking up to the fact that it's better to out-think rather than outspend, and
that technology can offer innovative ways of doing things differently. Despite this, there is still a lot of tech for tech's sake, with
Gartner's Emerging Technology Hype Cycle giving an indication of what is and what isn't likely to stick.
For those unfamiliar, the Hype Cycle provides a graphic representation of the maturity and adoption of technologies and
applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. From
this graph, we can see that Brain-Computer Interaction is starting to gain traction, the IOT (Internet of Things) is still very
immature and that VR (Virtual Reality) is starting to stick on the 'Slope of Enlightenment'… while consumer 3D printing enters
the 'Trough of Disillusionment'.
We've picked out nine trends that have come from reviewing a wide range of communications and tech innovations throughout
the year, and which should serve as guidance for the areas to focus on in 2016.
12 MONTHS OF INNOVATION
3. INFORMATION
OVERLOAD
We now consume five times as much
information every day as we did 30 years ago.
And although our brains have adapted
somewhat to this change (as we covered in our
SXSW talk this year – Neuroplasticity and Tech),
they haven't kept pace sufficiently. So, this year
was all about the 'Digital Detox' – with countless
brands creating 'No phone or Wi-Fi zones' in an
effort to get us to look up and be more engaged
in the world around us.
Going one step further, digital design studio
ustwo (maker of Monument Valley) created
Pause, an app for relaxation and meditation
aimed at combating the stress of our
technological multi-tasking, always-on lives.
Likewise, BrainPal – a project that came out of
the Disrupt Hackathon in San Francisco –
combines data from consumer EEG headbands
and the Cloudbrain API to show you how your
favourite apps really make you feel.
In the future, devices such as Phylter may help
us to manage our digital dopamine addictions.
Still a software project, the idea here is that it
monitors the user's brain activity to read when
they are overloaded with information. If so,
notifications for texts and emails are turned off
until they're in a better state to deal with them.
4. EASY
PROCESSING
In order to deal with this information overload, brands
need to make communications that are easy to
process and don't disrupt people's flow. Programmatic
formats such as auto-play videos and banners that
expand without warning are unpopular – and have led
to a tenfold increase in the number of people who use
ad blockers – from 21m of us in 2010 to 198m by mid-
2015. A poll from the IAB UK and YouGov supports
this opinion, with 48% saying that they would be less
likely to use an ad blocker if brand messages did not
impinge on their experience.
GIFs are becoming an increasingly popular way to
communicate simple concepts quickly. Channel 4
unveiled a new website that aims to repackage online
news in a format more appealing to our shorter
attention spans. Called 4NewsWall, it is aimed at 16-
to 34-year-olds. In an similar vein, emojis can be an
incredibly simple way to get a message across, but
only when it makes sense to do so – for example,
Domino's popular one-click pizza ordering emoji.
Another brand deliberately making its communications
easy is Kit Kat, which launched a simple but
innovative TV ad featuring… well, nothing – as an
antidote to the Christmas chaos. The 30-second spot
featured only a grey screen as an accompanying
voiceover asked if 'just absolutely nothing' is nice for a
change?
5. VIDEO KILLED
EVERYTHING
Online video now accounts for 50% of all mobile
traffic. By 2018, it is believed that 79% of all
consumer internet traffic will be video. Speaking
at SXSW in Texas this year, Mashable's Pete
Cashmore said that it's only a matter of time until
most of its content will be video – similar to the
video-exclusive site Nowness. Facebook has
also already started to test a video-only
newsfeed.
Brands are finally starting to step up to the five-
second pre-roll challenge, demonstrating their
creative prowess to catch people's attention in
five seconds. MINI's YouTube Race, challenges
viewers to 'Take on the most powerful MINI
ever'; the pre-roll visually counts down '3-2-1' in
time with the ad-skip button and the user then
has to try to hit it before the MINI blasts off!
Another innovative use of video this year was
The Last Hours of Laura K, a pioneering BBC
online drama that placed the onus on the viewer
to solve a murder mystery set in London. The
story unfolded through 24 hours of CCTV
footage playing on a loop on a website, with
viewers invited to use it – along with Laura K's
online presence – to piece the puzzle together.
6. 90% of all the data ever produced has been in
the last two years. Data is the oil of the 21st
century; many companies and states don't know
what to do with it, but are storing it up just in
case. Creativity is the key to making sense of all
the noise – as many panels at SXSW this year
professed.
Brazilian architect and designer Guto Requena
was behind two standout data visualisation
projects this year, namely the Love Project,
which measured people's biometric data while
they were telling love stories, then turned it into
3D printed 'snowflakes', and Light Creature,
which saw a 30-storey hotel façade respond to
environmental stimuli (such as noise pollution
and air quality).
MoodLens is a tool from Glade's Museum of
Feelings that alters your online profile photo
according to your mood – based on biometrics,
the weather and your social sentiment. Another
project based on self-portraits is SelfieCity,
which analyses selfies across different locations
using a mix of theoretic, artistic and quantitative
methods, discovering insights, such as: older
men post more selfies than older women on
Instagram.
CREATIVE DATA
7. Futurist and science fiction author Bruce Sterling
suggests that we should put Siri, Cortana and
Alexa – the respective artificially intelligent
assistants for Apple, Microsoft and Amazon – in
a room and get them to talk. He suggests that
The Singularity – the dystopian theory that one
day computer intelligence could exceed human
intelligence and control – should be called 'The
Singularious' and shouldn't be taken seriously…
Scepticism aside, 2015 has seen AI slowly make
its way into the mainstream and become a useful
part of our lives. Watson, IBM's AI platform, saw
many useful applications this year, such as the
Tone Analyser – which uses linguistic analysis to
detect emotional states, social propensities and
writing styles in written communication, to help
avoid email aggression. And recently IBM has
launched the Trend app – which analyses
conversations on social media and review sites
to forecast trends and help users choose gifts.
AI also has the capability to be creative, from
Ava the AI girl on Tinder who tricked many keen
matchers (a stunt to promote the film Ex
Machina) to Jukedeck a platform that uses AI to
create customised royalty-free music.
GETTING USED
TO AI
8. Since Facebook bought Oculus for $2bn, people
have started to take Virtual Reality serious.
There has been massive growth in the amount of
content being created, while the introduction of
Google Cardboard and Samsung Gear VR to the
space means that almost anyone with a
smartphone can now experience VR.
This year saw innovators raise the VR game by
making it literally tangible, with devices such as
Gloveone – an internet-connected glove that
allows the wearer to 'feel' any object they can
see on a screen or Virtual Reality headset.
Impacto is an armband that combines basic
'haptic' feedback (a tap or vibration on the skin)
with electrical muscle stimulation to push or pull
the user's limb in a way that convincingly
simulates a physical impact.
A VR ecosystem called Jump was announced at
Google's IO conference – it includes a 360-
degree camera rig, software to assemble the
footage and a player. These developments may
be the key to making VR more accessible to the
masses. Also announced this year was VRAN,
the world's first virtual reality advertising network
(thus the acronym), allowing advertisers to buy
media space within VR content.
NEXT-LEVEL VR
9. BIOMETRIC
INTERFACE
With the rise of Neuromarketing and the spread
of accessible biometric technologies, brands are
innovating to allow people to interact through
their biometric data alone.
UMood is a new experience launched by Uniqlo,
in one of its stores in Sydney, that uses
neuroscience to match customers' moods with
the perfect T-shirt. Participants don an EEG
headset that then measures their reactions to a
series of videos.
Don't Look Away is the title of Usher's interactive
music video for his new track, Chains, on
entertainment platform TIDAL. The video only
plays when the viewer is looking directly into the
eyes of the people on the screen (as monitored
via their webcam) – who have all been victims of
social injustice.
A new web app called Smile Suggest detects
which websites make you smile and then saves
them for you in a folder. The app runs silently in
your browser and uses facial expression
analysis technology, via your webcam, to take a
note of whatever pages make you laugh or
smile.
10. PIXEL
PROCESSING
Computers have only started to be able to
understand images based on visual
characteristics rather than metadata in the last
few years. Companies such as Cortexica have
been leading the way, with its algorithm that
mimics the visual cortex in the human brain –
starting with Tesco's WineFinder app back in
2009 and then moving into the fashion world.
Amazon's A9 subsidiary has also developed its
visual search capability – and this is what
Pinterest has used for its newly launched visual
search function. Now, if you see an element of a
pin that you like, e.g. a lamp within a photo of a
room, you can quickly crop the lamp and search
for only that.
Google also has its own visual search ability
and, at the RE.WORK artificial intelligence
summit, announced Im2Calories – its
prospective tool that will allow users to calculate
the number of calories in food by taking a photo
of it. The AI uses 'the depth of each pixel in an
image' and 'sophisticated deep-learning
algorithms' to identify a foodstuff, judge its size
and come up with a calorie count.
11. PLACE MATTERS
76% of adults now own smartphones in the UK
and, given that 63% of us admit to taking our
phones with us to the toilet, our location is being
tracked nearly everywhere we go. From a data
point of view, we now have rich insights from
people's location history and can build up geo-
behavioural profiles based on where they go in the
real-world, not just what they do online.
From a content point of view, we can now trigger
data based on people's location – which allows for
interesting creative opportunities, as Snapchat's
geo-located filters have showed. Meanwhile, KFC
created a UK first with sponsored geo-filters in 900
of its restaurants.
Traces is a messaging app that allows you to
record messages that can only be accessed
digitally at specific locations. This year, Oxfam
used the platform to spread awareness of its work
by leaving tailored messages outside each of its
650 UK shops.
Canadian band Keys N Krates partnered with
VICE and Fido on the world's first location-based
mobile music video. Once viewers allow the
video's website to access their location, they are
served up relevant geo-tagged images .